AIPP Journal - June 2019

Page 14

AWARDS

Kris Anderson, Epson QLD PPY Winner Kris Anderson APP M.Photog. seems to win his awards in odd years – 2013, 2015, 2017 and now the AIPP Queensland Epson Professional Photographer of the Year 2019!

TAGS AIPP E ps o n S ta te Pr in t Awa rd s

14

No stranger to the awards dais, Kris won the

entering travel [which are single capture entries]

Queensland Emerging Photographer of the

and certainly the work doesn’t look like the

Year award back in 2013 and has since won the

illustrative work I’ve done that people might

Illustrative Photographer of the Year at both

be more familiar with. I was looking forward to

national and state (twice) levels. Now with a

revealing my entries and surprising people; I

travel category win in the AIPP Queensland

wasn’t expecting them to be unveiled on the

Epson Professional Photography Awards, he is

big screen!

the overall PPY as well. So, how does Kris market

his wins? What's the benefit for him?

Photoshop-intensive work to be dismissed as

not 'real photography', so it is exciting to get

"Tomorrow morning, I’m getting it tattooed

"It is not uncommon for illustrative or

on my forehead", laughed Kris. "Yeah okay,

over the line with single capture work as well.

perhaps not, but I’ll definitely use it in my

marketing.

to stretch myself. I think it is good to submit

to the idea that trained judges are going to

"When you sell a service where you interpret

"Entering the awards has always been a way

a client’s needs to produce a unique image,

critically evaluate your work; it forces you to look

the client needs to have faith and trust in you

at your work with new eyes and really ensure it

to do a good job. Aside from a strong portfolio

is the strongest it can be.

and good communication skills, awards like

this are great for reassuring a potential client

work carry over into client work.

that they will get a meaningful return on their

investment."

my entries compared to my usual style; it was

a little out of my comfort zone. And it helps

In previous years, Kris has tended towards

"The lessons you learn when refining awards "This year I went in a different direction with

composite imaging for his awards, but not this

that judges are giving feedback from a place of

time!

respect and compassion and a genuine intent

to help entrants create stronger work."

"I didn’t tell very many people that I was


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