ANNUAL REPORT 2020
SMALL DONATIONS FOR BIG CAUSES 2
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2020 has been a very special year for Worldcoo. The coronavirus pandemic has deeply left its mark on all of us. However, the year has been full of challenges and new opportunities for Worldcoo.
We end the year 2020 by registering a donation every second (December 2020); with no doubt, this has been one of the most important milestones of this year and one of which we are most proud of. Compared to the previous year, in 2020 the number of donations made has doubled: 11,078,484. New companies have joined the Charity Rounding Up system. Today, more than 4,500 establishments already offer their customers the opportunity to round up the final amount of their purchase and make a small donation to a social and / or environmental cause. It has also been a year in which we have had to deal with the exceptional situation that has been given to us by the Covid19 crisis. Since March, we have launched 53 emergency campaigns to help finding, as quickly as possible, new treatments to help curb the disease, or to mitigate the effects of the pandemic among the most vulnerable groups. Once again, we have seen how, in the worst situations, society is more supportive than ever. In total, more than one million euros have been raised to deal with this situation and its consequences. It is the 50% of the total donations registered. The Worldcoo’s team has also increased in Barcelona, and we have opened a new headquarter in Rome, Italy. At the same time, we have participated in different programs and virtual meetings in the sector that have allowed us to increase our visibility internationally. Looking to 2021, we have the hope and challenge of implementing the Charity Rounding Up system in more establishments, to help many more projects and NGOs, launch new technological solutions (and improve the existing ones) and also to scale Worldcoo in different countries, such as Italy, Andorra or Ecuador.
Thank you all for being part of Worldcoo. Together, we can make a better world! Sergi Figueres CEO 4
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One donation every second
This 2020 we have raised 2,662.325 million euros thanks to the 11,060,495 donations that have been made through the various collection channels of Worldcoo, twice as many as the previous year. Most of them - 98% - have been produced through the Charity Rounding Up. Although the other channels (online micro donations and the Worldcoo Donation Site) channel a 2% of donations, they contribute 24% of the collection. This is because dataphone donations are on average around 20 cents, while widget donations are at least one euro. Donations made through the Worldcoo Donation Site are even much higher. By the end of 2020, we registered one donation every second through our all fundraising channels.
Distribution of collection by channel
WORLDCOO CHARITY CHECK-BOX
250.548,5
9% 9%
DONATION SITE
390.832,7
15%19% OTHERS
2,6M €
3.407,5
collected CHARITY ROUNDING UP
76%
72% 2.017.536,3
Source: Own development
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Charity Rounding Up growth
In 2020, there has been a 91% increase in donations compared to last year, that 5.7 donations had been registered. The increase in donations received during 2020 has to do with the incorporation of new companies that have enabled the Charity Rounding Up on their payment gateways.
Distribution of the donations
2% WORLDCOO’S CHARITY CHECK-BOX
230.176,0
DONATION SITES
11.358,0
11 M donations 98% CHARITY ROUNDING UP
10.833.543,0 Source: Own development
In total there are 49 companies that this year have made it easier for their community to collaborate with a social cause through one or more collection channels, 19 have done so via Social Site, 16 have made it easier to donate through their online shopping platform and finally 14 have facilitated offline rounding in more than 4,500 points of sale offer this new tool. with the combined option of the portal.
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Distribution of donations
More than eleven million donations have been distributed in 142 campaigns and have made it possible to finance 110 projects that will benefit 190,047 people in 25 countries, although most of them are part of Spain (62.5 %). This has been possible thanks to the 92 organizations that develop projects to help the people who need it most. Due to the situation and the commitment of the companies and their clients, 44% of the donations received have been destined to emergency projects, mainly to face Covid19. The rest of the campaigns have been mainly aimed at food, health and education projects, following the same trend in recent years.
Project distribuition by collection and cause
WATER & ENERGY (1)
71.287,8
HEALTH (37)
HUMAN RIGHTS(3)
926,9
EDUCATION (19)
227.738,1
352.083,1
FOOD SECURITY (19) EMERGENCY (53)
799.929,1
1.177.107,5
ENVIRONMENT (10)
33.252,5 Source: Own development
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A year marked by the coronavirus crisis
This 2020 has been marked by Covid19. Since the first confinement was declared in early March, 53 coronavirus-related projects have been activated. In total, more than one million euros (€ 1,177,107) have been raised for research projects, prevention, supply of material or help to cover the basic needs of those most vulnerable in a pandemic situation; which means 44% of this year’s revenue.
COVID – 19 impact
1,18M
2,6 M € 56%
collected
44%
108.065 43%
53
190.047 beneficiaries
Covid
142 57%
63%
37%
projects
Others Source: Own development
Due to the social and economic crisis arising from the global coronavirus pandemic, the beneficiaries have been mostly concentrated in Spain - from the 53 campaigns activated to deal with the Covid emergency, 35 had an impact in Spain and they have had more than 90% of the funds raised - this trend of supporting local projects has already been observed in previous years and has been accentuated in emergency situations. It is also common for corporations in these situations to activate campaigns through the Solidarity Portal to promote solidarity among their community and especially among their employees. This year, of the total number of Covid-related projects, 25 have received donations via this donation channel. In addition, at Worldcoo we also created a special portal where all the coronavirus-related campaigns were grouped together to facilitate donations to our community.
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In addition, during this 2020 ...
Although the socio-health situation has forced us to work from home, we have had the opportunity to participate in various events and programs that have given us international visibility. In February, we participated in the Adyen Acceleration Program, held in Amsterdam. For three intense days, we had the opportunity to participate in different masterclasses and learn about success stories from other European companies.
Adyen Accelerator Program presentation
In June, we were the first Spanish startup selected to participate in Mastercard’s Starth Path program. Participation in this program has allowed us to increase our visibility to customers, partners and investors. Worldcoo has been the only Spanish company to participate.
In November, we were invited to explain our experience at the Sitges Next 2020 festival. Together with Dr. Clotet (Director of the IrsiCaixa AIDS Research Institute) and Manel Prat (Head of the Marketing and Communication Department of Bonpreu i Esclat), talked about technology as a solidarity innovation. Worldcoo intervention in Sitges Next 2020
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SMALL DONATIONS FOR BIG CAUSES
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Via Augusta 13-15, 6th floor, office 603 08006 Barcelona - Spain
contact@worldcoo.com +34 93 611 01 04
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