Hard Lessons in the Transition to New Synthetic Paper in Washington Just Say No to THEFT THE FRONT ROW SEPTEMBER 2023 • WSIADA.COM THE MAGAZINE FOR WASHINGTON INDEPENDENT AUTO DEALERS SINCE 1988 LAST2023CHANCE! Education Fair WEST: REGISTER NOWSeattleSept21 SEE PAGE 3 Reconditioning: Extremely Critical & Highly Misunderstood SPECIAL FEATURE: Pet of the Month PLUS 8 Ways Your Entire Dealership Staff Can Turbocharge its Social Media Presence
PRESENTED BY MANHEIM SEATTLE
Please join us for our new Great Northwest Sale & 69TH Anniversary Sale that combines our three iconic sales into one.
All of your favorite Highline and weekly sellers will provide inventory opportunities for you such as Nissan Remarketing, Chase Auto, Toyota & Lexus Financial Svcs., BMW Financial Svcs., Volkswagen Credit, and of course the weekly dealer sellers that provide the inventory you need regularly.
SAVE THE DATE!
WEDNESDAY, SEPTEMBER 16, 2023
1,000+ VEHICLES | 9AM PST
Sale day event offers Highline inventory, over $4,000 in end of sale prizes for In-lane buyers, attendance g ift, buyer lunch provided, and the top 20 Simulcast buyers will receive a gift.
253-872-6800 MANHEIM.COM
THE FRONT ROW
The official magazine of the WASHINGTON STATE INDEPENDENT AUTO DEALERS ASSOCIATION
WSIADA.COM
707 Auburn Way South | Auburn, WA 98002 T: 253-735-0267 | F: 253-804-0844 staff@wsiada.com | WSIADA.COM
EXECUTIVE BOARD
Wasim Azzam, Board President
All Right Auto Sales | President@wsiada.com
Badie Darwazeh, Board Vice-President Seattle Auto Haus | VPresident@wsiada.com
J.T. Curry, Board Secretary Motors Northwest | Secretary@wsiada.com
Emil Scarsella, Board Treasurer Town & Country Auto Sales | Treasurer@wsiada.com
CHAPTER PRESIDENTS
Tony Bonnallie – North Cascade Mission Motors | NoCascade@wsiada.com
Victor Perez – North Sound Route527 Motorsports | NoSound@wsiada.com
Vacant– South Sound SoSound@wsiada.com
Rachel Frankel - Vancouver Top Auto Brokers | Vancouver@wsiada.com
Vacant Position – Yakima Yakima@wsiada.com
Vacant Position – Tri-Cities Tri-Cities@wsiada.com
Vacant Position – Spokane Spokane@wsiada.com
AT-LARGE BOARD
Randy Fletcher, Board President (Emeritus) In-N-Out Auto Sales
Ken Williamson, Board President (Emeritus) John’s Auto Mart, LLC
WSIADA STAFF
Rick Olson, Director of Operations
Mila Froman, Membership Manager
Mary Walton, Accountant
Lane Schulz, Retail Associate
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6 HARD LESSONS IN THE TRANSITION TO NEW SYNTHETIC PAPER IN WASHINGTON
The new DRIVES requirement for synthetic paper has now been in operation for several months.
7 MORE CONSUMERS TURNED DOWN FOR AUTO LOANS
Part of the issue is that lenders want to hold on to more cash after the spring bank failures in case of a withdrawals rush.
8 RECONDITIONING: EXTREMELY CRITICAL AND HIGHLY MISUNDERSTOOD
Reconditioning is considered by many to be one of the most boring aspects of running a store. And as a result of this, it is often taken for granted or completely overlooked.
10
JUST SAY NO TO THEFT
With thieves becoming more sophisticated and technologically advanced, now is a good time to review your theft prevention plan and have open conversations with employees regarding loss prevention.
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DRIVING SUCCESS TOGETHER:
8 WAYS YOUR ENTIRE DEALERSHIP STAFF CAN TURBOCHARGE ITS SOCIAL MEDIA PRESENCE
With social media becoming a driving force in consumer behavior, businesses need to adapt and embrace this tool.
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THE FRONT ROW | WSIADA.COM SEPTEMBER 2023 | 1
Professional Mojo
2023 | WSIADA
PRODUCTION EDITOR
Copyright
SEPTEMBER 2023
CONTENTS
AUCTION LISTING | 14 SERVICE PROVIDER DIRECTORY
WSIADA DEALER MEMBERSHIP APPLICATION
PET OF THE MONTH
READ & RESPOND QUIZ
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