10. Broadband and basic internet technology may benefit low-density areas (see Kolko 2012; Forman, Goldfarb, and Greenstein 2005). 11. Preference for proximity arises when consumers move “big data”; small differences in response time can be important for users. Preference for nearby suppliers is also motivated by “server hugging” among client firms that wish to monitor shared facilities to ensure that promised efficiencies are delivered. 12. Industry convention has designated a data center’s size by its use of electricity, while the capacity measure is flexible enough to handle different uses for the servers, such as storage, computation, and so on.
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