10
TV FORMATS
Si Hay Ideas www.sihayideas.com Vocalist Wanted
Highlights • Mission Accomplished • www.What Shall I Do.tv • The Crash Testers • Vocalist Wanted • Heart Beat
The core principals that were in place when Si Hay Ideas began are still central to its business philosophy today.“We want to combine different narrative structures, take risks with new game dynamics, combine multiple platforms and involve TV viewers with our content,” explains Camila Misas, the creative director at Si Hay Ideas. “We have focused on these since we entered the market two years ago, and so far we can say we’ve had favorable results.” Si Hay Ideas heads to Cannes with titles such as Mission Accomplished,The Crash Testers,Heart Beat and Vocalist Wanted. Misas believes these titles will be particularly attractive because they fall in line with current trends. “We believe that talent and game shows will continue to be very attractive in the market because they can be produced with smaller budgets. Also, without a doubt, content created for multiple platforms...will call buyers’ attention.”
“ We want to combine different narrative structures, take risks with new game dynamics, combine multiple platforms and involve TV viewers with our content.
”
—Camila Misas
Sinevizyon TV Production www.sinevizyon.tv
Highlights
May I Call You Mom?
• Foreign Bride • May I Call You Mom?
Love and marriage take center stage in the Sinevizyon TV Production formats May I Call You Mom? and Foreign Bride.The reality–soap opera show May I Call You Mom? involves a house, surrounded by cameras 24/7, in which five wanna-be grooms live. Another house contains ten aspiring bride candidates and the five women who might soon become their mothers-in-law. In Foreign Bride, ten women will travel from different countries to live in a house and meet men.The twist is that they will live together with the mothers of these men. “They are both very successful and are applicable for many countries in the world,” says Pelin Akat, Sinevizyon’s executive producer. Akat also notes that co-productions in Turkey and Romania are particularly what Sinevizyon is after. “Formats have had to reduce their budgets; that’s why I really do believe that co-productions should be used more effectively in the TV industry.”
“Formats have had to reduce their budgets; that’s why I really do believe that co-productions should be used more effectively in the TV industry.
”
—Pelin Akat
344
World Screen
10/09