[MARKETING] Bland said customers are impressed when they enter the showroom. They’re always greeted by a friendly receptionist, and they’re never faced with high-pressure sales techniques. The primary goal, Bland said, is education.
The Future is Now
ENERGY FOR A BETTER WORLD
German Engineered High-Performance Solar Modules - AXIpower 60/72 cells Rooftop or Ground Mount 260 – 320W, Polycrystalline - AXIblackpremium Superior Aesthetics Meets Performance 270 – 280W, Monocrystalline - AXIplus SE Smart Module Solution 270W, Optimizer Technology
We have a rooftop section where we literally have all five of the mainstream types of materials— rooftops big enough to where we’ve installed the full-size modules and hardware being used. “We have a refrigerator and television plugged into battery storage, so we can show a customer what happens when we turn off grid power,” Bland said, adding that residential energy storage, with or without solar modules, will be a big market soon. Bland offered a few tips for installers thinking about adding a showroom: “If you’re going to do a showroom, you have to go high end, you have to go into the high-exposure parts of town, high traffic areas, and you have to follow up the showroom experience with quality construction and quality material.” SPW
AXITEC, LLC, 75 Twinbridge Drive, Suite E, Pennsauken, NJ 08110, Phone 856-813-9386, info@axitecsolar.com 18
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SOLAR POWER WORLD
11 • 2016
11/8/16 3:50 PM