• Effective communication is a key ingredient in personalizing the loyalty experience.
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• Collecting and effectively implementing data are two crucial steps in creating a loyalty program personalized to each customer.
James Davis retired in late 2020. His sons, Jon Davis and Ben Davis, lead the company today as co-presidents. With new leadership steering the ship, it was time to create a new look and feel, allowing the third generation to put their stamp on the business through a modern design. The Emmett Street location proved an ideal starting point as it was an older, smaller store in need of a refresh. “This was a location that was a little beaten up, but it was always one that meant a lot to us, so we figured, OK, it’s time for us to start rebuilding this,” said Jon Davis. From start to finish, the project took 15 months due to disruptions by the COVID-19 pandemic, which halted construction in March. But the unexpected delays ended up being a blessing in disguise. “The delay due to COVID turned out to be a blessing because I was able to pump the brakes on the project and relook at the entire scope. The overall design just wasn’t sitting well with me, and at the 11th hour, I brought in a design firm, Paragon Solutions.” Davis said. cstoredecisions.com
February 2021 • CSTORE DECISIONS
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