Evaluation. Inspiration. Reinvention - The Grind for Success

Design Studio - Enhanced Images Marketing

by Justin Jansing

In 2003, I embarked on my graphic design career at Square One Design in Indianapolis. This company specializes in creating racing decals, wraps, and signage for renowned IndyCar and Top Fuel Drag car teams, as well as MotoGP bikes. Working alongside some of the industry's finest designers and installers, I gained invaluable knowledge and experience. Subsequently, I joined prominent sign companies in the Indianapolis area that focused on large format printing for national accounts such as Motel6, Steak N Shake, NIKE, and many others. During this time, I honed my skills in setting up design files for pre-press and extensively collaborated with salespeople to execute various custom projects. I worked as a Design/Production Manager for a Speedpro in Noblesville for a while before they closed their doors and that was an awesome experience learning how to take each project from an idea and use the tools and knowledge to make it a completed product. Later on, I relocated to Northern Michigan where I contributed to Pro Image Design. As a production designer there, I had the opportunity to create numerous custom 3-dimensional entry signs and tackle larger-scale projects. Additionally, this role allowed me to familiarize myself with industry-standard materials including wood, MDF foam, PVC acrylic, and vinyl prints - skills that proved essential when producing efficient signage.

I like to do my designs in Photoshop with Bad Wrap templates or customer templates and then take those approved designs and transfer them into 3D Changer templates and then do little photoshoots of the designed wrap on the car if possible and then take those raw photos and photoshop/enhance those photos and sometimes make movies of those concepts to show the client before we do the installation on the wrap. This gets everyone excited to get started and gives the customer something to show off before they even drop their vehicle off. All photos shared here are design concepts done in 3D Changer and then enhanced with Photoshop.

Eventually returning to my hometown of Fort Wayne, I joined Impact Vinyl Graphics. I dedicated several years to designing and producing an extensive range of customized commercial and personal vehicle wraps. This experience further enriched my skill set and solidified my expertise within the field of graphic design

Throughout my career, I have gained a reputation as the go-to expert in vehicle wraps. It is a passion of mine to create stunning visuals for clients using their vehicles as a canvas. Once my customers saw the final products, they desired more custom designs and prints. With years of experience and knowledge under my belt, I felt confident that I could fulfill any request. However, fate had other plans for me. The business was unexpectedly sold, leaving me unemployed. Faced with a difficult decision, I had to choose between continuing to work for someone else or taking the leap to start my own venture. In 2016, I took that leap and founded I'd Wrap It.

Over the past seven years, I have established a strong presence in the industry known for my exceptional creative vehicle wraps and unique design style that sets me apart from competitors in the local area. However, it is now time for me to embrace change and evolve both myself and my business. That is why I am proud to introduce Enhanced Images Marketing, LLC.

With this rebranding effort, I aim to create a community where each customer feels

like they are part of something greater than just being another number on our client list. My goal is simple: provide you with everything you need by offering an expanded range of services beyond just vehicle wraps and custom design solutions.

At Enhanced Images Marketing, LLC., we assure you that no design request is too big or too small. Our team of experts can bring any vision to life. Whether it's graphic design work or marketing materials you require – we have got you covered. I come from an extensive design background in Indy car racing but I have done it all from design, to pre-press and set up files, to printer operation,

to banner and sign finishing, to installation, to custom wraps. I've worked with some of the best installers when we were all just young guns all coming from the same place, Indy! I even learned how to run a robotic airbrush printer decades ago before the technology was even remotely popular with nothing but the machine and prepress computer in front of me and with time I was printing/painting directly on old car parts like hoods, doors, and fenders and although I thought I was going to be rich as can be with what I was doing I wasn't the owner of the machine and I have no idea what happened after the days I stopped working in that building

but that experience helped me realize that anything is possible in this industry and anyone, even I can be a part of it.

With over 20 years of experience, I have specialized in creating large-format graphics and signage. I firmly believe that reinvention is always possible, whether you're just starting a business or already have one. Whether you need an updated logo to create a new brand identity, a vibrant banner, eye-catching vehicle wraps, striking signs for your establishment, or anything for your home, we have the expertise to deliver exceptional results. From your very first interaction with our company, we will exceed your expectations with our unparalleled products.

I get inspiration from looking at other professionals' work to see what they are selling, and what is it that their customers are buying. What did they just do? I'm always checking out social media or reading the latest industry articles and magazines, checking out the newest products. Trying to always get my hands on free samples whenever I can. I have a style that may not be for everyone but it is unique to me and my brand and I like that most. It's what sets us apart from the other shops in our area. I like to show my customers what is possible with their budget and I like to show them a little extra every time. I always try to upsell them on the latest and greatest. I always cringe when I see a wrap driving down the road that just screams boring because in the back of my mind, I'm thinking, "You wasted your money by going with them because they don't show you anything different." Just because it prints, doesn't always mean it works.'

I have learned that no matter how great you think you are or how big you are in this world or industry, no matter how many hours you put into your next job or how hard you work on something, how meticulous you are... You are not able to please everyone and sometimes it may be your client. Sometimes you have to realize that the person you're working WITH not FOR is just that kind of person who is never pleased no matter what and you have to walk away knowing you gave it your best effort and did nothing wrong or didn't try to take shortcuts. Also sometimes it is best to bite your tongue and let someone badmouth you without saying a word back because what you say can and WILL be used against you all over social media and it sticks with you like superglue. even if you were just having a bad day like everybody else. I started my own business because I didn't want to have to work for someone else and have to be somewhere at a certain time every day on a set schedule but I learned real quick that as a business owner you work about 18 hours a day, 7 days a week, and you rarely WANT to take a day off for fear that you could be missing out on that next big job. Be prepared to work every day. Maybe not on a client's vehicle, but on the business back end, or advertising, or cleaning/organizing... something there is always something to do!

Your health should come first though. I struggle with this all the time because I suffer from Epilepsy and have had multiple times where I'll wake up in a hospital bed and not know how I got there. The doctor tells me every time it's due to too much stress. Finally, after so many different medications I'm back to feeling better and have been seizurefree for over 1.5 years now but before it was almost a daily struggle. One time I had 13 seizures in a night and don't recall anything about that day. I've lost most of my long-term memory because of Epilepsy and a lot of my immediate family has also turned their back on me, but I press on. Stay true to yourself, and remember that you are working with your customers but not for them. I have a bad habit of always trying to please everyone and always saying yes I can do that for you, and sometimes I should just be the bigger person and say you know what "No I can't do that because I'm a person too."

Educate your customers from the very beginning on every aspect of the project and always tell them the truth. It is much easier to talk to a customer and be upfront with them about issues that come up when you're honest with them rather than try to make up small lies and then have to cover up little lies with more lies, shit happens and more often it happens in this industry. You gotta roll with the punches and this game is similar to Mike Tyson's Punch Out.