CStore Decisions February 2021

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Chicken sliders — now come on King’s Hawaiian buns. The team also upgraded all of Dash In’s cold sandwich recipes and added new sandwiches to the lineup: the Turkey Cucumber Kaiser and the Smoked Ham and Monterey Jack. Dash In also expanded its quesadilla line by introducing two new varieties: the Pork Carnitas Quesadilla, made with slow-smoked pork shoulder and caramelized onions, and the southwest-style Steak and Cheddar Quesadilla. The chain’s hot sub line got an upgrade, too.

“We introduced a unique version of a cheesesteak — the Chesapeake Steak and Cheese Sub — which brings a whole new local twist to this menu favorite,” said Nova. “Customers have already been really excited about this menu item in particular.” 2021 has already brought new changes to the Dash In menu with the addition of the Fish & Chips Meal — two crispy, crunchy wild-caught cod fillets and crispy, golden-brown potato wedges — and the Wild Caught Cod Po’boy — two crispy, crunchy wild-caught

cod fillets served with crunchy dill pickles, fresh red onions, house slaw and Dash In’s house-made Sriracha Old Bay remoulade sauce. And its plans aren’t slowing. Nova said Dash In has “a number of new items earmarked for launch in the coming months.” No matter the offer, quality is key. “We don’t sacrifice taste and flavor here at Dash In,” said Nova. “Our goal isn’t to make something that is just ‘gas-station’ good but to create recipes that wow guests into saying, ‘Now that’s delicious!’ Dash In is here to show you it’s possible to get flavorful, fresh and quality food at a convenience store.” CSD

cstoredecisions.com February 2021 • CSTORE DECISIONS

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