ASP_0410_UPFRONT
3/25/10
8:50 PM
Page 3
TV ASIA PACIFIC
MediaCorp www.mediacorp.sg/contentdistribution • Asian Diaspora:The Chinese • Designed by Love • A Farmer’s Struggle • The Weaver’s Tale • The Icemen: Angadias of India
MediaCorp is keen to tap into international broadcasters’ demands for content about Asia.“Our strength lies in our ability to produce Asian content in English, enabling audiences everywhere to enjoy it,” says Sharon Loh, the assistant VP of content distribution. Top-line titles include Asian Diaspora: The Chinese, which looks at Chinese communities around the world. “It is an exciting project shot in high-definition in Russia, Cuba, the U.S., Indonesia,Thailand, Cambodia, Singapore and China,” Loh says. Also available is Designed by Love, which “retells beautiful love stories in Asia that have shaped monuments and inspired creations.” MediaCorp will also be representing projects from The Asian Pitch, the documentary initiative it runs with NHK. “We hope to push and position ourselves as the premier Asian content provider at MIPTV, expanding both our documentaries and top-selling Chinese dramas into territories outside of Asia,” Loh says.
Designed by Love
“From our experience, programs with strong Asian elements appeal to international buyers.
”
—Sharon Loh
Asian Diaspora: The Chinese
NHK Enterprises www.nhk-ep.co.jp/index_en.html • WILDLIFE • The Cosmic Code Breakers • Ryomaden:The Legend • Elementhunters • Detective X
The Cosmic Code Breakers
Making its MIPTV debut, the revamped NHK Enterprises (NEP), is the product of the merger of the Japanese pubcaster’s content-creation arm with its international-sales division, MICO. The merger is intended to enhance NHK’s international co-production abilities across TV, theatrical releases and digital projects.“We hope to open doors for people who are looking to expand their businesses in Japan,” says Yukihiko Amagi, NEP’s executive VP. NEP arrives at MIPTV with a broad slate, from the documentary series WILDLIFE and special The Cosmic Code Breakers to the drama Ryomaden: The Legend. NEP is also showcasing the animated series Elementhunters and the drama Detective X, which Amagi describes as “a combination of mystery stories on your mobile followed by a TV drama that reveals the culprit. Japan’s most popular mystery writers joined this project. We are looking to selling this program as a format.” 4/10
“The new NEP will enable us to offer new business opportunities, encompassing not only TV licensing, but other content businesses such as theatrical, [home] video and merchandising.
”
—Yukihiko Amagi
World Screen
403
5