3 WAYS TO MAXIMIZE THE VALUE YOUR ESTATE AGENT 3 OF WAYS TO REAL MAXIMIZE THE VALUE 3 OF WAYS TO REAL MAXIMIZE THE VALUE YOUR ESTATE AGENT OF YOUR2.REAL ESTATE AGENT 3.
USE THEIR EXPERT
ON THE 1. KNOWLEDGE HOME BUYING PROCESS USE THEIR EXPERT ON THE 1. KNOWLEDGE USE THEIR EXPERT HOME BUYING PROCESS Real estateKNOWLEDGE agents have access to THE the largest ON 1. database of available homes inPROCESS the U.S. via HOME BUYING
the multiple listing service. They are expert, Real estate have access tonavigate the largest local brokersagents helping consumers database available homes in the U.S. what is forofmany the most complex andvia the listinghave service. They important they’ll ever do. Realmultiple estatetransaction agents access toare theexpert, largest local brokers helping consumers navigate database of available homes in the U.S. via what is for many the most complex and the multiple listing service. They are While do research about a expert, home important they’ll everto do. local brokers navigate online, 9 intransaction 10helping people consumers still chose work
97%
whataisreal for many most complex and with estatethe agent.* While do research a home important transaction they’llabout ever do. online, 9 in 10 people still chose to work of homeagent.* buyers consider their with Whilea real estate do research about a home real estate agent to be a useful source online, 9 in 10 people still chose to work of information.** with a real estate agent.* of home buyers consider their real estate agent to be a useful source Top 3 Services Buyers Want Most From of information.** of home buyers consider their Real Estate Agents real estate agent to be a useful source of information.** Top 3 Services Buyers Want Most From Help finding the right home Real Estate Agents to purchase Top 3 Services Buyers Want Most From Help finding theof right Real Estate Agents Help with terms salehome and to purchase price negotiations Help finding the right home Help with paperwork terms of sale and to purchase Help with price negotiations (contracts, forms, etc.) Help with terms of sale and Help paperwork pricewith negotiations (contracts, forms, etc.)
97% 97% 97% 97% 97%
Help with paperwork (contracts, forms, etc.)
*NAR 2020 Profile of Home Buyers and Sellers Report **2019 NAR Home Buyers/Sellers Survey
*NAR 2020 Profile of Home Buyers and Sellers Report **2019 NAR Home Buyers/Sellers Survey
2. 2.
CHOOSE THE SERVICE, COMMISSION MODEL AND REAL ESTATE AGENT THAT CHOOSE THE SERVICE, BEST FIT YOUR NEEDS COMMISSION MODEL AND CHOOSE THE SERVICE, REAL ESTATE AGENT THAT Full-Service Model COMMISSION MODEL BEST FIT YOUR NEEDSAND Commissions are negotiable REAL ESTATE AGENT THAT at any point home BEST FIT during YOURthe NEEDS Full-Service buying process Model Commissions are negotiable at any point during the home Full-Service Model buying process Flat Fee Model Commissions are negotiable Negotiate a set pricethe perhome service at any point during buying process
Flat Fee Model Negotiate a set price per service Reduced Service/ Flat Fee Model Discounted Fee Models Negotiate a set price service Flexible offerings andper pricing
Reduced Service/ Discounted Fee Models Flexible offerings and pricing Reduced Service/ DID YOU KNOW? Discounted Fee Models
91% DID YOU KNOW?
Flexible offerings and pricing
of homebuyers would recommend their agent, but if you’re part of the DID YOU KNOW? remaining 9%, there are more of homebuyers would recommend ® REALTORS than 1.4 million their if you’re part of the in theagent, U.S. tobut choose from. remaining 9%, there more of homebuyers wouldare recommend
91% 91%
1.4 million REALTORS than their agent, but if you’re part of the ® in the U.S. to choose remaining 9%, there from. are more than 1.4 million REALTORS® in the U.S. to choose from.
3. 3.
LET THEM DO ALL THE HARD WORK AND TAKE THE STRESS OUT OF YOUR LET THEM DO ALL THE HOME SEARCH HARD WORK AND TAKE LET THEM DO ALLOF THE THE STRESS OUT YOUR HARD WORK AND TAKE HOME SEARCH 88% of Americans purchase THE OUT aOF theirSTRESS home through realYOUR estate HOME SEARCH agent or broker.
88% of Americans purchase their home through a real estate agent or broker. 88% Americans purchase Regardless of howofyou find a property,
home a real estate real estatetheir agents arethrough there to show and agenthome or broker. research every that fits your needs. Regardless of how you find a property, real estate agents are there to show and research every that fitsayour needs. Regardless of home how you find property,
real estate agents are there to show and Real estate agents alsothat navigate: research every home fits your needs. Community knowledge such as local property taxes andnavigate: providing objective Real estate agents also resources on schools and neighborhoods. Community knowledge such as local Real estate agents also navigate: property taxes and providing objective Financial aspects like coordinating with resources on schools and neighborhoods. Community knowledge such as local lenders and researching mortgage rates. property taxes and providing objective resources on schools and neighborhoods. Financial aspects like coordinating with Legal like helping buyers rates. lendersmatters and researching mortgage manage required state and federal forms Financial aspects like coordinating with and closing documents. lenders and researching mortgage Legal matters like helping buyers rates. manage required state and federal forms and closing documents. Legal matters like helping buyers manage required state and federal forms and closing documents.
REALTORS® are members of the National Association of REALTORS®
REALTORS are members of the National Association of REALTORS www.wsgvar.com ®
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