FARRO, AUCKLAND, NEW ZEALAND
MAY 2014
WHAT WORKS: »! The local, artisanal message is thoroughly executed throughout the store. From everyday product to the monthly events that feature local producers. Also in the handwritten signs, materials, fixtures, etc. »! Center store – usually no man’s land -- is the hub of everything, featuring meal solutions, sweet temptations, and lots of service. »! Smart cross merchandising throughout the store from the simplest wooden cooking spoon, to mixing bowls and coffee pots. »! Consistent incentives and reminders to come back.
»! Passionate staff bring food to life with tastings, cooking activities, events to meet local artisans. The experience is very participatory (make your peanut butter, pour your own oil). WHAT DOESN’T WORK: Handmade chocolate and candy tempt shoppers. Handwritten signs emphasize “hand made.”
© ALL RIGHTS RESERVED 2014
»! Prices are higher than the average supermarket -but not a surprise considering the service, special product selections.
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