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style Although carrying various designs, including plain, striped, V-neck and button-neck shirts, there are not many products. Prices range from VND900,000 for a pair of women’s jeans and VND700,000 for a shirt. Also stocks socks and belts.
ER-COUTURE 43 Thao Dien, Q1 Tel: 3744 2411 www.er-couture.com 9am to 8pm This Scandinavian outlet is situated on the first floor of An Phu market, stocking high-quality designer garments. Carries a full range of products, from floral dresses to tight tanks starting at VND1.8 million, as well as chiffon shorts and high-waist trousers for VND2 million. Shoes, bags, belts, scarves and hats are also carried as well as larger sizes.
D’BLANC
WHAT IS WEALTH? CIMIGO ASKED 2,000 PEOPLE FROM THEIR CIMIGOLIVE ONLINE PANEL FOR THEIR OPINIONS ON WEALTH. IS LOVE MORE IMPORTANT THAN MONEY? ARE DESIGNER LABELS IMPORTANT? WHAT WOULD YOU DO WITH VND21 MILLION? SAVE, SAVE, SAVE! Vietnam is a nation of savers. When asked what they would do with money left over after day-to-day expenses, our respondents said, “Save it!” LOVE IS MORE PRECIOUS THAN GOLD The vast majority believe that if it was a choice between love or wealth, they would pick love. This was particularly true for the over-30s who have clearly found that love grows in value over time. HEALTHY, WEALTHY, AND WISE MAY BE THE SAYING — BUT HEALTH AND EDUCATION FIRST PLEASE. If you can have all three, you have hit the ideal. But 8-in10 of our respondents said they would definitely choose having good health or a good education over wealth.
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NO TO LOANS, BUT YES TO LABELS While a high-end scooter is very desirable, four-out-of-five said they would much rather save up for that than take a loan and enjoy driving it today. But the vast majority don’t mind flashing a bit of designer label; males and females equally, but Ho Chi Minh City residents most of all. VND21 MILLION WOULD GO TO… Savings & family. Over half would be saved or given to the family. Partying with friends, a new set of clothes and donations to charity were also priorities. In these modern days, it often seems that the pursuit of money has become the focus, but Vietnamese people have kept a balanced view on their priorities. The pursuit of wealth is for financial security not for the love of money. It is love, family, friends, health, and education that remain the true priorities. Wealth in Vietnam is not everything.
Discover more at www.cimigo.vn
89A Nguyen Trai, Q1 Tel: 3925 5164 www.d-blanc.com 9am to 10pm Inspired by the modern woman with a youthful attitude, D’Blanc introduces an ageless brand that balances a feminine, sexy aesthetic with an electric, urban sensibility. A complete lifestyle collection that offers a broad range of stylish looks to take women from day to night and work to the weekend. Accessories are also available. A dress costs from VND1.5 million.
FRENCH CONNECTION L1-08, Vincom Center, 70-72 Le Thanh Ton, Q1 Tel: 3825 7493 www.8lions.com 9am to 10pm Located inconspicuously on a corner of the Vincom Center, customers have trouble finding this generically designed shop. Stocks both casual and formal wear for men and women, including jeans, tees, shirts, party dresses and working skirts. Prices here are also surprisingly reasonable. A male tee starts at VND750,000 while a pair of men’s jeans goes for as little as VND1.8 million. There is also a small selection of bags and belts.
GAYA CLOTHING Le Lai Corner, 1 Nguyen Van Trang, Q1 Tel: 3925 1495 Located on the 2nd floor of the Gaya, all the clothing here is designed and tailoredmade by renowned French-Cambodian designer Romyda Keth and concentrates mainly on women’s wear. There are plenty of colourful and sexy evening dresses, embroidered floral skirts and cute chiffon tops. If it doesn’t quite fit, alterations are available. Prices start at VND2 million for a normal party dress. Also stocks a small selection of men’s shirts.
GEISHA & GEISHA’S COFFEE AND TEA HOUSE 85 Pasteur, Q1 Tel: 3829 4004 8am to 10pm The products of this Australian fashion label are displayed on the basement floor with contemporary ranges of casual and eveningwear fused with Asian designs. The work of proprieter Hellen Holani, the apparel includes sweet floral dresses, jean skirts, printed tees and street-style bags. Worth a visit with friends so you can also enjoy a cup of coffee at the in-house cafe while waiting to pick up your clothes.
IT'S HAPPENED TO BE A CLOSET 89 Mac Thi Buoi, Q1 Tel: 3825 8325 itshappenedtobeacloset.wordpress.com 9am to 9pm More than just a typical clothing store, It’s Happened To Be A Closet (also known as Ethophen) not only carries a colourful range of retro-ethnic Thai bohemian women’s wear, but doubles up as a Wi-Fi friendly café stocking an impressive array
of imported food and beverages, as well as artful jewelry, handicrafts, comestibles, accessories and books. Also offers manicures and pedicures.
LABELLA 85-87 Pasteur, Q1 Tel: 3823 0172 9am to 9pm Located opposite Sergio Rossi, the decorative style and display of this Vietnamese fashion outlet is both impressive and endearing, using strong colours like orange and wood-brown to catch the eye. Products include a comprehensive range of silk dresses, halters and skirts. A large selection of bags is displayed on colourful and eye-catching box-shaped shelves. Also offers night and loungewear, scarves and belts.
LEVI’S 47 BC Nguyen Trai, Q1 315A-317 Ba Thang Hai, Q10 Tel: 3240 7460 225 Nguyen Dinh Chieu, Q3 Tel: 3240 7461 9am to 9.30pm For cosmopolitans who love genuine Levi’s Jeans, there are numerous of the self-branded stores throughout the city. Invented by Levi Strauss & Co. in 1873, the brand has become one of the most recognisable and imitated pieces of clothing throughout the world. The stores here offer a wide range of the latest jeans and accessories. Prices vary but normally start at VND2 million for a pair of woman’s jeans.
LITI 40D Ly Tu Trong, Q1 Tel: 3824 7114 10am to 7pm Located near the corner of Pasteur and Ly Tu Trong, Liti harks back to Vietnam’s French colonial era. Stocking simple but vintage embroidered and crocheted clothing for women and kids, other retro ware includes clocks, brooches, teapots, cups and other art deco-style products. A simple black blouse starts at VND820,000 while an old clock costs upwards of VND3 million.
LOLITA 61 Nguyen Trai, Q1 Parkson, Saigon Tourist Plaza, Level 2, 35 Bis 45, Le Thanh Ton, Q1 (opening Aug. 15) Parkson, Flemington, Level 2, 184 Le Dai Hanh, Q11 (opening Sep. 1) www.lolita.com.vn Tel: 3925 9993 Established in Punta Del Este, Uruguay in 1960, Lolita operates ladies fashion boutiques in 19 countries around the world, offering stylish and comfortable easy-towear clothing for work or play
L’USINE First floor, 151 Dong Khoi, Q1 Tel: 6674 3565 www.lusinespace.com 10am to 10pm A contemporary shopping experience can be enjoyed at this fashion boutique, café and art gallery. A spacious, elegant Indochina-themed image of a 1930’s French garment factory, L’Usine stocks exclusive labels from all over the world, elegant and sophisticated clothing and casual high-quality cottons tailored to the climate of Ho Chi Minh City. Lifestyle accessories include shoes, home-wares, nick-knacks, cameras, stationery and a range of vintage bicycles.
jackets. Also stocks a fine selection of artworks. Prices range from VND1 million to VND80 million for clothes, and VND600,000 to VND40 million depending on styles and materials.
MANGO 40-42 Nguyen Trai, Q1. Tel: 3925 1136 www.maisonco.com 9am to 10pm This Spanish brand is located in an impressively designed two-storey building with a black-painted neon logo outside. The entire shop is well displayed with air-conditioning and professional staff, exuding a feeling of class but not luxury. Provides a full range of clothing including jeans, tees, skirts, trousers, cardigans, leggings and much more. There are also selections of bags, wallets, belts and scarves. A shirt costs from VND1.2 million, and a pair of jeans starts at VND1.4 million. Visit the website for more Mango outlets in town.
MR & MRS SMITH 43 Ton That Thiep, Q1 Tel: 3821 8019 9am to 9pm This designer fashion outlet, located in the same building as Dogma and Saigon Kitsch, sells a variety of men’s and women’s clothing and shoes produced in Vietnam for export markets in Europe, Japan and the US. All designs are brand new, delivered directly from the factory weekly and sold at factory outlet prices (VND100,000 to VND70,000).
NGAN 23 Ly Tu Trong, Q1, Tel: 6290 9391 www.nganasia.com 9am to 8pm Ngan has become a well-known brand due to their distinctive tailor-made clothing and designs. Stocks mainly women’s clothes, however, men are also suitably catered for. The entire shop is designed in a sleek and luxurious black with cozy lighting emanating from a pendant light fixture. Due to the elegant and sophisticated designs and high-quality fabrics, prices are more top-end, with a party dress ranging from VND6 million to VND10 million a piece, and a normal dress starting at VND3 million. There are selections of boots, belts, scarves and jewellery boxes. Also does bespoke orders.
RAZ GARNETT 137 Bui Vien, Q1 Tel: 01222 210008 9am to 10.30pm A fashion store with streetwear, t-shirts, bags, a wide range of sneakers and authentic Brazillian Havaianas flip-flops. Crocs sandals are also displayed in the middle of the store. T-shirts range from VND400,000 to VND900,000, VND400,000 for a bag and VND700,000 for sneakers. Also stocks sunglasses starting at VND400,000. Has European-sized t-shirts.
SONG 1st Floor, Saigon Centre, Q1 Tel: 3821 5292 76D Le Thanh Ton, Q1Tel: 3824 6986 This t-shaped and turquoise-painted store is located on the first floor of Saigon Center, stocking the clothing of French designer Valerie Gregori McKenzie. All the designs have a quaint, slightly Gallic feel and are made from a mixture of linen, silk and cotton. A simple white tank dress costs VND760,000 and a spandex shirt goes for VND1.5 million. Also stocks shoes, sandals and a small range of accessories.
THUY NGA DESIGN 19 Vo Thi Sau, Q1 Tel: 3820 3574 www.thuyngadesign.com 8am to 8pm With over 15 years in the trade, Thuy Nga is one of the best-known garment brands in Vietnam. This luxurious shop stocks both men’s and women’s clothing, including office attire, casual and evening wear. A longsleeved women’s shirt starts from VND1 million while a male striped shirt starts from VND1.3 million. Also stocks jewellery and accessories.
UMBRELLA 35 Ly Tu Trong, Q1 Tel: 6276 2730 www.umbrella-fashion.com 8am to 10pm Impressively designed with exposed brick walls, Umbrella is airy and well displayed with warm lighting exuding a comfortable atmosphere. Sells their own women’s clothing designs including dresses, trousers, skirts, jumpers and blouses. Prices are acceptable for tailor-made clothing, with a party dress starting from VND2.7 million. A blouse starts from VND990,000 and shoes, bags and belts are available. Also offers a small selection of imported funky jewellery ranging from VND1 million a piece.
TOP-END CHLOE 155 Nguyen Hue, Q1 Tel: 6291 3582 10.30am to 8.30pm Located inside the Rex Hotel, this Parisian fashion house is one of the most popular international brands with local celebrities due to its well-tailored, traditional, feminine and fashionable products. Chloe Saigon stocks a range of Chloe products, from low-rider fitted jeans, satin dresses, crocodile skin shoes to Sakia bags. There is also a selection of glasses in many cool and contemporary styles and designs.
JUST CAVALLI M-29, Vincom Center, 70-72 Le Thanh Ton, Q1 Tel: 3993 9005 9am to 10pm Contemporary decor with large mirrors and leather sofas creates the setting for a range of products catering for both men and women. The apparel of this Italian
brand varies in both design and fabric, helping shoppers identify with contrasting international fashion trends. A pair of floral shorts starts at VND9 million and a snake-patterned dress costs VND24 million. There is also a small selection of bags and scarves.
MARC JACOBS 155 Nguyen Hue, Q1 Tel: 6291 3580 10.30am to 8.30pm Situated inside the Rex Hotel next door to Chloe, this urban American brand carries international-standard clothing and a wide range of sophisticated bags placed on wooden shelves, costing from around VND6 million. There is also a glass case in the middle of the store containing other accessories.
VERSACE M-15, Vincom Center, 70-72 Le Thanh Ton, Q1 9am to 10pm Spacious, well-displayed and stocking the designs of the iconic Italian fashion label, Versace is shopping at its most lavish. The products come in many colours and fabrics, designed elegantly in a classic and sophisticated style with floral dresses, plain chiffon blouses and skinny trousers. Prices are expectedly expensive; a well-tailored floral dress will set you back VND40 million. There is also a small selection of shoes and bags.
LINGERIE & SWIMSUITS AQUAMARINE 211 Ly Tu Trong, Q1 Tel: 3827 5695 www.xuanthuswimsuit.com 8am to 8.30pm Situated on the corner of Truong Dinh and Ly Tu Trong, Aquamarine is a classy branch of Xuan Thu swimwear. A small shop full of colourful products, a step inside results in a sensory overload. Offering custom orders, the stock here runs the gamut from onepiece bikinis through to two-pieces as well as monokinis and various types of beachwear with different designs and patterns. Prices start at VND790,000 for a bikini. Also stocks a small selection of scarves.
JOCKEY Zen Plaza, 54-56 Nguyen Trai, Q1 Tel: 3925 0339 9am to 10pm One of the most popular underwear brands in Vietnam, the American selfbranded shop stocks a full range of Vietnamese-manufactured or imported products for men and women, including underwear, sleepwear and sportswear. Prices of imported clothing are slightly more expensive compared to domestically manufactured products. A sport tee ranges from VND150,000 to VND180,000, while a pair of long johns starts at VND200,000, with a sports outfit costing VND300,000.
LA HA 139 Ly Tu Trong, Q1, Tel: 3823 3757 9.30am to 9.30pm One of the best local swimwear brands in Vietnam, La Ha caters for both men and women. The shop is small and simply decorated but contains a comprehensive range of products with many different designs and patterns. Prices start at VND175,000 for a bikini. Also stocks yoga and gym outfits.
LA SENZA B1-45, Vincom Center, 70-72 Le Thanh Ton, Q1 Tel: 3993 9302 9am to 10pm Offers a huge range of bras and underpants designed in various styles and for different purposes. This American brand also offers a wide selection of sweet and seductive lingerie items and swimsuits. A normal bra starts at VND300,000 while a silicon brazier goes for VND900,000. There is also a selection of invisible bras stocking at between VND1.5 million for a normal type and VND2 million for special version.
SSUZI 127 Bui Vien, Q1 Tel: 0909 711312 9am to 10pm This brand is better known on Facebook than in The Backpackers’ Area. Sells women’s swimsuits in plain and floral styles, including one-piece and two-piece bikinis starting from VND250,000. The shop has been designed well making it easy to search for the right swimsuit. Also stocks maxim dresses at VND380,000 and beach sandals at VND110,000. A small selection of earrings and sunglasses is available. Search on Facebook for ssuziswimwear for new designs and promotions.
TRIUMPH Diamond Plaza, 34 Le Duan, Q1 Tel: 3824 5756 Saigon Tax Centre, 135 Nguyen Hue, Q1 Tel: 3914 3202 9am to 9pm A well-known underwear brand in Vietnam, Triumph’s high-quality products make women look and feel good. However, because of the form of the bra cup, this brand is considered to be more suitable for European women. The bras are plentiful and come in many different colours, styles and designs, while the pants look more classic and traditional compared to other brands. Prices vary but normally a bra starts at VND600,000 and a pair of knickers goes for VND200,000. Also stocks a small selection of bikinis.
WACOAL 94 Nguyen Trai, Q1 Tel: 6291 1099 232 Hai Ba Trung, Q1 Tel: 3820 3948 9.30am to 9.30pm One of the growing number of Japanese underwear brands for women in Ho Chi Minh City, Wacoal has more than 10 shops around town. However, there is a lack of product variety and the designs are quite classic. Compared to Triumph, prices
MAI’S 132–134 Dong Khoi, Q1 Tel: 3827 2733 9.30am to 9.30pm Based on the ground floor of the Continental Hotel, Mai’s feels more like an art space than a fashion shop. Run by designer Mai Lam, all products displayed are her own designs with a mixture of vintage and modernised traditional clothes and accessories. Her renowned signature pieces include velvet and cotton ao dai reworked for casual wear, as well as hand embroidered vintage US army and flak
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