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44 TV KIDS
HARI International Grizzy & the Lemmings / Pipas and Douglas / Mystery Lane The animated series Grizzy & the Lemmings is a priority for HARI International at MIPCOM. “In less than a year, we have launched season one on pay TV worldwide and on free TV in key territories, greenlit season two production, secured L&M agents almost worldwide, and last, but not least, we are developing a third season and a feature film,” says Adeline Tormo, the company’s head of sales. “We think that Grizzy & the Lemmings would [also] find an audience on nonlinear platforms.” Another highlight is Pipas and Douglas, a nonverbal comedy about a pair of atypical performing artists. Then there is Mystery Lane, a new project featuring “a mix of enigmas and fun in a so-very-British mystery backdrop adapted and modernized for young audiences,” says Tormo.
Pipas and Douglas
“HARI has earned a reputation for developing original, character-driven creations with a distinct comedy trademark for family audiences.” —Adeline Tormo
Hasbro Studios My Little Pony Friendship is Magic / Littlest Pet Shop A World of Our Own / Hanazuki Full of Treasures The eighth season of My Little Pony Friendship is Magic is slated for delivery next year. “The My Little Pony franchise remains a cherished brand worldwide by fans of all ages,” says Finn Arnesen, the senior VP of international distribution and development at Hasbro Studios. “Its popularity is boosted by the successful animated series My Little Pony Friendship is Magic, which airs in more than 193 territories around the globe.” Littlest Pet Shop has been reimagined with a new brand positioning focused on a pet-centric world. “This new story will launch as an exciting series of animated digital shorts premiering in fall 2017 on YouTube, with the broadcast rolling out in 2018,” says Arnesen. Hanazuki Full of Treasures is Hasbro’s first-ever animated digital show, which debuted earlier this year on YouTube.
“Our mission is to use immersive, cross-platform storytelling to bring Hasbro’s most iconic brands to kids and families.” Hanazuki Full of Treasures
—Finn Arnesen
Imira Entertainment ZellyGo / BabyRiki / PinCode Non-dialogue comedy is featured in ZellyGo, which comprises 104 CGI animated shorts that are each a minute-anda-half long. “ZellyGo is a fantastic and original series for the whole family, and we are sure it will generate big sales in the market soon,” says Sergi Reitg, the CEO of Imira Entertainment. The company is showcasing ZellyGo at the market in Cannes alongside BabyRiki, an edutainment program geared toward preschoolers, and PinCode, a science-themed CGI animated comedy. “BabyRiki is an innovative and attractive approach to preparing the little ones at home for the world they are to grow up in,” says Reitg. “PinCode is an edutainment science series with huge doses of comedy and ingenuity, helping 6- to 10-year-olds learn about the world we share.”
ZellyGo
“Imira is continually on the lookout for dynamic and new content that will appeal to broadcasters, SVOD and digital platforms around the globe.” —Sergi Reitg 252 WORLD SCREEN 10/17