Location, Location, Location B y Kr i s t i n H e r n a n d e z , R P R M a r k e t i n g
You’ve heard it before: it’s all about location! In real estate, to close a deal, you must find the absolute best location that meets and exceeds your clients’ expectations. You need up-to-date, detailed information. You need to stand out from the competition. How can you accomplish all this without spending extra time and money?
So what does this information really mean? Well, a REALTOR® who The answer is simple…ESRI Tapestry specializes in commercial real estate Data from Realtors Property has the ability to help a business Resource® (RPR®). Through the RPR owner find a location with a heavy Commercial application, all REALTORS® concentration of ideal customers, now have access to creating Trade locate the right type of business for a Area Reports that detail activity within space, and find the best space for a a specified geography using client. Just ask Deena Zimmerman, a demographics, psychographics and REALTOR® located in Chicago who consumer spending. With RPR specializes in commercial real estate, Commercial, the REALTOR® can specifically commercial leases. Deena measure, predict, and target the right has a client in Florida who is looking to location for their client or customer, expand their business model in whether representing a client looking Chicago, by opening a sushi franchise to start or expand a business or a that caters specifically to a young, hip, family looking to relocate to a new foodie crowd. This restaurateur likes community. ESRI’s Tapestry Data to think ‘outside the box’ and didn’t combines the “who” of the lifestyle want just another ‘downtown’ demography with the “where” of the location. Even though Deena is local neighborhood to create a model intimately familiar with the Chicago of various lifestyle classifications.
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area, she turned to RPR to take a look at the tapestry data to see if there was a demand for a restaurant like this, as well as the customers nearby that would likely enjoy a unique sushi experience. Sure enough, the data in RPR confirmed her assessment that her client’s business would be well suited for the “West Loop” neighborhood. For REALTORS® specializing in residential real estate, RPR allows them to continue to be ‘the’ source of information for their clients. For example, a client who purchased a house in the past is now ready to invest in a small business. Who will they choose to represent them? Naturally, the client contacts their trusted REALTOR® first who provided them with invaluable information when buying their home. RPR Commercial can give REALTORS® a way to continue to provide data to clients and be their ‘go-to’ source for real estate information. Written by Kristin Hernandez, RPR Marketing
Looking to get started? Create your RPR account today by visiting www.narrpr.com. The best part? RPR is an exclusive benefit for REALTORS® already incorporated into REALTOR® dues. There is absolutely NO extra charge to access this vast amount of data. Want to learn more? Register for a webinar on RPR Commercial: http://blog.narrpr.com/ commercial/. In just 30 minutes you will learn best practices for harnessing the power of RPR Commercial and be on your way to helping customers find the best location for their business. September 2013 | San Gabriel Valley Connection
