WSSM Womens Surf Style Magazine - Summer/Fall '12

Page 14

Letter from the Publishers

PUBLISHERS:

Sandra & Dan Olson

EDITOR: Debbie L. Olson

CFO: John Dotson

GRAPHIC DESIGN: Renee Williams, Sandra Olson, Amanda Fernandez

Thanks for being the greatest “Bean Counter“& CFO!

Aloha and welcome to another fantastic issue of WSSM! As I sit here writing this, it’s a beautiful day here in Hawaii, sun shining, soft wind blowing… ahhh… it doesn’t get much better than this, unless you’re actually OUTSIDE enjoying it! While I’ve missed many, many days out in the surf due to putting this magazine together, I feel like what we’re doing at WSSM is extremely important, not only for womens surfing, but for women in general.

I recently thumbed through a couple “mainstream” beach/ Photo: Wayne surf magazines to see what everyone else was up to, and was horrified to find the same old thing… $3,000 pants, $2,500 shoes, itsy-bitsy leather miniskirts (only $970) draped over stick-thin models who look vitamin D deficient to say the least (get out in the sun, you poor things!). It’s the same old overall promotion of a lifestyle that consists of “what are you wearing? What kind of car are you driving? Is it new? Who are you hanging out with?” and “how to look like a Hollywood (harlet?) starlet, on a waitress’s income!” Is this really the state of our industry, our country and our mindset? Is this really what women and girls want to see when they pick up their favorite beach mags? It was a brutal reminder of WHY I started WSSM to begin with. I was over the materialistic, fake-body and beauty icons that have been perpetuated as “normal and desirable” that we’ve all been sold over the years, and I had hoped to change that. 9 years later, as we wrap up another issue of WSSM, I am proud to say that we STILL only use models that surf and lead active lifestyles in our magazine. We try our best to promote affordable products that are generally good for you and the environment, and we believe in producing content that leaves you yearning to give more of yourself to those around you, rather than focus on what we don’t have, or wish we had in our lives. Life is short, and I believe we were created to be a shining light to others, a helping hand to all in need (no, this is NOT the governments responsibility…it’s OURS), and a role model for the next generation. A generation that we hope will be better off than we are, and stronger individuals capable of shining even brighter, and helping even more as they grow older and wiser. That’s not to say that there’s no room in life for fun and fashion, but let’s get back to the basics, People, and focus on what will last, what will benefit us as individuals and citizens, and what won’t drain our bank accounts (for example, all the useless crap that won’t even be in style 3 years from now) when we know it needs to go to other, more important things. So as you read through WSSM, we hope you continue to enjoy our “non-traditional” approach to womens surfing, because we believe, that women these days deserve more exposure in a magazine than a single page featuring a “girl in just a shirt”, or “girlfriend of pro-so-and-so”, and definitely more than the multi-thousand dollar photoshoots with malnourished models and punk rockers, promoting products even the models can’t afford. If a more wholesome and happy approach to life and surfing is what you enjoy, then we encourage you to be an active part of WSSM, contributing your thoughts, ideas, stories, dreams, and goals, so that others can be inspired by them, and create their own magnificent futures. If this sounds like you, then welcome aboard ladies! We’ve made history by being the LONGEST running womens surf magazine in history… and it’s because we believe in you, the whole woman, regardless of age, race, shape, size, or income. We’re a magazine for REAL women!

Sandra

&

WSSM STAFF PHOTOGRAPHERS: Dan Olson, Tia Calvo, Daniel Kawasaki- Daniel K. Fine Arts, John Olson, Dave Gregerson- 20foot.com, Dale Basye - HologramVision.com, Gabriel Fernandez, Matt Olson, Jordan Klinger, Karissa Correa, Rachel Kathleen Stallings CONTRIBUTING PHOTOGRAPHERS: WahineSurfer.net, PaulTopp.com, Teresa Hodge, Corlyce.com, Rip-Pics.com, GaryMsCreations.com, Shelsea Brown, SpikeRaymond.com, Jim Whitney, Aaron Nakamura, Gabriel Fernandez, Daniel Russo, Christina Frankel, Jay Haysey, Wilber Bergado, Charles Lanceplaine, Glenn Brumage, Michael Friedman - Big Surf Daddy Photography, Goyo Martin, Meghan Whitney, Kevin Seid, Cat Slatinsky, Richard Bradley, Alex Irvin, Darrell Wong, Justin Bastien FASHION COORDINATORS: Becca P., Trish Edwards SPECIAL EVENT COORDINATORS: Brandy & Rob Chang MODELS: Beccy Hailstones, Chrislaine Mendonca, Paul Mclaughlin, Emery McLaughlin, Ryan Hailstones I.T. DIRECTOR: Stan Olson I.T. MKG DIRECTOR: Joachim Hill-Grannec EDITORIAL & PHOTO SUBMISSION:

(regular mail)

WOMENS SURF STYLE MAGAZINE P.O. Box 22853 Honolulu, HI 96823 or ONLINE: www.womenssurfstyle.com Publisher reserves the right to edit all submissions for content/space purposes at their sole discretion. Upon receiving, all submitted materials become the property of WSSM with full reprint rights, and will not be returned. Please send copies of your originals. WSSM is published twice yearly. Distributor and advertising information can be obtained by visiting womenssurfstyle.com. No portion of WSSM may be copied or reproduced in any way without written permission/consent of WSSM editor/publisher. Reproduction in whole or in part is strictly prohibited. All surf photos submitted to, and seen in WSSM, are for content purposes only and remain the sole property of the individual photographers. Reproduction in any way is strictly forbidden. Contact info for photographers may be obtained by visiting their websites. Copyright 2003, WSSM Women’s Surf Style Magazine All rights reserved. Printed in Hong Kong.

Dan Olson

WSSM Publishers/Editors

Left photo by: surflessonswithkatie.com, middle/right: Sasha Leitner

14 | womenssurfstyle.com | wSSm

WRITERS: Sandra Olson, Dan Olson, Tia Calvo, Amanda Fernandez, Rachel Kathleen Stallings, Carolyn Palma, Renee Williams, Amanda Rigney, Shelsea Brown, Teresa Hodge, Deborah Irvin, Zofia Karubin, Bethany P., Christina DiMari, Claire Miyamoto, Holly Beck, Gina Abou-Sayf, Karissa Correa, Tracy Rubert, Roxy Saffaie, John Olson, Christina Frankel, Nichole Wagner, Jordan Klinger, Jenny Yoon, Morgon Hoesterey, Mary Osborne, Jenni Sells, Lindsay Schwarz, Joachim Hill-Grannec, Carolyn Mandelino

Congratulations to Ryan & Beccy Hailstones, on their recent marriage! Beccy has modeled for WSSM since 2006, and Ryan joined in on the fun in THIS issue’s fashion (pg. 132). Baby Hailee helped them celebrate on June 7th, 2012, where Beccy and her father SUP’d in to meet Ryan at Sunset Beach- Oahu, Hawaii.... May God bless your union!

Cover Photo: WSSM Surfer: Vanina Walsh


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