the Front Row - June 2024 (Teaser)

THE FRONT ROW

Shaking the Magic 8 Ball: Challenges and Solutions in the Auto Industry

Insurance Verification Saves Car Dealerships from Big Risks

FEATURE

How does a dealership process a closure in Washington State?

Revving Up Value: Turbocharging WSIADA Membership Benefits for Washington Dealerships!

PLUS Krillin’s Corner Spotlight: Meet Artemis!

EDUCATION FAIR: EAST SPOKANE, WA

TUESDAY, JULY 16

Doubletree by Hilton 322 N. Spokane Falls Court

EDUCATION FAIR: WEST SEATTLE, WA

THURSDAY, AUGUST 29

Doubletree by Hilton 18740 International Boulevard

1500+UNITS

WEDNESDAY,JULY24

9LANES|9:00AMPT

Celebrating70yearsofservingclientsinthestateof Washington.Letusappreciateyou!

Pre-salegiveaways,lunch,in-laneattendancegiftforthosepurchasinginpersonthat day.MonthlyHighlinesaleDealerandCommercialsellerinventory!Endofsaleprizes.

THE FRONT ROW

The official magazine of the WASHINGTON STATE Independent Auto Dealers Association 707 Auburn Way South | Auburn, WA 98002

T: 253-735-0267 staff@wsiada.com | WSIADA.COM

EXECUTIVE BOARD

Badie Darwazeh, Board President Seattle Auto Haus | President@wsiada.com

Randy Fletcher, Board Vice-President In-N-Out Auto Sales | VPresident@wsiada.com

Emil Scarsella, Board Treasurer Town & Country Auto Sales | Treasurer@wsiada.com

J.T. Curry, Board Secretary Motors Northwest | Secretary@wsiada.com

Wasim Azzam, Chairman of the Board All Right Auto Sales | Chairman@wsiada.com

CHAPTER PRESIDENTS

Tony Bonnallie – North Cascade Mission Motors | NoCascade@wsiada.com

Denis Costin – North Sound Independent Motors | NoSound@wsiada.com

Vacant Position – South Sound SoSound@wsiada.com

Rachel Frankel - Vancouver Top Auto Brokers | Vancouver@wsiada.com

Vacant Position – Yakima Yakima@wsiada.com

Vacant Position – Tri-Cities Tri-Cities@wsiada.com

Vacant Position – Spokane Spokane@wsiada.com

AT-LARGE BOARD

Ken Williamson, Board President (Emeritus) John’s Auto Mart, LLC

WSIADA STAFF

Rick Olson, Director of Operations

Mila Froman, Membership Manager

Mary Walton, Accountant

Lane Schulz, Event Coordinator

4 A LAYERED APPROACH TO COMBAT SYNTHETIC IDENTITY FRAUD

With fraud losses growing rapidly it begs the question: Exactly who should address the issue? The dealer? Lender? Technology service provider? The answer is most likely all of the above.

5 KRILLIN’S CORNER SPOTLIGHT: MEET ARTEMIS!

6 THE NEW 372-PAGE CARS RULE: HOW TO AVOID BEING PROSECUTED OR SUED

The FTC clearly seeks to amplify disclosures and explanations that must be provided to consumers and, in so doing, create a clear record for prosecuting and litigating dealers for their disclosure failures.

8 C ALLING ALL WOMEN

NADA recently advised that effective marketing, hosting visible events, fostering an inclusive culture, exploring talent outside the automotive industry, and staying abreast of hiring trends can help attract more women to dealership roles.

14 INSUR ANCE VERIFICATION SAVES CAR DEALERSHIPS FROM BIG RISKS

To help protect your business, make sure you’re verifying that your customers’ insurance is active and adequate before you hand them the keys to test drive, pull their new auto off the lot, or take your service loaner for a spin.

15 LESSONS FROM THE PAST FEW YEARS IMPROVE INEFFICIENCIES

Technological innovation, datadriven processes, improved compliance reporting and the overall sales approach process have made us better.

17 HOW DOES A DEALERSHIP PROCESS A CLOSURE IN WASHINGTON STATE?

Working with Washington State agencies, we have compiled the steps to ensure a business owner is completely covered and leaves no questions or potential liability issues.

18 RE VVING UP VALUE: TURBOCHARGING WSIADA MEMBERSHIP BENEFITS FOR WASHINGTON DEALERSHIPS! Meet our newest member vendors.

19 WSIADA MEMBERSHIP APPLICATION 20 READ & RESPOND QUIZ