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Technology keeps Butler Realty connected Story by BOB GARY | Photography by MARK GILLILAND
Jay Butler, left, and Wade Boggs of Butler Realty in Ardmore.
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hen Jay Butler’s father started Butler Realty years ago, the main goal was to serve customers with honesty and integrity. The business still honors those practices today. “His main motto was, ‘Always go above and beyond,’” says Butler, who, along with Wade Boggs, bought the business. “Honesty and integrity and do people right — that was always our main goal and still is today.” Now, technology makes it even easier to go above and beyond and conduct business more efficiently. “We have seen and embraced significant changes in the real estate industry in the last few years, and most of those changes are related to technology,” Butler says.
12 | July/August 2020
35 YEARS OF SERVICE Butler Realty, licensed in both Alabama and Tennessee, has operated in Ardmore since 1985. “My dad, Jimmy, had a meat-processing business in Ardmore,” Butler says. “He had a financial background and was always interested in real estate and finance and launched the real estate venture in 1985.” While his father still owned the family business, Butler joined the team in 1996. Boggs started a car wash business when he was still an undergraduate at the University of Alabama in Huntsville. It grew significantly before he sold it in 2000. Boggs joined the Butler Realty team in 2003, and he and Butler bought the business from the elder Butler in 2009.
Jay Butler’s assistant, Whitney Curtis, works on the computer.
Ardmore Telephone Company
