Women With Vision - Spring, 2015 by Women With Vision

Women with

WE ARE CANADIAN

VISION! ™

Showcasing Business & Lifestyle in South Georgian Bay

HEALTHY TRENDS

Hot or Not

Julie Flippin

Change Takes Time

Spring Issue 2015

Spring

Issue

Gardening, Gourmet and Great Destinations

Evolution

OF ROCK & ROLL

How to Brand Yourself LIKE A CELEBRITY

BUSINESS • HEALTH • FASHION • GOURMET • DESIGN • ART • ENTERTAINMENT • MOTIVATION • DESTINATIONS

Spring

Women with

2015 JULIE FLIPPIN

On the Cover

Lifestyle & Beauty

Home, Garden & Design

18 26

58 Regular Features 6 71 74 75

Editor’s Desk ~ What’s On Your T-Shirt By Lorraine Leslie

9 10 11 12

Last Word By Lorraine Leslie Vision Wordsearch By Lorraine Leslie

Compression Stockings Laura Hodgkiss Conscious Trends Changing Your Future Jessy Morrison Personal Branding And New Trends By Marilyn Wetston Personal Branding Through Image By Karen Brunger

Georgian Gourmet 36

Life Numbers By Paola Gucciardi

Business, Finance & Communication 8

Healthy Trends: Hot Or Not By Lesley Paul

38 39

It Fits To A Tea By Susanne Mikler

Tealicous: Spreadable Tea Butter

Green Tea Chirashi Oriental Tea, Rice, Salmon & Shrimp

48 50

Home Trends By Monika Gibson

Piggyback Branding By Karen Sencich

Best Case Scenario By Dean Hollin The Evolution Of 50’s and 60’s Rockers By Linda Thorn

Motivational & Inspirational 58 64

Julie Flippin Change Takes Time By Lorraine Leslie Your Personal Brand By Deborah Johnson

Destinations 76

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Gardening, Craze Or Trend By Janet Kurasz

Arts & Entertainment 52

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A DIfferent India By Jane Tilley

Wo m e n w i t h Vi s i o n ! ™ m a g a z i n e i s p u b l i s h e d b y Wo m e n w i t h Vi s i o n I n c . Founder/Publisher, C.E.O. Lorraine Leslie Sales/Marketing: Lorraine Leslie Feature Writers: Susan Baka, Karen Brunger, Janette Burke, Monika Gibson, Paola Gucciardi, Laura Hodgkiss, Dean Hollin, Deborah Johnson, Janet Kurasz, Lorraine Leslie, Donna Messer, Susanne Mikler, Jessy Morrison, Karen Sencich, Jane Tilley, Marilyn Wetston, Rick Ziemski

Productions-Women with Vision Inc. Cover Photography: Lesley Bohm Editor/Publisher Desk Photography: Bryan Davies Photography International Women’s Day Expo Photography: Andrea Powell

How To Brand Yourself Like A Celebrity By Janette Burke Branding By Donna Messer Brand Loyalty Can Be Expensive By Rick Ziemski

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Women with Vision!™ magazine aims to provide editorials that educate, motivate and inspire people of all ages and from all walks of life, and to promote success in business and daily living.

Mailing Address: 156 Brophy’s Lane Blue Mountains ON L9Y 0K3 Bu s : 1- 8 6 6 - 3 06 - 6 0 21 F ax : ( 7 0 5) 4 4 5 - 7 1 53 Email: womenwithvision@rogers.com www.womenwithvision.ca Unsolicited manuscripts are welcome. Copyright 2015 Women with Vision! Inc. No part of this publication may be reproduced in whole or in part, without the written permission of the publisher. The views, opinions expressed herein are not necessarily those of this publication and/or publisher who hereby disclaims any liability whatsoever arising from the advice, information or offers presented in articles or advertisements herein. Women with Vision! welcomes submissions, but accepts no responsibility for unsolicited materials. All manuscripts, illustrations and photographs submitted must be accompanied by a stamped, self-addressed envelope if they are to be returned or acknowledged. Readers who require legal, accounting or other expert advice should obtain the services of a qualified professional.Women with Vision! is a Member of the Canadian Copyright Association.

Up Your Personal Brand: Get A Mentor By Susan Baka

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Publisher’s note

What’s On Your T-Shirt Whether it’s an intention or a fluke, putting yourself out there can be a significant step in your life. Are you a brand or are you trending along with the rest of the world? When you put on your jeans and a t-shirt are you expressing your brand preference - what are you trying to say? Are your jeans labeled with a jaguar and does your t-shirt have a huge check mark on it? Need I say more? Every time you hear the song ‘Thriller’ many of you automatically think of Halloween and/or Michael Jackson. You recognize a movie by the actor saying, “You complete me”, or “Make my day.” These are branding lines that are designed to ignite a subliminal memory for you to remember the storyline and the movie itself. You know the sounds, phrases and artwork I’m speaking about because they are embedded in your mind through repetitiveness and clever advertising. When it comes to your personal brand will you be leaving a legacy? Will your family, friends and community remember you… for something you invented, a cause you championed, an event you planned, a foundation you created in your name? Or, will you have been someone people came to for advice and look up to. This is also a kind of branding.

At Women with Vision our branding is successful because of our written and spoken words accompanied by our wonderful logo of a woman who is busy with her life and is so powerful that she can find her way through any adversity because she’s being true to herself!!

On our t-shirts we call her Lola!™ At Women with Vision we educate, motivate, inspire and promote women in business and daily living. We work with women of all ages from all walks of life and career backgrounds...so they can become the best they can be.

What’s on your t-shirt?

Lorraine Leslie Founder/Publisher

To create your own brand, think about your life, career, and what makes you stand out above the crowd. You can live an everyday life pattern or you can step out from behind the curtains onto a stage wearing your own brand – it’s your choice.

Publisher of Women with Vision is presented with the John Simcoe Award for Business Volunteerism by MP Dr. Kelly Leitch along with RCMP Officer Russell and Mr. John Simcoe Picture by Bryon Davies

The feature people about whom I write, have traveled a long, winding road to success – each one on their own journey; a journey that sometimes hasn't been smooth. These people open their hearts to inspire and motivate others, of all ages, to follow their dreams and passions, creating their ultimate VISION!™

www.womenwithvision.ca

In this issue our feature article is about a woman who lived a life of survival; who overcame her own negative beliefs. She learned how to become a brand name to many through her power of intention to change, a trainer for trainers who is known for her speaking engagements across North America.

…connecting through educational & networking updates

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Up Your Personal Brand: Get a Mentor …because none of us is brilliant at everything By Susan Baka going to truly be of help to you. Here are some qualities of good mentors that I have observed: • Acts as a counsellor and guide, willing to share skills, knowledge, expertise and resources • Focuses on the mentee’s goals • Invests time and energy in the relationship • Provides guidance and constructive feedback – but doesn’t make decisions for the mentee • Motivates others by setting a good example

How to find your mentor

“National statistics show us that mentoring is the number one most effective program when it comes to training,” says researcher Dr. Barbara Orser, University of Ottawa’s Telfer School of Management. Research suggests that 88% of entrepreneurs with mentors survive in business, compared to a 50% failure rate of those without a mentor.

Experienced business owners and professionals who are well-qualified to be mentors are often right in your own backyard. But they’re not likely to knock on your door asking to be your mentor. Get out there and meet as many successful people as you can. Join business organizations, attend events and get involved in your community.

What’s in it for you?

You can also check with the local Small Business Enterprise Centre (www.enterprisecentre.ca/) and the Centre for Business & Economic Development (www.centreforbusiness.ca) for mentoring programs they may offer. Yet another way to tap into mentoring (particularly if you have a tech-based company) is through a new program offered by the Henry Bernick Entrepreneurship Centre at Georgian College. Contact the Centre for details: hbec@georgiancollege.ca. There are also privately run mentoring programs, such as Women with Vision's Institute of Training, Coaching and Mentoring.

Mentoring differs from straightforward teaching because it creates opportunities to collaborate, problem solve and achieve goals. As a mentee, you have a trusted sounding board and can learn a great deal from your mentor’s business journey. As Lily Tomlin once said, “The road to success is always under construction.” A mentor is someone who has travelled that road. “I had trouble balancing being a wife, mother and businessperson,” explains Caledon-based Lisa Scale, owner of Bella Photography and Caledon’s 2014 Female Entrepreneur of the Year. “I went through phenomenal change in 18 months by having a good mentor. Now I’m not afraid of any challenges. I’m living my dream – I have a new studio, am working less, making more. The future is bright.” Regardless of your personal reasons to be mentored, at the end of the day you want to match up with someone who is

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Every entrepreneur I know who has had a mentor says the experience was a gamechanger. You, too, can boost your business and brand with the right mentor! n Susan Baka, President Bay Communications & Marketing Inc. sbaka@baycomm.ca www.baycomm.ca

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How to Brand Yourself Like A Celebrity By Janette Burke As a former publicist/editor turned producer, with web TV host and video/media marketing expertise, clients frequently seek my advice for their personal branding campaign. Your personal branding must be focused on one goal - branding yourself as a celebrity within your marketplace. The key phrase here is "within your market." You don't need to become the next Hollywood superstar you just need to become the go-to-expert in your field. This involves branding yourself both as an authority and interesting individual. Why interesting? Because it's not good enough simply to be considered good at what you do; you also need to be memorable. You need to stick in the minds of potential clients, who need your services. You want to be the first person they call! For some clients, this notion presents a problem. "There's simply nothing memorable about me," they say. If you can relate, please pay attention. Anyone who is willing to commit themselves 100% to branding themselves as an expert can. Whether in the entertainment industry, business or sports, there is a common misperception about celebrities that they are superior to the rest of us. Celebrities are perceived as being talented, smart, good looking, ambitious, funny, etc. In most cases, celebrities are no different than you and I. What sets them apart you may ask? Take the average NFL player. He’s extremely good at football. Warren Buffet is tremendously gifted at finance. Justin Bieber is a great musician. Do see where I am going with this? Becoming a celebrity doesn't mean transforming into a totally new person. It means getting remarkably good at one thing and then letting the world know about it.

Photo: Yanka Van der Kolk

There’s a lot of hype out there these days about how to succeed as an entrepreneur. Innovate. Tap into social media. Network. Keep employees happy. And all the advice seems to tell us to jump on one bandwagon or another. But there’s one growing “trend” that is actually a form of teaching as old as humanity, and that’s mentoring. Programs have been popping up all over the country – for youth, entrepreneurs, and within large organizations – and are available in many formats, including formal and informal, peer-to-peer, virtual, and one-on-one. There is even a National Mentoring Month (January).

your respective field - reflecting the specialized skills or knowledge that YOU have and communicate. The next ingredient in your personal brand is - are you memorable? What makes you stand out from the rest - in the minds of your potential customers? Try stepping away from your business qualifications for a second and think about your personality. What makes you unique? Is it your hobbies or your sense of humor? Or maybe it’s your passion for music, movies, or sports? Identify two or three personality traits that make you special, and you've identified the "personal" part of your brand. Branding yourself as a celebrity sounds intimidating, but in reality it is something most business owners can easily accomplish if they are serious about it. What is your area of business expertise? And what are your hobbies, passions and interesting personality traits? That's all it takes. With commitment, hard work, and the right guidance, you can stop being your industry’s best-kept secret and stand-out as the expert, leader and the STAR you’re meant to be! n Janette Burke Marketing/PR Coach, Consultant and Columnist www.janetteburke.com

This is where the process of celebrity branding comes in. Who are you? What are you good at? What gifts, skills, or knowledge distinguishes you from your competition? The answers to these questions formulate your personal brand. Whether you're a forensic accountant or a beauty consultant, your brand should position you as an expert in www.womenwithvision.ca

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BRANDING Personal and Professional are Merging Into Your Brand By Donna Messer

COMMUNICATION

Brand Loyalty

Can Be Expensive By Rick Ziemski

One definition of branding is a set of expectations, memories, stories and relationships that, taken together, account for a decision to choose you over someone else.

Personal Vs Professional – where do you draw the line when it comes to building your brand? There is a new wave crashing over the business community that says, “it’s time to share a little of your personal self along with your professional profile.” Most of us are not sure that we really want to share more of ourselves and in fact, we like the idea of keeping our professional and our personal life separate. Now, employers want to know more about the “real you”. They want to know, without asking for the information on your resume, what you are like outside the workplace. I’m going to encourage everyone to consider registering their own personal name as a domain. Yes, that’s right; I want you to register your name as a dot com or dot ca. On that website I want you to share information on the volunteer work you do, along with a picture of the team you were part of that raised all those funds for Girl Guides of Canada. I want to see a picture of you on horseback as you and your family take that vacation in Alberta. It doesn’t have to be you and your family, but a picture that denotes the fact that you are active, ride

horses and like the outdoors. There could be book reviews of some of your favourite authors, even a short story you published, perhaps a favourite quote. It’s time to let others know what makes you who you are. There are companies that are encouraging employees to post a personal profile on their internet. It is believed that when employees learn more about their colleagues a stronger network develops. Blogs are cropping up everywhere and again there is an opportunity to learn more about each other. Team building is an important part of any business development and it’s much easier when the company can see where some of your interests and talents lie, outside your position within the company. We have been brought up to be modest, and it’s difficult for many of us to “blow our own horn” – publishing a blog, establishing a personal domain website allows us the freedom to talk about ourselves. In effect- to show and tell is leveraging your “Brand”. Companies are creating models that make it easier to get to know each other. Imagine being able to see who graduated from the same college or university as you, or who shares the same interest in music, the arts or a particular sport. Increasing your visibility, adds credibility and shows measurable value for you and your “brand”.

n Donna Messer Networking Expert, International Speaker www.connectuscanada.com

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“For better or for worse, our company is a reflection of my thinking, my character, my values.” ~ Rupert Murdock, Founder of News Corporation Ever wonder why some people always buy the same brand of a particular product or service? They slavishly support that brand as if no other exists. Yet they are unable to explain exactly why except that in their perception the brand is better. I also find these folks often fit the nickname, “Fullprice”. They will forgo other lower cost brands just to stay loyal. It is almost like there is honour in being brand loyal even if it means beating up your finances to do it. When pressed to explain, the blindly loyal come up with things like; • “My family has never bought anything else” • “All my friends have one so it must be good” • “I know they have a dismal safety record but that car is made in Canada” • “You get what you pay for” “Besides my CEO wears brand names • “I like the commercials” The truth, from the perspective of good consumerism, is that unsubstantiated blind brand loyalty is a waste of money irrespective of why people do it. Smart consumer money always challenges brand value. The power of a brand stems from the intertwining of the seller’s corporate culture with the perception of customers; all wrapped around the true intrinsic value of the product or service in question. The corporate culture, as Mr. Murdock so aptly puts it in his quote above, is the reflection of the thinking, character and values of the founders and/or leaders of the company. Unfortunately these characteristics may be not so nice. And if you combine a negative culture with unsubstantiated customer loyalty you most certainly will have a brand that is overvalued and a product or service at the counter that is overpriced, especially if the utilitarian value is not there.

Product value can erode over time, as exemplified some years ago at Sony Corporation after the company had failed to maintain adequate investment in R&D. Very quickly competitors brought to market products with better features and quality leaving Sony in a state of brand erosion which later led to a brand rebuild. A current example of a brand rebuild is the story of Ford Motor Company who since 2008, without government bailouts, rebuilt the intrinsic value of its product lines, and changed the corporate culture to deliver “value for money” vehicles while using transparent and nonmanipulative interaction processes with customers. My new Ford Edge is the first car since 1986 that I have bought from a “Big Three” North American producer and it was as much a delight to buy as it is to run. So as a consumer, out to get best value for your dollar: • Don’t be afraid to change brands. Remember your “fav” may be eroding. • Do enough due diligence to ensure that you’re not paying for the fluff behind a logo. • If you want true deals walk your own road and don’t follow “the in crowd”. • Be skeptical of brand promotion. It’s often nothing more than perception management. • Avoid the “top brands” simply on premise that by being on top they may already be complacent compared to a third place competitor who must try harder. Seems life was much simpler when we thought “branding” involved nothing more than a cowboy, a red hot piece of iron and the back end of a cow, no? n W. R. Ziemski, CPA, CA Management Consultant rickziemski@cogeco.ca www.linkedin.com/in/rickziemski www.womenwithvision.ca

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Your Signature YOUR BRAND By Mary Ann Matthews Do you have any idea what you are really saying when you sign your name? It’s your brand, your public face. Your signature is how you want the world to see you. It doesn’t mean that’s who you really are. Let’s take a look at ‘branding’, that marketing/promotional tool that experts use to make a corporation’s mark on the world. In 1886, the Coca-Cola Company made its debut in Atlanta, where it sold for 5 cents a glass. The logo has changed very little in nearly 130 years. You would think that this multi-national company had an ace marketing team to come up with their logo, their branding.

capital ‘W’ - that’s indicative of someone who is holding on to something.

Not so! It was their bookkeeper, Frank Robinson, who designed this logo using Spenserian script, which was very popular at the time. If you were to say, “Walt”, you would likely be asked, “Walt who?” If you say “Disney”, everyone knows who you mean. Walter Elias Disney was known for his surname. His father’s name. The family name. And yet, Walt suffered verbal and physical abuse from his father. Notice how much clearer ‘Walt’ is. Notice how the ‘D’ in Disney, is covered with creative swirls, obscuring the letter itself. ‘Disney’ is not written as plainly as ‘Walt’. It is no surprise that Walt was a private man and rarely spoke of the abuse that he and his brother, Roy, suffered as children at the hands of their father. But Walt didn’t forget. It shows up in his real signature. Look at how the experts ‘cleaned up’ Walt’s signature. They took out the hook at the end of the

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‘Disney’ is Walt’s surname. Surnames are related to the male influence - father, brother, uncle, etc. Notice how the ‘cleaned up’ version shows the surname as distinctly as ‘Walt’. The ‘cleaned up’ version is meant to show that there is nothing hidden here; that there is a good balance between the writer and the male influence in his family. Your signature reflects your sub-conscious mind. And your subconscious mind is telling the world how you want them to see you. Is your signature showing who you really are? Or are you pretending? n Mary Ann Matthews, CGA Certified Graphoanalyst Certified Cursive Writing Coach maryann@handwriting.ca www.handwriting.ca

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Healthy Trends: By Lesley Paul, B.Sc. Phm

HOT OR NOT?

A trend is defined as a tendency or prevailing style. Each season we see new “trends” in design, fashion, food and even health and wellness. At one time we waited for the latest magazine to arrive to show us what to wear, what the latest appliances were, what to eat and even how to exercise, but with mass media in the form of television and social media, there’s no need to wait for the next publication… the latest trends are right at our fingertips or on the screen in front of us. But we all know that trends come and go. What is “hot” today will be so “not” tomorrow. This is becoming increasingly popular in the world of health and wellness. Today’s power supplement is found useless or even harmful tomorrow. And access to all this medical information doesn’t seem to require a trip to the pharmacy or doctor anymore. Mass media can provide us with all the knowledge we need to diagnose and treat all of our ailments. Or can it? The Internet contains a plethora of “advice” regarding health and wellness. My Facebook and Twitter pages are littered with unsolicited posts instructing me how to lose weight with a magic pill, what supplements will increase my longevity or what the current super food is. Canadians also spend on average nearly five hours per day watching TV. There are countless numbers of talk shows either hosted by or guest starring a doctor with tips for healthy living. These are real physicians, giving “real” advice. How can we as consumers be sure that the information given is accurate or even safe? A study recently published in the British Medical Journal reviewed the quality of health recommendations made on two popular medical TV talk shows: Of the 40 randomly selected episodes on today’s most popular shows, the BMJ Investigators reviewed 80 recommendations from each show. The reviewers found that only half of the information provided on the shows had evidence to support it. In both cases 15% of the evidence actually contraindicated the information given and the balance of the recommendations had no supporting data at all. Although, the study represented only a snapshot of what has been recommended over many years of shows, it does present a concern about the information provided.

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As a society we are drawn to sensationalized television shows such as these to fulfill our desire for the quick and easy solution to all our problems. The doctor’s on both shows made the 2015 Greatist list in the top 100 health and fitness influencers. Interestingly, of the 100 people on this list, only fourteen were actual physicians. Another ten had recognized credentials after their names but many others were simply famous people who have influence in society. Some that come to mind are, Michelle Obama and Arnold Schwarzenegger. (That is not to say that they don’t have a positive influence on healthy living.) We should be cautious when following the recommendations found through the media. Are these medical talk shows merely entertainment or they actually providing us with sound medical advice? When these doctors tell us that something is good, are they talking to an individual or the population in general? And how do we know if the information provided is supported with evidence? Are the benefits, risks and costs mentioned? Decisions about healthcare require more than just nonspecific recommendations. If the information provided by mass media “specialists” creates positive behavioural change, then maybe there is some value in watching TV. But let’s not forget about the importance of face-to-face interactions with our own healthcare providers. Only he or she can offer individualized care and advice. Footnote: www.britishjournalmedicine.com

n Lesley Paul, Pharmacist dlpaul@sympatico.ca

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COMPRESSION

Stockings By Laura Hodgkiss

The look and style of Compression Stockings have come a long way since the 1950’s when thick elastic stockings were the standard in the management of chronic venous disease. In today’s society, stockings show elegance, sophistication and glamour while still providing medical benefits.

using compression stockings. Along with frequent flyers, pregnant women should discuss with their health care provider the option of wearing specialized, waist high compression garments, as increased pressure on the abdomen can contribute to swollen extremities, spider veins and blood clots.

Compression stockings aid in the prevention and development of venous disorders such as: deep vein thrombosis (DVT), edema, varicose veins and phlebitis. By applying a high amount of pressure around the ankle, the elasticity gradually decreases the pressure, as the stocking, extends upward towards the thigh and knee. This increases blood flow toward your heart and limits blood from pooling at your feet. If you notice signs of swelling or varicose veins, speak with your physician about compression therapy.

Prior to purchasing compression stockings, you must be measured by a trained “fitter” to ensure you receive the proper strength and size.

Not only are compression stockings beneficial to those who already have symptoms, but also to those who wish to take a proactive approach towards their health. For example, jetsetters who spends hours sitting in cramped airline chairs, should consider

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There are two pressure ranges available without a physician’s prescription. The lowest, 8-15mmHg is recommended for those who are seeking a casual everyday preventative stocking. The moderate 15-20mmHg stockings are used in preventative therapy but can also help those with mild swelling and spider veins. Compression stockings with strengths above 20mmHg should only be used after consultation with your family physician.

should speak to their physician regarding alternative measures. People with a history of heart failure, unstable blood pressure and arterial disease should also speak to their physician prior to treatment.

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Blood clots, deep vein thrombosis (DVT) and phlebitis can be serious medical issues. In most cases they are treatable, if not preventable. You know your body better than anyone else. If you see signs relating to swelling or pain in your legs, seek medical attention. Compression stockings are no longer the stuffy, medical garments of the past. They are colourful and stylish. Wear them on the golf course, bike riding or hiking; they are a comfortable garment that can change your life for the better! n Laura Hodgkiss Home Health Care Practitioner Stuart Ellis Pharmacy

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CONSCIOUS TRENDS Changing Your Future By Jessy Morrison

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manifestation like never before? There is so much power inherent in our choices that taking action feels like we’re taking a leap of faith one after the other. When you make a decision, the Universe is so responsive that your world shifts and changes practically overnight. What are you trending to change? Pick the right vine and land perfectly in your own tree house. n Jessy Morrison Body Talk - relief@jessymorrison.ca

For some people, their future feels like a jungle. Swinging from vine to vine, not knowing where you’re going or if you will land at the right tree house. It’s not a bad thing. In fact, this new trend is making us more aware, enlightened and empowered. Many people think, is it a new spiritual awareness? Yes, it is. However, this new spiritual awareness must be grounded in the physical and material world in order to be balanced and to see the possibilities in our future. There is no crystal ball to predict “our future.” When we make a decision and take action, we consciously take a possibility of our futures into a state of reality. Hence, at the same time creating a whole crop of new possibilities...possibilities that were previously not available to us! This has always been true. People are now recognizing the opportunities available to us at any given time! Collectively we influence millions of people via the

Internet. We can have our own TV show on YouTube. We can raise money for our business projects via fundraising websites. We are on information overload - the choices are endless. When we are more aware of what is going on around us, and have the willingness to take action and be empowered, plus add in a dash of creativity - voila we have new enlightenment. Life has truly become a buffet of possibility. An interesting side-effect; people are feeling overwhelmed and stuck. Our freedom of choice to live fully within our most Divine self-expression leaves us scratching our heads in confusion and fear. • What if I pick the “wrong” possible future? • What if I de-select a possibility that would have been the “best” one? • How do I pick the “right” path? We’ve created a world where freedom to choose can create our destiny. However absence of limitation, this absolute creativity available to us, leaves many of us with a sense of insecurity, anxiety and we’re left stuck in indecision. Everyone has this power within them. Ask yourself – Am I standing at a crossroad, unwilling to choose my destiny for the fear of excluding others, or moving forward like a space shuttle, and experiencing

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We apologize for the errors and omissions in the winter article ‘Universal Energy’ To read the edited version please go to our NEW WEBSITE www.womenwithvision.ca

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PERSONAL BRANDING

and new trends By Marilyn Wetston The Wardrobe Doctor

‘Accept what you cannot change and move forward’... ...is a rule that applies to many aspects of life including dressing. We all have been given genes that determine unalterable physical attributes which we need to accept. Beyond these we are all works in progress developing our character, careers and lives as best we can. We each control our image. We can enhance our assets with make-up, a flattering hair style, and with what we wear.

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However, dressing is more than just covering one’s body and staying comfortable, it’s a way we can connect with others and share our unique message(s). It is necessary to accept our physical attributes, admit the deficits, and recognize what needs work, then set goals and work toward being the best we can be. By examining your wardrobe with an educated eye or with the help of an experienced stylist you can learn how to capitalize on your assets and camouflage the features you need to so you can create balance and symmetry while you control your message.

You also can dress to draw the eye where you want it. Usually it is to create human connection with eye contact. In this way you are able to use your clothing to speak positively before you utter a spoken word and so help yourself market your goods, services, and yourself. The concept is called “Personal Branding” At the heart of this method of establishing a message with your image is building it on a solid foundation of personal values, experience and knowledge. Integrity is a given. When you present your true self to others, you invite them in, so they trust you and get to know the real you. This leads to solid personal and business relationships. You create an aura that reinforces what you do and how you do it. So how do you identify your “brand” and make it work for you? First you must know yourself inside and out. By sticking to your best shapes, styles and colours you can look your best every day.

BEAUTY

wardrobe. You must train your eye to identify your best options of style and color. The new spring/summer palette offers lovers of pristine white items to make a head to toe look. Those who crave neutrals can make effective statements in navy or sand or stone grey. Lovers of color will be able to feast on raspberry, mint, tangerine and other cool softer tones as well as comforting warm ones. It comes down to understanding oneself completely and comprehending the current trends so that your selections make your statement one you are proud of – true to your brand.

n Marilyn Wetston Wardrobe Doctor of Marilyn’s in Toronto Branding expert contact@marilyns.ca www.marilyns.ca

You can reveal aspects of yourself to establish your business image and reinforce it. For example, if you do something creative you might opt for artistic accessories or stylish clothing to reveal your creativity. However, where you need to establish power and show restraint you may need to dress in more tailored clothing. By pulling your look together so you are approachable you are able to open lines of communication and share your ideas. In most cases it is helpful to look engaged in life, relevant, and up to date. Being aware of fashion trends and using them to complete your current season’s wardrobe adds this positive flair to your total look.

Walk-ins always welcome

To speak effectively you need a good vocabulary. To dress well you need the items that speak clearly about who you are and what you do. Spring/summer trends such as versions of the trouser suit, cropped pants, military influenced clothing, floral prints, embellished denim, bondage elements in clothing and foot wear, as well as embellishments of fringe or accents of lace offer items that can punctuate your existing wardrobe. It becomes significant to harness the trends so they reflect your intended message and enhance your existing

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Personal Branding Through Image

By Karen Brunger, BHEc, AICI CIP

optimizes your physical being, and inspires your soul, you will achieve a personal style that is authentic, confident, inspiring, effortless, successful and appealing. Allow your image to enhance and expand your credibility, opportunities, income, and potential. Magnify your success quotient!

Joyce Before

Ingrid Before

Cheryl Before

Joyce After

Ingrid After

Cheryl After

What is a Personal Brand?

“Who you are speaks so loudly I can’t hear what you say.”

n Karen Brunger Founder and President International Image Institute Inc., www.internationalimageinstitiute.com

Emerson’s famous words are echoed in Marshall McLuhan’s "the medium is the message", which asserts the medium influences how the message is perceived. In personal branding, it means that your appearance and behaviour communicates more than what you actually say.

Personal Branding is the process of establishing an identity where the external image or appearance represents the personality or character. Personal identity has two components: how you see yourself, and how others see you. Your image establishes your personal identity, as it communicates your character or personality. How Can You Identify Your Personal Brand? To assess your image, you can ask yourself (or people that you trust) the following questions: What is my perceived… • Age • Occupation • Income • Highest level of education attained • Abilities • Credibility • Personality • Values • Attitudes • Level of success • Activity or occasion appropriate for Then make a list – what is your ideal for each of those? The truth of who you are lies in your potential, not your limitations. An image that is authentic is one that matches what it is you truly want for yourself.

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How Can You Use Your Personal Brand? Image can hold you back, or it can propel you forward. If your image represents: 1. Self-sabotage - you may find that you struggle to advance, resent that you need to prove yourself, and justify a lack of opportunities. 2. Your current status - you may feel comfortable and secure, but perhaps also bored, or as if you’ve hit a ceiling beyond which you are not able to expand. 3. Your potential - then you may feel excited and confident about expanded possibilities and opportunities. So how can you develop the highest level personal brand that is authentic to you? If you believe that “what you think is what you are”, then you may have chosen a path of personal development to become the best possible you. You can also use your external image as a tool to help you move into your potential. Whatever it is you truly want for yourself can be reflected as current reality in your appearance and behaviour. A great image helps you experience your greatness. An image that gives an impression of being limitless can actually facilitate greater levels of awareness and accomplishment. When the colour, style, fit, attitude and quality of your clothing supports your potential, www.womenwithvision.ca

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Georgian

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It Fits

to a Tea By Susanne Mikler

When passion and destiny meet there may be a pause to ponder: how did your career path lead you here? That was my question for Raelene Gannon, Tea Sommelier and Author.

Raelene is a Business Degree graduate from the University of Regina; her focus on marketing, branding and packaging led her to a career in retail where she rose quickly through the ranks of Suzy Shier among other well-known retail giants such as Crabtree and Evelyn, and Laura Secord. Raelene also took her passion for retail and opened her own store – As You Like It Fine Food and Gifts where she combined her love of retail marketing with a flair for the finer things in life including food and specialty gift items (Raelene is a selfproclaimed “foodie”).

However it was a 2009 trip to China for business that was the flashpoint in her discovery of tea (and all its splendour). In China, Raelene was feeling under the weather and a caring, elderly local provided her with a soothing cup of jasmine tea. The tea had a healing effect that was a game changer: Raelene, a confirmed coffee enthusiast, was smitten by tea. Fitting that Raelene would discover tea in China where tea has been speculated to have actually been discovered 5,000 years ago by Emperor Shen Nung! When she returned home to Canada, Raelene went in search of the tea which had such a profound effect on her abroad. In order to purchase the teas she created a company so that wholesale tea purchases could give her the selection and quality she craved. And then it clicked. Tea became her obsession and her focus. Experimenting with blends, consulting and researching, networking and sharing – all key ingredients to her rising success in the niche world of tea. It was a Tea Sommelier program offered at George Brown College that took her passion to a new level and after completing the program in 2010, Raelene began consulting with chefs and restaurants on menu pairing with tea. Raelene immersed herself in everything tea 24/7 and became one of Canada’s first 15 Tea Sommeliers.

a cup) as #7 out of 11 in new trends to watch and featured cupcakes infused with Winter Oolong Tea. Who knew? Raelene did. This year she added author to her list of tea accolades and published her new book: Tea from Cup to Plate where she features recipes using tea in a variety of applications and embodies her passion for tea and all its splendour. I asked Raelene for her advice to those seeking careers and career advice. Her words are sage: Find your niche, really search for it, and focus on becoming the expert. Well said, Raelene; your joy of tea and all its splendour is contagious.

n Susanne Mikler Co-founder Liaison College www.liaisoncollege.com

And then “Tea and All Its Splendour” was created. While Raelene knew that a long name may be cumbersome in web applications and such, it was a name that popped out at her and it stuck. Her trendy logo and colour scheme combine fresh greens and earth tones giving customers the comforting feel of Mother Nature and things that are good for you. Specialized tea blends and unique varieties are packaged in exclusive tins that were meticulously chosen to look great on a kitchen counter – especially one with natural stone counter tops and stainless appliances. The flair for making things look inviting and visualizing the finished product is a finely honed skill that Raelene has imported from her days in retail. In addition to her very busy wholesale tea business, Raelene is also very active in the communities where she works and plays. She is often in stores and events talking about tea and all its splendour to eager audiences who are engaged in the trend of tea and its healing and medicinal properties and how you can include tea in your everyday cooking. In 2014 Readers Digest named tea (not just in

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These items are simple fixes that your Realtor may be able to negotiate into the agreement of purchase and sale. Renovations allow you to customize a home and tailor it, so that you and your family can live your best story. Remain clear on the fundamentals that will directly impact your quality of life. The home of your dreams may be cloaked in tired old trends but by applying your vision the trendy house of the 60’s can be stripped and polished to create your chic millennium dream home.

Trends By Monika Gibson

n Monika Gibson Sales Representative Century 21 Millennium, Collingwood

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Trends come and go but your home is a constant and where your story begins. Shopping for a home and selling your home can often be overwhelming. Our list of “must haves” or expectations can lead us astray. To a Homeowner the flowered wallpaper and shag carpet in the family room are comforting and the backdrop of many treasured family memories. To a Buyer they are tarnished trends of yester years. Recently, while doing an open house at a lovely home in a great neighbourhood, I had a visitor who entered the front door and said, “Oh look honey, it has carpet, I am not going in”. The home has a beautiful private backyard backing onto trails and a commanding view of the ski hills and mountains, but this visitor could not get past the carpet. Ripping out old carpet and installing new flooring is easy and may not break the bank but finding a great home with a great location should be the first priority. Television shows such as ‘The Property Brothers’ are full of ideas and inspiration for transforming homes and

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increasing your investment. So create that wish list of “must haves” that will help you narrow down the criteria when looking for a home but keep an open mind to possibilities and simple fixes that you can make. “Granite Countertops are a must”, is a common item for home buyers. What is the cost per square foot to install a countertop of your choice? Ask some questions; of your Realtor, local contractors and local retail outlets. Popcorn ceilings and flowered wallpaper, your Realtor will have a list of tradesmen who can alter this before you move in. No stainless steel appliances? You can sell existing appliances or donate to a charity.

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Gardening, Craze Or Trend... By Janet Kurasz, Hort, AMCT(A) Trending: short term image and or activity - a general development or change in a situation or in the way that people are behaving:

“boutique” plants. The garden centre has developed a reputation for providing good quality plant material with a credible guarantee. How the plants perform in your garden is the most important gauge of quality. You will discover the plants that consistently do well, come from a particular source whether it is a brand label or a garden centre. The cost of a landscape can add up and when a plant dies prematurely, the growing time cannot be regained. Especially, when purchasing big ticket items, such as large trees and shrubs, make sure you purchase them from a reputable source. Professional landscapers and horticulturists rely on healthy plant material to strengthen their brand, so they are always seeking out the best quality and most reliable suppliers.

DESIGN

My passion in Real Estate leads to your Good Fortune. Monika Gibson Sales Representative Representative Sales

Branding...long term image and or - the act of giving a company a particular design or symbol in order to advertise its products and services

Starting up a small business; any business, is a daunting task. There is an endless list of things to do and figuring out what is best for your business can be an insurmountable challenge. Today, the media is inundated with what is “trending”. Experts are always predicting the next big craze, but one thing that has remained consistent over time is the magnitude of branding.

n Janet Kurasz, Horticulturist www.kurasz.ca

72 Hurontario Street, Collingwood, ON L9Y 2L8 Direct Line: 705-607-0445 Office: 705-445-5640 www.century21.ca/monika.gibson

Howard Schultz, Chairman & CEO of Starbucks writes, “In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” Branding is not just a recognizable logo or image; it is a set of values that define your business. In Horticulture, especially the plant world, there are lots of name brands. Through my own experience, I have come to rely on some of these brands: Heritage Perennials, Jeepers Creepers, Proven Winners, Valleybrook, Blue Sky Nurseries, Connon Nurseries. However, many of our local garden centres grow their own plants. These are plants that have been started from seed, cuttings or divisions and are grown in the local soil and climate. Perhaps we can consider these

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Piggyback Branding

By Karen Sencich

...experiencing classical & creative masterpieces

Using the Donation Trend to Create Media Interest

ARTS ENTERTAINMENT

Since I first started my organizing business in October 1999, I have been fortunate to enjoy a wide variety of national media attention. One way that I have been able to raise my media profile was to practice what I call ‘piggyback branding’ by connecting emerging organizing trends with other successful brands. I frequently volunteer my services to charitable programs that attract media attention. The bonus is having my company name added to signage at trade shows and community events. This has proven to be an economical (or free) method to boost my branding efforts

Recently I decided to let go of my beloved 2002 PT Cruiser so I began researching the various methods of disposal. Networking contacts led me to Donate a Car Canada, a nine year old business located in Calgary. I learned that what sets them apart from other car donation companies is their unique donation criteria which makes it possible to convert the cash value of the car into a donation to benefit a vast selection of over 500 registered Canadian charities listed on their website. Demonstrating that they understand the emotional sensitivity required when letting go a well-loved vehicle,

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they avoid the term ‘scrap’ and either sell cars at auction or to a recycler, thus avoiding scrap cluttering up landfills. It is a hassle free program - clients call or register online, arrangements are made for a local company to tow the car, usually within 48 hours at no charge to the customer. Donate a Car Canada accepts a variety of vehicles: motorcycles, boats and even RVs. If it can be towed they will take it! The donor identifies their charity of choice who then issue an income tax donation receipt. I was delighted when I was able to connect my favourite local charity with a new listing on the Donate a Car website. It was truly a win-win-win branding scenario as these companies now have posted logos on each other’s websites! That’s how piggyback branding works. n Karen Sencich CPO® Certified Professional Organizer®, Speaker and Writer www.havoctoharmony.com

One hot trend that organizers utilize to engage the public and media is creating news content related to environment friendly methods of disposal or recycling items rather than adding to the clutter in landfills. Some popular ways to convert discarded possessions into cash include hosting garage sales, using consignment stores, or listing on eBay or Kijiji.

ARTS

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ARTS

Melanie is a Manitoulin girl. Life growing up on the island was good and happy. Amidst all the regular childhood experiences and pleasures, she recalls feeling confident that somehow she’d end up working in some sort of limelight. It’s clearly a craving that some have. Media became her thing early out of the gate. After studying Journalism at Loyalist College, she streamlined a bit more, graduating from Fanshawe College, completing a course in Television Journalism. Of course the next logical thing to do was to jump on a boat and go see the world. Not really – but that’s kinda what Mel did. Accepting a position in Marketing & Promotions for a major cruise line had her travelling to just about every port o’ call the world has to offer! Nice!

By Dean Hollin

These days it’s not uncommon to hear the term “multi-tasking”. Most of us do it. For a great many of us, long-gone are the days when an individual worked one occupation for his or her entire career, retiring at 65 with the gold watch and a comfortable pension. Trending these days are folks working multiple jobs out of pure financial necessity. Sweet it is, however, when one’s daily and weekly multi-tasking is a collection of jobs you just llllooooovvve to be doing! Enter, Melanie Case.

Now, paying careful attention…her work on Rogers morphed from hosting “Simcoe Living” to “Georgian Bay Life” and finally, to “Daytime” – in just a few brief years. Hers has become a face that many of us readily recognize. More recently her voice has become one All photography in this article © Lorraine Leslie | L’original Productions | Women with Vision! Magazine™

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we also readily recognize – as we rouse our weary bodies from beneath the sheets and blankets each morn. You see, at the end of 2013, Mel joined Corus Radio as a News Journalist. In recent months, this position has also morphed – into one half of “John & Mel” in the mornings on 95.1 The Peak FM – the “John” part being John Eaton. continued on page 54

Fate was kind to the Simcoe County area, what with Melanie eventually landing in that general vicinity. For a few years, her love of travelling, media and the isle of Java all played out in a combination of jobs – part of her weeks being spent at Rogers Television, part working at a travel agency, and a BIG part co-managing and running her own retail shop “Java Soul” on Collingwood’s main strip.

Melanie Case

ENTERTAINMENT

Melanie on the Daytime set in Barrie

Melanie Case and John Eaton on the Morning Show at the Peak fM

Melanie and Will at Rogers TV, Barrie

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BEST CASE SCENARIO...continued from page 53

Melanie Case with Jason McCoy and co-host Will Nash

ARTS

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Rockers By Linda Thorn

Rock and Roll is here to stay.

Her weekday mornings start early – really early! Work at The Peak FM begins around 5:00 – that’s in the a.m.! When that’s all wrapped up for the day, she high-tails it to Barrie to co-host Daytime on Rogers – then booking future guests well into the afternoon. Oh -almost forgot to mention – she has her own video production company which she operates with the assistance of the love-ofher-life, Les. The man of her dreams – he jumps out of planes for a living. I suppose it’s not out of line to say that he fell for her… So…what’s trending in the life of Melanie Case? Doing a ton of what she loves to do! Dean Hollin

Singer, Playwright and Live Stage Performer www.deanhollin.com

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By 1966, Wilson Pickett recorded that revised song with his rendition of that famous musical “hook” and the rest is Rock and Roll history. Many of our era songs have interesting stories. Gerry Goffin and Carole King wrote a song and let their babysitter record it. So Little Eva had a smash hit with The Loco-Motion. Wheel chair bound Doc Pomus co-wrote the 1960 song, Save the Last Dance for Me to his bride on his wedding day.

Can you still do The Twist, The Hully Gull,The Mashed Potato and The Hand Jive? Maybe nowadays you can’t move to The Jerk but in retrospect some of you ladies may have moved in with a jerk somewhere on life’s highway. Life’s a journey and rockers are human too. Thank goodness that the Rocker Evolution involves technology so that our treasured 45’s and LP’s are now transferred to ipods, CD’s and other technology that challenges me. Thank you Dick Clark, for having the foresight to record hundreds of young R&R singers and bands who performed on American Bandstand because we can still instantly access them on-line to relive those magic moments of our youth. As we Rockin’ oldies but goldies age, we now have some excellent bios and auto-bio books to enjoy and experience. Here are a few keepers. Keith Richards ought to be dead according to his lifestyle of a true R&R star. All is explained in a surprisingly articulate autobiography called Life (2008). A must read is a multiple award winning two© Bigapplestock | Dreamstime.com

She is a busy lady.

Thank you Danny and the Juniors for your 1958 classic hit. We young rockers wore out white socks dancing to At the Hop in school gyms across North America in the 50’s and 60’s. Some of our songs became dance crazes with synchronized steps for both partners and the crowd such as The Stroll (1958) and The Wah Watusi. If you forgot the choreography, just Google it. In the 60’s, Go Go music allowed creative, individual dance steps. Remember the song, Land of 1,000 Dances? It actually lists 16 dances in the lyrics. It is of note that Chris Kenner wrote the song in 1962 but wanted a famous person affiliated. So the co-author is listed as Antoine (“Fats”) Domino who asked for half of all the royalties. When Cannibal and The Headhunters recorded that song in 1965, band member Frank Garcia forgot the lyrics so he added “nanananana etc. which was not in the original lyrics.

Jerry Lee Lewis

continued on page 56 www.womenwithvision.ca

ENTERTAINMENT

50’s and 60’s Rockers...continued from page 55

MOTIVATIONAL INSPIRATIONAL

book biography of Elvis by Peter Guralnick (1994 and 2000) who has been hailed as the best biographer ever. John Lennon (2008) by Philip Norman (approved by Yoko), perhaps unfairly contradicts the insightful book called John by Cynthia Lennon (2005) which is approved by Julian Lennon. It is uncanny how much Julian resembles his father. Currently, I am reading Jerry Lee Lewis-his own story by Rick Bragg (2014). It is exceptional with its candid remarks, tragedies and clear reminisces by one of Rock and Roll’s last, original bad boys standing. So as original Rockers, our Wild Thing and Light My Fire may have evolved into a mild thing in a rocker by the fire but we can still listen and tap our toes to that fabulous music and read these terrific books to reflect on and relate to such unique stories behind the scenes of this influential music that will never die.

Linda Thorn Freelance writer Author- Beautiful Joe PoemBook

ARTS

...gentle insights of awareness and change

Julie

MOTIVATIONAL

Flippin

Takes Time By Lorraine Leslie

Born in Lordsburg, New Mexico in April 1953, Julie Flippin grew up living day to day, not expecting anything new or something to be excited about... actually she lived in a very scary home environment!

Julie didn’t dream about what she wanted to be when she grew up, and there was no discussion about what College or University she would go to. What she does remember is her silent prayers for a different life, one of love.

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INSPIRATIONAL

“I spent a lot of my time praying...silently of course as we weren’t religious. I called them ‘wish prayers.’ If I said a prayer such as ‘Why do I have to live like this?’, I had no idea who I was asking this of. I often wondered if I would still be alive when I grew up. I was in survival mode from the time I was eight years old until I left home at seventeen. The truth is I continued to go in and out of survival mode for most of my life. Change takes time.” “My Father was a six foot three skinny Texan. He came to Canada from the Deep South where everyone only wore cowboy boots – for every occasion, including golf. We moved to Canada in 1957 and he worked for Trans Canada Pipeline in Thunder Bay. Mom was a licensed practical nurse in the state of Louisiana at the time. I have three siblings, Rusty, Charles and Sheri, so the house was busy all the time. We moved numerous times before I started school in North Bay and before finally settling in Newmarket. Mom became a stay at home mother until she went back to school when I was fifteen. She took the bus to Toronto every day from Newmarket to become a Registered Nurse Assistant.”

CHANGE

Julie as a baby

By the age of fifteen we were living in Newmarket Ontario. My father’s behaviour was getting worse; I never knew what I was going to come home to…..guns, violence, clothes being burned in the fireplace, a suicide attempt... it was just insanity.”

Julie doesn’t remember playing with her older sister of eighteen months, but does recall her getting her into trouble...“She talked me into doing things like taking markers and drawing lines on the walls around the house. Dad came home to two crying little girls with a bucket of soap and he would help us wash the walls... He felt sorry for us.” In the early days Julie’s Dad did things with the children like building a raft for them to play on...or taking them fishing. But life wasn’t always that pleasant... “Things started to change drastically!” Julie whispered in a soft voice. In order to understand why Julie was in survival mode, let’s start at the beginning. There were marital problems, which she didn’t understand at age eight. “When you grow up in a home where surviving was a way of life – it is so deeply ingrained and habitual that it feels ‘normal’. So when I think about my childhood and school and what I loved and did well I saw it always through the filter of ‘survival’.” “I was eight when it all started. Dad got his shot gun out and threatened to kill us all. It became apparent that alcoholism and insanity ran rampant on my Dad’s side of our family.

Julie at the age of 10

Julie and her siblings rode on a roller coaster of rage, anger, and violence for about nine long years. “We reached out to the police over the years...we didn’t dare call them until my dad passed out from drinking. When the police finally did arrive, they made two things abundantly clear to us, they didn’t feel sorry for us and told us it was “our” problem. When we showed them the shotgun and the bullets, they told us to be careful and continued on pg. 60

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MOTIVATIONAL

INSPIRATIONAL

Julie Flippin ...continued from pg. 59

would hide the gun behind the curtains in the living room. I realized they were not going to save us! That was a defining moment for me – to realize no one could or would save me.” Note: That was a long time ago and it is so great that the laws have changed and the police are better trained to handle domestic violence!

“I never told my friends, teachers, or neighbours what went on in our house. The “secret” hosted a lot of shame and embarrassment. I felt that what my dad did was because there was something wrong with ME. I didn’t know alcoholism was an illness. It never occurred to me that there was something wrong with him. I thought if only I was prettier or if I didn’t make mistakes, then Dad wouldn’t want to kill me... If all of us did the right things everyday he wouldn’t get upset. I’d continually think, what’s wrong with me that Dad doesn’t like...” Throughout Julie’s teen years her belief was already ingrained into her subconscious mind, making her feel unloved and unwanted; And nothing she did to make it right, was enough. “My relationship with my Mother was like one of us kids...she was as frightened as we were – everything was centred around my Dad, his day at work, his feelings and his alcoholism.” The pattern was there; Julie’s belief system continued to be formed over many years. It was a deep knowing that not only did she have no control over what was happening in her life, and choice in what mattered, but more importantly she felt she had no power to change it.

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dollar organization. We lived there for two years until I became pregnant with our first child. I soon was home sick so we moved back to Newmarket.”

There was only one escape route for Julie and that was to face her fears, doubts and beliefs, and challenge them. She knew she couldn’t live with the insanity of her life or within her family any longer!

Julie’s daughter Tara was born in the fall of 1974 and four years later she gave birth to a son Ryan in the late summer of 1978.

“You either believe what you think or you question it. There’s no other choice” ~Byron Katie “When I ran away to Toronto I put my application in for factory work as well as an employment agency. It could have really gone either way and when I look back I realize my life trajectory was hanging in the balance. The Agency went out of their way to try and find someone who would hire me and a miracle happened. I was finally in the right place at the right time. A gentleman who owned a sign shop – Banner Signs – hired me. I was a ‘Girl Friday’ in a one girl office. I was trained by his accountants to do bookkeeping. Another positive thing happened...I met a man who I knew when I lived in Newmarket. We dated and eventually he became my husband.

Julie at age 17

“I attended Huron Heights Secondary School in Newmarket for only two years. My best friend lived with us at the time as her mother lived and worked in Toronto. I was seventeen when I had had enough. Both of us saved as much money as we could and ran away to find our new lives in Toronto. Within three months we had enough money to get our own apartment. There was no furniture, but gradually due to the kindness of people who gave us some hand me downs, over time it became home.”

Even after Julie left home she couldn’t sleep at night. “I was afraid to make decisions which ultimately affected me finding a loving relationship. Everything seemed to be just out of my reach; the feeling of having no power over my own life affected everything I said and did. It was at the core of my being and shaped my life.”

“I married in 1971 at age nineteen. My husband was an experienced greens keeper and when his father’s boss found out he offered him a job designing a new golf course in Florida. We moved to Delray Beach in 1972 and worked at a privately owned club that built homes on the ocean and intercoastal waterways. I worked directly for the retired president of Ford Canada and the president of Molson’s, who were co-owners and developers of the project. What an experience it was at the young age of nineteen to head up their accounting department and once again be trained by their accountants. Thinking back, it was amazing to have a staff of four and we were running a multi-million

appreciated and I really thrived on their approval, which I had been lacking all my life.”

“The births of my children were truly two of the most beautiful experiences in my life.” Julie said with a soft smile. ...at the age of 30

Around this time Julie recognized she was incapable of having a long lasting loving relationship. Primary romantic relationships are often formed based on our relationship with our father or mother. “I wasn’t really ready to marry at age nineteen, let alone have a family to raise – lesson learned. My husband and I separated a year after our son was born. I still hadn’t dealt with my childhood trauma, and the beliefs that were formed about me during those years.”

Julie moved to Innisfil Beach in 1980 with her two young children. “I wanted to be close to the beach in the summer and it was a bustling community. When the end of August rolled around however, most people packed up and went home. I didn’t realize I had moved into cottage country with no street lights, cable or paved roads. Interestingly though I never felt safer. My children went to a small local school and the people who did stay during the winter seemed to bond and look after one another. My thirties were a blur; working and raising my children.” “When I hit my forties something shifted in me. It was time for me to start on a serious journey of healing. I hit quite an emotional and spiritual bottom at forty-one and knew that I couldn’t continue living in and out of survival mode. I reached out for help for the pain and hopelessness I was still feeling and that is when my life really changed. When that all came to the surface and I started feeling what was really going on inside me, it was heartbreaking. I thank God for the people who saw me, for who I really was, not the beliefs that had formed when I was a child.”

Being a fast learner Julie excelled at all the jobs she did. “Working vs. being in an ...in her 40’s intimate relationship was like night and day...my personal life was the challenge. “I was living a pattern which needed to be broken, which Although at work I did feel like an imposter, always included drugs and alcohol to dull the emotional pain I asking myself ‘when is the penny going to drop?’ was in. So I found a 12 Step Program and started my journey of healing. Over the next five years I attended Over the next seventeen years Julie worked corporately Alcoholics Anonymous, where I found many loving in a variety of positions “I was on my game working in individuals that held a space for me to step into, a place Human Resources, as Controller and Sales Manager for of truth, love, respect and dignity. For the first time in my Command Graphics and Barrie Press. I loved systems life I felt like I could hold my head up and breathe. I analysis work and became an expert in troubleshooting didn’t have to hide, pretend or put everyone before me. I systems used in companies. I could figure out what my boss wanted and learn how to do it. I loved being continued on pg. 62

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MOTIVATIONAL

INSPIRATIONAL

MOTIVATIONAL

INSPIRATIONAL

Julie Flippin ...continued from pg. 61

really did feel as if I had been reborn. And when that happened I felt an inner nudge to start my own business.” Julie wanted to work with small business owners and bring the experience and skills she had, to help them be more successful. “I started an Accounting and Bookkeeping company and absolutely loved working with my clients. I had the opportunity to do so much more than just the books. I prepared business plans for new businesses that were looking for funding from the bank, got involved with my clients’ yearly planning, hiring, and organizing and overall business management.”

Julie quickly identified that with all of the experience she had, she was a natural business coach.

Julie recalled, “Four years into that business I felt that ‘inner nudge’ again. As much as I loved what I was doing, I wanted to work “Working with a business coach help with people on a deeper level. I wanted to me define the new business I wanted to understand why they did what they did – start, what I would be doing, who I why some people were successful and some would be helping and how to get some struggled. So I got on my knees and prayed financial success without it taking for an answer, got quiet, meditated and another seven years. I brought all of waited and sure enough within a few days a my business experience coupled with friend told me about a workshop he was the counseling I had been doing for attending that taught people how to work eight years and Small Business Savvy Julie in her 50’s with people’s deeper core beliefs. When he was born. I felt exhilarated, terrified was telling me about it, I felt a tingling that and had a deep knowing that my life started at my toes and shot right up to my head – I had was about to change once again.” my answer. I called and registered for that workshop immediately. So at age fifty I went back to school to What Julie was starting to realize was, every time she change my life. That was the beginning of a process to started a new business, she was challenging every belief become certified as a psychotherapist. The course I she had about herself. She now knew she was good wanted was in Western Canada – so every other month I enough. People hired her. She knew she couldn’t fail – would hop on a plane with my laptop and spend several she’d been there and wasn’t going back. weeks at school while at night I was doing payrolls and Julie’s basic principles she lives her life by are: preparing financial statements for board meetings. It was a whirlwind and I don’t think I ever felt more alive than • Everyone is doing the best they can from the place they I did in those years.” are in, in that moment. • Our businesses (or relationships, or careers) are our Julie settled down in Barrie and opened The Julie Flippin vehicle for personal expansion. Center. Over the next seven years she worked with people to help them not only work on their limiting “Although being a business coach was all about helping beliefs but on the possibilities that were available to them the small business owner and entrepreneur on a much to create joyful experiences and growth. During those deeper level it was about me growing, expanding and years Julie created workshops on how to live their (and being more than I had ever been. I remember sitting in her own) lives with purpose and expanded awareness. “I my office, hoping the phone would ring, or someone loved what I was doing. I felt like I was not only would walk in. I realized that I had been hiding in my continuing on my own healing journey but helping others office hoping business would come to me. I felt afraid to do the same.” go out, network, meet people, get on a stage and speak.

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Day, Christmas...and all of their birthday parties. She finished her contract year and stepped fully back into her life in Barrie and her business.

“Then it happened again.... the inner nudge! I had worked hard in my studies and with my clients and I felt as if I was ready to expand again which meant upleveling myself. I knew I wanted to start another business but at the same time I felt the fear. I had worked diligently to get to the six figure mark in this business and the idea of a third business and starting over again – felt somewhat daunting. I tried for a year to ignore that inner nudge. I changed the way I worked, changed the type of clients I worked with, moved….but nothing helped. So I did what any person would do who felt pulled, unsure and scared – I hired a business coach!”

In 2014 Julie published her first book ‘Pitiful or Powerful; You Choose’. “I felt very qualified to write the book as I know what it is like to live on both sides. It is easy for me to think I’m doing something different, but when the same results cycle around, I realize I’m kidding myself and just doing things from the old beliefs – not the new possibilities. Julie Flippin learned to trust something she couldn’t see, feel or touch. She learned to trust in herself and to accept and love who she is today. “I allowed myself to love and After everything I had been through and learned and starting my businesses, here I sat feeling frightened.”

Our belief systems are like an onion and as we challenge them, any place that love does not exist will come up. “My feelings weren’t about what ‘other’ people might do or not do; it was what I believed about myself.” Julie thought back to the police coming into her home as a child and them being clear about the fact that everyone has to help themself, to find the courage to create a successful life. “Everything changed that day – I got out from behind my desk and my computer and started to do what I needed to do... my mindset worked and within eighteen months I was a multiple six figure business owner.” “A year and a half later I joined my coach’s team as the Director of Coaching for her million dollar business in the U.S. I felt a spark of excitement and wanted to have the experience of being on a team. We agreed I could still run my business in Canada, but on a much smaller scale. Over the next year I travelled more than I was home and sold just under a million dollars in programs as well as coached her private clients. What a remarkable time that was. I realized however, as I came to the end of that year that I didn’t have a life outside of my work and that was unacceptable to me. I wanted love, fun and time with my family.” Julie has four grandchildren but felt like she was missing out on the special times; Valentine’s Day, Easter, Family

Julie’s family at her book launch

accept others in the same way. I learned to stop blaming my father for my life and chose to take responsibility for myself and the life I had created and the life I wanted to create. But the most important thing I learned was forgiveness - forgiveness for my father and forgiveness for myself.” “I know now that every day, every moment, is a choice. I choose how I show up in the world, in my relationships and in my business. I choose how I take care of myself. I choose how I honour myself. Life will not change until we do something to change it.”

“Pitiful or powerful, it is always up to me.” n copyright Lorraine Leslie – Women with Vision Magazine 2014/15

We apologize for the errors and omissions in the winter feature of Georgina Cannon. To read the edited version please go to our NEW WEBSITE www.womenwithvision.ca

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MOTIVATIONAL

INSPIRATIONAL

Your

DESTINATIONS

Personal Brand! By Deborah Johnson In the business world we strive to be successful and part of that success comes from being known and recognized as unique or exceptional by comparison to others. We make our business the one that stands out from the rest. We create our brand and instantly known identity. In our personal world we as individuals already possess this uniqueness, ability to stand out, identity and personal brand. There isn’t one person on the face of the earth who is exactly like you or I. We are like snowflakes. No two flakes are identical yet when put together with all the other snowflakes we make an amazingly protective blanket of snow. We are singularly one of a kind yet we still have this amazing ability to blend in harmony with all the others to create an incredible blanket of humanity. It is when we can blend with the masses while comfortably expressing our individuality that we truly find ourselves. Our youth of today feel they have to conform to what society has decreed to be ideal. They are fearful if they don’t conform and they do stand out, they will be targeted or ostracized in some way. There will be those who may not like what you say or what you do but you will gain immense respect from those around you. There is nothing you have to do to ‘set yourself apart.’ All you have to do is trust in yourself and express yourself as only you can. Just be you. You are your brand. I deal daily with people of all ages and I also connect with those who have already passed over. The one comment and

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regret I hear time and again is, ‘I wish I had…if only...’. Often it is a goal left unaccomplished yet too late to achieve. More frequently though, it is regret for not having the courage to follow your own path, be your own person and do what you truly want to in your own life. Regrets come from following what we perceive others want us to be and do. When we allow that special uniqueness of us to shine through and when we make our own mark in our own way, will we leave that footprint behind for others to respect and appreciate. If you make choices and decisions based on what you believe will make others happy you will never be happy within yourself. To find true contentedness hold true to your goals, dreams, beliefs and ideals. Share your time and unique energy with others. Recognize and appreciate the ‘brand’ of others as they walk the path they have chosen. Set your own benchmark and freely express your amazingly unique ‘personal brand’! n Deborah Johnson Clairvoyant, Medium, Author, Speaker www.deborah-johnson.net deborah@deborahjohnson.ca

...Explore the world around you

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Life Numbers

Women with...

VISION!

CHOOSE NAMES THAT STRENGTHEN YOUR BRAND By Paola Gucciardi There are many considerations when branding yourself and/or your company. Design, logos, website and marketing plans are all important components used to develop how your customers perceive you. Did you know that numerology reveals the energetic imprint carried in your company or campaign name? When creating a brand, choose names that support and strengthen your desired image or outcome.

™

BECOME A MEMBER...

Women with Vision was founded in 1998 to offer business women a networking venue in which they can provide support for one another and develop new business connections. Through this dynamic networking opportunity attendees will receive motivation, inspiration, advice and mutual support to help them take their business & lives in general to the highest possible level. Guests & New Members are always welcome.

Meetings: WOMEN WITH VISION COFFEE CLUB... For more information call 1.866.306.6021

NETWORKING DINNERS... 3 hours of high energy networking with a keynote speaker

Members Benefits:

VISION MENTORING NIGHTS... A unique networking and mentoring event for women of all career backgrounds

• $5 Discount on networking dinners and Vision Mentoring Nights

Districts: Barrie, Collingwood and Grey County

Cost: Each district has its own fee structure starting at $35 per person. Reserved seating is a MUST! Contact the District Coordinator no later than 48 hours prior to the Women with Vision! Networking Breakfast/ Luncheon/ Dinner at the location of your choice.

• Direct mailing of Women with Vision Magazine to home or work

• 10% Discount on long term advertising • Annual Membership Card • Franchise opportunities • ONE 1 hour phone coaching session with Certified Life & Business Consultant Lorraine Leslie • Women with Vision! Health Benefit Packages - WWVM renewal annually

Example: Mary is working on branding her new business, a daycare offering a healthy, loving and educational atmosphere to preschoolers. She is considering two company names but isn’t sure which one will support her vision and brand.

To Calculate … For each name add all the numerical values of the letters as follows: 1. Write the company name 2. Using the alphabetical chart, record the numerical value of each letter 3. Subtotal the values of each word in the name 4. Add the subtotals and reduce the SUM to a single digit

4 5

D E

M N

O P

V W

Tiny Tots Preschool 1

New Regions Opening all the time…

To become a District Coordinator:

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Membership:

Annual Fee: $90.00 + HST $11.70 = $101.70 (tax receipt provided)

Phone: 1-866-306-6021 womenwithvision@rogers.com www.womenwithvision.ca

2+9+5+7=23

2+6+2+1=11

2+3=5

7+9+5+1+3+8+6+6+3=48

1+1=2

4+8=12; 1+2=3

5+2+3=10; 1+0=1

Bright Futures Daycare 1

2+9+9+7+8+2=37 3+7=10; 1+0=1

6+3+2+3+9+5+1=29 2+9=11; 1+1=2

4+1+7+3+1+9+5=30 3+0=3

1+2+3=6

Decision: Tiny Tots Preschool = 1 and Bright Futures Daycare = 6 Referencing the descriptions below, Mary’s business vision / brand of a loving, healthy and educational daycare would be best supported by the company name: Bright Futures Daycare continued on pg. 72

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Women with

Life Numbers ...continued from pg. 71

VISION! â&#x201E;˘

1. This strong name promotes a creative, innovative and unconventional image. Its ambitious, determined and competitive vibration is good for higher-risk, pioneering, inventive and adventurous brands. 2. A name that projects an image of harmonious subtle power and a thorough understanding of human psyche. Ideal for brands that use diplomatic approaches to getting things done. 3. A great name for brands focused on communication and creative endeavours. This inspiring and uplifting name projects enthusiasm and excitement, and requires structure and determination to achieve objectives. 4. For a strategic and practical brand focused on projecting a conventional, trustworthy and reliable image. Ideal for banks, insurance, brokerage and accounting firms promoting organization and stability. 5. Ideal for dynamic marketing and technology brands promoting communication, variety, adventure and change. This high energy name requires discipline and determination to bring objectives to fruition.

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6. Best for brands projecting a responsible, loving and nurturing image where comfort and harmony are key. This supportive and loyal vibration values health, well-being, and business. 7. Excellent for brands promoting research, intellectual information, daring new concepts and wisdom. This name projects a serious, independent vibration that radiates mystery. 8. Exudes an extraordinary drive, determination and power to accomplish huge objectives. Name projects a highly competitive, courageous and confident leadership/ authority with financial strengths. 9. Ideal for brands promoting idealism, humanitarianism and benevolence. It projects an altruistic, generous and moral image that pursues goals other than money and power.

n Paola Gucciardi, Numerologist www.lifenumbers.ca

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Last Word I stand weathered and topped with moss, Yet I feel my beauty is never a loss. With grooves and knots my character stands, With the odd nail embedded by someone’s hand. My veins of bark have withered in the rain, Someday I might become an elder’s cane. A beam of light casts a shadow upon my form, I’m proud to stand my post; even if I’m worn. Admire me for nature's nubby emerald fleece, Look beyond the present and see my inner peace.

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By Lorraine Leslie