01/02 | MARCH 2015
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01/02 MARCH 2015
Rules to Get What You Want
Oprah Uses Her Influence to Endorse Harmful Health and Beauty Products P48 EDITOR-IN-CHIEF Katrina Starzhynskaya EXECUTIVE EDITOR Jennifer Niskanen EDITOR Jennifer Peterson
HOW GIVING UP YOUR CUSTOMERS WILL INCREASE PROFITABILITY P50
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IN THIS ISSUE IN THIS ISSUE
06 JA M E S M . S A M A
26 DEAN S. LEWIS
12 A L I NA R E Y Z E L M A N
JA R E T G R O S S M A N
58 CHEF L ANCE ROLL
S T E P H E N L E S AV I C H
30 D R . S T E V E N J O NA S
34 DA N I E L Z I A
44 MICHELLE SEILER–TUCKER
52 STEVE OLSHER
64 E L I S A B E T TA FA E N Z A
74 R E E D DAV I S
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Genuine & Goodhearted JAMES M. SAMA He is a writer behind the New Chivalry Movement- a set of ideas that prompts the development of self-worth in people of all ages. James, how long have you been doing your Chivalry Movement? Why did you decide to start the movement? I started my website a year and a half ago. I grew up in an old-fashioned family. My dad is very romantic and chivalrous with my mom after 35 years of marriage. As I got older, I realized that was rare.
What are your suggestions for guys to be more romantic on Valentine’s Day? I just wrote an article on CNBC on Valentine’s Day. It’s about how people think spending money is the most important thing but really, spen ding time is more important. Guys think they can just buy women something they saw in a commercial. It’s all well and good but it doesn’t have any
So I started blogging to get these
deep meaning. This is an opportu-
ideas out into the world. After 3 or
nity for you to show the woman in
4 months of being live it went viral.
your life that you actually have been
I got 30 million readers in a year and
paying attention. A gift is good, but
a half. It’s been quite an experience
an experience you two can share
but so far, so good.
that’s related to her interests is a good way to show that romantic side. 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 7
Guys think that being nice and romantic means being weak. How can they be masculine and still be romantic?
What traits do guys like most in their girlfriends? Traditionally guys are the pursuers and put in the most effort. Guys feel like they give and give and
I think that some guys take it too far. They go beyond
give. Making a guy feel desired and appreciated
being a nice guy and become a doormat. You can be
often gets overlooked. Small things like compliments
kind and respectful and romantic and still have your
go a long way. Tell him thank you for anything from
own identity. Most women don’t want a guy you can
taking out trash to taking you on a trip. That’s really
pull around on a leash like a puppy.
all most guys want.
Guys make the mistake of thinking they have to cater to all her needs to keep her attention, but in reality, it’s him being himself and chasing after his own goals and dreams that’s going to keep her with him.
Do you think that guys should pay on the first date? After a few dates a woman can pay. It’s a good way of showing she’s willing to contribute and be a part
On the flipside, maybe they’ve been nice to women
of this. However, it’s nice to offer to pay on first date,
who don’t appreciate it and so they end up thinking
even if the man won’t let you. Sitting there while he
it’s a negative thing. Be nice and stay true to who
takes care of the bill might send the message that
you are until you find a woman who appreciates it.
you’re expecting to be taken care of and you might
When you do it’ll be worth it.
come across as being too entitled. Most guys are
What advice do you have for women that are entrepreneurs but want to feel feminine in their relationships? How can they balance being masculine at work and feminine in relationships?
hesitant of being taken advantage of.
How long should you date other people before deciding to be exclusive? A guy knows on the first or second date if he wants to be exclusive. If a guy still doesn’t know after a
Sometimes women have a hard time letting of being
month, then he doesn’t really want to be with you.
in charge. Understand that you can give up control
As a woman, if you’re unsure of where he stands,
in your relationships. You can be a woman and let
more than a month shouldn’t go by before having
a man be a man. It doesn’t mean sacrificing your
that conversation. If he hasn’t done so yet then you
power in the workplace. It doesn’t take away from
can bring it up. You have to know if you’re wasting
your independence or your strength.
your time. Bring it up, see what he says.
Dr. Pat Allen, a relationship expert, has a philosophy that you can’t have two equal partners in a relationship. Someone, preferably the man, has to be the driver and someone has to be the passenger. What do you think? I agree with driver/passenger roles but it differs with certain areas of life.
When making that decision, what traits are guys looking for in a woman? A man wants a woman who challenges him on an intellectual level. He wants a woman who is ambitious and has her own life. If he’s thinking long term, he’s picturing her raising his children. There are a lot of answers to this question but I think it comes down to kindness and being genuine. Can
One person won’t be driver in every single situation
you see yourself in a rocking chair with this person
because people have naturally different skills and talents.
in 50 years?
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Where do we meet guys like you who are masculine but romantic and kind and loving? Not in clubs. There are some good people in clubs but guys in clubs typically aren’t looking to settle down. Charity events and fundraisers are more mature and formal. The people who are there want to help others and make a difference. But really, guys are everywhere; women just need to be assertive. It’s as simple as saying hi to somebody in line at Starbucks or smiling at some guy at the bookstore. To a lot of guys that’s enough of a trigger to get him to come over.
Is it okay for her to bring up exchanging numbers? What about the guys that are too intimidated by good-looking, powerful women to approach them? How does a woman let a man know she’s interested without chasing him? A smile or friendly expression can break down the wall of intimidation. Then it’s up to him. Give him the opportunity to come up to you. Let him know it’s welcome. A smart guy will take that hint.
Some guys are too scared of rejection to ask for a woman’s phone number.
If he doesn’t ask then I think it would be okay. It’s nothing to be too hesitant about.
Do you have any secrets to make a guy want to commit? I think that feeling appreciated and valued is a big part of it. In my experience, most guys want to be a provider and want to make someone happy. Secondly, when you’re with someone and you’re comfortable, you enjoy your time together, you know that this is the person that you want to at least give it a shot with. It’s more emotional than logical.
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Guys are everywhere, Women just need to be assertive. How early in the relationship do guys know she is The One? In the first maybe 2 or 3 dates I may not know she’s The One, but I know that this is somebody I want to continue this with. It happens really quickly for guys, especially ones who’ve been in negative relationships. When they do have this positive experience they hold onto it. That happens really quickly.
When do guys feel they’ve fallen in love? Usually girls fall in love faster because they’re more emotional. I don’t know how long it would take. A couple of months may be when he’d be comfortable saying it to her, although he might know it before. Guys do hide their feelings but they still feel these things. In one of your articles you say that if women raised their standards, guys would have to step up. We let them take no action but still get whatever they want. Yes, that’s why guys don’t see the point of putting in extra effort. Women need to raise their standards and only accept kindness. 1 0 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
It’s as simple as saying hi to somebody in line at Starbucks or smiling at some guy at the bookstore. Do you have any last words of wisdom? For guys, being kind and being romantic and genuine won’t get you all the girls. But if you stay true who you are, it’ll eventually get you the right woman who feels the same way about you and will make you happy. Being genuine and goodhearted in the long run always wins. Women need to be open to a guy actually being kind and genuine. Most women think it’s just an act to get you in bed, and sometimes that’s true. Dating is a lot like playing the lottery. You have to lose a lot of times before you win, but if you never play you’ll definitely never win. You’ll never find the right guy if you don’t put yourself out there. 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 1 1
AR Alina Reyzelman Lifestyle expert, Writer, Film producer, Creative force
WHY ALINA? Expert on international living and leading a healthy lifestyle. Alina Reyzelman started at humble beginnings and rose to corporate success as a self-taught financial and healthy living aficionado. From personal wellbeing to business style fashion and luxury travel. Reyzelinanâ&#x20AC;&#x2122;s websites is the education destination for world-wide living. Alina is not only a successful entrepreneur; she is a loving mother, wife and a dedicated homemaker.
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Alinaâ&#x20AC;&#x2122;s motto is Inspire, Aspire and Lead by example. As a self-made business woman, Alina believes that itâ&#x20AC;&#x2122;s possible to unlock all the potential and discover talents through hard work, learning and determination. 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 1 3
Alina’s mission statement Alina’s motto is Inspire, Aspire and Lead by example. As a self-made businesswoman, Alina believes that it’s possible to unlock all the potential and discover talents through hard work, learning and determination. Alina’s goal is to provide tips and advice on how to balance work, family and own ambitions. Her mission is to share her experience, knowledge and passion for life and inspire others to be the best they can be. Alina wants to show that contribution towards the society is important no matter what — you don’t need to be in a specific field, time or environment to make a difference to the world in this lifetime.
About Alina Reyzelman Alina Reyzelman embraces the world and is passionate about sharing her international experiences through a variety of services provided through her online magazines including Eat Well Co and Elite Club Ltd. Prior to becoming an entrepreneur, Reyzelman started her career working for energy companies and consulting firms holding various senior roles. Alina Reyzelman founded Elite Club, Ltd. and Eat Well Co. to share her experiences driven by an exciting lifestyle defined by world traveling. Her international lifestyle led
her to become a self-taught expert on exclusive travel and healthy eating, and create a guide to living and dining luxuriously around the world. Alina Reyzelman lives between Moscow, London and the US, she also travels extensively around the world. Alina is actively involved in charity work and admires classics and fine art as an artist herself. Alina is a Ph.D. student, a connoisseur of wines and foods, and the author of World Restaurant Guide and a book Sex Diet. Alina is also fond of the entertainment industry. She writes movie scripts and recently wrote and directed a documentary film called A Girl & the City. Alina is the editor of Business Style Blog of the self-titled alinareyzelman.com 1 4 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
Alina Reyzelman founded Elite Club, Ltd. and Eat Well Co. to share her experiences driven by an exciting lifestyle defined by world traveling. Her international lifestyle led her to become a self-taught expert on exclusive travel and healthy eating, and create a guide to living and dining luxuriously around the world.
7% Italy 13% UAE 15% UK 30% Russia 35% US
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Gender doesn’t matter as much as Attitude
he lives of women are fraught with challenges. That is a story that is universal throughout the world, but the life-story of women as individuals will
always be unique and poignant. Alina Reyzelman brings us the story of the struggles of three such women in Moscow, Russia, in her new documentary, “A Girl & The City.” Although the women in the film are from diverse social and economic backgrounds, their stories bring to light many core issues that are a matter of course for women generally, such as: discrimination, financial disparity, neglect, under-employment and child-care, particularly for working and single mothers. As an important complement to that, female entrepreneurs and business women were also invited to participate and discuss these problems, to bring forward their opinions and experiences.
Added interest is provided by the partici-
available through iTunes and Netflix, in
pation of Russian politician Boris Nemtsov,
the United States. The trailer is available at:
who was also interviewed for the film. It
was one of his last recorded interviews
before he was shot.
“Women should constantly challenge their management, by agreeing to worse conditions, women lose And I think there is also another side of the feminism issue . . . The right way is to discuss matters in a constructive and productive way. At the end of the day, gender doesn’t matter, what matters is the person, skills and attitude,” Alina Reyzelman.
dedication is a driving force in both her business and home life. Living between Moscow, London and the US, she is truly an active citizen of the world, as well as a successful entrepreneur, and a loving
Alina Reyzelman styles herself an, “entre-
wife and mother. Her life, like that of
Reyzelman wrote, directed and produced
preneur, businesswoman, film producer,
many women, is a constant juggling act
the documentary. It will be released with
and writer, who is crazy about every-
to give equal time and energy to both
English subtitles later this year and will be
thing creative. That kind of optimism and
work and home.
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“don’t be ashamed to ask for help. If you can’t afford to have hired help, it could help you to free up your time, from home chores, and spend quality time with your loved ones. If you can’t have help, ask friends and family to help you once in a while. For me, the successful formula of balance is in compromise, better planning and delegating things,” -Alina Reyzelman Alina Reyzelman embraces the need for women to actively
also edits her own branded business and style blog: alinar-
reshape society, regardless of where or how they are current-
eyzelman.com and has written two books, “World Restaurant
ly living. She believes in sharing her own international experi-
Guide,” and “Sex Diet.”
ences, through a variety of vehicles, such as through her art or her online magazines. “Elite Club Ltd,” and “Eat Well Co,” cater to the emerging interest of the Russian people and others around the world for exclusive travel and delicious food. Reyzelman
As well as her energetic writing life, Reyzelman is a dedicated believer in charity work, despite the challenges of doing so in her home country of Russia.
“I look up to many American women who are real leaders and role models. I think it’s a shame that in today’s society these women don’t get much praise . . . We should be able to capitalize on the success of these leading women and show that it’s possible to have good education. It’s possible to be at the top. The standards should go up,” - Alina Reyzelman.
“I believe in the American dream. American culture promotes freedom of speech, equal rights and the possibility to achieve your goals. Studying in the US had a big impact on who I am today.” Alina Reyzelman
Her interest in travel and activism began
Returning to Russia in 2000, she started
demonstrating a strong work ethic, and
early. When she was fifteen, she won a
working for a variety of energy compa-
establishing efficient business operations
position in an exchange program in
nies and consulting firms, such as Shell
and structures. Success, in Reyzelman’s
and TNK-BP. This meant more traveling,
opinion, comes from having equal measures
while she absorbed the best of European
of skill and passion for what you are doing.
culture and business practices, which she
She puts those two ingredients into every-
says helped her immensely with her own
thing she does, both in terms of business
entrepreneurial goals, down the road.
and her home life.
This led to a further desire to study in the United States and a scholarship to earn a Bachelor of Business Administration degree. As a member of the sports and academic team, she traveled throughout the United
As her network of colleagues continued
States and found much to be inspired by.
to grow, she learned the importance of 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 1 7
Katrina Starzhynskaya recently spoke with
P H OTO : K E V I N P O I R E R
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about his accomplishments as a Ph.D. in computer science, a serial entrepreneur, intellectual property attorney, awardwinning author, and current success as the owner of an independent publishing company. Stephen discusses his career opportunities in relation to the exciting times of the evolution of modern technology. Additionally, he emphasizes the importance of reinventing oneself and avoiding stagnation. Stephenâ&#x20AC;&#x2122;s desire is to touch as many lives as possible through his wisdom and words.
On the Edge of Everything STEPHEN LESAVICH What was your first focus? I was very interested in technology, so I pursued computer science in school. After graduating from college, I worked as a software engineer. Eventually, I obtained my Masterâ&#x20AC;&#x2122;s and Ph.D. in computer science. My path included working at AT&T Bell Laboratories, which at the time was a premier research facility that helped develop the backbone of the Internet. Later, I spent time at US Robotics, which produced the first commercial modems during the age of dial-up access. These were exciting times for me. Not long after, I decided to attend law school.
You mentioned you are also an intellectual property attorney and have worked with
companies like Microsoft, Nike and HewlettPackard. Can you tell us more about that?
of my time interacting with some of the smartest people in the world who were developing bleeding-edge technology. When I look back on my experience, I
My legal career started out at a law
always enjoyed my conversations and
firm in Portland, Oregon working with
interactions with these people.
Microsoft and those other clients you mentioned. Because of my Ph.D. in computer science, I flew to Seattle and drove out to Redmond to work
Now I know an attorney to contact when I go to file for my first patent!
with Microsoft on a regular basis. I
Yes, I would be happy to help you! I
worked on a number of patents for the
have worked on many software patents
Xbox and other Microsoft products. I
and patents for other types of inven-
was also in meetings with Bill Gates,
tions as well. I could also help you with
and some of the other principals of
the two other components of intel-
lectual property, trademarks (brand-
Nike was there in Beaverton and Hewlett-Pack ard had a printer manufacturing plant in Corvallis, and my law firm did legal work for both them at the time. I spent the majority
ing) and copyright (protection of the expression of written words and artistic creations). I used my experience as an attorney to develop my publishing company and assist my authors. Because of this skillset, I can provide
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all of those services well and bring the books to a global marketplace in a way that their content is protected. So you are a lawyer, a Ph.D., and an author of the award-winning book, The Plastic Effect: How Urban Legends Influence the Use and Misuse of Credit. When did you come up with the idea for the book? At the time, I was working on another project with my co-author, Polly A. Bauer. She is a credit card expert as well as the former President and CEO of the Home Shopping Network Credit Corporation.
How about student loans? Can they be discharged in bankruptcy?
sign with us. We are currently finishing a book for a medical doctor down in Tampa, Florida who specializes in liposuction and cosmetic surgery. His work is scheduled
Unfortunately, student loans, even if paid
to be featured on The Doctors television
with a credit card, are not dischargeable
show and will also have his new book
because Congress enacted legislation
promoted on the show.
against doing so. Some items can be discharged, while others cannot.
You have a publishing company and have started other businesses. What are you currently working on?
Why would authors choose to work with you when they could do it on their own? What advantages do you provide? One of the advantages I give is higher
She was responsible for a credit card
I still practice law and I’ve had my own
author royalties due to lower overhead
portfolio of about half a billion dollars at
firm since 2002. I was a partner at a big
costs. As an intellectual property attorney,
HSN. The book is based on urban legends
Chicago law firm and went out on my own
I also provide protection to the author’s
about credit card use and serves as a
as an entrepreneur. In 2007, I started my
work by filing for copyright and trademark
self-help book for consumers on credit
own publishing company because how
protection and negotiating contracts and
people have migrated to online purchas-
licenses for products and services related
ing of books via the Internet.
to the books.
and self-help genres. We crafted the
I created a new publishing business model.
Additionally, I have access to particu-
manuscript by addressing the 25 most
The old way was to estimate the demand
lar distribution channels, reporters and
common urban legends about credit cards,
for a book and print books based on that
media outlets that other self-publishers
putting our personal expertise and spin
estimated number and try to sell them.
do not. It’s about the cooperation with
on each topic. Our book won the 2013
My new model is based on printing on
the author to get their work into global
Independent Publisher Gold Medal as the
demand at the point of purchase. This
the mainstream; their success is also my
best new book in the finance/budget-
eliminates the overhead costs of using
traditional warehouses and trucks for the
I t is a cross-breed of the business
What are some of the legends you discuss in the book? One urban legend many people believe is that if you’re declaring bankruptcy, you can spend freely on credit cards and have those amounts discharged.
distribution and sales of books. Our books are printed only after they are purchased by someone and then dropped into a distribution channel. My company works with major retailers like Amazon and Barnes & Noble, as they have a global reach. They collect payment from the
Did you have any role models or mentors when you started your first business? There was no specific person who had it all. Instead, I took several components of the successful people I knew and used that as inspiration for starting my own business.
This is false; a bankruptcy trustee will look
consumers and we give them a percent-
Most of those pieces involved strategy
at credit card purchases back to about
age of the sales. My publishing company
and people skills. I don’t do much adver-
3 months (or more) prior to filing for
was awarded the 2014 Best of Chicago
tising for my businesses and rely on refer-
bankruptcy and these credit card charges
Award in the publishing consultants and
rals and word-of-mouth. I learned that
may not dischargeable in bankruptcy
services category, in part based on this
philosophy from someone: “Provide high
depending on the circumstances associ-
new business model. We recently have
quality goods and services, [and you will]
ated with the intent of those purchases.
had a number of new authors recently
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What is your passion and vision? My biggest passion is books and being an award-winning author. I have another
doing. It’s when my work doesn’t feel like
realtor in Chicago. She told me she keeps
work. With that, reaching out to people on
a copy of my book on her nightstand and
a global level and to help them somehow
reads it in bed. It was then that I realized
that since people are bringing my book
book coming out soon that is about life
The money comes along if you’re passion-
and spiritual transitions. I am also co-au-
ate about what you do. The bottom line is
thoring another credit card related book
living out what you were sent here to do.
about the emotional side of making credit card purchases. I want to help people through my words and reach out to people in that way. My vision is growing the publishing company to a much larger scale, with a lot of authors are in the pipeline. I want to reach out to the authors because everyone has a story. Dealing with authors in the self-help/ motivational arena is really a joy. We can
You spoke of waking up excited to do what you’re passionate about. Considering you are in the position to take a vacation whenever you want, what drives you to go to work every day? I have two kids and one is going off to
into their personal, sacred spaces, even their beds, what a powerful and positive influence my words can have on people as an author.
I see that you also have a blog. What is it called? My blog is called Out There on the Edge of Everything®. Simply put, I look at the edges of things. I also write a regular column by the same name for Positive Impact Magazine. I take a topic, author, a news piece, and look at it from another angle.
and spreading a positive outlook to others.
What was the best piece of advice you’ve ever received from someone?
Hopefully my words can help them to
Back in Chicago, I used to ride a commuter
initiate positive change, look at something
train to work. One day, I spoke with a train
from a different perspective, or make a
conductor. I was nervous about starting
Getting up in the morning and being
difference. It’s funny, because I recently
my own law firm and he told me, “If you
excited and passionate about what I’m
spoke with a friend who is a very successful
provide a good quality service and you’re
help out countless others who deal with adversity in their own lives and let them know they are not alone.
What is success to you personally?
college shortly, so I do go to my office every day. I really enjoy influencing people
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P H OTO: K E V I N P O I R E R
fair to people, that’s all you really need to
working for a company or run your own
do.” His advice was right on. I opened
business, do what you are passionate
my law firm in downtown Chicago on
about. Keep yourself physically healthy if
LaSalle Street, competing against the
you can, even if it’s just walking. Regular
thousands of other attorneys in the area.
exercise develops and enhances your
I was able to do that by working through
creativity. You can always do something
this simple philosophy, which is advice
new or different and take on new
that anyone can use.
Can you give advice to the younger generation about success in life, including areas of physical health, finance, career, and business?
see what’s going on around us. That is something I would change.
What do you think of formal college education for kids who want to start their own business? Is it necessary? I believe you need a base of a college
Is there anything that you would change about yourself?
degree of some sort -- at least a four-year degree. Sure, people can get by with an associate’s degree, but I believe many formative life experiences and friendships
I would have made some different
are gained through going to college. It’s
decisions earlier in my life. However, the
your first large goal in life to accomplish
Keep a good life balance, keep growing
timing is what it is. Sometimes we are
over a multi-year period. Starting a new
and reinventing yourself. Even if you’re
too fearful or involved to look up and
business is the same thing, in terms of
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being a long-term endeavor. Even if you start your business or do it on the side, work for someone for a while and see how they do things. Keep in mind your passion and vision. When the time is right, go off on your own. A lot of kids start their own businesses and are successful, but you still need some background and experience in business, taking classes, or other ways of looking at the world that will make you more effective in your own company.
What top three books that inspired or influenced you would you recommend to anybody? My first choice is any one of the biographies on Steve Jobs. He is one of the people who was very creative and did his own thing, overcoming adversity in his own company. The second book is Outliers, by Malcolm Gladwell. I recommend this book especially to entrepreneurs or those who want to look outside the box or manifest creativity. The third book on this list is actually the first book my company published: Seven Letters That Saved My Life, by Dottie Lessard. She has Cystic Fibrosis and wanted to become a runner. During this journey, she underwent a double lung transplant and “died” on the operating table. Eventually, she also required a kidney transplant
sit down and discuss entrepreneurship with him. My third choice would be Gary Keller of Keller Williams real-estate.
because the transplant medication ruined her
He built Keller Williams Realty International from a single
kidneys. Despite all of this, she was not only able
office in Austin, Texas, into the largest real-estate franchis-
to become a runner, but became a profession-
ing company in the United States. He is one of the most
al runner for Nike. I recommend this book for
successful entrepreneurs in the US. I also love his new book,
anyone who is having a bad day, because it will
The One Thing. In his new book Gary teaches people that to
change your perspective.
be successful, you have to stop multi-processing, which he
If you had the opportunity to sit down with three successful people or luminaries, who would they be? Warren Buffet comes to mind, primarily because of
considers bad, and focus one priority task at a time instead.
Do you have time for your physical fitness and health? I noticed you have several accomplishments in this area.
his outlook on how people should manage financ-
Running is my stress management, which I try to do six days a
es and the strategy he uses to acquire compa-
week. It’s just part of my day and I usually run in the evenings
nies. Sir Richard Branson is on my list because
now. I’m in the Midwest, so I get outdoors when I can. We
he is innovative in so many areas. I would like to
have had a lot of snow, so I tend to run indoors at the health
2 4 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
P H OTO: K E V I N P O I R E R
club. I still compete in half or full marathons and other distance races for fun winning medals in my age group even now and then. I also have an extensive history in Tae Kwon Do, starting in 1977. I am a Master Instructor and have earned a 5th degree black belt from the World Tae Kwon Do Federation (WTF). I was formerly an International Referee for tournaments and still teach a weekly Black Belt class. Also, I teach a self-defense and anti-bullying class for middle school students. The goal of this class is to help these kids empower themselves and understand the psychology of bullying.
For more information, please visit http://slesavich.com/ or http://cocoave-media.info/blog/. 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 2 5
2 6 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
Living with Peripheral Neuropathy DEAN S. LEWIS He took some antibiotics, not knowing his life would change forever. This was in 1998. His body reacted negatively to the antibiotics. Every organ in his body except the brain failed. Not even his heart was working. For two months, he lay in the intensive care unit dying. He spent one of the two months in a medically induced coma. Doctors said only a miracle would restore his fortunes. A miracle happened and he has lived to tell the story. 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 2 7
Dean is a fighter. While his parents worried about his life and whether or not he would leave the ICU alive, he believed he would somehow survive. He is now doing great. He has perfected â&#x20AC;&#x2DC;the artâ&#x20AC;&#x2122; of controlling his neuropathy. Dean inspires many with his personal story of struggle, endurance and overcoming. 2 8 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
He took some antibiotics, not knowing his life would
says exercise strengthens the muscles and give the nerves
change forever. This was in 1998. His body reacted negative-
the stimulation they need to keep the body fit.
ly to the antibiotics. Every organ in his body except the brain failed. Not even his heart was working. For two months, he lay in the intensive care unit dying. He spent one of the two months in a medically induced coma. Doctors said only a miracle would restore his fortunes. A miracle happened and he has lived to tell the story. However, Dean was left with chronic medical conditions, one being peripheral neuropathy.
Over the years, Dean has been told over and over again he should share the story of his survival and overcoming peripheral neuropathy. He also used to attend neuropathy support groups and he would listen to people’s frustrations and see their pain. He loved speaking in these gatherings and would inspire those suffering to hope for a life beyond the frustrations of neuropathy. All these happenings pushed him to write the book “Peripheral
Dean has written a book entitled “Peripheral Neuropathy:
Neuropathy Nine Simple Steps To Reduce The Pain” which
Nine Simple Steps to Reduce Your Pain” which teaches
is available on Amazon.
others with neuropathy how to manage it. He also gives daily tips to people living with neuropathy, in their journey to overcome it.
Dean has had moments he wanted to give up. He says it was especially challenging when he experienced so much pain. He says a lot of times when he would skip
Dean is a fighter. While his parents worried about his life and
his regimen or not get enough sleep or push himself a
whether or not he would leave the ICU alive, he believed
little too far, he would experience so much pain that he
he would somehow survive. He is now doing great. He has
would feel like giving up. Dean, however, says he would
perfected ‘the art’ of controlling his neuropathy. Dean has
remember how far he has come and push himself back
a regimen he follows to keep his symptoms at bay. Some
to his regimen as a way out of his pain.
of the symptoms he deals with today include tingling in his legs. The tingling has, however, reduced significantly after strictly following his regimen. He is now a fulltime clinical analyst. He interacts with physicians, nurses and others in the medical field. His work involves implementing the medical practitioners’ requests for information from their database. He is also a life coach. Anyone with a chronic condition can contact Dean for help. He inspires many with his personal story of struggle, endurance and overcoming. Dean pursues his goals. He was able to attend World Cup 2014 in Brazil. He prepared his mind and body for the grueling schedule months before the trip to be in the most optimal condition. Dean practices gratitude every morning. He knows every day is a gift and is very grateful for one more day of life. He says he experiences numbness in his feet when he wakes up in
Dean advices anyone suffering from a chronic illness to gather as much information about the condition as they possibly can. He says this is where it all begins. Once you know the condition you are suffering from, Dean says you can start to understand how you can overcome it. According to Dean, it is also okay to ask for help. “Don’t be afraid to speak to a friend… Don’t feel that there’s something wrong with you. Listen: everyone has something to deal with,” Dean says. Dean’s mindset was a big contributor to getting his life back on track after the neuropathy experience. Long before he could walk and drive again, he would use his mind to strengthen and reform his neural pathways by imagining himself driving. Though he could not move, Dean believes this helped him recover faster.
the morning. So, he starts by getting his body to literally
Today, he takes no pain killers. He has been liberated. He
feel his feet. He exerts tension on his feet and muscles to
wants to show others how they can overcome peripheral
allow his body to wake up in phases. Once this is done,
neuropathy or other chronic conditions. You can contact
he steps on the floor and does his cardio, stretches and
Dean on Facebook at ‘Overcoming Neuropathy’ or his
pushups. This way, his muscles stay strong. This is very
website www.livingwithperipheralneuropathy.com. He
helpful when dealing with peripheral neuropathy. Dean
also offers private consultations and more on his website. 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 2 9
For forty-three years, Dr. Steven Jonas was a professor at Stony Brook University teaching and doing research in public health and preventive medicine. He retired at the end of 2013. During that time, Dr. Jonas has authored/co-authored, edited/co-edited 35 books. But surprisingly, one of his most intriguing stories has little to do with his career as a professor. At the age of 43, Dr. Jonas decided to start running. This was after a few years of thinking about it and reading quite extensively on athletics. He felt being in preventive medicine, he should do something to promote his own health.
DR. STEVEN JONAS
ontrary to what he thought the
members every Sunday. A year later a
his schooling like most kids. This new
running experience would feel
friend asked him if he would like to try a
journey was proving to be very excit-
like, Jonas found that he loved it.
local 5 miles race. He did. He had hoped
ing. He kept going. When in the winter
The more he ran, the more he enjoyed it.
to complete the race in 50 minutes; he
of 1983 the idea of participating in a
finished in 44 minutes.
marathon was pitched to him for the first
He started running in October, 1980
time, Jonas was sure he was not going to
and ran throughout the winter using
Soon, Jonas would run a 10 kilome-
Jim Fixx’s program from his book ‘The
ters race. Jonas says he cried when he
Complete Book of Running’. In spring
got to the finish line. This was a big
of 1981, he found a local running club
deal, understandably so for a guy who
During his training, he heard about the
where he would run with the club
had never been an athlete throughout
triathlon. He was intrigued. Triathlon
3 0 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
do it. However, by the spring of that year he was training for his first marathon.
2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 3 1
involves swimming, running and cycling. In September, 1983
successful multi-sport racing. Jonas says the goals should be
he did his first triathlon, which consisted of a 1.5 mile swim, a
reasonable and realistic. All the weight management princi-
25 mile bike, and a 10 mile run. He finished and was extremely
ples Dr. Steven teaches in his books are principles he uses in
excited about that achievement. Already a writer in his primary
his own journey as a triathlete and a person who maintains his
professional field, health care policy analysis, and there being
own health. He believes if the principles have worked for him,
no books at the time for beginners in the sport of triathlon,
they can work for anyone else.
he decided to write one. He entitled the book ‘Triathloning for Ordinary Mortals’. Published by WW Norton, this book is still in print and has sold over 47,000 copies. To date, he has participated in 242 races, both triathlons and duathlons, the run-bikerun variant (together called “multi-sport racing”).
Dr. Steven Jonas calls himself a vegetarian on weekdays but usually takes poultry and seafood and an occasional meat dish on weekends. He says this is what works for him. He advises people seeking to manage their weight to identify what works for them and stick to it. Jonas now hopes to do at least eight
Jonas still competes today, at the age of 78. He says his main
more races to get to a total of 250 since he began racing in
secret for keeping on keeping on is his ability to continually
1983. He says he knows what he wants to achieve this year.
mobilize his motivation. According to the doctor, the most
He has no 5-year goals for his racing because, as he says, he is
important element of that process is to set goals, but goals that
getting to the ‘hey, you never know’ age.
are specifically designed to work for you. The idea for him, the goal each time that works for him, is to go into a race with an intention to have fun and finish the race. Speed is nonessential.
He advises beginners in racing to find a local race for a distance they think they can do. He also advises people to find a training program that can help them work out regularly. (Of course he
He, in fact, says he has finished last on a number of occasions,
likes the one in “Triathloning for Ordinary Mortals, which is the
but has almost always finished. What is exciting for him each
one he still uses for himself, 33 yearts later.) Dr. Jonas notes that
time is finishing, as he likes to say, “happily and healthily.” Dr.
in multi-sport racing, unlike road racing, one has to deal with
Steven Jonas has also co-authored several books on weight
logistics. It is, therefore, a good idea to start with short triathlon
management. Jonas says because different people have
races and get used to the logistics and the equipment needed
different metabolisms, one approach to weight loss might
for these races. Then, if the desire is there, one can go longer. It
not necessarily apply to everybody else. You have to find an
happens that he has also written a book specifically for duath-
approach that works for you. Dr. Jonas says it is important to
lon for people who can’t swim or don’t like swimming and still
note that while exercise is great, the primary route to weight
want to engage in multi-sport racing. It’s entitled “Duathlon
loss is controlling what you eat.
Training and Racing for Ordinary Mortals.”
“We know what the healthy foods are. But some of them work
One of his favorite personal sayings is ‘explore your limits,
for some people and some of them work for other people and
recognize your limitations.’ He developed this early on when
there cannot be one particular approach that works for every-
he began racing. He recognized that his limitation was speed,
body,” Doctor Jonas says.
but he allowed himself to explore his limits in how great a
In the book ‘Take Control of Your Weight’, Jonas teaches people how to design their own healthy eating program. He says the first thing to do is look at a list of unhealthy foods. Note the
distance he could cover. He says this gave him tremendous reward, finishing his first ironman distance triathlon in his third season of racing.
foods you are eating from the list. Then, take a look at a list of
Another on of Dr. Jonas’ favorite sayings is “gradual change
healthy foods and note the foods you might like. You can then
leads to permanent changes.’ An ordinary mortal, he started
replace the unhealthy foods you’ve been eating with the healthy
gradually at an age when many athletes have retired. See where
ones you would like to add to your healthy eating plan. Jonas
he ended up: he became a triathlete with several best-sell-
believes taking control of your healthy eating program increas-
ing books about racing, has written regular columns for USA
es the probability of attaining success in weight management.
Triathlon for some years now, and has thoroughly enjoyed the
Goal setting is as essential in weight management as it is in
journey along the way.
3 2 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 3 3
Focus And Full-Service DANIEL ZIA 3 4 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 3 5
ocus, appears to be fundamental to Daniel Zia and his
adviser” who always keeps the best interest of his clients at heart,
Zia Group’s (http://theziagroup.com) business strategy.
even when it might mean the loss of a sale, in the short-term.
Zia surrounds himself with a stellar team of eight, each
centering in their own top-tier, specialized skill, that can walk buyers and sellers through
He explains that he excels in his ability to counsel his clients through what can be, “some very aggressive, difficult negotiations” or “analyze the nuances
every aspect of the real estate
of property values,” when they
transaction. He keeps tight control on his inventory, choosing each client and listing with care. Instead of expanding in terms of physical territory, Zia has decided to focus exclusively on the Southern part of Santa Barbara county, to become an expert in all areas of the local market. The needs of his clients are paramount.
are looking to invest. Zia reports
“I THINK IT COMES DOWN TO OUR VALUE PROPOSITIONS TO OUR CLIENTS . . . I SINCERELY CARE ABOUT THE PEOPLE IN MY LIFE AND I SEEK TO ADD VALUE IN THEIR LIFE WHEREVER I CAN, BE IT IN REALESTATE OR OTHERWISE,” DANIEL ZIA.
His full-service website provides
and sellers, providing information about neighborhoods, their history and local housing trends. This dedication has seen Zia skyrocket to win the position of top realtor, in the Santa Barbara
ship centered approach has brought him real dividends, because, even though he is active in a community of 140 thousand people, real-estate is, “in many ways, a small town.” Most of his business, as much as 40 percent, now comes from referrals. Daniel Zia was probably born
more than just listings; it is an interactive resource for buyers
that this long-term, relation-
to be an entrepreneur, and he says he had that drive, literally, as far back as he can remember. When he was 13 and 14 years-of-age, he was leveraging eBay, selling collectables and coins.
Independent’s “Best Of” Reader’s Poll in 2009, 2011 and 2012, as
By high school, he was selling aftermarket car parts in four differ-
well as the National Association of Realtors ‘30 under 30’ Award,
ent countries, through his own Internet business, Fusion Imports.
in 2013. To really mature in the competitive real estate industry,
His early endeavors were not only financially profitable, they also
it is important to be able to look beyond the surface and realize
brought him recognition, including a Future Entrepreneur of the
that what a property is like now, is not the same as its potential
Year Award and a scholarship from the National Association for
for the future. Zia prides himself on his ability to be a “neutral
3 6 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
“WITH TECHNOLOGY AND THERE BEING A PLETHORA OF INFORMATION AT EVERYONE’S FINGERTIPS, ONLINE, YOU KNOW MY ROLE HAS REALLY CHANGED, TO NOT JUST BEING A COMMUNICATOR OF INFORMATION, BUT AN INTERPRETER OF INFORMATION, HELPING PEOPLE MAKE PREDICTIONS AND ANALYZE ALL THAT DATA THAT IS OUT THERE, OVERWHELMING PEOPLE,” DANIEL ZIA. Real estate is in his blood. It was his family’s business and Zia
the Internet to buy homes. Building rapport and demonstrating
recalled that he grew up around job and construction sites with
competence has always been the marrow of success, so that
blue prints on the kitchen table. He learned early how to, “deal
often, by the time his often affluent, older clients met him, there
with people and deal with business.” He started his career, as
was already a high level of trust. Zia emphasized that 20 percent
a real estate agent, at the fresh young age of 21, the youngest
of homes sell before they are even listed, so having a dedicat-
agent at Prudential California Realty, but he was lucky enough
ed network and, “sphere of influence,” is essential. A priority for
to have a manager who believed in him. His background left
customer service was something that Zia says he learned from
him perfectly situated to understand how people were using
his father, to never take a client for granted.
“WHENEVER I DO ANY ENDEAVOR, I DON’T CONSIDER IT A JOB. I REALLY LOOK AT IT AS A BUSINESS, SO I CREATE THE BUSINESS PLAN, I LOOK AT THE STRATEGY, I DO THE SWOT ANALYSIS. I REALLY FIND OUT WHERE MY SKILL-SETS MATCH WITH THE NICHE I AM GOING TO BE TARGETING,” DANIEL ZIA. 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 3 7
The backing of Keller Williams (http://www.kw.com/) allowed
and internationally. It’s a very exciting time to be in real-estate.”
Zia to take his business to the next level, when he founded his
A large part of his business is so called “Fix And Flips,” where
own boutique real-estate investment group. Zia says, “We are
properties are rejuvenated solely for the purpose of profit and
in historically unprecedented economic times, both nationally
resale. Zia has renovated 25 properties over the last four years
After 3 8 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
and is engaged in five such projects right now. Concentrating
Then it’s anybody’s guess.” His analytical slant towards focused
mainly on local trends, Zia predicts good markets to continue,
and efficient business, that provides customer service and
“for at least the next couple years.
expertise across the real estate equation, is sure to benefit his clients, regardless.
“I AM ALWAYS LOOKING TO ADD VALUE, STAY IN TOUCH AND BE INVOLVED IN THAT PERSON’S LIFE . . . IF AND WHEN THEY GO TO RESELL OR BUY NEW, WE WANT THEM TO REMEMBER THAT GREAT EXPERIENCE THAT THEY HAD WITH US,” DANIEL ZIA.
Before 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 3 9
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Fulfillment needs to be the main focus of our lives, according to Jaret Grossman, owner of the company Muscle Prodigy: muscleprodigy.com. We spend our lives wanting it, but he says that, unfortunately, most people do that by more or less just, "waiting to stumble upon it," because we don't really know what we should be looking for. This causes us to feel an inevitable void, even if we have success in terms of our career or material things.
2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 4 1
YOU MUST ELEVATE THE GAME FOR YOURSELF. YOU MUST RAISE YOUR EXPECTATIONS AND STANDARDS "A LOT OF PEOPLE COME TO ME FOR WHATEVER THEY WANT OUT OF LIFE, BASICALLY. THAT IS ESSENTIALLY WHAT IT IS. SOME PEOPLE ARE JUST A LITTLE UNCERTAIN ABOUT WHAT IS GOING ON WITH THEM AND THEIR PERSONAL JOURNEY, SO I HELP THEM UNLEASH THAT," JARET GROSSMAN.
rossman started posting a blog in
Eventually, Grossman made a pact to
college, when still in law school.
produce one video each day.
After about a year, he knew that
his heart wasn't really in law, but he didn't want to quit. Instead, Grossman continued to work on his business, giving up much of his free time. He belonged to Bev Francis' Powerhouse Gym (http://bevfrancis.com) and continued to be an active member of the bodybuilding community, there.
WHEN YOU CREATE THE RIGHT MINDSET FOR YOURSELF,
Moving through that process, he began to
AND THAT YOU CAN ACHIEVE
realize that his speeches were about more
WHATEVER YOU WANT TO
than simple fitness and that a true strategy
for success had to move beyond sticking to something like weight loss goals, into understanding everything about, "the psychology behind it."
Grossman's own past has been an important part of his own personal journey. He was diagnosed with ADHD when he was just a kid. He was also picked on, because
"I WANT TO GIVE PEOPLE
he was small and had to regularly go to the
nurse's office to receive daily doses, from a
ELEVATE THEIR LEVELS
series of different medications. Over time,
OF CONSCIOUSNESS AND
he came to understand that with every
AWARENESS AS TO WHAT IS
struggle in life, there came a valuable
REALLY GOING ON, AND HELP
lesson, if we only choose to see it that way.
He began to realize that not only had
THEM TO UNDERSTAND THE
Each emotional low, Grossman says, can
he had found his niche, but that people
FULFILLMENT, AND THE JOY
bring an opposite reaction, to bounce us
were starving for just that sort of content.
INSIDE THAT YOU CAN RECEIVE
back in terms of personal success.
Grossman started by doing motivational speeches to promote specific products, but soon found that many of his videos were producing a huge number of views, some reached as high as ten million.
4 2 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
IT IS A HUNGER AND A DRIVE TO KEEP GOING, BECAUSE EVERYONE IS GOING TO FAIL. IT'S ABOUT EMOTIONAL TOUGHNESS TO KEEP GOING WHEN YOU FAIL. IT'S A MATTER OF TAPPING INTO A DEEP ENOUGH WHY, IF YOU WILL, THAT YOU ARE BETTER THAN THE MOMENT OR THE CIRCUMSTANCES," JARET GROSSMAN. Grossman explains that every morning he moves himself into a peak mental state, activating his central nervous system, by jumping on his heels. He then focuses on all the things that he has to be grateful for. Movement is a crucial part of this process, to move beyond affirmations, and get the body actively involved in changing the mind. His next step is to learn through reading and then apply all of that to his flexible short-term planning for the day. In Grossman's opinion, planning needs to remain a dynamic process, because sticking too strongly to things like five-year business plans can create a type of tunnel vision, that can mean missed opportunities down the road. "YOU MUST ELEVATE THE GAME FOR YOURSELF. YOU MUST RAISE YOUR EXPECTATIONS AND STANDARDS, BECAUSE WHAT YOU DID LAST YEAR, YOU COULD HAVE HAD THE BEST YEAR EVER, BUT IF YOU ARE NOT PROGRESSING THIS YEAR, YOU ARE GOING TO FEEL DEPRESSED. IT'S A CLOSING OF THE MIND,"JARET GROSSMAN. Grossman emphasizes that financial freedom and success are mainly a matter of the right mindset and the resolving of inner conflicts. Progress is said to be the key, both on an individual and a societal level. When we focus on progress as our reason for being, negative emotions like depression, stress, and anxiety, no longer become a distraction. They lose their power to tear us away from our purpose. Once we really understand what fulfillment is, we can begin analyzing all the different sections of our lives to build up areas where we are at our weakest. Grossman warns that this is where many people make a mistake, because it is more common to focus on our strengths, which only further increases our imbalance over time. When it comes to his own progress, Grossman feels that he has hardly scratched the surface. He has a constant hunger for more and wants to spread that to others, as well, because he has come to realize that many people need just that.
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Quit Your Job, Buy a Business MICHELLE SEILERâ&#x20AC;&#x201C;TUCKER She quit a six figure job to become an entrepreneur. Michelle Seiler Tucker risked it all. It paid off. Today, she is an authority in the business of buying, fixing and selling businesses. Now she has over 15 years experience buying and selling businesses. When she decided to quit her job, her family and friends thought she was crazy. She partnered with a franchise for six months as she sought to find out how the business was performing. Within the six months, she had made more money than she
that Michelle owns multiple businesses. Most other business
had done in a whole year with her six figure job at Xerox.
brokers have no experience owning and running businesses.
This gave her the motivation she needed to quit her job and
This gives her insight other brokers donâ&#x20AC;&#x2122;t have. Michelle also
concentrate on building this business.
notes her ability to obtain 20-40% higher selling price for her
This is how she transitioned into buying and selling business-
customers than other brokers.
es. Michelle says there are about 30 million businesses in
And then there is this; most business brokers have a 60%
the United States. 25% of these businesses are at any given
failure rate. She has up to 98% success rate. Michelle says she
time up for sale. Eight out of ten of them will not sell. Using
sits down with her clients and discusses what their desired
this information and her contacts in the franchises commu-
result is. She discusses the price the client wishes to sell their
nity, Michelle became a prominent figure in the business of
business at, evaluates the current value of the business and
buying businesses as more people came to her asking for
using reverse engineering determines the rate at which the
her help to sell their businesses.
business needs to grow to sell at the desired price.
There are many reasons why Michelle is different and better than
This explains why she has been described as the business
others in the business. Prime among these reasons is the fact
broker who sells businesses more than they are worth.
2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 4 5
Some people contact her to help them sell their business but her evaluation of the prevailing circumstances may lead her to make a different recommendation. Recently, she partnered with a business owner who had called her with an intention to sell his business. She felt selling the $400,000 worth business would work against the business owner and he would not get enough money for his family after paying his taxes and the business brokers. Michelle brought in the resources the business needed to transition to its next phase. She projects the business will be worth $5 million by end of 2015. Within five years, she believes it will be worth anything between $15 million and $20 million. Most people looking to buy a business buy businesses directly from the business owners. Michelle says this is a huge mistake. This is because typically, most business owners will be trying to sell their business because it is not doing well, or the financials are not going to substantiate the price they want, or they can’t prove their income, or something else is wrong with their business. Using a business broker ensures confidentiality. The business owner would be concerned about their employees, customers, vendors and competitors. They should hire a business broker to ensure confidentiality during the buying process. Michelle also says most buyers don’t know what they’re doing. They will hire a business broker who does not know what they are supposed to do. She advises people to interview business brokers before hiring them. She also advises them to change their approach while looking to buy a business. “Don’t be industry specific; be cash flow specific. Know the cash flow that you want to generate and buy the cash; don’t buy the industry,” she says. Michelle’s book “Sell Your Business for More Than It’s Worth” has been a huge success. She is currently working on another book called “Quit 4 6 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
“Don’t be industry specific; be cash flow specific. Know the cash flow that you want to generate and buy the cash; don’t buy the industry,” Michelle says BUSINESS/ECONOMICS
“This book was a rocking good read! The first
works for you rather than you working for it, and when you are ready to sell it, it will sell FOR MORE THAN IT’S WORTH!
PHOTOGRAPHY BY MICHAEL SIU
“Michelle Seiler-Tucker’s book is a must-read for any business owner who is even thinking about selling their business. Learn from one of the masters of selling businesses how to get the maximum price for your years of hard work. It’s the shrewdest decision you will ever make.” — JAMES M. LAFFERTY, CEO The Procter and Gamble Company
AVE YOU EVER WONDERED why some businesses thrive when others take a nosedive or why some entrepreneurs are successful when others are not? Why do some businesses sell for maximum value, other businesses sell for pennies on the dollar, and some businesses do not sell at all? In her groundbreaking book, Sell Your Business For More Than It’s Worth, Michelle Seiler-Tucker says, “Give me 30 minutes and I will identify what’s wrong with your business and show you how to fix it and sell it for More Than It’s Worth!” Michelle does this by utilizing her method: “Define the top nine (mistakes entrepreneurs make) and get your business in line!” Sell Your Business For More Than It’s Worth, addresses the vital issues that add value to your business as well as increase the sales price potential of your business. This dynamic book will define industries that are desirable to buyers and it will open your eyes to discover if your industry is thriving or dying and what you can do about it. This must-read will provide valuable tips on creating congruent profit centers and diversifying your product/ client mix. Learn how to build brand loyalty versus location loyalty. Most important, Sell Your Business For More Than It’s Worth is a blueprint for anyone that wants to increase market share, become more profitable, and (for those who want to) sell their business for Top Dollar! This extraordinary book will demonstrate how to increase profits, plan your exit strategy, and sell your business for maximum value in the quickest time possible in an easy to understand step-by-step approach.
Philippines (Ret.), CEO The Coca Cola Bottling Company Nigeria
MICHELLE SEILER -TUCKER has successfully sold hundreds of businesses across America over the last several years. She has taught hundreds of entrepreneurs how to build a business that performs beautifully, profits tremendously, and creates a culture of achievement. Using Michelle’s principles and techniques you will increase your profits and (when you want to sell) increase your sales price by 20 to 40 percent or more. Tap into Michelle’s expertise, experience, and passion! You’ll find yourself getting everything you want from your business … and probably more than you ever dreamed possible! Now, for the first time, Michelle shares her proven secrets of success in this revolutionary book! Read it! It is a guaranteed game changer!
“Michelle is the leading authority on improving businesses, planning exit strategies, and selling businesses for maximum value. I highly recommend this book as a must read for anyone that
owns a business.”
— DR. JOHN GRAY, New York Times Best Selling Author, Men are from Mars, Women are from Venus
“Michelle is the best choice when looking to sell your business. She has done it for many others, and she can do it for you! I am very impressed with Michelle’s business acumen and extensive experience. I highly recommend reading this book. The tips and strategies articulated create the blue print for a successful, profitable business that can be sold for top dollar!” — RAYMOND AARON, New York Times Best Selling Author “After reading this book I came to the only conclusion a sane person would make:
Don’t sell your business without hiring an expert or acquiring expert guidance! How to Sell Your Business for More Than It’s Worth is the road map to planning your exit strategy and, as the title implies, get more than it’s worth!” — STEVEN BRADBURY, Author and Gold Medal Olympian
www.BetterBusinessBrokers.com A percentage of the proceeds from the sales of this book will go to the Eric Trump Foundation.
Sell Your Business for More Than It’s Worth is packed with invaluable information to assist you in creating a business that
thing that struck me, when I had the pleasure of meeting Michelle, is that I knew right away that she is the expert in buying, selling and improving businesses. Then I read her book and it validated everything!” — BRET MICHAELS, Musician, Entrepreneur, & Winner of
Photos of Michelle Seiler-Tucker by Michael Siu
Your Job, Buy a Business”. The book addresses the issues
have been in business for years, have employees, most
of concern people have when trying to quit their jobs
will have a management team, and have a healthy
and start or buy a business. It also seeks to help people
customer base and even a proven cash flow.
get in touch with themselves and their passion to be more productive.
While most people think business owners sell their businesses because they are not doing well, Michelle says
Michelle discourages people from being quick to start
the truth is far from it. She outlines other reasons people
a business. She says it is preferable to buy a business
sell their businesses. These include divorce, retirement,
than starting one from scratch. She compares starting
partner disputes and the yearning to venture into other
a business to gambling, given the high rate of failure
businesses. Michelle’s parting thought: “Business owners
for startups – 85% to 95% of all startups fail. She advises
need to stop working in their business and start working
people to choose from the millions of good businesses
on their business. They need to duplicate themselves.
up for sale. These businesses have proven track records,
They need to delegate.”
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Oprah Uses Her Influence to Endorse
Harmful Health and Beauty Products
Oprah Winfrey has been wildly successful. From
in ‘The World’s Most Influential People’ list since its
hosting a morning show on a Chicago-based
inception in 1999. In 2008, Oprah was credited
TV station to hosting The Oprah Winfrey Show
with getting Obama over 1 million votes of the
for 25 years, she is arguably one of the most
total he garnered in that year’s presidential polls.
successful celebrities in the United States
An Oprah endorsement was seen as a significant
and beyond. Even after curtains closed on her
step in the march to the White House.
show that ran for 25 seasons, she continued her success by launching her own television network, Oprah Winfrey Network (OWN). According to Forbes magazine, OWN recorded its first positive cash flow in 2013. The future looks bright for the TV network and the celebrity billionaire.
In the list of Oprah’s superstar mentees is Phillip Calvin McGraw. Through his regular appearance on The Oprah Winfrey Show, Mr. McGraw became an overnight superstar and gained popularity with the show’s viewers who loved his no-nonsense, straight-shooting approach to relationships and healthy
Oprah’s influence on American society has
living. He would later become a host of his
been as longstanding as her successful TV
own show, Dr. Phil which has been a tremen-
show. She, for instance, was featured nine years
dous success. The show is now in its 12th
in a row in Time’s 100 most influential people. No one else came
season. Tyra Banks who also achieved acclaimed success with
close, with Barack Obama and Hillary Clinton coming a distant
her self-titled TV show points Oprah Winfrey as one of her great-
second. Mr. Obama and Ms. Clinton have both appeared 6 times
est influences. Though the show went off-air in 2010 after five
4 8 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
seasons, Tyra continues to host America’s Next Top Model, a show
her show Dr. Patricia Wexler who presented the show’s viewers
she created through the Tyra Show platform.When Oprah joined
with a skin-tightening procedure called Thermage. Wexler claimed
Twitter in April, 2009, many said Twitter had just gone mainstream.
Thermage makes the jawline tighter only to later admit she had no
In just two days, the talk show queen had over 300,000 followers
idea how effective the treatment was. She also, never mentioned
on the micro-blogging site. Today, she has over 26 million Twitter
the risks involved with the procedure and Oprah never questioned
followers. Simply put, an Oprah endorsement is a great deal with
her about the same. Some of the risks include indentations and
far-reaching financial implications. Oprah’s book club, where Oprah
facial burns. A similar presentation was done in 2004 when Oprah
would endorse certain books, worked magic on the overall sales
brought on the show Karyn Grossman. Together, they sold the
of the books. One of the books she endorsed, through the book
‘Thread Lift’ idea saying the procedure was a facelift that took just
club platform, went ahead to sell over three million copies.
1 hour with amazing results. Nothing was mentioned about the
With such great influence comes great responsibility. Through
procedure’s possible risks that include damage to the facial tissue.
the many years in the public limelight, Oprah’s endorsements
Oprah is currently under fire for agreeing to a multi-million dollar
have not been devoid of controversy. She has been criticized
Monsanto advertising campaign. Monsanto has been described
for using what some have called sketchy experts to endorse or
in some quarters as the most evil company on the face of the
promote certain products to millions of her viewers around the
earth. It is a GMO company that seeks to get GMO products more
world. In February 2011, a childhood education expert who had
accepted in the society. The ad campaign is scheduled for early
appeared severally on her show committed suicide. The doctor,
2015. Oprah’s decision to accept money from Monsanto is a surpris-
Melvin Levine, committed suicide as 40 of his patients filed a
ing development given her vibrant campaign for organic foods.
sexual abuse and medical malpractice suit against him. Oprah received intense backlash for what many saw as her failure to adequately vet the experts she brought on board to advise the public on important life issues. But perhaps more appalling has been her endorsements of certain health and beauty products whose effectiveness has not been proven or whose use could have fatal outcomes. Oprah has been on record promoting beauty products known to increase the user’s probability of getting cancer. In 2003, Oprah brought on
While Oprah has done a lot of good in the society, she has also endorsed products she ought, not to endorse. She has perpetuated what Time magazine calls consumerism and materialism sometimes with an apparent knowledge of the horrible side-effects and risks some of those products have on a person’s wellbeing. #WORLDCLASS Magazines’ team loves and admires Oprah, however we are deeply disappointed with some of the endorsements and hoping Oprah will give them a second thought.
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How Giving Up Your Customers Will Increase Profitability Lou Altman is an impactful executive who has led sales teams to records, run sales campaigns in the hundreds of millions of dollars, and created and implemented client retention programs. He currently serves as CEO of GlobaFone, his satellite communications company. Lou is an energetic and dynamic public speaker, executive coach and he trains managers, sales and support staff on how to form better relationships and increase profits. Reach out to Lou at email@example.com.
Peter Drucker said, “The purpose of business is to create and
you trust what I am telling you?” I asked. She replied that she
keep a customer.”
was required to look for the lowest price (despite the handset
No rational person would dispute that. No customers means no income, no staff, no production. But are customers worth it? I’m irrational so I will say ‘No’. I say customers jeopardize
sale NOT being at the lowest price). I pointed out the obvious truth: When I cancel your service and you go looking for service you will find that rates really have gone up.
your business. They want the lowest price, need the most care
Is this the kind of business relationships you want? If you don’t
and are first to abandon you for a lower price. How’s this for a
mind being questioned and this kind of mis-trust from your
business model - Low margin, high support cost, and no loyalty,
customers, stop reading and keep doing what you do now. If,
which means high marketing expenses to replace defectors. Not
however you are more inclined to work with people that trust
too attractive is it? So what do you do? Simple! You fire them!
what you tell them, then getting rid of customers is a great move.
I have fired a customer, twice. This company had satellite service
Or better yet, turn them into clients. By contrast:
with us for a few years buts flat out refused to pay the network
We have a client that spends over $1million annually on a
rate increase. I terminated service as per the service agreement.
bundle of satellite services. We discuss which services are the
Two years later they called looking for pricing on the newest
best option, I provide a quote, they confirm and ask if they are
handset. I refused, explaining that I knew they only wanted the
getting a comparable deal to other clients (they always are!) and
lowest price and that was not our business model.
they place the order. And they pay on time. When they request-
After some pseudo-begging on the caller’s part I told her our price. “But I can buy it on the internet for XX less,” she protested.
ed we cut cost by 10%, we were able to do it. They trust us. And notice I called them a client.
‘Go ahead, then,” I responded. We did agree on pricing and she
People debate me on this point and I adamantly refuse to yield.
placed an order. We even changed our invoicing to suit them. At
There is a difference between a customer and a client. Here are
the next rate increase they again refused accept it. “Why don’t
definitions from Oxford Dictionary.com.
5 0 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
Customer: A person or organization that buys goods or services
Treat your clients well and they hang around (and drive your
from a store or business.
profits up!). Think about your favorite places to buy things: do
Client: A person or organization using the services of a lawyer or other professional person or company. Note the distinction: Customers buy goods, clients use services, customers are transactional, clients are relational. I am a customer at the grocery store, but a client of the various mentors or coaches I use. Doesn’t a lawyer or professional person offer advice and counsel? Talk about trusting your provider!
you trust them? Do they offer you advice? Do they provide you with hands-on training or education or other intangibles that make it worth paying a little bit of a higher price? So here is an exercise: Think of the people whose business you have as clients and develop some ‘advice points’, some value added things you can do to advise them. Create something that will keep them coming back. If you do not own or manage a business, think of some of your favorite stores or service provid-
Customers defect over small problems. Clients stick with you
ers and come up with some of these ‘advice points’. Do they do
despite small problems. ‘Client profitability rates increase over
anything special for you? Why do you buy from them? Think
the life of that retained client’ so you’ll want to retain as many
about what they will need to do to ensure you buy from them
clients as possible. Let the customers go and keep the clients
for years to come. Once you can do this exercise effectively,
or convert them. And then do whatever it takes to keep them
you will start you building your own client base and eliminat-
as clients. Really. Winning back lost clients is expensive. And
ing your customer base.
consider that 68 percent of customer defections occur because customers perceive “an attitude of indifference.” 2 The lesson?
And that adds up to bigger profits for your organization!
Notes: 1 (2002 Emmett C. Murphy and Mark A. Murphy, Leading on the Edge of Chaos, Prentice Hall 2002) 2(1000ventures.com. Data source: American Society for Quality) 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 5 1
Truth be told, itâ&#x20AC;&#x2122;s difficult to describe exactly who Steve Olsher is. His story is far from normal (something he prides himself on) and nearly everything about him diverges from the status quo.
5 2 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
WHAT IS YOUR
WHAT? For starters, while most entrepreneurs jump out of bed with a fire in their soul, Steve would gladly sleep until noon if he had his druthers. As the father of four (two little men and two little dogs) and the husband of a licensed funeral director, when the crack of dawn arrives and the darkness disappears, so does his ability to maintain REM status. Over the years, there are few endeavors that Steve hasn’t taken on. A natural-born entrepreneur, he readily admits that embodying N.W.A.’s lyrics of “trying to make a dollar out of 15 cents” is his driving modus operandi.
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From the pre-pubescent years of shoveling snow and raking leaves to the early career experiments of selling speakers out of the back of a van (yep – he was that guy, “hey buddy, we’ve got an extra pair of speakers that didn’t make it onto our invoice and we need to sell ‘em before we get back to the warehouse… you interested?”) and being a Chicago House DJ, nightclub owner (The Funky Pickle! – don’t ask…), real estate developer and dot-com pioneer, there’s little wonder as to how he earned the moniker ‘America’s Reinvention Expert.’ Since 2009, Olsher has been a full-time writer, keynote speaker, mentor and Internet marketer. He is the New York Times Best Selling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, the 2013 Business Technology Book of the Year, Internet Prophets: The World’s Leading Experts Reveal How To Profit Online, the creator of Internet Prophets LIVE! and founder of The Reinvention Workshop. (He’s also Chairman and Founder of Liquor.com, a domain he’s owned since 1998.) His focus on helping people discover, share and monetize their WHAT — the ONE thing they were born to do — has led him to work with tens of thousands across the globe. Steve readily admits that, prior to focusing on how he could be of service to others, his work was less than fulfilling. “If I’m being perfectly honest, my work was of benefit to me, and those closest to me, but really no one else. Let’s face it; if I were to die tomorrow, my tenants wouldn’t be lining up to pay their final respects. They’d simply want to know where to send next month’s rent. And, while Liquor.com is an awesome site that focuses on mixology and cocktail culture, I don’t think Mother Teresa or Gandhi would be moved by my efforts.” Although he has realized what others might define as entrepreneurial success (albeit with significant highs and significant lows), Steve has had his fair share of failures. “Failure is a part of life, both in one’s personal world and in business. I choose to view failure as ‘success with an unintended ending.’ Reality dictates that, if you’re not living in a cave and are actually interacting with other human beings, you’ll inevitably experience hundreds of
If you’re not living in a cave and are actually interacting with other human beings, you’ll inevitably experience hundreds of failures in your life.
failures in your life. The real question is how quickly can 5 4 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
you move beyond these perceived failures so you can create
the company was generating millions of dollars in sales and
an existence that is both fulfilling and provides a meaningful
technology investments were at record levels.
sense of contribution.”
Recognizing the opportunity, the pair sought to take the
An example of a success story with an unintended ending is
company public. “There’s no doubt we were blinded by the
the nightclub he opened at 19 years old. While the endeavor
dot-com light as this was an extraordinary period of time.
thrived out of the gate, eventually Steve had a falling out with
Ideas on a napkin were raising millions of dollars in funding
his manager and business partner and he walked away with
and here we were with our ‘heavy lifting’ done, significant
nothing to show for his efforts. It was a great learning experi-
revenue flowing in everyday, and we had an extremely valuable
ence, but “so is asking a girl out on a date and she says no…
domain. We simply needed additional funds to get the word
you’ll know what to do differently next time, but that experi-
out about our company.”
ence didn’t have numerous zeroes behind it.”
After hiring an investment bank who convinced them to sign
Later in his career, he walked away from a catalog/dot-com
away their management rights, (“We were told that Wall Street
business he and his mother spent nine years building. By 1999,
needed to see ‘more seasoned professionals’ at the helm and we 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 5 5
bought in hook, line and sinker”) they did so. Unfortunately,
knowing what the next moment will bring is exciting. “ Jay
their IPO was slated to take place in March of 2000, which
Conrad Levinson’s book, Guerrilla Marketing, is one of his favor-
was the beginning of the technology implosion and, when
ites. He had a chance to spend a few days with him when Jay
public funds dried up and real work was required, it became
spoke at Steve’s event, Internet Prophets LIVE!, in 2012 and
evident that their lettered saviors (CEO, CFO, CTO, etc.) had no
the two formed an immediate connection. “Unfortunately,
idea what they were doing. Nine months later, the company
Jay is no longer with us, but I continue to recommend his
closed its doors.
book as its business principles are as relevant today as when
After this experience, Steve became a real estate developer.
he wrote it.”
(“I was in a gas station and I overheard a taxi driver telling
Steve has a college and a master’s degree, but he believes that
his buddy how he had just made $50,000 flipping a condo.
college is probably the single worst investment a parent can
I knew immediately that I had to get
make. “A recent Rutgers University
into this game.”) His company focused
study found that 85% of those who
on adaptive reuse, redeveloped
graduate with a four-year degree
existing properties and transformed
will not work in their field of study
worn down, dilapidated eyesores
within five years of graduation.
into beautiful residential rental and condominium developments. He also invested in office and retail properties, eventually reaching $50MM in transactional revenue. The real estate market, however, crashed in 2007. Always the optimist, he failed to sell his assets at reasonable prices and realized tremendous losses. Through it all, Steve maintains a positive outlook.
The most likely return on investment a parent can expect is the return of that child to their household. I guarantee you this is not the type of return they had in mind.” “Before the hate mail starts rolling in, I’m not against traditional education. I think it has its time and place. If a child knows exactly what she wants to do with her career then, by all means, go get that
“We have the opportunity to choose
education. For the majority of our
what to do in this moment and in
youth, however, they have no clue.
every moment that follows. I could wallow in everything that didn’t go to plan or, celebrate the experience and leverage that knowledge moving forward. Did it suck? Absolutely. But as long as my kids still hug me when I get home and my wife still wants me, life is good.” So, how does Steve define success? As you might imagine… in an interesting way. “Success to me is not dying at night and waking up each morning. If this happens, then I’ve done pretty well. Each day provides an opportunity to be judgmental about something new.
They simply shift from the sheltered environment of getting the bottle from their momma to the sheltered environment of getting the bottle from the bartender. There’s little doubt that we can end this social experiment and stop perpetuating the societal myth that you need that piece of paper to succeed.” Steve credits his grandfather (who was the founder of Foremost Liquor Stores) with helping him to understand how to build businesses and manage people. “I had an opportunity to work with him for almost four years and being under his tutelage
It’s not a question of if I’m going to be judgmental or not. It’s
was absolutely priceless. My grandfather was sweet, kind,
a question of what I’m going to judge. The mystery of not
compassionate, shrewd, and fearless.”
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We get so blinded by what we think is going to happen that we don’t take action. Fact is, things will never go as good as you hope or as poorly as you’re afraid they might. The key is taking action
He learned from him about the benefit
Mr. Olsher advises others to share their
starts over right now. And, it starts over
of taking risks and refusing to allow
gift in the way it was intended for them
again… right now. This is your fork in
fear to run your life. It was from this
to do so. “However, there’s more to life
the road. Time to make shit happen.”
experience that Steve coined his own
than simply understanding your core
acronym for fear: Forget Everything
Gift. You must also gain clarity on the
About Reality. “We get so blinded by
Vehicle you will use to share your Gift
what we think is going to happen that
with the world and the People you are
we don’t take action.
most compelled to serve.
Fact is, things will never go as good as
It is the combination of these three
what comes most naturally to you and
you hope or as poorly as you’re afraid
elements — your Gift, the Vehicle, and
never apologize for who you are and
they might. The key is taking action…
your People — that comprises the What
how you’re naturally wired to excel.
now. Because, when you look back on
Is Your WHAT? framework. Most people
And, once you show up in the lives of
your life, you will most regret failing to
will go through life without gaining
those who are waiting for you and they
act than taking action of having things
clarity on one part of the equation,
can stop praying, it’s time for them to
fall short of your expectations.”
let alone all three. And, that’s ok. Life
He says there are people the world over who are literally praying for you to show up in their lives, because you are the solution to their problem. “You should be paid exceptionally well for
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CHEF LANCE ROLL
Love Is the Ultimate Spice IN CHEF LANCE'S HEALING BONE BROTH
"My specialty is making food taste really delicious," said Chef Lance Roll (http://theflavorchef.com/). 5 8 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 5 9
hat is how he became, “The Flavor Chef,” which is a registered trademark of his company. Chef Lance has been cooking in different environments for 27 years. He was given a gift for cooking, flavors
and taste. In 2007, after leaving his three year teaching position at The San Diego Culinary Institute, he opened his own catering business. The following year, he coined his signature tag line, “Love is the ultimate spice,” And had the term trademarked as well. Over time, this became more than just a simple slogan. Chef Lance names it as the key to all of his business principals and the main way he was able to turn his dreams into reality, along with a lot of hard work and, “being in alignment with the universe.” He continues to put this love into all of his daily work. The Flavor Chef’s key business principle is, “to do the right thing for his clients and customers, by consistently giving them more than they might usually expect, especially in terms of quality and service.” “ANYTHING I KIND OF TOUCH, MAGICALLY BECOMES DELICIOUS,” CHEF LANCE ROLL. One of Chef Lance’s main mentors continues to be holistic health practitioner, friend and guru, Paul Chek (http://chekinstitute.com/). While he
There is a need in these cultures to find resource-
catered retreats for the Chek Institute, Chef Lance says that, “Paul Chek
ful ways to increase the nutrient density of foods
helped to develop me both personally and spiritually.” He emphasized
while being frugal and wasting nothing.” Sadly,
that Chek taught him not only meditation and the meaning of happiness,
such soups have been recently pushed aside by
but what it meant to be, “more involved with the Earth and what comes
processed products that are very convenient, but
from the Earth, which is food, for me.” He also credits Chek as one of the
do not, “even come close,” in terms of health or
forefront drivers of the real food movement.
flavor. In 2007 (11/11/2007), Chef Lance, had
Chek, in his book, “How to Eat, Move and Be Healthy,” teaches us to turn away from modern processed foods, in favor of organic foods. Chef Lance described it as a return, for him, to his roots, growing up on Long Island, where he had an organic garden and traditional European style meals, cooked by his mom using whole foods. “PROCESS FOOD HAS KIND OF TAKEN OVER, AND YOU KNOW THE HEALTH OF AMERICA HASN’T GOTTEN ANY BETTER,” CHEF LANCE ROLL.
an authentic vision from God to bring his broth product to the marketplace. He registered the slogan, “Broth is good for you . . . promotes a healthier you,” in 2008. This is very significant, as Chef Lance was a full seven years ahead of the national and international food trend! In 2012, this vision became a reality as The Flavor Chef registered their kitchen with the California Department of Public Health and
In 2006, Chef Lance first learned about the healing benefits of bone broth
began selling their signature product, Genuine
from Sally Fallon Morell’s book, “Nourishing Traditions,” of the Weston A.
Chicken Bone Broth in retail stores all over San
Price Foundation. (http://www.westonaprice.org). Chef Lance explained
Diego. In January of 2013, Chef Lance launched
that good chefs everywhere make stock and broth, but few of them know
his e-commerce site: http://www.thebrothery.
how truly good it is for people, “until now, with the Broth Food trend of
com/, and he has been successfully shipping
2015.” Adding that, “In Chinese medicine, in Asian cultures, and around the
broth all across the United States ever since. Both
globe traditional cooking includes the daily making of bone broth soups.
retail and online divisions have tripled in size since
These broths come from animal bones, fish, vegetables and mushrooms.
2012. Most importantly, says chef lance, “Our
6 0 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
product has been organic since October
supports the building blocks or the ‘glue’
chicken bone broth, have been endorsed
of 2012 and is now officially USDA certified
that holds your body together. The use
by many well respected doctors and nutri-
organic an accomplishment we are very
of broth in the everyday diet, as stated in
tionists around the country, including:
proud of.” The broth is simmered for 18
the slogan, helps to, “Promote a Healthier
Dr. Kulreet Chaudhary (San Diego), Dr.
hours then it is chilled packed: The Broth
You.” It does this by working synergistical-
Kelly Ann Petrucie (Pennsylvania), Christa
is made using Certified Organic bones and
ly with everything else a person is doing.
Orrechio (The Whole Journey) and Sean
feet from Mary’s Chicken, onions, carrots, celery, garlic, lemons, ginger, apple cider vinegar, fresh thyme parsley. Black pepper corns and bay leaves. In regard to the recent broth food trend of 2015, Chef Lance is very happy that broth is being recognized on a broad scale for being, “souper good for you.” He does argue, however, that broth should not be considered a super-food, but rather a “souper food,” because it must work synergistically with a balanced and healthy lifestyle, as Chef Lance says, “if you drink bone broth and still eat a poor diet, good luck.” Chef Lance maintains that broth has
At the Brothery, they sell food and food is what your body chemistry recognizes, in contrast to the artificial ingredients found in many modern processed foods and supplements.
Croxton(Underground Wellness) as well as many others. They have an incredible track record with their clients and an approximate satisfaction rating of 98 percent. Chef Lance will also be teaming up with
“YOU ARE WHAT YOU EAT, BUT MORE IMPORTANTLY, YOU ARE WHAT YOU ABSORB.” Chef Lance further explained that 80% of the immune system is located in the digestive tract, so when the GI tract is not in balance, the body can become prone to many illnesses, which prevent the body from efficient digestion.
many healthy elements, including good
At The Brothery, their mission statement
amounts of: gelatin, trace minerals, amino
since 2012 is, “to heal the planet, one GI
acids (glycine, proline), and collagen, which
tract at a time.” Chef Lance, and his healing
Dr. Kaayla Daniel (nourishngbroth.com) at the 2015 Paleo f(x) conference, taking place April 24--6 in Austin, Texas (http:// www.paleofx.com). He with be presenting a bone broth workshop which will promote the benefits and teach the attendees how to make them. Chef Lance says that in 2015, we should be on the look out for several new products and soups to come to market under, The Flavor Chef brand.
2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 6 1
"LOVE IS THE ULTIMATE SPICE," HEALING BONE BROTH Start to finish: 10 minutes Servings: 4 1 ounce, zest of one lemon, using only the sliced outer skin 1 inch piece peeled fresh ginger, thinly sliced 6 sprigs fresh mint
1 half teaspoon sea salt 1 pinch cayenne pepper ( optional) 1 cup organic coconut milk 3 cup organic unsalted bone broth (TFC organic)
In a medium saucepan, over moderate heat, simmer all the ingredients. Stir until hot. Turn off the heat and let the mixture steep for a few minutes to allow the beautiful essential oils in the lemons, ginger and mint to release. You donâ&#x20AC;&#x2122;t want to cook the soup too much, just steep it long enough for all of the flavors to combine. Bon appetite To reach Chef lance directly Go to www.theflavorchef.com Email: firstname.lastname@example.org | Facebook.com/theflavorchef Phone: 760 727 2058. To Purchase our Organic Chicken Bone Broth: www.thebothery.com
6 2 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
INSPIRATIONAL LIFE QUOTES “Just know, when you truly want success, you’ll never give up on it. No matter how bad the situation may get.” – Unknown
“Accept responsibility for your life. Know that it is you who will get you where you want to go, no one else.” – Les Brown
“I don’t regret the things I’ve done, I regret the things I didn’t do when I had the chance.” – Unknown
“Challenges are what make life interesting and overcoming them is what makes life meaningful.”
– Joshua J. Marine
“Its hard to wait around for something you know might never happen; but its harder to give up when you know its everything you want.” – Unknown
“One of the most important keys to Success is having the discipline to do what you know you should do, even when you dont feel like doing it.” – Unknown “Good things come to those who wait… greater things come to those who get off their ass and do anything to make it happen.” – Unknown
“Happiness cannot be traveled to, owned, earned, or worn. It is the spiritual experience of living every minute with love, grace & gratitude.” – Denis Waitley
“In order to succeed, your desire for success should be greater than your fear of failure.” – Bill Cosby
Dont be afraid to stand for what you believe in, even if that means standing alone.. – Unknown
“The best revenge is massive success.” – Frank Sinatra
“Forget all the reasons it won’t work and believe the one reason that it will.”
“I am thankful for all of those who said NO to me. Its because of them I’m doing it myself.” – Albert Einstein
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” – Steve Jobs
“Life is short, live it. Love is rare, grab it. Anger is bad, dump it. Fear is awful, face it. Memories are sweet, cherish it.” – Unknown
“When you say “It’s hard”, it actually means “I’m not strong enough to fight for it”. Stop saying its hard. Think positive!”
“Go where you are celebrated – not tolerated. If they can’t see the real value of you, it’s time for a new start.”
“Life is like photography. You need the negatives to develop.”
– Unknown 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 6 3
P H OTO : C LA U D I N E T H O R N TO N
ELISABETTA FAENZA 6 4 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
Destiny. This is the word that sums up Elisabetta Faenzaâ&#x20AC;&#x2122;s life. From childhood, she was diagnosed with a genetic disorder that threatened to take her out before she even got a chance to live. Constantly, doctors told her parents they would lose their daughter at a very early age. First, doctors said she would not make it to her third birthday. She did. The doctors then said she would not make it to five, then seven, twelveâ&#x20AC;Ś She kept outliving their projections, or as she puts it, she found a way to change the genetic death sentence into a life sentence. 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 6 5
Elisabetta Faenza now empowers people to tak e charge of their lives as she has. She is a life coach, a clinical hypnotherapist and an accomplished author. She helps people deal with crises and habits to develop themselves as grounded, well-balanced people who are able to achieve the goals they set. Elisabetta also helps organizations during mergers and takeovers. When a business changes ownership and seeks to introduce a change of culture, she is usually called in to help with the transition. Often, Elisabetta has been described as a coach for human potential. She has developed a series of models that help her diagnose a person’s great strengths and attitudes and establish how they can be used to achieve their highest possible value. She also helps people understand what they should be doing in the future. She does succession coaching where business leaders can pass on their leadership to other people and move on to their next calling. In helping people find their purpose, Elisabetta Faenza uses a timeline process. She gets them to divide their lives into decades, from birth to
Elisabetta says people can have the same experiences but draw completely different meaning. She explains this using her life experience. Her terrible illness made her develop a good pain threshold. The death sentence she kept outliving helped her learn to project herself into the future and see what her life could become. She now does not look back at that time in her life as a bad time because she says it became the foundation of her character. Someone else may have gone through the same experience and may look back at that time with horror and fear. These past experiences affect a person’s present mindset. Looking at your life objectively is a core part of the process of deriving your potential. Elisabetta requires people to come up with the concept, as well as the tagline of their lives. “If you were to write the story of your life, what would your tagline be?” she asks.
the present. She requires them to note what
Elisabetta has written several books. Two of these are fictional
stood out most for them in each decade: what
works. One of her non-fictional books, The Energy Code, was a best
did they learn, lose, grieve and rejoice about
seller on Amazon in 2014. The Energy Code is in three sections.
in each decade? For each of those decades,
The first section deals with the science: how our environment
she helps them draw meaning from those
switches on DNA codes and switches them off. The second section
major events: what life lesson or rule or value
deals with the key principles derived from the science. The third
did each of those experiences create in them?
section outlines case studies and stories of how clients’ lives have
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P H OTO: C LA U D I N E T H O R N TO N 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 6 7
been transformed through the application of these principles. In the book, she shares seven keys that help you focus your energy on the things you want and switch off the things you don’t. The seven keys include mindset and productivity mode. A mindset is a set of mind maps of everything you do. Mind maps help change people’s behaviors and ultimately their mindsets. “If the results you’re getting in your life right now are not making you happy, then there’s gonna be something in your mindset that needs to shift.” Elisabetta says it is very important to understand the kind of productivity mode you are in. Seek to answer some of these questions: Am I optimistic and positive in my attitude right now? Do I feel energized and capable for the task in front of me? Am I prepared and excited about what I’m about to do? Elisabetta quotes a number of studies that have found that the electromagnetic fields emanated by a human being’s DNA communicate with the environment for a distance of at least ten meters around them. The electro-magnetic fields broadcast information that other people, animals, and things pick up. How that person is feeling radiates and is broadcasted out. This explains how a constructive, energized and passionate attitude can be infectious in an organization. People can change their emotional state by treating themselves as elite athletes. Consider the things you are doing and whether they are helping you perform at your best or making you sluggish. One of the biggest problems in organizations is people showing up at work but staying mentally absent. An organization should create an environment where people can decide where their best level of productivity will be. Elisabetta has begun a new program called Activate DNA. It takes people through a 12-month program of developing themselves and achieving a high productive value end. Those who register for this program will receive a series of documents, audios, and videos. They can also send their questions to her via email. She also will be organizing small group conferences and demonstrate some tools to participants. Because of her condition, Elisabetta Faenza has to have a good diet. She also has to keep her protein levels low. She says she mainly eats fresh fruits, but she is not a vegetarian: once in a while, she eats fish, chicken or red meat. Elisabetta says she helps people look at how they participate in the activities they do not like. She listens to them and then asks them questions that help them look at their circumstances from a different perspective. This way, they are able to update their programming into something 6 8 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
P H OTO : C LA U D I N E T H O R N TO N
video calls via Google Hangouts where she will show some videos and
more productive. She advises people seeking to expand their vision to find a mentor. “It’s important to choose someone who is achieving the things that you’d like to achieve or has the outlook that you’d like to have and ask them if you can hang out with them,” she says. She also advises them to change their environment and stop checking in with people who made them the way they were. “Seek out environments that are filled with the people that model the behavior that you want to adopt.” Later this year, Elisabetta hopes to release a new book, ‘Unlocking the DNA on Leadership’. She is looking at the role of psychopaths in the workplace and how they shape organizations. “Because they (psychopaths) often rise to the top in organizations, they dictate the whole culture of those organizations turning them into psychopathic organizations: which don’t care about your family life; which don’t care about your health; which just care about extracting as much out of you as possible before they discard you.” Elisabetta Faenza has worked with organizations from around the world. Some organizations prefer consultation through Google Hangouts, others like using Skype. Any individual or organization seeking her consulting services can contact her through her website, elisabettalfaenza.com. She is also on Twitter (@lisfaenza) and Facebook. 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 6 9
Veronica Grey is passionate. Every cause she advances excites her. The conviction in her eyes and voice makes you realize this is what she lives for. She is an author, an environmentalist, a film producer and the most televised lifestyle surfer. She has authored the book “Healthy, Wealthy, and Wise: The 5 Most Important Wellness Secrets of All Time”. The book was co-authored by professional surfer John John Florence. It has gone ahead to become an international best-seller on Amazon.com. It is a five dollar download. One of Veronica Grey’s inventions is a shark repellent outfit for surfers and swimmers. The repellent outfit is designed with dark and white stripes. This is because black and white stripes are known to repel sharks. When a shark sees a creature with dark and white stripes, it stays away from it for two reasons. First, it may think the creature is a banded sea snake which attacks and kills sharks and second, a shark’s vision of black and white stripes creates a depth perception. Black and white stripes appear like small little things to the shark, and generally, little things do not interest sharks. The journey to this invention is just as interesting as the inventor itself. Veronica Grey has always feared sharks. In her own admission, she has traveled many countries of the world but has consistently turned down every opportunity to visit Australia. She says she is afraid of the sharks in the Australian
7 0 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
HEALTHY WEALTHY & WISE VERONICA GREY W I T H S U P E R S TA R S U R F E R J O H N J O H N F LO R E N C E seas. This fear of sharks is something she
find almost everything on the internet, it
rest of the world. Perhaps through it such
felt she needed to deal with, so she went
surprised Veronica that she could not find
tragic shark attacks would be, at the very
ahead to learn everything she could about
a black and white striped swimsuit online.
sharks. During the research, she learned
She made one for herself.
so much about sharks that today, she can
Grey and her team have now got the
Later, she came across the devastating
concept trademarked. She may now be
story of a six-year-old girl who was bitten
open to licensing her exclusive shark
When she discovered sharks are repelled
by a shark in North Carolina. The girl was
repellent trademark to the right global
by black and white stripes, she thought
just 18 inches in water and her parents
distribution sportswear companies. Her
she had just found a way to finally surf in
were nearby yet the shark still managed
ultimate goal is to have shark repellent
shark infested waters. She immediately
to attack her. Veronica says the story made
outfits available in all athletic stores across
went looking for swimsuits with black and
her realize the discovery she had made
the United States and beyond. Presently,
white stripes. In a world where you can
was a gift she needed to share with the
you can get a shark repellent wetsuit at
easily be referred to as a shark expert.
2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 7 1
SwimWithoutSharks.com. The website has other free tips on how to avoid a shark attack. The swimsuits and surfboards are available for people of all sizes. Shipping is also available. Grey’s obsession with sharks also led her to do a project she calls “Worst Shark Attack Ever”. This is a free documentary to sensitize people on the ongoing shark-killing spree. “One hundred million sharks are being killed every year just for their shark fins. That boils down to 190 sharks a minute or three sharks every second,” Grey says. The problem with this is if this killing spree continues, sharks will go extinct in the next 10 years. “Sharks are the apex predators. They are like the vacuum cleaner of the ocean. If there are no more sharks, all the small fish – their populations will grow because there are no sharks to eat them. If there’s plenty more small fish, they will end up eating the coral reef …which means they will kill the coral reef,” Grey explains. Coral reefs play an important role in the ecosystem. They are like the lungs of the ocean. When sunlight hits the ocean, the coral reef absorbs it and turns it into food for the ocean. If the coral reef dies, it will act like a mirror reflecting sunlight off the ocean causing a greenhouse effect. Grey says this greenhouse effect will be worse for this planet than anything we have ever seen and humans will not survive it. To prevent this, Grey says people have to stop buying anything from the ocean. “We can all vote with our pocketbook. If we all stop buying anything that’s from the ocean …there won’t be (anymore) ‘ocean-raping’ cause there (will be) no 7 2 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
market for it.” The passion with which
believes every great thing in her life right
contribution towards saving humanity.
Veronica Grey puts across this message
now is because of ayahuasca. She went
She notes, “The ancient and best doctors
is consuming. It is, perhaps, this passion
to Peru last year for this ritual. You may
know that the best way to cure yourself is
that helped her get people like Leonardo
watch it at WorstSharkAttackEver.com
just through what you’re eating. You don’t
DiCaprio and John John Florence to
and it features cameos by The Cure and
need to buy those pills and medication.
support this cause.
MGMT as well.”
If you’re drinking freshly squeezed juices
Veronica Grey’s health rituals include using
Grey encourages people to start growing
ayahuasca (iowaska). She says this plant
their own food or start supporting local
changed her life and saved her soul. Grey
farmer markets to stay healthy and as a
and if you’re eating organic food, you will always be healthy, wealthy and wise.”
2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 7 3
REED DAVIS D.R.E.S.S. is Reed Davis' five step behavior program to bring increased wellness to every cell in the body, simultaneously. The five letters in the acronym signify: diet, rest, exercise, stress reduction and supplements, spelling out a system for fighting against, what Davis terms "Metabolic Chaos," to find the underlying reasons for disease and imbalances, so that they can be, what Davis calls, "coached down," while proper digestion, immune system health, detoxification, proper hormone proportions, and healthy lifestyle choices are, proportionally "coached up."
7 4 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 7 5
"I NOW CALL IT VITAL RESERVE, SO IN YOU AND IN ME, IN EVERY CELL, IN EVERY ORGAN, IN EVERY TISSUE, THERE IS A METABOLIC RESERVE, A STRATEGIC RESERVE, A VITAL RESERVE. NOW, WHEN YOU CAN FIND OUT WHERE THAT HAS BROKEN DOWN, YOU CAN COACH IT UP AND SO, THAT IS HOW WE LEAD PEOPLE TO HEALTH," REED DAVIS. Davis has now spent some fifteen years running the lab work of sick people, including saliva, urine, stool and blood tests, to refine and systematize his unique objective approach. While having the utmost respect for their profession, he emphasized that he is not a doctor, so he cannot treat or diagnose disease, but prefers instead to focus his clients on a path that will encourage the body to heal itself. Test results and intake history are combined to individually customize the D.R.E.S.S. program for each client. One of the key elements is often a focus on stress reduction, which can range from toxic people in a clients life, to food sensitivities or toxic chemicals, such as pesticides and herbicides. Davis cautioned that our world is now so inundated with information, transformation is the only path to lasting change. His tailored behavior program typically takes from 90 to 180 days. "SO, IN YOUR BODY, WHEN WE ARE SUBJECTED TO THE ENVIRONMENT, ALL THE STUFF THAT'S IN OUR FOOD, AND THE MENTAL/EMOTIONAL STRESSORS, PLUS, ALL THE PHYSICAL STRESS OF HAVING BAD POSTURE, WEAKNESS, CAR ACCIDENTS, SPORTS INJURIES, ALL THESE THINGS ADD UP, AND THEY TAKE A TOLL ON YOUR BODY. AND SO, WE STRAIGHTEN
Interested in becoming a health The FDN Certification Course is the most highly recommended functional nutrition course in the world. Learn how to find the root cause of your client's health problems and truly start healing instead of chasing symptoms.
THAT OUT, AND WE GET EVERYTHING
LEARN MORE AND SEE IF YOU QUALIFY
LINED UP, AND WE GIVE YOU THINGS TO
DO, AND IF YOU DO THEM, YOU ARE GOING
TO BE BETTER ON THE OTHER SIDE," REED DAVIS.
Functional Diagnostic Nutrition速
Visit us at fdntraining.com or email email@example.com for more information
7 6 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
D.R.E.S.S. is only one fundamental part of Davis' larger
ON THEIR ANSWER TO SOME QUESTIONS, YOU
Functional Diagnostic Nutrition (FDN) program (www.
COULD OFFER THEM SOME SUPPLEMENTATION,
FunctionalDiagnosticNurition.com), which now has some two
AND OTHER THAN GOOD DIET TIPS AND OF
thousand students in forty to fifty countries. Distance coach-
COURSE HYDRATION, AND THINGS, THAT WAS IT,"
ing now plays a large part in Davis' business model, both for
clients and would-be practitioners.
Eight years of initial research led FDN labs to use the kinds of
Davis encouraged those interested to remember that they
tests that doctors usually can't, because they are considered
don't need any one particular license in order to help people.
alternative in nature and insurance won't pay for them. This
In fact, this often only limits their approach and the areas where
fills an important gap, because they can help find the reasons
they can effectively help. His online course takes between six
why people fall ill in the first place. It can help practitioners
and eight months and includes face-time with mentors and
to break the cycle of "trial and error," where clients are often
support groups for trainees and graduates, so students have
lost after a certain period of time, because they continue to
everything they need to open their own FDN practice.
feel unwell, so they leave in search of answers elsewhere. FDN
Davis began as a nutritionist, after losing his job as an environmental lobbyist in Sacramento. During the 1990s, he had a
seeks to treat the entire person, instead of having only one narrowed course of action.
deep interest in corporate wellness, which was an almost
Davis argues that doctors, while they are indispensable in life
unknown issue at the time. Eventually, he found a job at the
or death situations, often concentrate their efforts on treat-
Better Health And Wellness Center. While there, he began to
ing specific symptoms and can sometimes be overly focused
see limitations to the way he had been taught to help people,
on the numbers of certain lab results that are very limited in
and he decided that he needed to research a better, more
scope. Davis says doctors sometimes, "treat the paper," rather
holistic perspective that focused on the causal level of illness
than the patient and target specific numbers with prescrip-
and imbalance, rather than just the supplements that he had
tion drugs in order to move those digits either up or down.
become familiar with.
Davis in no way negates the importance of such efforts, but
"I FELT LIKE A VITAMIN SALESMAN. PEOPLE
instead, he sees these results as incomplete. A patient may no
WOULD COME IN, AND THEY WOULD HAVE A
longer be in imminent danger of death, but he or she often
HEALTH ISSUE, AND WHATEVER IT WAS, IF IT
doesn't exactly feel healthy either. To really return to health,
WAS TIREDNESS AND FATIGUE, OR INSOMNIA
Davis feels that they need to coach up the vital reserves of
AND NOT SLEEPING, OR THEIR BODIES, OR
their bodies, to begin true healing, and that is where he and
SOMETHING ABOUT THE WAY THEY LOOK OR
his FDN practitioners come into the process.
FEEL AND THEY DON'T LIKE IT, THEN BASED 2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 7 7
If you want success and
1. D ecide clearly what you
to join World-class, you
want. Define your goal.
must follow these rules:
Rules to Get What You Want
I usually get what I strive for in life. And
2. Know your WHY, reason why you must achieve this outcome. 3. Ask for help. 4. T ell them WHY they should help you. Give a solid reason. 5. D on’t take NO for an answer!
I do that in an ethical and moreover fun
6. O ffer your help to
way! I have met and interviewed numer-
ous luminaries and celebrities. I have been
That goes around
featured on major media networks. My
books have been endorsed by celebrities, luminaries and world-class athletes. Sir Richard Branson, Bill Walsh, David Stanley, Greg Reid , Michael Irvin – NFL, Matthew Hatchette – NFL, Bryon Russel, John Assaraf, Joseph Mcclendon III, Berny Dohrman, Phil Mickelson just to name a few. So what’s my secret you might ask. Very simple. My secret lies in perseverance and taking massive actions.
7 8 W O R L D C L A S S M AG A Z I N E S . C O M | M A R C H 2 0 1 5
7. Follow up. 8. Be polite. 9. I f you get rejected, it’s not you. The other person might be having a bad day. 10. Express your gratitude when you get it!
2 0 1 5 M A R C H | W O R L D C L A S S M AG A Z I N E S . C O M 7 9
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