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TV KIDS
Rainbow S.p.A. www.rbw.it
Highlights • PopPixie • Winx Club • Huntik: Secrets & Seekers • Monster Allergy
The trailer and pilot episode for the new 52x13-minute series PopPixie, the latest production from Rainbow S.p.A., will be available for the first time at MIPCOM. “We are confident the new TV show will be very popular with children around the world thanks to its perfect mix of humor and magical adventures,” says CEO Iginio Straffi. Rolling out the series is one of Straffi’s goals for MIPCOM, but the company has a number of other titles to offer.There’s a fourth season of the hit Winx Club.“We would like to secure its broadcast in the few territories left unsold,” Straffi says.“Additionally, we plan to increase our penetration in emerging Asian markets, especially China, and South American markets.” Rainbow also has second seasons of Huntik: Secrets & Seekers and Monster Allergy.“All of these titles have engaging story lines with a strong dose of comedy, exciting action and thrilling adventure targeting mainly kids from 6 to 12.”
PopPixie
“ All of these titles have engaging story lines with a strong dose of comedy, exciting action and thrilling adventure targeting mainly kids from 6 to 12.
”
—Iginio Straffi
Scholastic Media www.scholastic.com
Highlights • The Wedding Planner’s Daughter • Goddesses • Chicken Socks • Fuzz & Sparkle • WordGirl
Well known for animated hits like WordGirl, Scholastic Media is stepping up its live-action activities this year with a slate that includes The Wedding Planner’s Daughter and Goddesses. It also has new animation, such as Chicken Socks, Fuzz & Sparkle and Dragoonies.“We see each of these new edutainment properties filling a need in the marketplace,” says Deborah Forte, the president of Scholastic Media,“each distinct with its own unique world, adventures and characters.” Forte adds:“This year’s slate is a strong representation of the Scholastic Media promise to deliver to global audiences quality entertainment for children and families.This portfolio also shows off the depth and scope of our work, delivering something for every target audience.” Forte notes that the company is also expanding in the multiplatform arena. “Scholastic Media takes a 360-degree approach to brand building that reaches kids wherever they are.”
WordGirl
“ This year’s slate is a strong representation of the Scholastic Media promise to deliver to global audiences quality entertainment for children and families.
”
—Deborah Forte 226
World Screen
10/09