SCOUTS Brand Manual Promotional Version / SEPTEMBER 2007
2. Design elements
2.2 Logo The SCOUTS logo is made up of the emblem, the wordmark “SCOUTS”, the registration sign and the claim. The name “SCOUTS” has replaced the former usage of “World Organization of Scout Movement.”
Don’ts
Please note that neither the wordmark nor the claim can be used separately. The World Scout Emblem (Fleur-de-Lys )
Wordmark
Do not use the wordmark and claim without the World Scout Emblem.
Registration symbol
2. Design elements 2.1 World Scout Emblem 2.2 Logo Logo Versions Colours Size Position in format Partner branding Examples of application 2.3 Ropes 2.4 Typefaces 2.5 Colours 2.6 Imagery
Purple area
Claim
Claim The “B” of “Better” and the “W” of “World” are capitalised because the SCOUTS claim is written as a title not as a sentence. Legal Use Please see Appendix | on “Brand protection” for specific information regarding brand protection and the legal use of the SCOUTS logo
Logo
The logo is never used for regional identification.
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