5 Tips to Optimize Your Auto Dealership Website to Generate Leads
By Matt Buchanan, Co-founder and Chief Growth Officer at Service Direct
A quality website will not only help you land more business, but it will also give your dealership a professional look that builds credibility. As a car dealer, you know the importance of people being able to find you online when they are searching for a new car, or for a place to sell their car. However, just having a website isn't enough. You can try to drive all of the traffic in the world to your website, but you’ll just be wasting money if it’s not optimized to convert that traffic into leads. Digit If your website isn’t driving you new business, it might do little more than take up space on a server. Here are five tips that will help you get more value out of your site by generating more leads for your business.
The Importance of a Conversion-Ready Website
As a dealership owner or general manager, you are already too busy. There isn’t enough time in the day to get everything done as is, and your website isn’t necessarily “hurting” anything. While we understand the struggle to find free time to take on new projects, here are a few stats that may have you rethinking your digital priorities: • • • •
Nine out of 10 automotive internet shoppers visit at least one automaker’s website during the shopping process. Of those shoppers, 84% visit a dealer’s site and 79% visit a third-party site. Automobile consumers visit an average of 4.2 websites in their purchasing process. 76% of new and used vehicle shoppers run a Google search before buying.
Simply put, a quality website that is ready to convert can be one of the most powerful tools available to your business. The internet plays a massive role in nearly every business industry in the 21st century, and that certainly applies to dealerships. If your site isn’t designed strategically to turn visitors into customers, you are leaving money on the table.
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