FOR
WASHINGTON Learn How to Connect with Customers Used vehicle sales expected to increase in 2025
10 REASONS Your Dealership Needs a Stronger Online Presence in 2025
DIRECTOR’S FEATURE Supporting Dealers in Challenging Times
New Motorhomes in WA could be Banned in a Matter of Weeks PLUS! Dealership Customer Experience: What Not to Do
The official magazine of the WASHINGTON STATE Independent Auto Dealers Association
707 Auburn Way South | Auburn, WA 98002
T: 253-735-0267 staff@wsiada.com | WSIADA.COM
EXECUTIVE BOARD
Badie Darwazeh, Board President
Seattle Auto Haus | President@wsiada.com
Randy Fletcher, Board Vice-President In-N-Out Auto Sales | VPresident@wsiada.com
Emil Scarsella, Board Treasurer
Town & Country Auto Sales | Treasurer@wsiada.com
J.T. Curry, Board Secretary
Motors Northwest | Secretary@wsiada.com
Wasim Azzam, Chairman of the Board
All Right Auto Sales | Chairman@wsiada.com
CHAPTER PRESIDENTS
Tony Bonnallie – North Cascade
Mission Motors | NoCascade@wsiada.com
Denis Costin – North Sound
Independent Motors | NoSound@wsiada.com
Dominic Adams – South Sound
Gene Pankey Motor Co. | SoSound@wsiada.com
Rachel Frankel - Vancouver
Top Auto Brokers | Vancouver@wsiada.com
Vacant Position – Yakima Yakima@wsiada.com
Julie Lindstrom – Tri-Cities
Bulldog Motors | Tri-Cities@wsiada.com
Vacant Position – Spokane
Spokane@wsiada.com
AT-LARGE BOARD
Ken Williamson, Board President (Emeritus)
John’s Auto Mart, LLC
WSIADA STAFF
Rick Olson, Director of Operations
Mila Froman, Membership Manager
Mary Walton, Accountant
Lane Schulz, Retail Associate
Production Editor
Professional Mojo
2 DIRECTOR’S MESSAGE: SUPPORTING DEALERS IN CHALLENGING TIMES: ADVOCACY, RESOURCES, AND BUILDING LONG-TERM SUCCESS
5 USED VEHICLE SALES EXPECTED TO INCREASE IN 2025
In its 2025 Forecast released recently, Cox Automotive predicted a 1 percent increase in used vehicle sales, with total sales topping out at 37.8 million. The forecast for used retail sales includes a 1.2 percent rise to 20.1 million sales.
6 10 FUN MARCH EVENTS FOR DEALERS TO CONNECT WITH CUSTOMERS IN WASHINGTON
March is the perfect time to connect with customers as they gear up for spring adventures. Whether you’re focused on used cars, RVs, or motorcycles, here are ten fun and timely ways to engage your audience this month.
8 NEW MOTORHOMES IN WA COULD BE BANNED IN A MATTER OF WEEKS
Starting January 1, Washington will enforce California-inspired emissions regulations requiring manufacturers to meet zero-emission vehicle (ZEV) sales targets before selling new diesel or gasoline-powered motorhomes and heavy trucks over 8,500 pounds, prompting concerns from the RV and trucking industries about supply chain disruptions and market challenges.
10 DEALERSHIP CUSTOMER EXPERIENCE: WHAT NOT TO DO
Improving dealership customer experience requires clear communication, ethical practices, smooth operations, and personalized service, ensuring trust, loyalty, and a seamless experience across every interaction.
12 THE CHEAPEST STATES TO BUY A USED CAR: WASHINGTON, OHIO, VIRGINIA, PENNSYLVANIA, INDIANA #1-5
Washington tops the list as the cheapest state to buy a used car, with an average price of $24,672.96—nearly $2,000 less than any other state.
14 10 REASONS YOUR DEALERSHIP NEEDS A STRONGER ONLINE PRESENCE IN 2025
As car buyers increasingly start their journey online, dealerships must prioritize a strong digital presence through optimized SEO, targeted advertising, engaging social media, and proactive local visibility strategies to stay competitive and build lasting customer relationships in 2025.
18 WSIADA DEALER MEMBERSHIP Get on board and see the difference!
19 READ & RESPOND QUIZ
