Kuwait’s Comprehensive Exhibition On Education, training & HRD
Education & Training Exhibition Kuwait Date: 07 - 09 October 2015 | Time: 10am to 1pm and 5pm to 9pm Venue: Kuwait International Fair, Mishref- Hall 4 A
www.edutek-kw.com
About Edutek EDUTEK - Education and Training Exhibition Kuwait is an annual and strategically important event, aligned with the Government’s vision, providing an indispensable platform which will comprehensively showcase Higher Education, Vocational & Occupational Training and Human Resources Development to a myriad of focused, prospective students and affluent visitors spanning over 20 nationalities. EDUTEK is held under the auspices of and in cooperation with the Ministry of Higher Education, Kuwait. EDUTEK, in collaboration with government authorities, associations and media partners, will endeavor to bridge the gap between the increasing demand of quality education and training requirements, and the present options available. Students are placing more value on pursuing and investing in education and training, to secure better jobs and a growth in their career. Complementing this trend is the backing of the public and private sectors through scholarships, which makes Kuwait a pivotal hub for student enrollment. The 3 day exhibition will bring more than 120 prominent accredited universities, colleges and institutes from over 25 countries mainly from Australia, Canada, Egypt, Germany, India, Ireland, Jordan, Kingdom of Bahrain, Kingdom of Saudi Arabia, Malaysia, New Zealand, Singapore, Switzerland, The Netherlands, United Arab Emirates, United Kingdom and United States of America, offering extensive courses to over 5,000 focused visitors comprising of potential national and expatriate students, HR Managers, Government Officials, Corporates and many more, making it a significant convergence point. EDUTEK was formerly known as EduCareer, the first education exhibition in Kuwait, launched 12 years ago. It has now been rebranded, to further strengthen its image and retain position as the biggest education exhibition in Kuwait. Muscat Expo LLC, a leading Exhibitions, Conferences, Seminars and Training Workshops Organizer in the Middle East, has collaborated with Kuwait International Fairs, to organize a spectacular event with exclusive benefits to exhibitors and visitors.
Exhibition Highlights
Higher Education
Digital Education
Training
Human Resources Development
Why Kuwait Kuwait has a young and growing population, complemented by diversified economic development and mega projects generating a major requirement of qualified, educated and skilled workforce. The government authorities have given highest importance to education and training and have implemented various measures in building the nation’s human capital.
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Kuwait is a country that has recently seen strong growth in international academic mobility and one that, we believe will continue to be a fruitful destination for international recruiters.
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World Education News & Reviews (WENR)
Edutek Logo is inspired by the Kuwait Towers which is the symbol of Kuwait and the most famous landmark in the country. The Towers are designed to resemble the traditional Arabian rose water*sprinklers. Note: The Exhibition Profile list is not exhaustive and is intended to serve as a guide only
Why Kuwait
scholarships The government’s current higher education strategy calls for increasing the number of scholarships for overseas study, an arena that has traditionally received generous government support from the Ministry of Higher Education, the Public Authority for Applied Education and Training, the Civil Service Commission and the Kuwait Institute for Scientific Research.
There are a significant number of Kuwaiti students abroad, pegged as high as 50,000, according to ‘official figures’ cited by a 2012 University World News article. The main push factor for Kuwaitis studying abroad, according to this article, is the shortage of domestic universities and the perceived prestige of overseas credentials.
The Kuwaiti government had awarded 4,500 scholarships for Kuwaiti students to study abroad in 2013-14, under an initiative designed to upgrade domestic labor skills in line with the needs of the labor market.
According to the 2014 Open Doors Report, there were 7,288 students from Kuwait studying in the United States during the 2013/14 academic year. This number shows a 340% increase from the 2006/7 academic year and puts Kuwait in the 21st spot of the top 25 countries of origin sending international students to study in US universities.
* Note: The Exhibition Profile list is not exhaustive and is intended to serve as a guide only
Why Kuwait Initiatives of the government: Vision 2035 Enhancing Kuwait’s education system constitutes a key component of the country’s long-term development strategy, known as Kuwait Vision 2035. This plan envisages a range of capital and human investments with a view to diversifying the economy and transforming Kuwait into a regional commercial center by 2035. To this end, reforming education has become a priority. Authorities are looking to reform the standard curriculum and system to produce a highly educated and innovative workforce, with a view to assisting Kuwait’s transition to becoming a knowledgebased economy. Kuwait authorities, in view of a long term ambitious plan, are on the course to implement educational upgradation, implying huge investments and big spending budgets. One of the first steps in implementing the new strategy is setting up two new higher education institutions: Sabah Al-Salem University City, and Jaber University for Applied Sciences ( JUAS). The US$5.8 billion Sabah Al-Salem University City is one of the top 10 education projects in the Arab Gulf States. In an effort to develop the country as a knowledge economy, Kuwait plans to establish a US$48.5 million nanotechnology center.
Did you know Kuwait is the second most free economy in the Middle East. Kuwait is the fourth richest country in the world in terms of Per Capita Income. Kuwait has the world’s fifth largest proven oil reserves. uwaiti nationals under the age of 15 was 37% in 2013, according to the Public Authority K for Civil Information. uwait was ranked 63rd on the Human Development Index (HDI) report by UNDP in 2011, K placing Kuwait above the regional average. In 2005, the literacy rate of Kuwait was 94 percent.
* Note: The Exhibition Profile list is not exhaustive and is intended to serve as a guide only
WHY EXHIBIT EDUTEK will serve as a gateway for enthusiastic students, in pursuit of global exposure beyond borders, prepared to invest in quality education. Showcase your organization in one of the most lucrative and diverse student recruitment markets in the region, and increase your conversion turnover. Discuss your student admission criteria, provide course information and highlight your unique campus features, study programs and scholarship opportunities to your target audience. An opportunity to make new connections and network with public and private sector education stakeholders, Government Authorities, regulatory bodies and industry colleagues, which will create ideal business opportunities to explore strategic alliances, form new partnerships and discuss partnership programs.
Establish direct contact with Government Officials and Representatives
Generate new leads and mobilize enrollment drive
Develop prospect database for future marketing initiatives
Network with key decision makers from public and private sectors
Increase brand visibility and awareness
Introduce new courses and services directly to target audience
Evaluate the market needs and assess your competitors
Meet over 5,000 potential visitors in 3 days
Appoint local representatives
Highlight your organization’s commitment to the development of this emerging sector
Assured ROI (Return on Investment)
Highest probabilities of conversions
* Note: The Exhibition Profile list is not exhaustive and is intended to serve as a guide only
Advertising and Marketing Campaign 99 Benefit from our diverse range of multi-channel marketing promotion, which is tailor-made to target the specific and relevant visitors of EDUTEK, attracting potential students, parents, teachers, academia, working professionals, Government Officials and HR managers. 99 A comprehensive visitor promotion to key decision makers from government authorities, major private and public companies across all sectors such as oil & gas, finance & banking, travel, media, hospitality, healthcare, manufacturing, aviation offering scholarships. 99 Work in close liaison with schools, colleges, educational providers to ensure students’ awareness of the exhibition. 99 Coordinated visits of public and private schools.
Advertising
Advertisements in local newspapers, weekly and monthly magazines, industry publications and prominent online industry websites.
PR Campaign
A strategic and extensive PR campaign implemented to raise awareness about the event, the sponsors and exhibitors. Press conferences and regular press releases from the start to the end of the event.
Radio & TV Marketing
Radio and live onsite TV coverage before and during the event.
Direct Marketing
VIP and personal invitations sent to industry professionals, decision makers and a variety of target audiences, to attend the Exhibition.
Email/Fax/ SMS
Email broadcast sent to our complete database, informing them about the event. Fax and SMS campaigns to prime visitors prior to the event.
Telemarketing
A dedicated team of telemarketers with industry specific knowledge, will personally invite and remind key invitees to ensure their attendance at the exhibition.
Outdoor Advertising
Adverts on billboards and mupies at significant locations. Posters and flyers distributed in the capital region.
Social Media
Connecting and engaging with our followers, keeping them updated throughout the year via our LinkedIn Group, Twitter Profile and Facebook Page.
* Note: The Exhibition Profile list is not exhaustive and is intended to serve as a guide only
Exhibition Profile
Higher Education
Accredited Local, Regional and International Universities and colleges will promote various programs from Aviation, Banking & Finance, Business Management, Engineering, Hospitality, Medicine, Marketing, Maritime and many more. • Business Schools • Correspondence Schools • Distance Learning Programs (Accredited) • Doctorate Courses (PHD) • Education Guidance Services • Education Loan Facilities • Education Resource Distributors, Suppliers and Vendors • Embassies and Consulates
• Government Authorities • International Consortiums • International Universities and Colleges • Masters and MBA programs • Medical Schools • Ministries of Higher Education • National Promotional Agencies • Open Universities
• Postgraduate Courses • Public and Private Universities and Colleges • Scholarship Providers • Specialized Study and Course Designers • Student Exchange Programs • Student Recruitment Agencies • Study Abroad Programs • Travel, Hospitality and Hotel Management
Digital Education This section features advancements and the future of education technology to improve and reinvent learning and stay ahead of the curve.
• Cloud Computing
• Gadgets, Tablets and Handsets
• Presentation Technology
• Interactive Technology
• Social Media Training
• Digital Content and Apps
• Mobile Learning Platforms
• Software and Hardware
• E– Books
• Multimedia
• Education Portals
• Online Education Providers
• Technology Enabled Learning
• Digital Learning Platforms
• E– Learning • Flip Classrooms
• Online Tutorials
• Virtual Classrooms • Wireless High Speed Internet
* Note: The Exhibition Profile list is not exhaustive and is intended to serve as a guide only
Exhibition Profile
Training
Further to the new found recognition for occupational and job oriented courses in key industries, this section will highlight various vocational, technical and occupational courses to develop specialized skills and expertise at the workplace. • Diploma Courses
• Language Centers
• Fashion Designing
• Internship Programs
• Fine Arts Schools
• IT Training Centers
• Foundation and Preparatory Programs
• Management Training Centers
• Hairdressing and Beauty Courses
• Occupational Training Institutes
• Industrial Training Institutes
• Polytechnics
• In-house Training Facilities
• Qualification and Examining Bodies • Short Courses
• Specialized Skilled Courses • Technical and Vocational Training Centers • Training Colleges and Institutes • Training Programs • Travel and Hospitality Courses • Undergraduate Courses
Human Resources Development This will be a dedicated HR Event for professionals from private and public sectors to visit and learn the latest trends and innovations in HR Solutions. • Appraisal and Performance
• Executive Search and Selection
• Online Recruitment Portals
• Apprenticeship
• HR Consultancy Firms and Advisors
• Outsourcing Companies
• HR Solutions and Technology
• Recruitment Agencies
• HRD - Professional Development
• Specific Skills, Training, Workshops for Employees
• Bespoke Training • Career Development and Guidance Centers • Coaching and Counselling Centers
• In-house Training Facilities
• Education and Training Supplies
• Internship and Placement Firms
• Team Building • Time and Stress Management
* Note: The Exhibition Profile list is not exhaustive and is intended to serve as a guide only
Visitor profile - Education • Academia • Administration and Procurement Officers
• Educational Content Providers, Publishers, Agents and Distributors
• Alumni
• Educational Consultants
• Aspiring Students from High School, Colleges and Universities
• Embassies and Consulates • Government Officials
• Representatives of Foreign Universities
• Bursars
• Media
• Top Executives and Officials
• Deans, Principals, Vice Chancellors
• Mid- Career Executives
• Trustees and Board Members
• Parents and Guardians
• Working Adults
• Diploma Holders
• General Public
• Publishing Firms • Teachers and Professors • Trade Organizations • Professionals in the field of Education
• Professional Associations
Visitor profile - Training • Government Officials • Representatives of Government Departments • School Drop Outs
• Skilled and Semi-Skilled Workers
• Training Centers, Institutions and Associations
• Technical Professionals seeking Training Opportunities
• Training Managers • Vocational Schools
Visitor profile - HRD • Aspiring Youth
• HR Managers and Counselors
• Career Counsellors and Professionals
• Immigration Counselors and Agents
• CEOs and Directors
• Insurance Companies
• Corporate Executive Management
• Investors and Business Developers
• Employment and Recruitment Centers
• Job Seekers
• Entrepreneurs • General Public • Government Representatives
• Legal Advisors • Mid-Career Executives • Networking Specialists
• Non-Governmental Organizations • Public and Private Sector Employers • Professionals seeking Career Growth • Senior Executives and Corporates • Small and Medium Enterprises • Talent Management Officers • Working Professionals
* Note: The Visitor Profile list is not exhaustive and is intended to serve as a guide only
WHY VISIT Discover extensive variety of study options
Source information on specific study programmes
Stay up to date on the latest education, training and HRD trends
Compare and contrast fee structures
Network and develop contacts
Share ideas, opinions and ensure best practices
Meet face to face with admission staff from local, regional and international institutes and universities.
Find opportunities to obtain scholarships
Interact directly with educational institutes
Evaluate your preferences
Make better informed decisions
Pursue your dreams
EDUTEK presents diverse sponsorship opportunities to create a strong impact and presence at the Exhibition. Being a sponsor will raise your organization profile, create more brand awareness and enable your organization to be more interactive with potential visitors before,
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Design Customized Sponsorship Packages Best Suited to Your Company’s Requirements and Budget
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Sponsorship opportunities
Sponsor
during and after the Exhibition.
About the Venue Kuwait International Fair (KIF), established in 1971, is Kuwait’s first and largest exhibition centre that has been organizing trade shows and consumer events. The Venue is located in Mishref, at the sixth ring motorway, just 20 minutes away from Kuwait City, and a 15 minute drive from the Kuwait International Airport.
This State of The Art Venue Offers: • Newly constructed Exhibition Centre • 6 fully air-conditioned halls spanning 30,000 sqm of exhibition space
07-09 October 2015
• Theatre Room with 200 seating capacity, equipped with latest AV Technology • Business Centre • High Speed Internet Access
• VIP Lounge and Reception Area
• Parking for over 5,000 vehicles
• Modern Conference Facilities
• Restaurants and Cafeteria including McDonalds with a drive through.
For Exhibiting Enquiries and Sponsorship Opportunities, please contact:
www.edutek-kw.com
Kuwait
international
Mr. Khaled Al Hindi
Mr. Lanston Pinto
Sales and Marketing Assistant Manager
+965 9722 8561 info@kif.net
PO Box 656 Safat - 13007 Kuwait
PO Box 1406, PC 133, Al Khuwair, Sultanate of Oman
Project Manager
+968 9172 9519 edutek@muscat-expo.com
T: +965 2538 7100 F: +965 2539 3872
T: +968 24788476 F: +968 24788676
info@kif.net www.kif.net
info@muscat-expo.com www.muscat-expo.com