THE FRONT ROW
PLAN TO JOIN US: Fall Chapter Meeting
Schedule Announced
DIRECTOR FEATURE
Washington Dealers: Navigating Shifting Political & Market Tides
New Fraud Risks Rise, Experian Reports
Dealers Hold Meetings with FTC, CFPB
Navigating New Rules for Secure Digital Transport of Data Study: States with Lowest Priced Used Vehicles PLUS!
25 Proven Tips for Car Sales Success
MANHEIM SEATTLE PRESENTS A
F ind your Inventory Cornucopia
WEDNESDAY, NOVEMBER 27
8 LANES | 9:00 AM PT
800+ UNITS
We are grateful for you! Join our team as we celebrate Carvest. Let us take a moment to express our gratitude for your partnership and support.
AUCTION PROVIDED LUNCH
MANHEIM SEATTLE WILL BE CLOSED THURSDAY, NOVEMBER 28TH AND FRIDAY, NOVEMBER 29TH TO CELEBRATE THE HOLIDAY WITH OUR FAMILIES.
ALL GATES WILL OPERATE ON THE REGULAR SCHEDULE FOR DROP-OFF AND RELEASE.
THE FRONT ROW
The official magazine of the WASHINGTON STATE Independent Auto Dealers Association 707 Auburn Way South | Auburn, WA 98002 T: 253-735-0267 staff@wsiada.com | WSIADA.COM
EXECUTIVE BOARD
Badie Darwazeh, Board President Seattle Auto Haus | President@wsiada.com
Randy Fletcher, Board Vice-President In-N-Out Auto Sales | VPresident@wsiada.com
Emil Scarsella, Board Treasurer Town & Country Auto Sales | Treasurer@wsiada.com
J.T. Curry, Board Secretary Motors Northwest | Secretary@wsiada.com
Wasim Azzam, Chairman of the Board
All Right Auto Sales | Chairman@wsiada.com
CHAPTER PRESIDENTS
Tony Bonnallie – North Cascade Mission Motors | NoCascade@wsiada.com
Denis Costin – North Sound Independent Motors | NoSound@wsiada.com
Vacant Position – South Sound SoSound@wsiada.com
Rachel Frankel - Vancouver
Top Auto Brokers | Vancouver@wsiada.com
Vacant Position – Yakima Yakima@wsiada.com
Vacant Position – Tri-Cities Tri-Cities@wsiada.com
Vacant Position – Spokane Spokane@wsiada.com
AT-LARGE BOARD
Ken Williamson, Board President (Emeritus) John’s Auto Mart, LLC
WSIADA STAFF
Rick Olson, Director of Operations
Mila Froman, Membership Manager
Mary Walton, Accountant
Lane Schulz, Retail Associate
Production Editor
2 WASHINGTON DEALERS: NAVIGATING SHIFTING POLITICAL & MARKET TIDES
With upcoming political changes, Washington auto dealers should stay vigilant for flood-damaged vehicles from Hurricane Helene and prepare for a new 3% credit card surcharge starting November.
4 NEW FRAUD RISKS RISE, EXPERIAN REPORTS
Dealers urged to battle technology with technology. As new fraud risks arise, strategies necessary to combat fraud and retain consumer trust become critical.
6 NAVIGATING NEW RULES FOR SECURE DIGITAL TRANSPORT OF DATA
Auto dealerships should consider strategies such as educating employees about the importance of data privacy and the risks associated with data in transit.
8 25 TIME-TESTED CAR SALESPERSON TIPS FOR 2024
These comprehensive car salesperson tips offer valuable strategies for both beginners and veterans to boost sales and commissions by adapting to diverse buyers, mastering product knowledge, building trust, improving sales techniques, and emphasizing personalized customer interactions, all while maintaining professionalism and enthusiasm.
12 STUDY: STATES WITH LOWEST PRICED USED VEHICLES
A study by AutoTechIQ, analyzing over 68,000 used and certified preowned car listings on Cars.com, revealed that Washington is the cheapest state to buy a used car, with an average price of $24,673, while Ohio, Virginia, Pennsylvania, and Indiana follow close behind, highlighting regional price differences across the U.S., with the 2019 Ford F-150 being the most popular used car model.
14 DEALERS HOLD MEETINGS WITH FTC, CFPB
The meetings, requested by NIADA, were held in the agencies’ offices and allowed dealers to share information about the industry, their dealerships and their consumers.
15 FALL CHAPTER MEETING SCHEDULE
20 READ & RESPOND QUIZ
