Fine apparel for fans of the global game
Welcome to At World F.C. the game is all about connection. Sure, football has its divisions and bitter rivalries. More than that, we believe what makes the game beautiful is the mosaic of influences that connect fans around the world. London to Los Angeles, Sydney to SĂŁo Paulo, Copenhagen to Cape Town and all parks and pitches in between. Country colours and club crests. These elements connect all football fans together to a larger story, bigger than a club, or even country.
As fellow fans of the great global game, we know sometimes you want to support your club or country with a jersey...to show your support with a casual yet classic look without breaking the bank. Using the highest quality materials, featuring elements of the sport’s storied past and its dynamic present, World F.C. creates fine football apparel simply designed for fans of the global game. In these pages you'll discover the inspiration and craft behind our label and how we aspire to be a game-changer in apparel by developing strategic partnerships with professional and elite clubs to expand their fan base in North America. The WORLD F.C. brand is growing bigger and more exciting every day by providing premium quality, uniquely designed apparel to an ever-increasing audience.
4 Our Team 5 The Supporter 6 Market 7 Traction 8 Our Brand 9 Our Look 10 Design Process 12 Social Media 13 Opportunities worl dfc.
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Our Team
EST. 2013 Inspired by a passion for the craft, design and culture of this great global game, World F.C. kicked off in 2013.
to support rival clubs, but decided to put those differences aside to come together for the love of the game.
At World Football Clothing we believe that the world is coming together and that there are few things that bring the world together like football. Started by two brothers who happen
Sure, football has its divisions and bitter rivalries. More than that, we believe that what makes the game beautiful is the mosaic of influences from around the footballing world.
THE TEAM We are wherever the beautiful game is played, wherever football is followed. We are the supporters in the stands and the players on the pitch. We are the friendly and the derby, the kick-about and the cup final. We are club and country, tribal and global. We are WORLD F.C.
We invite you to pull on one of our shirts and play your part in the world coming together.
Jared Long
Carlos Quineros, Jr.
Ken Boich
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The Supporter
DEMOGRAPHICS
WORLD
Our customers are a passionate supporter base, knowledgeable about the game and the cultures that surround it.
Catching the attention of mainly the younger demographic, they’re pay more for better quality fabric, durability and design. With supporters scattered across the globe, we’re made up of 85% support from the US, 5% from Canada, 5% from the UK and Europe, and 5% from the rest of the World. Though loyal to a primary club/country, they usually follow a club in different league. 65+: 55 - 64: 2% Female
45 - 54: 25 - 34: 41%
GENDER 35 - 44: Male
AGE
18 - 24:
TOP INTERESTS 4.12%
TV & Video/ Online Video Fans
7.15%
News/ Sports News Fans
8.69%
Sports/ Team Sports/ Soccer Fans 1250
2500
3750
5000
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Market
OUR POTENTIAL The game is global and that’s the way we like it. With supporters now in 25 countries around the world, we are just getting started.
We back our pledge that at World Football Clothing we believe that the world is coming together and that there are few things that bring the world together like football.
It’s tough to pin a number to the number of global fans, but to put it into perspective there were an estimated 3.2 billion fans that watched the 2014 World Cup. That’s a huge market, especially in other countries outside the US that we’re just getting started in. It’s safe to say the potential is out there.
ORDERS AROUND THE WORLD
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Traction
GROWTH Breakfast, coee and a Guinness. The global game is taking the United States by storm. Every weekend morning, neighborhood bars and pubs in every major city across the nation are packed with fans supporting their favorite club from halfway around the world.
This shows true support and passion. Constantly growing with the rise and increasing respect of the MLS. With World Cup bids, the US is making a statement to the rest of the World that we have passion.
Pennsylvania: Washington:
New York: 10.5% Illinois: 4.5%
New Jersey: 4.5%
Ohio: 12.5% California:
Virginia: 3%
Florida: 4%
Texas: 6%
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Our Brand
CREST STORY Every club needs a crest, an iconic symbol that captures its identity. When we sat down to create the crest for World F.C., we focused on these core themes for inspiration:
football, club, country, global, tribal, derby, crest, colors, culture circle, inclusion, embrace, longitude, latitude clean, minimal, strong, iconic, classic supporters, titles, champions, tradition
The Center Circle: a circle represents inclusion and unity; place the halfway line down the middle of a circle and we have the center circle of a pitch, turned at an angle for an element of dynamism. The center circle becomes a focal point where
The Star: this coveted symbol atop the crest of a title-winning team is a must for any club passionate about a The Hexagon: The hexagon has become an enduring symbol of world football, appreciated for both its symmetry and solidity. The six points of the hexagon correspond to the six continents where the
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Our Look
MATERIAL We select materials for our shirts that are ultracomfortable and super soft. Constructed from a poly/cotton/rayon blend, we have upped the industry standard t-shirt game. Once you put one on, you won’t want to wear a regular t-shirt again.
PRINTING Our goal is to always make a positive impact on the environment, so we use eco-friendly 100% water-based inks that are completely safe for body contact and disposal with a softhand feel to print. Printing is carried out by a local, eco-conscious printer with high volume capacity.
PHOTOGRAPHY To pull our shirts together, we pair our sleek designs with modern photography. Our lifestyle photography is planned around location, lighting and background based on the shirt color and design.
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Design Process
INSPIRATION TO DOORSTEP Our brand is inspired by the classic styles of the past, passionate supporter culture and the fashion trends of the present. Whatever your colors, to pull on the shirt for your favorite club is to take your place in a long
INSPIRATION From crests to colors, the stands to the streets, the pitch to the pub, we find
tradition of players and supporters who have come before you. From the early stages of inspiration to order fulfillment, we always have an eye on the details that make our product great.
BRAINSTORM Drawing on inspiration from a variety of sources, we begin moving from the abstract to
SKETCHES An idea can come in a moment. It’s important to be ready when it does.
MOCKUPS Before going to print, the rough sketch begins to take shape, the colors are added and a new design is one step away from becoming a reality.
PRINTING Using the Pantone color matching system, we select the colors that will bring the design to life. Our water-based inks give us the perfect
PHOTOGRAPHY In our photography we aim to capture the lifestyle of the global game that is
WEBSITE Cleanly designed with a user-friendly interface that makes shopping simple.
PACKAGING We ship to virtually anywhere in the world using 100% recycled materials and we always enjoy including some extra
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Social Media
SOCIAL STRATEGY We use our social media channels to strengthen our brand identity by engaging customers with carefully curated content. We also partner and collaborate with fan sites,
blogs and magazines to continue to reach a wider global audience.
Follow our streams below to see for yourself.
worl dfc.c
@_worldfc
_worldfc
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worldfc.c worldfc.c
601 posts 2,725 followers
219 following
3,841 tweets 1,927 followers
world fc.co
World Football Clothing
511 likes
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Opportunities
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PARTNERSHIPS
COLLABORATIONS
RETAIL
Our goal is to develop strategic partnerships with professional and elite clubs to expand their fan base in North America. The WORLD F.C. brand is growing bigger and more exciting every day by providing premium quality, uniquely designed apparel to an ever-increasing audience.
We are always looking to work with like-minded, globally-focused, ethicallyminded partners. Whether you’re a soccer media outlet, fellow football brand, or a non-profit with a global cause, get in touch at info@worldfc.co
For more information and to get pricing for our wholesale program, email us at info@worldfc.co
WHERE WE’VE BEEN FEATURED Eight by Eight Magazine – a boldly designed large-format magazine born and raised in New York City that believes that the same drama that captivates imaginations from the pitch should flow through its pages.
Howler Magazine – A magazine about soccer. Made in the U.S.A. Four times a year. For a global audience.
totalBarça – a global community of Culés passionate about all things FC Barcelona.
Eight by Eight MAGAZINE We teamed up with Eight by Eight Magazine to design their first piece of apparel – the Supporter’s Shirt. With the passionate football fan in mind, we combined the bold 8by8 logo with a classic supporter’s scarf to create a unique blend of brand and fan. Printed on our super soft tri-blend material, it pairs up perfectly with the latest Eight by Eight issue for subscribers of the magazine.
FUTURE OF THE CLUB We are committed to continually improving our craft, so we are always aiming to take our game to the next level. In the future, we will be adding more products to our lineup for our supporters, like hats, sweatshirts and scarves.
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"In football as in watchmaking, talent and elegance mean nothing without rigour and precision.�
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