STEP25 THINK
BIG
Want to get noticed? Think big. If you only need a handful of bespoke posters to promote your concert, event, open day or trade fair, but want maximum flexibility and high quality without breaking the bank, digital could be your best bet. You might also only need the posters or point of sales material for a short time - perhaps for a VIP opening or a product launch. Bear in mind that digital printing isn’t restricted to standard-sized documents. Wide format digital is opening up a big world for smaller businesses. So when it comes to decorating shop windows or office walls, think about adding a picture of an individual or entire team to give the message added impact. And remember that the flexibility of digital means you can quickly and easily use short shelf life promotional posters with ’here and now’ messaging to complement your leaflets and other core branding/sales tools. PS: Wide format digital printing means your medium can be as big as your message, without the big cost.
BUSINESS MATTERS GUIDE PAGE 25