reacting to security landscape changes with product updates. There are four aspects to data security as it relates to wearables:
• Device-level security and privacy • Security of data transmission from
the device to the cloud and back to the device • Cloud level security of the data and insights stored • Management of permissions to third parties for access to the data and insights I am currently a consumer of insights provided from the data streams I’m generating. I believe there will be organizations that consumers trust to only provide them with information that individuals find beneficial and there will be organizations that spam the user with information that has commercial interest not aligned with what you want. It will come down to the organization’s
reputation. If they mess it up, they will lose their subscriber base. The organizations that I will allow to mine my data and provide insights will be transparent about how they share and do not share my data. There will be third party watchdog groups that rate data use versus the user’s best interest.
RR: How will AI will affect the future of wearables?
RS: While wearable devices already depend on sophisticated algorithms to sort out what all the sensor data means, AI will take the insights provided by this data stream to the next level. In addition to providing deeper insights for a given individual, AI can infer patterns at the group level by leveraging data from many users in a region or from around the world. For example, because we’ve collected data on 20,000 athletes, we can know the moment that you are about to bonk. AI can even make these correlations
between performance and sensor data just by looking at patterns, without needing to know any medical science. We may not know what sensor data the AI is using to figure out that this correlation, because the algorithm is looking at the relationships between data from many different sensors and users and identifying patterns too complex for humans to see.
RR: What is the biggest misconception about wearables?
RS: The biggest misconception is that a wearable is a device that stands alone. Every wearable of significance has some sort of connectivity—some way of transferring and transforming information. A significant component of a wearable devices value includes what is done with the information that is gathered and how those insights are fed back to the user. The value is in the insights and the potential for behavior modification associated with those insights, not in the device itself. DW
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