Gen Z : Selling anxiety

Educational Exhibition

LOCATION GRAND CENTRA TERMINAL, NY

YEAR 2022

SITE AREA 1,600 ft ²

The mission of Gen Z exhibition is to inform visitors through recognizing Generation Z’s attributes and proclivities, and attempts to shed insight that could serve to relieve their generational anxiety, evidenced to be a clear and present hazard.

The Crossroads of Gen Z Life where is the anxiety?

What is urban anxiety?

What would a state without anxiety look like?

This story-telling exhibition relieves the Gen Z’s anxiety through displaying seven objects. Visitors have three routes and experience according to the characters and scripts they choose.

Overall space is designed in the form of grid, and cube frames with dramatic artificial lighting, creating a “pixel world, and visualizing “information explosion era”. Combining the characteristics of “games” and “explorations” of Gen Z people, the exhibition starts from choosing characters, and arranges narrative sequences based on themes and different characters.

In this team project, my contributions include “pixel world” co ncept, multi-sensory experience idea, script writing, floor pla nning, rendering (home scene), and photoshop.