Women's Network Winter 2022

Women's Network Magazine

CHERYL GRAY Chief Executive Officer & Editor cheryl@womensnetwork.com.au

BEC

McCOAN Content Manager bec@womensnetwork.com.au

Graphic Designers duosista.com.au

Copyright

1993 – 2022 Women’s Network Australia Pty Ltd, Women’s Network Australia. All artwork created for Women’s Network Australia and contributions

COVER: Jody Sainsbury, Dancing CEO and Founder of Kickass Women. Photo credit: Image by Indigo Blue Photography

Editor's letter

Cheryl Gray

Wild weather, a global pandemic, cuts to supply chains, cost of living pressures, staff shortages, cyber attacks and geopolitical tensions including war in Ukraine.

How is it that small business owners are still up‑beat about the future, given these scenarios have impacted so many during the past year?

Hope is a seed that helps us to grow. Belief is a claim based on at least some empirical evidence.

Australians believe small and medium enterprises (SMEs) will drive our recovery post COVID 19. And Women’s Network Australia is seeing our members turn that belief into reality. Our contribution will be measured not only in economic terms, but through our social and environmental impact.

According to consumer research by Smart Company, SMEs are seen as providing greater benefits to Australian society than national or multinational businesses.

Not only do consumers believe SMEs contribute to positive economic outcomes comparable to big business, they also see SMEs as providing additional value by creating positive social and environmental outcomes.

A whopping 99.8 per cent of Australian businesses are classified as either small (fewer than 20 employees, or less than $10 million revenue) or medium (20–199 employees, over $10 million revenue) enterprises. These businesses contribute significantly to Australia’s economy, employment, and sense of community, and are crucial to Australia’s recovery.

Compared to larger companies, Australians believe SMEs are more transparent, ethical and accountable, as well as being more responsive to

the community and balancing the needs of various community subgroups. This edition of Women’s Network Magazine highlights some of the incredible contributions of women owned and led SMEs.

We are responding to current challenges through sustainable strategies, such as adapting products to fit with evolving local community needs and embracing new technology.

We are creating a compelling reason for consumers to choose SMEs and women owned enterprises over other businesses.

While SMEs may not have the economies of scale to compete on price alone, we can look to leverage local connections, customer relationships and create unique offerings based on local knowledge and community impacts. Women’s Network Australia is helping to create a network for our members to work together and cross promote. We are also opening up global connections to provide a growth pathway for our members.

And, importantly, we are encouraging consumers to exercise their ‘purse power’ and shop with businesses in their local community. While it may not be observable immediately, these choices could have long lasting impacts on the broader economy and society. ■

Cheryl Gray CEO, Women’s Network Australia

How is it that small business owners are still up-beat about the future, given these scenarios have impacted so many during the past year?

Snippets & news

Wikipedia edit required to boost female profiles

Women make up just 19 per cent of all profiles on Wikipedia. It’s a statistic some women are taking action to change.

Franklin Women, a social enterprise that connects women working across the health and medical research fields, held their second Edit-A-Thon in March in a bid to increase the visibility of women in science on Wikipedia.

Participants added and updated pages to include the achievements of female health and medical researchers.

“Addressing gender bias on Wikipedia is not just about equity, it is also about ensuring that scientific discoveries and their impact on society are accurately captured,” Franklin Women founder Dr Melina Georgousakis said.

“When people search for information online, Wikipedia is usually among the first results that appear and as such, it plays a big role in informing people on the history of science and the role of women and other under represented groups in the field.

“Even though scientific discoveries made by the late Rosalind Franklin, the UK researcher after whom Franklin Women is named, were crucial for determining the double helix structure of DNA, her contributions went largely unrecognised.

“Rather, it was her male colleagues who received the accolades and went on to be awarded the Nobel Prize after her death. Now Franklin’s work is celebrated globally.

“This is the change we want to effect and the time is now.” ■

Digital detox not required

Following two years of extended pandemic living, over half (57 per cent) of Australians agree that everyday technology has developed a bad reputation due to our increased reliance on it.

As a result, 58 per cent agree that it’s time to take a step back for self-reflection to review our relationship with technology.

HP Australia has partnered with leading cyber psychologist Dr Andrew Campbell to encourage tech users to start thinking proactively about their digital

wellness. It’s not about a ‘digital detox’, the expert says, but finding the optimal balance to get the most positive experience from technology while ensuring our offline lives are just as enriched. ■

Finance a major hurdle for women

Small Business and Family Enterprise Ombudsman Bruce Billson said it was “disappointing” that female entrepreneurs in Australia are still facing more barriers to business growth than their male counterparts.

Access to capital remains a major barrier for women‑led small businesses, according to the ASBFEO’s own research.

“There are obvious economic benefits that would flow from addressing barriers to growth for the rapidly increasing number of Australian women small business owners,” Mr Billson said.

Two thirds of new businesses created in Australia in the past decade have been founded by women (Xero Boss Insights 2021) and there has been a 46 per cent jump in women business owners over the past 20 years (ABS).

The recent State of Australian Startup Funding report found 82 per cent of female founders believe gender impacted their ability to raise venture capital funding. Just 10 per cent of female founders felt highly confident they would raise their next funding round, compared to 63 per cent of male founders.

Globally, the World Bank reports access to finance is a ‘major hurdle’ as women are left with an estimated $1.7 trillion of unmet demand for credit.

By reducing headwinds and energising female enterprise, there is a significant economic upside. Research by Asialink suggests boosting the number of female business owners to equal that of men, could add between $70 billion and $135 billion to our economy.

Women’s economic empowerment is key to our national recovery after an incredibly challenging couple of years.

Mr Billson said the ASBFEO would continue its work to identify opportunities to improve the environment for small business and women’s entrepreneurship. ■

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Dancing for a cause

Jody Sainsbury will be swapping her hard hat and trademark pink steel‑capped boots for dancing shoes and centre stage – all for a good cause.

One in five women experience domestic violence. A woman is killed by her current or former partner every eight days. These are the confronting statistics that compel some of our leading business figures to take part in Women’s Legal Service Queensland’s major annual fundraising event, Dancing CEOs

Jody (Jo) Sainsbury is the latest in a chorus line of Women’s Network Australia (WNA) members who have taken to the stage to raise vital funds to help women and children experiencing domestic violence to reach a safer future.

In 2021, WNA was proud to support Member and Law Professor Rachael Field (main picture) in her Dancing CEOs campaign which culminated in her deeply personal performance, reflecting her long association as a volunteer with Women’s Legal Service Queensland (WLSQ).

In 2019, Brisbane’s “Coffee Lady” (and one of the 2022 Judges!) Penny Wolff was full of beans for her artistic performance. Also in 2019, AIS Water CEO Elena Gosse returned for her second Dancing CEOs performance, having previously won the

Community Awareness Champion Award in 2016. She is also a platinum sponsor of this year’s event which culminates in a sell‑out performance at Brisbane’s City Hall on 21 May.

Also in 2019, KLM Solicitors Managing Partner Kelli Martin, along with Partner at Lander & Rogers and current President of WLSQ, Genevieve Dee, teamed up with a friend as the “Lady Lawyers”. It was their second performance, having participated separately in 2017 and 2018, respectively.

My Giving Table founder Katelyn Aslett is also among the 2018 Dancing CEOs alumni, with Hanworth House owner and WLSQ Ambassador Marisa Vecchio in the class of 2017.

These WNA members, along with other leading business figures, have helped make Dancing CEOs one of the most successful fundraising events in the country. WLSQ is already on the lookout for participants for the 2023 Dancing CEOs event –and WNA has agreed to support any WNA Member willing to snap on the tap shoes!

Dancing CEOs supports WLSQ to provide free legal and social work support to Queensland women and their children at risk from domestic and family violence. Despite providing over 38,000 services to Queensland women, currently 30 per cent of calls cannot be answered due to resource limitations. There is no way to know when these women will have the courage or the opportunity to call again.

For Jo Sainsbury, the opportunity to live her motto of “Get Your Glo On” and support women impacted by domestic violence was a natural choice, even if dancing is not ‘her thing.’

Named as “One to Watch” 2021 Ausmumpreneur, one of 2020’s Top 100 Women in Construction, Roar Business Award Bronze Winner and a Finalist in both the 2020 and 2021 Women in Industry Awards, Jo has been making waves as an enforcer advocating for women working in industry.

Jo is first and foremost a coal train driver, a trusted advisor, speaker, published best selling author of the book “High Heels to Hi Vis”, magazine contributor, host of the “Kickass Radio” show and podcast, and founder of Kickass Women, supporting women to achieve their biggest career transition and visions. Kickass Women is all about connecting and supporting women throughout their career and strives to connect, encourage and inspire women.

Jo has over 30 years of combined service in Administration, HR, WH&S and Project Management in the private sector and industry. This knowledge has equipped her with all the necessary tools to focus on addressing issues of self-confidence and empowering women to have self-fulfilment, financial independence and reignite personal branding—their kickass attitude, that is. Her mission in life is to inspire and empower women to kick off their heels and tap into their steel caps and become the leaders and changemakers they are born to be.

Jo has contributed to conferences and events around the country and overseas in order to gain new inspiration through her advocacy, thought leadership and to inspire others to dig deeper, motivating women to think differently about their capabilities, possibilities, and opportunities; what it takes to drive change and what action is needed to find their kickass attitude and succeed in a career transition into varied male - dominated industries.

Like those WNA Dancing CEOs who trod the boards before her, Jo is excited to be strapping on a new pair of shoes – dancing shoes – and stepping out to help WLSQ continue to support women and children impacted by domestic violence. ■

Images: (Main) Rachael Field and dance crew.

(Top right) Jo Sainsbury. Image by Indigo Blue Photography.

(Bottom right) WNA Dancing CEOs alumni Penny Wolff, Elena Gosse, Katelyn Aslett and Kelli Martin.

Support Jo’s Dancing CEOs campaign. Scan to donate.

Since 2015, our team has been providing clients with honest, down-to-earth and quality legal representation.

We specialise in family and criminal law, with significant experience in domestic violence matters.

Our team understands that navigating the complex legal process can be overwhelming, especially when you are also managing a difficult time in your life

That's why we do everything we can to make it as simple and easy-to-understand as possible, and are there with you through every step of the way.

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Get in touch with our team today to request an initial consultation and we guarantee that you'll be given the option of a same day appointment* at a fixed price.

*Monday - Friday and excluding public holidays

P: (07) 3733 0901 E: admin@klmsolicitors.com.au W: www.klmsolicitors.com.au

Brisbane: Level 6, 102 Adelaide St, Brisbane

Sunshine Coast: 3/4 18-22 First Avenue, Maroochydore

Protecting your assets

WORDS BY Rachel Stuart & Candice Bell Senior Associates KLM Solicitors klmsolicitors.com.au

Have you worked hard for your money and want to protect your assets before starting a new relationship?

It’s quite common for our firm to be asked, “How can I protect my assets if I go through a separation?” or “I’m thinking about moving in with my new partner, can I protect my assets?”.

Generally, we are asked these questions where one party has generational wealth, there are businesses involved, an expected inheritance or someone has simply worked hard to accumulate their property pool over the years.

We are also seeing an increase in people commencing relationships later in life. This normally leads to one or both people coming into the relationship with some form of significant asset/s.

If this sounds like you, you may want to consider what is commonly known as a “Pre nup”. In Australia, they are called Binding Financial Agreements. Binding Financial Agreements set out how some or all of a couple’s assets will be divided in the event of a relationship break down.

A Binding Financial Agreement can be drafted: before marriage or a de facto relationship commences during marriage or a de facto relationship after divorce or separation.

There are advantages and disadvantages with entering into a Binding Financial Agreement at different stages of your relationship. Depending on your circumstances, a Binding Financial Agreement

may not be suitable for everyone, so we recommend speaking with a lawyer before making any big decisions.

The advantage of a Binding Financial Agreement, particularly before you enter into a relationship or during the early stages of a relationship, is that it allows you and your new partner to determine how the assets, liabilities and superannuation that have been brought into the relationship will be dealt with in the event that you choose to separate. This means that you can protect what is important to you and have some certainty about how assets and liabilities will be distributed. They are also private, so there is no need for Court intervention to approve the agreement. This is particularly beneficial when you do not wish to go through the Court processes, which can sometimes be costly and drawn out.

The disadvantage of a Binding Financial Agreement is that you and your partner will need to obtain independent legal advice before entering into the agreement, which can cause the preparation of these agreements to be rather costly. You and your partner will also need to consider what you will need in the future in relation to other assets, or whether you intend to have children and how that will affect the Agreement entered into before or during your relationship. A Binding Financial Agreement can also be overturned by the Court, if not prepared correctly, or a party wishes to challenge the Agreement.

If a Binding Financial Agreement is not for you, there are other ways that you can protect your assets. Keep all records of financial transactions during the relationship.

Consider keeping assets held prior to the relationship in your sole name rather than selling these assets and rolling them into joint assets. Keep your bank accounts separate, or discuss between you and your partner how you intend on sharing joint expenses.

In the event of separation, this won’t necessarily “exclude” your assets however, keeping these records will be beneficial in determining your contributions throughout your relationship.

Even in that early “love bubble” stage, it is important to turn your mind to protecting your assets moving forward. If you would like to speak with a lawyer about how you can protect your assets, contact our team at KLM Solicitors to schedule an appointment. ■

This article is not intended to advise you in relation to your specific circumstances and should be used as a general guide only.

WNA backs women’s cricket young talent

Cricket is one of the fastest growing sports for girls and women in Australia. Since 2010, female participation in the game has more than doubled. With more than 5,000 all girls teams around the country, and the Aussies taking out the One Day World Cup, cricket is developing young leaders –both on and off the field.

Women’s Network Australia is a proud sponsor and supporter of the Jodie Purves Young Cricketer Development Scholarship, recently presented in Queensland.

Jodie Purves is a former Australian Captain and WNA Member whose dedication to the game she loves has seen her personally maintain the scholarship since she retired from playing in 2015.

While talent is considered, a key ingredient in the selection of scholarship recipients is their attitude off the field and willingness to pursue education as well as sporting success.

Ms Purves said: “Having grown up in Toowoomba and travelled extensively throughout Queensland during my cricket career, I am acutely aware of the challenges facing regional communities. These include equitable access to quality health and education opportunities, particularly for young women and girls.”

With this year’s scholarship also attracting support from the Queensland Cricket Foundation, the opportunity to foster the next generation of young female players seems secured.

The 2021 22 scholarship recipient was Maryborough local Grace Collins, who was first selected to play for Queensland at the age of 10.

Now aged 14, Grace has her sights set high.

“I would love to play for the Brisbane Heat and Australia one day,” she said.

“It means I’m always busy but I find a way to get it done.”

She said her dad, Steve, was the biggest influence in her cricketing career to date, while her mother and sister were among her proudest supporters. Her family was on hand for the scholarship presentation at Caloundra, along with other talented players taking part in the Under 18 Female Challenge, hosted by Queensland Cricket.

The Young Cricketer Development Scholarship will help Grace with her cricketing and educational goals. Previous recipients include Charli Knott, Josie Dooley, Renee Irvine, Ruth Johnston, Stacy Rockliff, Lucy Hamilton, Bonnie Berry and Amy Hunter.

Knott, Dooley, Irvine, Johnston and Hamilton have all played in the Women’s Big Bash League (WBBL) and Women’s National Cricket League (WNCL), with Hamilton becoming the youngest Queensland player to take a wicket in the WNCL on her debut.

WNA looks forward to following Grace Collins’ journey, in life and in cricket. ■

Images: (Main) Jodie Purves and Grace Collins. (Bottom) Addressing the U18 Female Challenge team members.

The quality of your relationship with your daughter determines how well you will be able to connect with and support her through these (often tumultuous!) teenage years.

Courageous Parenting is an 8-module online coaching program for parents who want support their teenage daughter through a relationship that is functioning, communicative, and built upon trust and mutual respect

As a parent my confidence has absolutely been increased by this program, especially the neuroscience.

Tanya has worked with over 4000 teenage girls, their parents and educators to develop their confidence, resilience and self-belief through coaching, events and workshops

Diane has a PhD in neuroscience and has been applying brain science to decode our thinking and behaviour for the past 15 years as an adolescent counsellor and mother of a tween!

I have a much clearer understanding where my daughter is developmentally, and equipped to support her through this important period of growth

Melanie, parent of a 14 year old girl

Women in construction

Australia’s leading construction, design and infrastructure expo, Sydney Build, will also host the Women in Construction Summit in June 2022.

The event incorporates an impressive line up of female ambassadors and industry professionals, with over 1,000 women expected at the free‑to‑attend presentations, panel discussions and networking opportunities.

The Women in Construction Summit is designed to connect and inspire a traditionally under represented demographic in the built environment industry, by presenting opportunities for female professionals and students interested in construction, architecture, engineering and design, to progress in their chosen field.

It will also provide professionals and students across all industry sectors, including architecture and urban design, project management, property development, marketing, engineering and construction, the opportunity to connect and grow their industry networks in a supportive environment.

BECOME A WOMEN IN CONSTRUCTION AMBASSADOR

Sydney Build is working with a team of Women in Construction Ambassadors who are furthering equality in the built environment. You can join these architects, engineers, designers and diversity champions at the networking event to hear what they’re doing to make lasting change by becoming a Women in Construction Ambassador. Women in Construction Ambassadors receive an online platform with their listing and statement on the Sydney Build website, receive a WIC Ambassadors’ badge, first-hand introductions during the networking event and an active role in curating the important questions and topics to be discussed during the summit.

Sydney Build features a large scale exhibition of 350+ exhibitors across three halls, with over 300 top level speakers, eight stages with free to attend summits and more than 25,000 registered attendees.

For further information visit the Sydney Build website sydneybuildexpo.com ■

Women’s Network Australia is an event partner of Diversity and Women in Construction at Sydney Build, 1 & 2 June, 2022, at the Sydney International Convention Centre.

Meet the WNA Ambassadors

Meet the inspirational business women who exemplify the WNA Membership by empowering others. They are successful in their business pursuits, resourceful and most importantly they are very clear on the effective role networking plays in business and personal success. All of these women are amazing role models and they gain much pleasure in supporting other women in business.

AMANDA MCCALL Consultant

Amanda has been a member of WNA since starting her own business over two decades ago. She has witnessed the network grow, evolve and adapt with the business climate.

Development Programme, Chris provides training, mentoring and support services to women in government, business and the not-for-profit sector.

For over 30 years she has advocated for gender equality and raising the status of women. She is a Global Ambassador for Soroptimist International and an amazing Dream Catcher.

JANELLE BOSTOCK Director, The Bostock Group

Janelle has been an active member of Women’s Network Australia since 2000, and led the Network from mid 2017 to December 2021. She remains and active and strong supporter of WNA, having found it invaluable in her own business and professional career.

She is currently Deputy Chair of the Moreton Bay Colleges’ Foundation Board and Chair of the Stakeholder Engagement working group, helping to build a brighter future for students of today and tomorrow.

Now working as a consultant, Amanda assists customers to navigate financial challenges during all stages of life, from starting out, saving to buy your first home, funding your children’s education, protecting your family’s financial future, saving for retirement or commencing a retirement income.

LEANNE ELICH GAICD BSC/MD CEO, Leanne Elich Consulting

Leanne Elich is an award‑winning Psychology driven Business Strategist, leadership coach and author of Solving the Sales Equations. A graduate of University of Sydney, Harvard Business School and Harvard Medical School, Leanne is a sought after expert in bridging the gap between science and business.

CHRIS KNIGHT Director, Inspirational Connections

Chris Knight is a passionate humanitarian, writer and poet who loves promoting the achievements of women and supporting them to succeed in business and in life. Her background includes corporate governance, compliance and the disability sector. As a Licensed Freelance Trainer for the Springboard Women’s Personal

She is one of Australasia’s most successful Medical Technology Business Executives and leading expert in high performance sales teams with over 25 years’ global experience in both clinical and corporate environments.

BINH REY Principal, Trade Mark Attorney, Pointon Partners

Binh is a Principal Trade Mark Attorney with extensive marketing expertise. She is an entrepreneur having established and operated two successful businesses including an events management company and a Trade Mark Consultancy firm. Binh uses her skills to assist businesses with brand protection, guiding them to what they need to protect and what they don’t. She is passionate about helping businesses to stand out in their field, using her knowledge of branding, trademarks, and marketing to assist and protect them as they evolve and grow.

MELISSA DONALDSON Director, Allsure Insurance

Melissa is a highly experienced insurance broker with 35 years of industry experience. Heading up Allsure Insurance, a second generation family owned and operated business, Melissa focuses on delivering exceptional service to clients.

Allsure operates out of its head office in Geelong, Victoria, with mobile operations in Hobart, Tasmania. With access to Australia’s largest insurance companies, wherever you are in the country, you get great family business style customer service with national coverage.

MARIANNE ROM Director, Social Ediquette

Marianne Rom is a Marketing Strategic & Social Media Educator specialising in Online Reputation, Digital Communication, Branding and Visual Imagery.

Based in Perth, Marianne has worked with a diverse client base in private and public sector and small business. A leading Canva trainer, Marianne was one of the first 175 beta testers worldwide, providing feedback to ensure the community’s needs are met with each new update.

ALISON ROGERS Partner and Property Consultant LJ Hooker Pinnacle Properties

Hobart

Alison is the powerhouse behind WNA’s Hobart events, ensuring they run like a well oiled machine. She is passionate about bringing people and property together and says: “I want to inspire a sustainable approach to loving the space you live in.”

Alison says that as a Leader for WNA, she has a privileged position. “Whilst supporting local business owner members, I also get to host educational forums and see some true connections and collaborations taking place, we really do have loads of fun and take hold of opportunities – really maximising the benefits of the WNA membership.”

SIGRID DE KASTE Director, Stickybeak Marketing

Sigrid is a three time International #1 Bestselling Author, Business and Marketing Consultant and Coach, and she is the Founder and Director of Stickybeak Marketing®. Originally trained as a Photographer, Sigrid has worked in advertising, public relations, retail and marketing. She has owned a number of retail stores in which she quickly doubled profits and tripled turnover.

Sigrid formally studied Marketing and has direct experience starting up, building and selling businesses; together with the different types of marketing that is required during each of these phases.

Her speciality is teaching writing, publishing and marketing a book for your business that will raise your profile and position your expertise to attract new clients.

SUSANNE LE BOUTILLIER Managing Director, Aedanna Pty Ltd

During her 30 year Senior Executive career in health and community services, Susanne successfully led large scale change and delivered on many complex and challenging programs.

She now uses her knowledge and skills to make a positive difference for others by providing consulting support to organisations navigating challenging situations, and coaching executives who want the support of an individual who has walked the same challenging path and uses proven approaches. ■

Saving the planet, one business at a time

Every business can help tackle climate change— whether they are a billion dollar multinational or a small business with only a handful of employees. And helping the planet can also help your bottom line. This year, Women’s Network Australia embarked on a sustainability journey. Here’s our story so far:

Some of the biggest expenses for business are water, energy and waste bills. For the team at WNA, the opportunity to reduce our consumption also meets our vision for sustainability.

We may be small, in the scheme of things, but the opportunity to align our vision with international frameworks like the UN Sustainable Development Goals helps our team understand that our contribution is part of a bigger picture.

Small businesses can tap into free resources and other assistance. In reality, many of the steps our business needs to take cost nothing. They just require a change in mindset.

With the help of ecoBiz—a free program run by the Queensland Government—we have a coaching report that details the good things we have in place, the gaps and the recommendations for improvement. Based on our report, here’s some of the things you might consider for your own business:

EASY WINS

✓ Energy efficient LED lights have been installed throughout the office

✓ Three (unreliable!) printers have been consolidated into one much more efficient unit, with excellent scanning capabilities to reduce reliance on old hardcopy files

✓ Current office renovations have included climatesuitable wall insulation

✓ As a result of energy efficiency measures already in place, the business has a low energy consumption overall

✓ A water tank is in place for irrigation, reducing overall water consumption

✓ Ecobins (four waste stream) system is in place, with organics distributed to a worm farm (and plans for chooks!)

IDEAS FOR IMPROVEMENT

✓ External shade and window tinting on glass to keep out direct sunlight and reduce cooling costs

✓ Consider a solar system – a 6kWp system would generate about 65 per cent of site consumption

✓ Consider purchasing carbon offsets from a reputable provider for remaining electricity purchased

✓ Maintain air conditioning temperature settings to 24 degrees in summer and 20 degrees in winter

✓ Consider screening large open areas, leading to more effective cooling and less use of air conditioning

✓ Look to repurpose office furniture and equipment at the end of its use through social enterprises. Overall, the steps outlined are manageable for our office, with the solar system being the only significant financial outlay recommended.

Other considerations when embarking on a sustainability journey have been highlighted by CPA’s General Manager External Affairs, Dr Jane Rennie:

Positive change requires concrete actions. Don’t expect to meet your goals if you don’t do anything differently. If you do, you haven’t set the bar high enough.

Having a sustainability strategy can be a selling point for businesses, but you should expect your efforts to be scrutinised. ‘Greenwashing’ is likely to be exposed and pilloried in online customer reviews.

It is critical to communicate your goals and achievements to your customers. This can be as simple as sticky-taping a flyer in your window saying, for example, “Single use plastics no longer in use here” or “All our power is now 100% green”.

Finally, it is important to measure and report on your progress, which is something your accountant can help with. Independent assurance is a great way of holding yourself to account and identifying areas you need to work on.

If you need help with your business sustainability journey, reach out to service providers in your state. In Queensland, the program is free to businesses, funded through the CCIQ ecoBiz program. ■

Thinking of leveling up this year by branding your business or even rebranding your existing business? We might have a savvy cost and time saving solution for you— semi‑custom branding.

Branding is essential to the modern business. A strong brand will lay the foundation for you to build your business upon. Clients will be attracted to recognisable, cohesive and strategic brands that connect with them. Branding is something that you want to be proud of and shout from every corner of the Internet.

With years of professional branding experience behind us we can offer a simple semi‑custom solution to get you started. Head to the online store to view our semi‑custom brands. Each brand has been crafted with a specific look and feel in mind that would work with an audience attracted to a set of characteristics.

Whether you are looking for a bold and modern brand or a feminine and whimsical brand there are brand solutions for all sorts of business types. The great thing is we have just started and we are building our store with new brand offerings week by week.

How it works:

1. Browse our shop of brands at brand launch.co

2. Choose the perfect brand for your business.

3. Add to cart and tell us your business name.

4. Select your colours. Select two to three business colours.

5. Review your new brand. The logo is updated with your business name and colours.

6. Launch your brand it’s all yours. All brands are only sold once.

Each brand kit contains:

→ Primary and alternate logo files,

→ A social media icon/logo,

→ A colour palette,

→ A brand pattern and

→ A single page style guide.

All files are supplied digitally. View logos at brand-launch.co

Unlocking the global market potential of women-owned businesses

When women succeed as business owners, everyone benefits— employees, families, communities and the global economy.

When it comes to empowering women in business, a fundamental societal shift is well underway. Educational programs, training curriculum, tools and business networks specifically designed to foster the growth of women owned businesses have entered the mainstream, and for good reason.

The latest report to the global certifier and connector of women owned enterprises, WEConnect International identifies key challenges and shares opportunities for collective action and how to start down the path of more inclusive business strategies. While many corporations, government agencies and non-profits are focusing on programs to assist women owned businesses with either market access or capital access, few initiatives have been designed and implemented to explicitly link both at the same time in order to empower women business owners to more easily scale their enterprises beyond a micro level.

In reality, women business owners need larger contracts to secure capital and they need capital to secure larger contracts. There is an urgent need to link them. No one organisation can bridge these gaps alone, which is why we must all work together to address a massive oversight in the ecosystem of support for women who own businesses, and provide the jobs and solutions we all require going forward.

To rebuild global business for good, according to the report, we must change the way we encourage and support the growth of small businesses as national engines of innovation, job creation and prosperity. Specifically, we must leverage women-owned businesses which are an under tapped resource for inclusive growth.

Large buyers are much more likely to purchase from women-owned businesses that are financially sound and have capital access that supports the delivery of their promised products and services. At the same time, lenders and investors are much more likely to invest in women owned businesses that can prove they have clients and sales.

To contribute to women’s economic empowerment inferred by the United Nation’s (UN) Sustainable Development Goal of Equality by 2030, there is an urgent need for women business owners to have access to both markets and capital at the same time.

To foster growth globally, we must think critically and progressively about the right approaches to empower women owned businesses to succeed. Women’s Network Australia has partnered with WEConnect International to connect certified women-owned businesses to qualified buyers around the world. Visit weconnectinternational.org to find out more. ■

“Women business owners need larger contracts to secure capital and they need capital to secure larger contracts.”

It was always our world

WORDS BY Kelly Van Nelson Managing Director of Operations Serco AsPac serco.com/aspac

are more prevalent

Labour

Australia ranking fourth worldwide in the battle to fill critical skills gaps. Yet under representation of women in male‑dominated industries remains an issue, undermining gender equality and negatively impacting productivity, performance and future economic growth.

The Australian Defence Force has a target of increasing female participation by 25 per cent for Navy and Airforce, and 15 per cent for Army by 2023. While these targets are commendable, government reports consistently low STEM education participation among females, with the Workplace Gender Equality Agency 2019/20 scorecard showing women accounted for only 18 per cent of all mining employees. So how can we bring equal opportunities to fruition?

Developing industry-leading policies such as flexible work options, comprehensive paid parental leave, job redesign, and unconscious bias training for recruitment are just a few initiatives public and private sector can take to support gender diversity. Societal pressures create underlying biases, often preventing women from entering male dominated industries. We can avoid falling into old patterns of stereotyping or sexism by breaking down barriers and uniting to support women to build confidence and self worth. Having the courage to stand up for others and voicing our opinions if something is uncomfortable helps create positive and safe environments where everyone can excel.

One of the reasons I joined Serco was the varied landscape we operate in across defence, health, citizen services, justice and immigration, and facilities management. In Australia, 51.6 per cent of Serco’s workforce is female, which did not happen by chance, but as a result of unwavering leadership and commitment to driving a strategic agenda in gender diversity.

The use of data intelligence has driven improvement in this area, identifying where we need to reshape the way we attract talent. Globally, we signed the Women in Defence Charter with ongoing events linked with the remit of shifting gender imbalance, generating better dialogue to enable women to feel accepted and to progress their careers.

We launched high impact programs for attracting females in space, technology, and trades. Roles in Justice and Immigration largely held by men are now evolving as we adopt new ways to recruit, support, and mentor females. We proactively engage with external bodies to assist with upskilling women into new job types and invest in a wealth of online resources to underpin this.

We listen and ensure people are being heard, with clear commitment and action from executive and front line leaders. We recognise inspirational colleagues from all backgrounds – regardless of who you are, where you’re from, and what job you do, colleagues can be themselves.

The most successful companies are challenging their own status quo to make the necessary changes from within. We all have the ability to make a difference. ■

shortages

than ever, with

“We never lived in a man’s world. It was always our world too.”

Working in solidarity with Soroptimist Sisters

WORDS BY Chris Knight Director, Inspirational Connections

Soroptimist International Global Ambassador grachris@iprimus.com.au linkedin chris-knight-906a7034

As I sit and look out my window, the sun is shining, birds are singing and there is an incredible sense of peace and harmony. I take a deep breath and reflect on the escalation of the humanitarian crisis in the Ukraine and many other countries around the world. I am reminded that the fight for freedom and democracy are finite, and I am appalled at the ongoing strategies of war mongering men who rape, pillage and plunder with total disregard for social justice and human rights particularly women’s rights. Innocent civilians become collateral damage and women suffer disproportionately. While political leaders continue to agree to disagree with sanctions and rebuttals, global citizens rally to provide humanitarian aid, and despite the adoption of the United Nations Resolution 1325 Women, Peace and Security, women are often absent and excluded from peace negotiations.

The vulnerability of women and children during wars, crisis and natural disasters is nothing new to us. For over a century Soroptimist International Sisters have been reaching out to support each other, and this work continues in partnership and with global

Soroptimist International

collaboration. We stand up for women to eliminate all forms of violence through our advocacy activities and our actions, locally and internationally. Our SI Sisters in Europe, along with other SI members around the world, are raising funds to provide much needed support on the ground as well as implement longer term projects to help women. On a daily basis we are in touch with our SI Sisters and this gives us a very deep understanding of the situation that they face at a local level. Our SI members have opened up their homes and their hearts and have quickly utilised their resources and skills to assist women to retrain, learn new language skills, find a home and a job. They have set up temporary schools for the children and are helping women to navigate the complex legal frameworks of seeking asylum and visas in countries where they have been evacuated to, including Australia. These women are resilient and are survivors. They will recover and they will rebuild their lives. In the words of SI Europe President Carolien Demey “Today the sprint. Tomorrow the marathon”. ■

Our work continues as a global voice for women through education, empowerment and enabling opportunities locally, nationally and internationally. If you would like to support our war zone initiative projects and get involved please visit: soroptimisteurope.org/donate/disaster-recovery-fund

Soroptimist International (SI) is a worldwide organisation for women in management and professions, working through service projects to build a better world for women and children. There are currently 72,000 members in more than 3,000 clubs in 121 countries. Soroptimists inspire action and create opportunities to transform the lives of women and girls through a global network of members and international partnerships.

Your most important power skill is your voice

When we build collective capability to engage in the issues that matter the most to us, we become an influencer and a catalyst for change. We also contribute to the empowerment of other women by ensuring that there are opportunities that enable them to succeed in business and in life.

Our generation has unfinished business that needs to be addressed. The Federal Election in May 2022 is a time when women can utilise their greatest power skill—Their Voice—to ensure that the policies and the budget needed to implement them enables women to have an equal voice in the decision making processes that impact on our lives. Regardless of the election outcome, the real work begins with the new government and elected representatives to ensure that gender equality becomes a reality.

Thanks to younger women like Australian Sex Discrimination Commissioner Kate Jenkins, Grace Tame, Brittany Higgins and many others in the past two years (and those who came before them) we have changed the narrative on the impacts of how women are treated in the workplace and in society by calling out toxic behaviour. We demand an end to all forms of harassment, bullying and violence in and out of the workplace. Womens Rights are Human Rights and there are a number of publications issued by the Australian Human Rights Commission that highlight just how wide the gap still is.

humanrights.gov.au/our-work/publications

We all know how tough it has been to survive the impacts of COVID 19 and social isolation. There has never been a more important time for women to continue to reach out and support each other. This support can be as simple as using our collective voices to advocate through submissions to parliamentary enquiries, engaging in discussions on LinkedIn, responding to blog posts, making meaningful referrals, supporting women owned businesses (especially those that employ other women), volunteering our time and expertise to support community projects and, most importantly, catching up for a cuppa and a chat to genuinely check in with each other as a friend and as a mentor.

Remember that when we pay it forward in life, the benefits in the future return to us tenfold. This is equally as important in what we do for others as it is in how much we are prepared to invest in our own ongoing learning through building respectful relationships and collaborations that make an impact.

Your voice does not have to be loud or aggressive to make a difference however, it does need to be listened to and to be heard. Know the value of what you bring to the decision making table, and never be afraid to eat alone. It takes courage and determination, so please #KeepMakingNoise to #BreakTheBias and reach out—you may be surprised how many others there will be to welcome you to a seat at their table. Be that One Woman that cheers others on and encourages them to follow their dreams. ■

About the Author

Chris Knight is the Director of Inspirational Connections and a creative freelance writer, poet, trainer and advocate for gender equality and human rights. She is a WNA Ambassador and a Global Ambassador for Soroptimist International.

Sponsor a woman less fortunate with a mentorship, help her create a brighter future.

Sponsorship

The In Crowd mentors provide women with a safe feeling, by knowing someone is always there for them, they develop the motivation to make sustainable change. We all know the feeling of being pampered, the renewed vigour from a new hairstyle, a new outfit or pampering session. Many women do not have such luxuries in their lives and we want your support to boost their self-esteem and give them some LOVE!

Come on sponsor a woman today!

Pamper packages: $300, $600, $900 (women can select from a range of personal luxuries)

Pamper mentorship packages $1,200 - $2,000 (mentoring for 3 – 6 months including personal luxuries)

Personalised mentorships for women

Welfare onto work, workshops and personal mentoring

Home schooling family mentorships

Mentorships career change, Resume & cover letter, Self-marketing

Mentoring youth, disengaged and at risk of disengaging

Women who walk beside

WORDS BY Caz Pickard Director, ABC Connect and creator of The In Crowd abcconnect.com.au theincrowd.com.au

Women, in all walks of life, benefit from having other supportive women beside them on their journey to reach their full potential.

In business, most women have recognised the value of a strong mentor, male or female in navigating corporate career challenges. Female mentors can help guide younger women up the corporate ladder. Many studies have shown that mentorship increases the likelihood of career success. Mentors may play a number of different roles.

They may:

Provide guidance in steps required to achieve the mentee’s goals

Ask useful questions

Assist in identifying barriers and how to overcome them

Extend the mentee’s network

Create a safe place

Provide encouragement

Encourage self belief and provide feedback on the mentee’s strengths.

And while the value of mentoring is recognised in the business and corporate sectors, it is also an incredibly valuable method of supporting women outside full time employment. We all need to feel like someone cares! To feel safe!

My work with women and girls, in particular, has uncovered the lasting impact that mentorship, notably women to women mentorships, can have on the life of someone who has seemingly lost their way, feeling afraid or seeking a change in direction.

Financial hardship and social disconnection are significant barriers for many young and mature women who would normally be excluded from the benefits of mentorship. This is what drove me to establish The In Crowd mentorship program that connects mentors with mentees in a holistic

framework, considering the “whole person”, not just their career goals.

What we often see in individuals is a lack of confidence to ask those around them for assistance, or for support through life’s challenges. They feel embarrassed, uncomfortable or overwhelmed. Our mentorships are specifically designed to fit the individual and remove those fears by connecting them with a ‘real’ genuine person with blended industry and life experience, who shares our passion to see others succeed.

Our team has mentored thousands of people who have successfully reconnected into society. I have created a Welfare onto Work (WoW) workshop that gets amazing results for individuals who are stuck in a ‘rut’. We are now authentically supporting women who want to achieve change.

Sometimes confidence comes from physical change and with the help and support of the community we can brighten lives. Donations of haircuts, nail and beauty treatments, pampering services and personal styling are helping to transform women who may have experienced domestic and family violence, homelessness, or both.

This transformation on the outside can also help to build trust and deepen a mentor / mentee relationship to enable the true transformation to occur within. ■

Find out more or sponsor a mentorship at theincrowd.com.au

Financial hardship and social disconnection are significant barriers for many young and mature women who would normally be excluded from the benefits of mentorship.

Conference 2022

17 MAY, 10 AM TO 4.30PM | HOTEL X, BRISBANE

The conference provides an important opportunity for conversations through a series of forums about Women & Hip Hop, Workplace Safety and Sexual Harassment, Youth and Mental Health, a film screening and ‘In Conversation’ with Tina Arena and Yumi Stynes.

First Nations Women’s Hip Hop Showcase – Love for My Sisters

17 MAY, 7.30 PM | THE TIVOLI, BRISBANE

A powerful collective of First Nations female performers featuring Dizzy Doolan, RedBelly, Hot Brown Honey, Kayla Truth, Kween G & Lady Lash and Shakaya

Awards Ceremony & Concert 2022

18 MAY, 7.30 PM | THE TIVOLI, BRISBANE

A stellar line-up of performances across classical, pop, rock and jazz, including Tina Arena, Emma Donovan, Kee áhn, Sandy Evans & Satsuki Odamura and the premiere of a new classical composition written by Elena Kats-Chernin and performed with Brandenburg lead trumpeter Leanne Sullivan.

TICKETS

ON SALE NOW

� AWMAAwards

� @WomenInMusicAus

� @WomenInMusicAus

womeninmusicawards.com.au

Networking across borders –Taking on the challenge

Penny Sahinis, Director Strategic HR & Advisory of G.A.P. Management Consulting is an established HR consulting business owner of some 20 years. Earlier this year she embarked on a new challenge to expand the business in Victoria where she has family ties. Having sold up the family home, Penny, her husband and son made the big move south.

Born and bred on a tobacco farm in south east Queensland, Penny, of Greek upbringing, was supported by her widowed father and brother to pursue her tertiary education during tough financial times.

Not knowing if she had selected the right course, she stumbled upon and still continues to develop her craft in people management. Her passion is all things people and working with organisations to grow and transform: to stay relevant during dynamic and turbulent times. This includes working with Boards on their effectiveness.

Penny is a natural networker—she believes in the power of connection and broadening one’s field and perspective. She has worked across 20+ industries (and counting) and throws herself in to learn about the unique challenges of each client and their sector. She wears many hats—as independent advisor to CEOs and Boards, external HR Director, mentor and professional supporter, networker and connector, friendly ambassador for key causes and clients.

No one day or assignment is the same for Penny—co design the organisation for the future; find the right leadership; conduct independent, professional reviews to identify gaps/opportunities; set up the right HR function; address succession planning and organisational renewal—at leadership and Board level.

Penny has taken on a new challenge, as she describes her relocation to Melbourne. Her initial objective was to meet with and connect with as many new people to understand the Melbourne landscape and to establish and raise her profile. She is looking for the ‘six de-Greeks of separation’ in the largest Greek city outside of Greece.

Penny’s Achilles heel is that everyone thinks because she is successful, she doesn’t need help or support, or is too busy. The reality is that Penny can only put up her shingle through the power of others—who meet her and talk about her to their circle of influence. The lesson for Penny and others finding themselves in new surroundings is to reach out far and wide to network partners, clients, and reforging connections of past.

MEMBER SNAPSHOT

Penny’s most privileged assignment of 2021 – assisting Women’s Legal Service Queensland because she believes in women’s safety and female empowerment

Penny is part of a professional mentorship group working with a highly talented female seconded by Treasury as the Asia Pacific representative at the International Monetary Fund.

Penny’s diary is filling up with lots of coffee catch-ups. We will follow Penny’s challenge and the lessons along the way. As no industry (or business) is immune to disruption, you can reach out to Penny via email at penny@gapconsulting.com.au ■

G.A.P. Management Consulting

Find your GAP in a Volatile, Uncertain, Complex and Ambiguous world.

Growth Asset optimisation

Performance Success

Unlock your business potential and that of your people. We support clients of all shapes and sizes – SMEs, corporates, government, publicly listed, not for profits.

Capability areas

Strategic HR

Find the Talent Advisory Services (Customer Loyalty research, mergers)

Board Services

Industries

Resources Sector (Coal, Magnesium, LNG), Energy, Rail, Ports, Financial Services, Superannuation, Professional Services, Aviation, Government (Federal, State, Local), Health Care, Aged Care, Retirement Living, Disability Services, Retail, Tourism, Building & Construction, Infrastructure Sector, Property, Dairy, Education, Women’s Safety, NFP Sector.

But even Superwoman needs backup!

Women’s Network Australia provides a network of connections to help you share the load, see the light and break the glass ceiling! Self doubt? Say no more. We’ve been there too. We’ve had sleepless nights; we’ve watched others pass us by; we’ve told ourselves we’re not worthy.

Then, we got together. We shared our story and heard yours.

We still have doubts... but now, we have them together!

Women’s Network Australia is a group of empowered women, empowering women. We share our knowledge, our experiences and our friendship for the benefit of all our members.

Women’s Network Australia is hosting events in major capital cities around the country. Find out more at womensnetwork.com.au/ upcoming-events/2022-events ■

You’re a woman on a mission— a multi-tasker, leader, learner and more…

Dream network

The Women’s Network Australia Christmas Charity Luncheon has cemented itself as a ‘must do’ in the Brisbane calendar. Our 2021 event was special – not only was it an opportunity to fondly farewell outgoing CEO Janelle Bostock, and welcome the new owner and CEO Cheryl Gray, it was our chance to show support for women impacted by domestic violence.

Our “Dare to Dream” theme included individual table settings that reflected the dream of a woman in need – whether it was financial independence, a safe place to live, a secure future for her children, or the chance to escape and live a new life.

Event Partner KLM Solicitors, who specialise in family and criminal law, along with Gold Sponsor AIS Water, Silver Sponsor Ostrich 180 Publishing and Bronze Sponsors Ruby Red Jewellery and The Little Art Room made the event possible and helped to raise more than $20,000 for Women’s Legal Service Queensland.

The vivacious Rachael Tiernan, panel guests Jody Sainsbury and Margaret Campbell Ryder stimulated our minds while the team from Sambaliscious had the packed crowd on their feet. And a special duet by Lisa Lockland-Bell and Elena Gosse stole the show! ■

Social Networking breakfasts a hit

This year WNA introduced regular networking breakfasts which not only allow us to connect and collaborate, but also support two of our members who operate popular venues on Brisbane’s north and south side. Many thanks to Penny Wolff, owner of Dandelion & Driftwood, and Lisa Morris, General Manager at Ralph & Co, for your hospitality, and to those WNA Members who have shared the hosting duties so far this year. ■

WNA networking events

WNA Members and guests in Hobart have had an active start to 2022 with regular networking and featured speakers. Presenters have included Co-Founder of Grandvewe, Nicole Gulliver, and the CEO of AIS Water, Elena Gosse. In Melbourne, the Brisbane based CEO and Creative Director of Pagoni, Kassandra Behrendt entertained and inspired. Thanks to Simon James Photography (simonjames.com.au) for images.

After a long hiatus, due to the pandemic, we returned to Sydney with a special welcome event in late April. We look forward to further in person events as well as the ongoing WNA Virtual Business Insights Series. ■

Hobart

Calls to mend mental illness in the Australian fashion industry

Long hours, low pay, high stress and the added impacts of COVID are creating a mental health emergency in Australia’s fashion industry.

To counter this, an Australian not-for-profit group dedicated to raising awareness of mental illness in the fashion and creative sectors is developing an industry accreditation scheme that will allow consumers to use ‘purse power’ to support better mental health.

Mind Your Fashion founder and retail expert Jude Kingston has been working with fashion brands to draw their attention to the mental wellbeing of their staff.

“Mental wellbeing is just as important to a business as safety,” Ms Kingston said. “And caring for people

Mind Your Fashion “Courageous”

Mind Your Fashion has launched a new fragrance, appropriately called “Courageous”, to raise awareness and support mental wellbeing in the fashion industry.

Created exclusively for Mind Your Fashion by the luxury House of JAJI Parfumerie, “Courageous” is available at The Atelier Ascot, or online at mindyourfashion.net/shop

100% of the profits from the sale of the parfums are donated to Mind Your Fashion.

working in the fashion industry is as important as caring for our planet.”

The Australian fashion industry generates $27.2 billion annually, employing 489,000 workers. The majority of these—77 per cent—are women.

Behind the glitz and glamour, Ms Kingston says the industry has become a breeding ground for stress, mental illness and burnout.

“I have experienced first-hand the effects of mental illness,” she said. “I know and understand all too well the impact this has on your life; the feelings of loneliness, isolation and loss of confidence that comes with it.

“I have witnessed many of my colleagues experience the same with lasting and damaging effects.

This lived experience prompted Ms Kingston to create a global movement and provide a voice to bring about change within the fashion industry.

Ms Kingston said: “In 2019 I was invited to speak at New York Fashion Week. It was a wonderful experience but it also highlighted to me that mental illness in the fashion and creative industries is in fact a global issue.

“There’s no doubt that the added stress of COVID, enforcing mask mandates and other restrictions, plus the pressure to sell more stock has pushed many fashion retail workers to the brink.”

Mind Your Fashion is developing a compliance and accreditation process for fashion and creative businesses. Consumers will be able to easily identify accredited businesses and choose to support those that uphold and support the mental health and wellbeing of all those who work for them.

To find out more about Mind Your Fashion, visit mindyourfashion.net ■

Making content easy

WORDS BY Welcome Change Media welcomechangemedia.com.au

HOW’S YOUR CUSTOMER ENGAGEMENT?

Running a business is pretty hectic at the best of times before even thinking about something clever to say every day on social media. We know it needs to be done, but it’s just another thing that gets pushed to the bottom of the pile until we’ve dealt with everything else, because if everything’s a priority, nothing’s a priority, right?

Content doesn’t have to be as difficult or time consuming as we imagine. Let’s try something together. Grab your notepad and come with us on a journey for five minutes.

Think about the latest product or service you’ve launched. Now you’re at a party telling all your friends about it. What are you excited to tell them? Would some friends be interested in different things to others? If you had to narrow down the five most relatable aspects of your product, what would they be?

CONGRATULATIONS! YOU’VE JUST PLANNED SOME CONTENT.

Let’s say you identified three things that would appeal to different friends (we know there are more!) and narrowed down five relatable aspects (OK, you can put a couple extra in, too) you now have at least eight things to talk about. High five! That’s a week’s worth of posts, but how do you talk about them?

Off the top of our heads, there’s short videos, static posts, articles and media releases: a whole web of content you can take advantage of to serve in different places, the way people like to consume it. Yep. We see the problem, too. You don’t have new products every week and time is short. You need something to generate content for you. Have you thought about a podcast?

Podcasting has evolved way past two dudes in a shed talking about beer. There are all sorts of formats and subjects available now. Check out Reframe Of Mind for an honest conversation about Mental Health, or That Entertainment Podcast which has a simple brief: chat to someone about what they’re doing in under half an hour.

By hosting your own podcast, you not only boost your content by inviting people from your network to have a chat, it’s also great for making new connections. And the best bit? You have a regular supply of new things to talk about, and shareability increases because every podcast episode delivers between 15 and 20 reusable assets (think back to that content web).

Keen to start your own content web? Scan the QR code below and grab our free content web starter guide to help get you started, and if you’re short on time and need some help, Louise and Andy are here for you. We love making content easy! ■

“Podcasting has evolved way past two dudes in a shed talking about beer.”

WHAT WE LOVE

Self-care, warmth and an inner glow

PAGONI

Pagoni Creative Director, Kassandra Behrendt, wants to inspire women to live their dreams. And through her label, Pagoni, she wants to celebrate a bold and brave woman with exclusive designs that showcase who you truly are…powerful.

With bespoke, handcrafted jewellery by Pagoni, it’s easy to express your unique style.

Kassandra, a self taught designer 20 years in the making, is sought after for her statement pieces and creative flare.

Photographer:

Clear Image Photography Model, make up & hair: Angela Clark pagoni.com.au @pagoniofficial #itsapagoni

JARLO CANDLES

These stunning soy based candles are hand poured, cruelty‑free, and made with passion and pride. Founder and creator Kiah proudly operates her business on Quandamooka Country. Kiah hopes that when Jarlo Candles are lit, one feels relaxed and connected with Bujong Jara (Mother Earth).

Prices range from $40 for a standard double wick candle and $70 for a stunning candle lamp. To place an order, please email jarlocandles@gmail.com.

COURAGEOUS

This exclusively designed parfum symbolises courage, strength and a sense of freedom. And 100% of profits from the sale of each parfum assists Mind Your Fashion in raising awareness and supporting individuals experiencing mental illness within the fashion and creative industries. Your parfum will be personally bottled, boxed and shipped directly from the House of JAJI Parfumerie.

RRP $185 for 55ml.

Order online at mindyourfashion.net/shop

GOLD EMOTION

Uniquely crafted gin using Australian botanicals and edible 24K gold creates a beautiful fresh infusion. The dancing gold specks in the bottle gleam and delight the eye and transform each tasting into a festive and magic moment. Pure Gold Gin allows you to drink gold and taste the stars. The limited edition Rose Gold Gin is infused with blood orange to excite your tastebuds. There’s a gin for every emotion!

$95–97 for 700mL.

Available online at goldemotion.com.au

CRYSTAL SMELLING SALTS

Created by Life Coach and Wellness Advocate Nicci Korff, Crystal Smelling Salts’ jars of goodness are the ultimate daily mood booster.

Available in both Rejuvenating and Alleviating blends, these exquisite aromatherapy smelling salts contain Himalayan pink salts, infused with blissful blends of essential oils. All it takes is 2 3 deep inhales to alleviate feelings of stress and anxiety or rejuvenate your mood. They even stock restorative roll on oils and face spritz for on the go!

Find out more at crystalsmellingsalts.com

THE SHED BY CULTIVATE DESIGN CO

Fans of Cultivate Design Co, in Brisbane’s bayside, have something else to be excited about with the recent opening of The Shed. Featuring an inspiring selection of house plants and pots, the ever changing selection only adds to the cultured interior design pieces in the main store. A must-do for visitors to Brisbane! Head down Cultivation Lane at 116 Bay Tce, Wynnum.

CARA CASHMERE

Cara Cashmere provides accessible luxury for the everyday. An opportunity to cherish yourself with a beautiful 100% cashmere wrap to see you through this winter season and beyond. Perfect for travel—now that we can again!

WNA Members receive a $20 discount with code WNA20.

caracashmere.com.au

Who cares for carers?

About The Carers Foundation Australia

Established in 2015, The Carers Foundation Australia was established by Ronnie Benbow to Care for Carers.

Women’s Network Australia’s Charity of Choice for 2022 is The Carers Foundation Australia. Founding Director Ronnie Benbow’s story is one of triumph over tragedy, dedication and love. This is an edited extract of Ronnie’s chapter in the WNA book, Humble Leaders

I was raised near a small country town in New South Wales. My father was a farmer but more profoundly, my saviour. He was the kindest most giving person I have ever known, even to this day.

Dad encouraged me to study medicine however nursing resonated more since I wanted to care for people, just like him.

My mother, on the other hand, had great difficulty expressing her feelings towards me and never told me she loved me or gave hugs. Unfortunately, she had an incredibly sad obstetric history, miscarrying seven babies, and I was adopted in the middle. Because mum never showed affection, it was very confusing as a child. On reflection, I believe she’d experienced so much hurt she simply would not cope if something happened to me after all her loss.

When I started nursing, I worked in the community, meeting family members who were caring for sick or disabled loved ones at home, and I saw how exhausted, depleted and broken they were. I remember thinking, “Who cares for these people?” and I vowed one day to set up a healing haven where they could restore their own health.

I went on to pursue my career in nursing, and after I married Michael, we settled in Cairns in 1985 where I worked in the hospital and the community areas, still

The Foundation specialises in evidence based health restoration programs for unpaid family Carers from as young as 12 years old, to enable them to have the capacity, skills and resources to cope with their caring responsibilities. The purpose of these unique programs is to prevent mental and health crisis breakdown due to compassion fatigue from the impact of caring.

Due to extreme stress and anxiety, two out of three Carers have mental health issues, particularly the teens who have no choice to became carers.

Often on the programs it is the first time these unsung heroes have experienced a kind, loving environment and have someone care for them.

Feedback from Carers reveals the programs are life changing and often lifesaving.

Ronnie’s passion and determination has not gone unnoticed, being recognised through many awards including as the 2021 Queensland Finalist for Australian of the Year, Winner of the 2021 Moreton Bay Citizen of the Year, and 2021 Moreton Bay Innovation & Excellence Awards for Not for Profit Excellence.

This year the Foundation has even bigger plans to help more unpaid Carers, as they need a new Wellbeing Centre due to the increasing demand for support.

The Carers Foundation Australia does not receive any government funding so the delivery of these life changing programs is thanks to the generous support of people like YOU!

“…I vowed one day to set up a healing haven where they could restore their own health.”

with the retreat in the back of my mind. We went on to have four beautiful sons who are, and always will be, the light of my life.

Ironically after caring for others for 15 years, in 1997 Michael had a near fatal accident, and I became the Carer. He was paralysed from the neck down and it was a very slow recovery. I had to leave my career to run his businesses, care for him, the boys all while attending university.

We relocated to Brisbane in 2000 and my passion for creating a Carers’ haven was reignited. We restored a run down property and then approached care organisations, however funds were extremely limited, so for the next 14 years we hosted corporate retreats and workshops to personally fund Carers retreats. Seeing the significant difference these made to Carers highlighted my determination to fulfil my vision.

During this time, one of our sons became critically ill. It was to be a seven year battle and we almost lost him many times. Seeing your child struggling for their life put everything into perspective. Thankfully he gradually recovered, however then came another massive blow. My beloved father had a stroke and over four long weeks in palliative care we had to watch him die. I was devastated. My beautiful saviour was gone.

To honour my father, I established The Carers Foundation Australia in 2015. I worked tirelessly applying for grants, attending meetings, investigating fundraising ideas and seeking as much information as I could to make the charity a success.

I was still caring for my 89 year old mother, who became exceedingly difficult to manage as she was deteriorating with dementia. In one of her lucid moments prior to her passing, Mum told me she loved me—something I had been waiting 60 years to hear!

Since establishing the Foundation, we have supported thousands of Carers of all ages. My passion is supporting children (some are as young as 12 years‑old) since they have no choice to become a Carer and they miss out on their teen years.

We have now outgrown the current facility and have embarked on a major fundraising campaign to establish a new purpose built Wellbeing Centre for Carers, which will be the first in Australia.

Personally, seeing the lifechanging impact we make to Carers fills my heart with joy, realising my purpose, making all the hard work worthwhile. ■

WE CARE FOR CARERS

programs to support the emotional, physical and mental wellbeing of unpaid carers, some as young as 12-years-old

There are almost three million unpaid carers in Australia and your support allows us to deliver lifechanging wellbeing programs for them. You can show you much you care by donating time, money or services. Simply scan the QR code below!

SCAN TO SHOW YOU CARE!

BUT, we need your help to 'care it forward'.

A view from Gunnedah

The past few years of the pandemic might later be seen as an era of evolution in business, writes Marie Low.

As a small business owner based in regional New South Wales, I have truly had a small window on the world. But even through that window, I have seen two small businesses—a cafe and a kebab shop— close, and another cafe across the street shut down. Two of the three businesses were owned by women.

That is not unusual in our town of Gunnedah where many of the businesses in the main street are owned or operated – or both – by women. It seems to be a regional thing. Many of the men are working on the farm or in the mines, and many of the women have followed their dreams or their skills and started businesses. Diversifying can save the family home.

It sounds like a generalisation, but it is the day‑by‑day truth of the world we live in. Our own business, a creative agency, was established on 1 January 2019. We were just over a year in when the pandemic arrived.

One of our specialties is event photography. It was hard to tell what our year would look like when events were cancelled and people were furiously cutting anything but absolute necessities from their business budgets.

But our business did not nosedive. Exhibitions became online exhibitions where photography of the works was even more critical. People needed social media campaigns, they needed to get messages out through the written word and they needed websites. The pandemic just took us in some new directions.

Around us, we saw the same thing happening. Hotels offering takeaway meals for the first time. Shops finally venturing online. People re-evaluating, reconsidering and sometimes rebooting their businesses. Some – particularly cafes – just could not do this. Some closed. Some desperately needed help.

The most significant change of all was the online availability of everything you need to learn, to grow and to do business. Suddenly, we were no longer at the disadvantage of not being able to attend major conferences or training. Everyone was in the same boat. Everyone became Zoom-fluent.

People sitting at their home desks in Sydney were now “remote” workers.

When the realities of doing business at a distance hit home, it became much easier for those of us who know no other way. Both my business partner and I found online learning was more readily available than it had ever been before. We were able to attend conferences that in the past would have been ruled out on the basis of time and resources. We upskilled more in a year than we might otherwise have in a decade. We made connections with people that proved valuable in all kinds of ways. We were sharing a universal experience.

It took us out of our comfort zone and rewarded us in unpredictable ways. We have entered 2022 busier than we have ever been.

It is hard to find the statistics that quantify what you see happening around you. The people behind Square, a popular small business choice in areas like ours, have said they are seeing an “entrepreneurship explosion”, an explosion that is being led in regional Australia. Square processed 259 per cent more payments in regional Australia after the onset of the pandemic.

The Australian Bureau of Statistics figures for 2020–21 show the same thing – a 3.8 per cent increase in registration of businesses. It doesn’t look like a big number, but it equates to more than 87,000 businesses.

Anecdotally, we are hearing of people who have tasted life away from the workplace and – no thanks – don’t want to go back. They have seen there is another way. We are also seeing a clear migration of people away from the cities and into the regions. While I would never wish another time like this on any of us, we have seen change. It’s an evolution, and one that, ultimately, could go a little way to crossing the divide for regional businesses.

Marie Low is a partner in Two Cats Creative, a small business based in Gunnedah, New South Wales. ■

“Exhibitions became online exhibitions where photography of the works was even more critical. People needed social media campaigns, they needed to get messages out through the written word and they needed websites. The pandemic just took us in some new directions.”

Danger! Danger! Crisis Ahead! How to avoid shutdown and be resilient

WORDS BY Marney Perna Owner and Stress Consultant Kinique Consultancy and Natural Therapies kinique.com

What constitutes a crisis? Can one learn how to cope better, to provide a better outcome? How do you gain the resilience and confidence to start again? Why does our capacity to come up with solutions and answers become so overwhelming?

Stress management expert Marney Perna shares some tips and strategies that enable her clients to cope better when faced with life’s challenges during a crisis.

JFK once inspired with this quote: “The Chinese use two brush strokes to write the word, ‘crisis’. One brush stroke stands for danger: the other for opportunity. In a crisis, be aware of the danger – but recognise the opportunity.”

However, like many language translations, an exact meaning is harder to express. A more accurate meaning for the strokes representing CRISIS can be more like “Danger and a crucial point, when something begins to change.”

When paired with other words, the combination of strokes can take on many different meanings. It’s about how words are combined:

Agility = “a turning point” + “quickness”

Resourceful = “a turning point” + “wisdom”

Crisis = “a turning point” + “danger”

When the body is faced with danger, it goes into an automatic ancient primitive adrenal response for survival, often referred to as Flight/Fight. In that mode, there is no capacity to be resilient, innovative, or resourceful. You were either the eater or the eaten, purely depending on your strength or your speed. Although life evolved our autonomic nervous system has still retained this primitive survival response

and it comes into play when you are in danger or perceived to be in danger. In this survival mode, the blood flowing to the frontal cortex of the brain drains away which makes it difficult be creative, inventive, or resilient.

Perception: The brain will respond to danger, either real or perceived. This danger trigger wakes up the fear emotion. Fear has two distinct acronym meanings – “False Expectations Appearing Real” or “Face Everything and Rise”. It’s your perception of the danger that starts the process. Tell your body that you are safe! This turns on your capacity to think of opportunities and solutions.

Stress Circle: Imagine the spot where you are standing, is in a circle. Take a step out of that circle and look back into it. The action of stepping out of the stress circle pauses the stress trigger so that you can start to think more clearly.

Brain Button Reset: There are two points just under the middle of your collar bone that can be used to reset/recalibrate your brain’s capacity for clarity. Place your hand on your chest with the thumb and index finger touching your collar bones. Your hand is the perfect size for your body, you have the right points! Tell your body you are safe and take a deep breath.

During a crisis, there are generally many elements happening. The adrenal response stays on which has a dramatic effect on physical health and mental wellness. This limits the capacity to be resilient and creative.

Small business owners wear many hats, and it is imperative that they can turn a crisis from a danger response into a turning point for opportunity. ■

Up & Comers

From start ups and side hustles to serious business enterprises, young women are flexing their business muscles to create their own futures.

In “Up and Comers” we take a look at some outstanding young entrepreneurs.

Zara Jansz

At just 15 years old, Zara Jansz has turned her love of cake decorating into a business!

This young Melbourne entrepreneur is the owner of Embellishment Emporium and is getting her hands dirty (rather, sticky!) with all aspects of running a business. She has developed the website and is building a dedicated following on social media, as well as proactively pursuing media, podcast and promotional opportunities.

Her proactive approach and dedication to learning everything there is to know about business is surely a recipe for success.

Find out more at embellishmentemporium.com.au

Freya Downie

Freya Downie left her Tasmanian home and moved to Melbourne to pursue her goals and dreams in January 2021. Since then, she has faced the challenges of five COVID lockdowns, moving home a number of times and some interesting “experiences”.

Freya is currently studying at SEDA College in the High Performance Melbourne Victory program pursuing a career as an athlete.

Freya is a remarkable young woman, running her own business—Freya’s Delights—since she was 12-years-old. She was featured in the 2019 film Women on the Island, has been a Young Achiever of the Year Finalist in 2022, 2019 and 2018. She was also invited to showcase her products at Parliament House, Canberra, in the 2019 Flavours of Tasmania campaign.

To cap it off, Freya was selected as a participant in the Australian Olympic Changemaker Summit as part of youth committee in 2019 to bring the Olympics to Australia in 2032.

Whether it’s making her own caramel sauce, or making the decision to move interstate to pursue a passion, Freya is someone who knows all about putting the work in to get life’s rewards.

Find out more at freyasdelights.com

Kiah Morgan

A proud Quandamooka woman, Kiah Morgan is the founder of Jarlo Candles, based in south east Queensland. Her stunning soy based candles are hand poured, cruelty free and made with passion and pride.

Kiah hopes that when Jarlo Candles are lit, they create a connection with Budjong Djara (Mother Earth) and an atmosphere of relaxation. Jarlo means ‘fire’ in the Jandai language, the traditional language of the Quandamooka people.

Orders can be placed via the Jarlo Candles Facebook page. ■

Resilience: Why businesses need it and how to build it

WORDS BY Bronwyn Condon Partner at Marsh & Partners marshpartners.com.au

Bronwyn.Condon@marshpartners.com.au

Have you ever wondered how some people manage to keep bouncing back from adverse events? How they just keep on keeping on no matter what gets in their way? My grandmother called it grit and determination. Others would describe it as perseverance, tenacity or persistence. Whichever word you choose, we’re essentially talking about the same thing: Resilience. The ability to handle disappointments and setbacks. The ability to face challenges and overcome them.

Businesses are no different from people. Some are able to weather all storms while others are eroded little by little by each one. Resilient businesses use setbacks and disappointments as an opportunity to learn, make changes and do things differently in the future. This kind of adaptability and flexibility has been essential to business survival over the past years as we all deal with COVID 19.

Besides the ability to manage through major disruptions like global pandemics and floods, business resilience also includes the capacity of a business to adapt and adjust to everyday pressures and setbacks. Luckily, business resilience can be built. If you’re going to work on your business’s resilience, it’s helpful to break it down into these three key areas: financial, systems and processes, and culture.

FINANCIAL

It’s fairly predictable that, as an accountant, I’m going to say your financial position is the most important part of business resilience! Think about it this way though; being in a good cash position is like having a buffer. It helps you absorb the knocks and blows, and it gives you the luxury of time. Time to generate alternative ways of reacting, time to ride it out and time to put off a decision until you’re not under pressure or feeling emotional.

The key to successful cash management is to monitor all the elements of the working capital cycle. The faster the cycle turns, the faster your trading activity converts into available cash. Introducing relatively small changes to your financial management practices can result in significant improvements to your cash position and better resilience against downturns in income.

SYSTEMS AND PROCESSES

When systems and processes don’t change over time, they not only become a bottleneck, they also become a chink in your resilience armour. Quite often, in a busy business, systems and processes go unchecked and become ‘the way we’ve always done things’. In my experience, the businesses that thrive are those that have an appetite for innovation and improvement. It makes sense to start your process improvement strategy with the areas of your

business that aren’t working well. Generally speaking, if you have management, team or customer frustration around a particular process area of your business, you have a process problem. And that’s a resilience problem.

Consider how you currently deal with issues like supply chain interruptions or employee absences. What are you dependant on to continue operations? What could you do without in the short term and still deliver your service? Knowing your dependencies will help you determine your risk factors and decide what you can tolerate and what needs to improve.

CULTURE

In the workplace, an employees’ ability to manage anything from a tough workload to a frustrating colleague will largely depend on how resilient they are. And while it’s true that some people seem to be born with more resilience than others it doesn’t mean that it’s a skill which can’t be learned. Nurturing

resilience in your team has so many benefits – not least of all that they’ll be better able to manage stress, a risk factor for anxiety, depression and burn out. While some stressors can’t be anticipated (pandemics, floods etc), some common work stressors can. Having access to go to guides, processes and resources gives people the tools to troubleshoot when unexpected challenges arise. When team members are encouraged to learn, innovate, speak up, seek support and help others you create a culture of empowerment and resilience. If you don’t have a large team, utilise your network for support and as a sounding board for ideas. Resilience ultimately depends upon being able to generate alternative ways of reacting to situations so use as many pairs of fresh eyes as you can.

And lastly…

Resilient people and businesses know that stressful situations don’t last forever, and negative feelings will dissipate. Remember, you and your business are not passive recipients of stress or powerless to do anything about it. There is always something we can do to change or improve a situation.

If you’re interested in learning more about resilience in the workplace, check out this great read:

‘Resilience at Work: How to Succeed No Matter What Life Throws at You’, Maddi and Khoshaba (2006). ■

“The key to successful cash management is to monitor all the elements of the working capital cycle. The faster the cycle turns, the faster your trading activity converts into available cash.”

What’s the best software for your business?

Imagine you’re talking to a fellow business owner who has just taken on two huge new clients, as well as cutting her working hours by half.

When you ask how she did it, she airily proclaims: “I just put in this new software, and now everything is so easy!”

If you’re like most people, the next question you want to ask is “What’s the name of the software?”. Thinking, if it’s that good, maybe I should get it too. I could really do with getting more clients easily, plus I’d love to offload more things onto my staff, so I can spend more time with my family…

Then the next steps often look like this:

1. Fork out for exactly the same software that you’ve just heard great things about.

2. Try and work out how it works. Spend a reasonable amount of time trying to get it to do what you want it to do. Get your staff to help figure out how you’re going to use it.

3. After a few weeks or months, give up on it and go back to the way you were doing it before.

Sound familiar? Yep, we’ve all been there, done that.

That’s because, contrary to our knee jerk reactions, the software that suits one business may not necessarily suit yours so well.

There is no “one size fits all” or even “one size fits most” with software. There’s no one “best” software that will work for everyone and give them amazing results. Whether that software is for customer relationship management, project management, task management, marketing automation, payment gateways, time tracking, finances etc.

WORDS BY Kristina Coyne Systems and Scalability Expert kristina@kristinacoyne.com

That’s because each one of the thousands, if not tens of thousands, of products available does things in slightly different ways. And MOST of them are good. They wouldn’t continue to be commercially available if they weren’t.

So what is the “best” software for YOUR business? It is: the one that does what you want it to do in a way that you and your staff are comfortable using it at a price that you’re happy to pay. Sounds simple, doesn’t it? But that doesn’t mean it’s easy.

The pricing bit is pretty easy. But the first two steps are more complex to figure out. This is why most people cut straight to the particular software, and just put in whatever someone else is using.

Which means they often get a sub optimal solution, because they didn’t fully consider:

What kind of business do they have?

How do they operate?

What are their processes?

What does their customer journey look like?

Where and when will they use the software?

All these factors influence the type of software you need, how you’ll use it, and the value you’ll get from it. There is no single “best” software solution for all businesses. The best solution is the one that provides the most value for YOUR specific needs.

Like some help with that?

See below for two options. ■

underinsured

Just before the pandemic started, one of the big insurance companies did a survey of their clients. It found that around 60 per cent of them thought they probably didn’t have the right insurance in place to protect their business. If you consider your own business, do you think you’ve got all the insurance you need? How big an unexpected cost could your business cope with before you started struggling, or had to close your doors?

DO YOU HAVE ALL THE INSURANCE TYPES YOU NEED?

Most likely, you’ll have cover in place if there’s a fire or a break in. If you have employees, you’ll also have workers’ compensation insurance.

But what about your customers? All businesses have a duty of care to protect their customers from harm— this is where Professional Indemnity insurance and Public Liability insurance come into play. If you’re found to be liable for an injury, a faulty product or faulty advice, these types of insurance policies keep you covered.

Beyond those fundamentals, have you considered how you would operate if a fire destroyed your premises and repairs took an extended time? What about if one or more of your key staff members was unable to work due to ongoing illness? Or if you yourself got sick? Would the business fall apart

without you? We know every business is different, and what you need to be covered for will be different as well, but it’s worth thinking about where your main risks exist and consider how you can minimise their impact.

DO YOU HAVE THE RIGHT LEVEL OF COVER?

There’s nothing worse than needing to make a claim on an insurance policy only to discover that your policy won’t cover the costs involved, or that the amount of excess you need to pay means it’s not worth making the claim in the first place. That’s why it’s essential to ensure you have the level of cover that will meet your needs, and why you must reassess that cover every year to make sure it still fits your circumstances.

GET REALLY COVERED WITH AB PHILLIPS

AB Phillips insurance brokers have been insuring businesses across hundreds of different industries for over 45 years. With six offices and backing from the ASX200 listed AUB Group, their buying power and experience mean you’re not only getting the best rates on fit-for-purpose policies, you’re also getting the advice that makes sure you’re really covered. In addition, when you need to make a claim, their dedicated in house claims department handles the whole process for you so you can focus on keeping your business going. ■

Over half of all businesses are likely to be

“60 per cent thought they probably didn’t have the right insurance in place to protect their business.”

How to Help with Midlife Menopause Matters

WORDS BY Leanne Sklavenitis Founder of Fitness Tips leannesklavenitis.com

It’s well known that menopause can impact women to varying degrees. For some, it severely affects their quality of life, not to mention the effects it has on health, fitness, and general wellbeing. It’s important to understand the role of menopause in our mid life years and what women can do to look, feel and stay healthy!

Menopause has its own rules and can wreak havoc on hormones and metabolism. For many women, the transition into menopause, brings with it many challenges, not only on the inside but also on the outside. I’m thinking those extra fat deposits in areas that it hasn’t been previously, hot flushes (which generally occur at night causing insomnia), a higher risk of cardiovascular disease as well as insulin sensitivity and insulin resistance.

So, what things can be done to help women through any changes in their mid life?

SLEEP STRATEGIES

Use a fan by the bed at night to help with hot flushes

Avoid caffeine before bed

Keep the room dark

Go to bed earlier and get up earlier

Pre bedtime breathing techniques for relaxation.

FOOD FOCUS

Cut out all refined foods and high protein (up to 30 per cent of daily intake)

Drink plenty of water, at least two litres a day.

EXERCISE

Incorporate moderate exercise. This has proven to reduce blood pressure

If you are having trouble sleeping, slow down on any high intensity workouts.

BOTANICALS

Black Cohosh – studies show that this can be effective in helping with hot flushes

Kava – for anxiety reduction

Red clover leaf and Ginseng have also been shown to help with the many symptoms of menopause.

As well as the physical effects of menopause, it is also important to remember how this transition affects mood and mindset. Make sure to talk to people and lift the stigma of this mid life change that all women have to go through.

Leanne Sklavenitis is an award-winning, registered Personal Trainer, Gym & Group Exercise Instructor with over 32 years in the health and wellness industry.  ■

Early menopause changes you, but there is a lack of knowledge

Ten years ago at age 31, Kirsty was diagnosed with early menopause however, no one could give her the answers as to why.

She felt a lack of support and felt abnormal. All her friends were having babies, but the people she could relate to were her mother and her mother’s friends. It was difficult to find relevant information about what was going on with her body.

Thankfully, women like Kirsty can now access trustworthy information and tools to help them manage early menopause related health issues, with the launch of an app developed by Monash University and women’s health experts.

Early menopause (EM), defined as menopause before age 45 years, affects over 10 per cent of women and is associated with multiple health risks including increased mortality, infertility and impaired quality of life. It can occur without warning and the cause may never be known, or can happen after medical treatments such as chemotherapy and radiotherapy.

There is no cure. However, available evidence indicates there are still significant knowledge gaps among women that are a major obstacle to early detection and appropriate management.

As more than 70 per cent of adults rely on the internet as their key source of knowledge about health and healthcare, the Monash led collaborative project developed a digital resource to help improve knowledge, illness and risk perceptions.

The app was developed following a study into the effectiveness of an early menopause digital resource created for women by women health experts and researchers.

The study, published in ‘Menopause’, the Journal of The North American Menopause Society, found the resource resulted in improvements in health related empowerment, emotional distress and illness perception scores. In addition, more women increased their knowledge on the health risks such as heart disease, fertility, cognitive issues, fractures and osteoporosis prevention.

Co lead on the study, Clinical Associate Professor Amanda Vincent, Head of Early Menopause Studies, Monash Centre for Health Research and Implementation, said: “There is no cure for early menopause, so it is really important for women to be able to access trustworthy information and tools to assist communication with health professionals, support self management, optimise health related behaviours and hopefully improve outcomes.”

Building on this work, the Ask Early Menopause App is now available to inform and support women to manage their early menopause and contains women’s stories, evidence based information, a personal dashboard and a discussion forum.

Download the App from the Apple store or the Google store. ■

The importance of rest

WORDS BY Rachael Downie Business Success Mentor rachael@rachaeldownie.com.au

How often do you give yourself permission to take a break, to rest to recharge?

One of the most difficult things for people in the fast paced world we live in is to discipline yourself to rest, particularly when you have your own business. It is easy to fall into the trap of filling the calendar with more and more and taking things out for yourself and replacing with more “work”.

Are you able to give yourself space to just down tools and take some time out for you and fill your tank in whichever way fills you up? You may be aware of the phrase “I just have to do this and then…” How many times does this question block you from doing what you truly want? There is that long to do list that has to be ticked off and it doesn’t seem to matter how much you get done there is always more to do. That list is always going to be there. The only time it will be finished is when you die.

What if you could be okay with that? What if you turned the list upside down, became disruptive with yourself and gave yourself permission to rest, recharge or be or do something that allowed you to fill your cup? I worked with a client last year who was never able to do this. Her husband rang me, thanking me that for the first time in 17 years he saw his wife lying in the sun, reading through magazines and actually relaxing, with no guilt.

You can’t continue to run on empty, it will catch up with you one day. Don’t let this affect your health. You don’t have to prove yourself to anyone. Not giving yourself time out is usually linked to a fear. Fear of letting others down. Fear of not being good enough. Fear of what people will think of you.

You may be operating from a mindset that:

“I don’t have enough time”

“I have so much to do”

“I am too busy”.

Taking time out may seem impossible to you. However, if you don’t schedule it in, it will never happen. This comes down to changing the mental programs that you are feeding your mind. Work will expand to the time that you give it. Give your “work” less time – become more productive in the time allocated and take time off to recharge. Replace the “I am too busy” and create a new thought pattern like “I have all the time that I need”.

Brian Biro was one of America’s top swimming coaches. He explained, when a swimmer is bringing their arm down through the water; that is referred to as a resistance stroke. When they take their hand out of the water, bring their arm back over getting ready to go back in the water, he called that a recovery stroke. It didn’t matter how strong a swimmer’s resistance stroke was, if they didn’t have a good recovery stroke, they would never make it in competitive swimming. An effective recovery is something we all require—frequently.

You could do this by taking a day off and completely focusing on family activities, walking on the beach relaxing and having a sleep – the recovery phase.

Look back at your life, your business and ask yourself, “How long have I been functioning this way? When is enough, enough?

There is a little voice in your head trying to grab your attention but you avoid listening to it. It is always speaking to you. The voice I am referring to is your intuition. It’s quietly spoken. What does this voice tell you about rest and what you need?

Today I suggest looking at your calendar and putting in some time this week for you to “rest and recharge”. Build the habit of this going into the calendar first and then discipline yourself to stick to it. ■

Future CEOs will need extra skills to successfully manage both themselves and their organisations, says UNSW Business School’s Professor Frederik Anseel.

CEOs are under significant pressure at the best of times. From managing shareholder expectations, navigating constant change and staying ahead of the competition, through to finding and retaining great talent, managing sizeable workloads and staying ahead of ever present and emerging risks, the modern day CEO has their fair share of work cut out for them.

However, the stress on CEOs has been significant from the outset of the COVID 19 pandemic, from the initial shock of stock markets around the world tanking (and the subsequent impact on share prices), through to the need to help and support employees through everything that has followed over the past two years, said Frederik Anseel, Professor of Management and Senior Deputy Dean (Research & Enterprise) at UNSW Business School.

“It has been stressful for everyone in leadership positions, but the buck stops with the CEO, right?” said Professor Anseel, who specialises in organisational psychology and works with executives around the world to improve leadership performance.

IS A MORE RESILIENT BREED OF CEO REQUIRED?

The kind of pressure many CEOs have been under during the past two years does require skills that may not have been necessary in the past.

The first skill is the ability to manage uncertainty, according to Professor Anseel, who said this applies to CEOs’ own uncertainty as well as others’ uncertainty. If multiple influential stakeholders (such as investors and boards of directors) are nervous, CEOs require the ability to help address the cause of their anxiety and tweak their communication with those different audiences.

This requires a very high level of emotional intelligence and Professor Anseel said this “will be incredibly important to the future”.

Another key skill for CEOs in the future relates to leading ‘hybrid’ organisations. Professor Anseel recalls a recent discussion with the CEO of an overseas bank, who said: “‘Everything you’ve learned about leading in an analogue world and the old physical environment – if you think you can simply transpose what you’ve learned to the digital world, that will fail, that is impossible.’ So we will have to learn new leadership skills to get to the same outcome in the digital world,” Professor Anseel said.

Continued over page…

Is a new breed of CEO required to lead in a post- COVID world?

Managing mental health and wellbeing for a virtual workforce will be essential. CEOs can no longer walk the floor to talk with employees and get a feel for the mental and emotional state of their workforce.

“Some CEOs have become very adept at virtual communications and have even learned how to make TikTok clips with quick, snappy, inspiring communications,” said Professor Anseel.

A related third skill required on the part of CEOs is a new openness and willingness to address mental health and wellbeing – both for themselves and within organisations.

Many CEOs are used to hiding and controlling their own feelings, but Professor Anseel suggests they might need to learn to be more open about this as role models when it comes to mental health and wellbeing.

“They can create a safe environment for the rest of the company to show we are all struggling, and it is okay to struggle,” Professor Anseel said. “I think there is a genuine openness and willingness to share these sorts of experiences, in a way that sets the tone for the company and helps others feel safer to talk about their own struggles.”

HOW THE MENTAL HEALTH OF CEO s AFFECTS EMPLOYEES

Research has found that distress, rumination, worry and mental health problems generally impair good decision making and productivity, according to Professor Anseel.

“Uncertainty is probably one of the biggest long term stressors that people struggle with. When people are going through a crisis (such as COVID 19), they are already worrying and stressing about the unpredictability of the pandemic; the last thing they need is another stressor and needing to worry if their CEO is in good mental health.

Because there is still a taboo around mental health, Professor Anseel said a CEO suffering from severe stress or mental health issues would typically try to hide this.

“It is not uncommon to see communications from Boards about the CEO stepping aside for a couple of months, or the CEO being unavailable for personal reasons, which may leave it up to employees to interpret what is going on,” Professor Anseel said.

WHAT CEO s CAN DO TO IMPROVE THEIR OWN MENTAL HEALTH IN TIMES OF CRISIS

If CEOs do not look after themselves under such pressure, Professor Anseel said there is the risk of fatigue, inadequate sleep or substance abuse.

Professor Anseel compared the job of a CEO to that of an Olympic athlete in terms of the care and discipline required to make sure they’re in top shape for the top job. “I was in touch with a multinational recently, and they have a very clever high potential program for preparing their top managers for really the C-level suite.

“The program is not just about leadership skills or having a financial or economic sort of background; rather it is about a way of life in which participants receive advice on diet, sleep, stress management and exercise and how to take care of themselves under pressure. Because as soon as one of those building blocks drops away, they are at risk.”

Another important support pillar for CEOs in challenging times is a peer network. The saying “it can be lonely at the top” can ring true for CEOs, who face a certain degree of isolation due to the nature of their role.

“Often when you climb up the ladder of the hierarchy, those people become more alone and isolated. So they need to make sure that they are surrounded with a network of supportive peers who they can confide in and discuss work-related problems, but also maybe personal problems,” Professor Anseel said.

Many CEOs have personal coaches who have sometimes been CEOs in the past too.

“CEOs need to learn how to take time to reflect on things they’ve done and decisions they’ve made,” Professor Anseel said. “Their schedule is so packed, typically with meetings throughout the day, with dinner presentations and the frequent need to travel, so need to take time out to step away from all of this and reflect – and a coach can help do this.

“A big risk for CEOs is that they fail to learn from what happened in the past by not reflecting and learning from experience, and instead they start ruminating on things that went wrong. That can lead to trouble sleeping which means they will be less sharp in decision making. It could be a vicious downward spiral, so they need to really take care of those things.”

For more information on how the COVID-19 pandemic has affected the mental health and wellbeing of CEOs, read the full article on UNSW Business School’s BusinessThink. ■

“CEOs need to learn how to take time to reflect on things they’ve done and decisions they’ve made,”

Are you ready to change the game?

WORDS BY Yogita Ridgley travelingwithmemyselfandi.com

Business is a game of minds. Successful people have learned how to let go of these:

Procrastinating Entitlement

Limiting beliefs

Excuses

Fear of failure

Believing there is a shortcut Waiting for a perfect time Self doubt.

Without awareness, we take these old habits and actions into our business or place of work. Subconscious habits follow us everywhere we go and in everything we do.

Because we are the business, our limitations, our fears and our beliefs reflect on how our business performs. Hence the more we know what our limitations are, what our fears are, and what our beliefs are, the better chance we have of changing the future of our business.

Personal development will bring more productivity to your business. You will find yourself more productive in your marketing and product development. Your confidence in sales will grow. And you will lead your team effortlessly through 2022.

Our ability to run a business depends on our ability to know our strengths and weaknesses. In business, we can spend so much money on:

the best technology money can buy the best website, social media channels all the marketing/advertising money can buy a glamorous shop with big signs all the bells and whistles.

People spend a lot of money and valuable time, branding themselves, networking, and attending endless amounts of events. After all that, their income or sales may not reflect all their hard work.

Business is a game of minds. Here are three steps to shift your mindset:

1. Align your business with your purpose. Know why you do what you do.

I know a lot of people who promote themselves through charities and volunteer work because they think it will bring them business. But if their mind game is “I am helping people” when they have never been affected by the issue or problem of the charity they are involved with, this un aligns you and confuses your clients and customers.

2. Speak your truth. People do business with you, not your business.

When you stay in toxic proximity or company because you believe you will get business from them, you are allowing yourself to become one of those toxic people.

Invest in your personal growth. This is the key to your success in business.

Learning the power of your mind and the tools to be in control of your mind, instead of your mind controlling you, is a game changer. ■

Want to know more?

Join my personal growth and self-discovery tours where we will travel around the world exploring within and experiencing new adventures together. Visit the website travelingwithmemyselfandi.com

Queensland’s Scenic Rim

WORDS BY Kath Rose Kath Rose & Associates kathrose.com.au

It’s time to ESCAPE … and don’t forget your alpaca! After the start that 2022 has delivered, it’s natural to want to escape!

Well, now you can, because the folks in the Scenic Rim just an hour inland from the Gold Coast and Brisbane have unveiled a sensational new celebration of walks, talks and wild adventures from the tip of Tamborine Mountain to the lush valleys of the Lost World!

Let me set the scene – if The Carpenters song On Top of the World (looking down on creation) was mashed up with the anthemic Great Southern Land by Icehouse, you’d have the perfect sound track for ESCAPE in the Scenic Rim!

It’s a brand new nature, eco and adventure celebration until the end of May 2022, featuring guided and non guided hikes, rock climbs, hang gliding, a mountain bike marathon, eco masterclasses, nature play programs for kids, an adventure race, special guest speakers and, um… BACKPACKING ALPACAS!

Where’s this happening you ask? It’s across the Scenic Rim in spectacular World Heritage listed Gondwana Rainforests, mountains and lush areas. A fun fact – the region was named by global travel authority Lonely Planet as one of the top 10 hottest destinations to visit in 2022! And now you can!

Here are my top tips to ESCAPE in the Scenic Rim:

BACKPACKING ALPACAS

Grab your backpack and a picnic lunch and sign up for an alpaca hike from the alpaca farm to a scenic spot along Canungra Creek for lunch. This will take about 2.5 hours total. In a word AMAZING!

THE ICONIC STINSON WALK –O’REILLY’S RETREAT

Recount Australian history and celebrate the life of Bernard O’Reilly, who heroically saved the lives of two plane crash survivors 85 years ago in Lamington National Park with a hike through Lamington National Park. EPIC.

LAMINGTON WILD WALKS + FOREST IMMERSION – PARK TOURS

Wild Walks in Lamington National Park across May, in partnership with ParkTours and Binna Burra Lodge. These are challenging adventures off the main walking track system, with guides and BBL park licences. HELLO ADVENTURE.

LUXURY CAMPING ESCAPE –SCENIC RIM TRAIL

Experience the height of relaxed luxury with this event special retreat at Spicers Canopy Luxury Tents. First up – a 12 kilometre guided hike then the rest of the afternoon relaxing in a glamping style tent or enjoy a soak in the outdoor hot tub, a beautiful spot for sunset. Awake to bird song and enjoy a Chef prepared breakfast. YES PLEASE.

CEDAR CREEK FOREST TRAIL

This bushwalk through Thunderbird Park takes you on a timeless journey, with natural beauty in a story book setting – from high plateaus to tumbling waterfalls, virgin rainforests to natural Australian bush lands, plus wallabies and platypus in the wild and an endless array of Australian birdlife.

BORDER TRACKS: MT LINDESAY TO RICHMOND GAP – HORIZON GUIDES

Find solitude and connection, learn about wild treasures and hear timeless stories over three days on the McPherson Range. The Rabbit Board Fence threads through rugged country lyrebirds are the soundtrack to magnificent forests and superb views, with special guest: Ben Allmon (The Black and White Braid).

EXPLORE BOONAH TO IPSWICH TRAIL

This walk takes you from Lillybrook to Boonah, about 20km following the original stock route along Wyaralong Dam and is hosted by an experienced Bushwalking Queensland guide.

WHERE TO STAY DURING ESCAPE …

All these places have great deals for the Escape celebration… ESCAPING never had so many options!

Olive View Estate

This is an absolutely charming country homestead in the middle of an olive grove on the top of a gentle hill just out of Kalbar, with a fabulous pool.

Barney Creek Lodges

Known as hiking and adventure central, at the base of Queensland’s most impressive peak, Mt Barney. Great deals for the ESCAPE month.

Old Church BnB

This place is fabulous – an historic old church built in 1889, and minutes from Boonah and surrounding villages, and the mountains!

Hazelwood Estate

Escape in total luxury baby!! This place is off the hook – a privately owned polo and Wagyu farm just outside Beechmont (which almost touches heaven already!), near Binna Burra.

Binna Burra Lodge

Adventurer, naturalist and tourism pioneer Arthur Groom, who went on to found Binna Burra, was originator of the phrase Scenic Rim. He used it to describe the spectacular semicircle of ancient volcanic mountains that wrap around the beautiful valleys and lay the fertile foundations for the flavour-filled farmlands below. This is where hiking matters!! You can stay in the Sky Lodge, glamp or camp…

Spicers Hidden Vale

More luxe escaping here! And includes brilliant food adventures.

The Granary & Grove

Stay surrounded by 1,100 olive trees in gorgeous heritage accommodation.

ESCAPE IN THE SCENIC RIM

Grab your hiking boots, dust off your backpack, bring your sense of adventure, and get ready for a smile -making, heart-pumping, cup-filling during May 2022. Further information available at visitscenicrim.com.au/escape-in-the-scenic-rim ■

We respectfully acknowledge the Yugambeh, Traditional Owners of the land on which these events are taking place and Elders past, present and emerging.

Images: (Main) Georgie Stekhoven and Erine the Alpaca. Photo by Luke Marsden. (Left) Mount French Frog Buttress rock climbing. Photo by Luke Marsden.

Business books

Conscious Grit: From stuck to unstoppable

Author Gail Eaton-Briggs

Gail has a sign hanging outside her office that says: “Behind every successful woman is herself.” It reminds her that, in a challenging situation, the only thing we can truly control is ourselves. It reminds her not to wait for someone else to take action to change the situation. It reminds her to get into the zone of conscious grit.

In recounting her own story, Gail also provides readers with tools and steps to get you into that zone and make the changes that will take you from stuck to unstoppable. Hers is not just a personal tale. Gail is an experienced executive level leader with a Master of Public Administration, Bachelor of Science (Human Services) and much more. She shares case examples and easy to follow explanations of how to move your mindset and shift to a future focus. Suitable for individuals, business owners, managers or anyone who is trying hard but can’t quite get to where you want to go.

Available from everywhensolutions.com.au and good bookstores. ■

LEVEL UP: HOW LEADERS LEARN TO DO LESS AND BE MORE

Author Maree Burgess

Insightful and instructive, this book is a must read for anyone wanting to Level Up their leadership skills and unleash the brilliance within. Packed full of exercises and frameworks this beautifully written book will help you become a better leader of yourself and others.

Published by Maree Burgess. Available from bookstores. Download a free chapter from internalinfluence.com.au/downloads/level-upchapter-1

ON YOUR OWN TWO FEET

Author Helen Baker

Female financial independence is vital for women to live a secure and fulfilled life.

Written by the most credentialled financial planner/ author on the subject in Australia, this book is the essential guide for all women—from young girls starting out with their first job to older women retiring from the workforce or widowed.

Published by Ventura Press.

Available from bookstores.

HOW TO BE WELL: A HANDBOOK FOR WOMEN

Authors

Sharorn Kolkka and Dr Karen Coates

How to Be Well is a unique collaboration featuring Gwinganna Lifestyle Retreat’s Wellness Advisor and former General Manager, Sharon Kolkka, with senior presenter and holistic medical doctor, Dr Karen Coates. The comprehensive handbook is filled with advice and information, stories and case examples, plus practical elements to help women of all ages live their life well.

Published by Simon and Schuster. Available at bookstores and online at gwinganna.com/product/new-how-to-be-well

THE HAPPY HEALTHY LEADER

Author

Margie Ireland

Leadership expert and practising psychologist Margie Ireland has created an evidence based program that helps executives get back on track after a crisis.

The Happy Healthy Leader. Achieve Your Potential Even During a Crisis.

Available at margieireland.com

HOMEFORCE

Author

Jo Alilovic

When work from home orders came with COVID 19 in 2020, it led to the greatest work from home experiment ever. Flexible working conditions were no longer just for the privileged—everyone was doing it—and organisations had to adapt to remote working in record time. In Homeforce, employment law specialist Jo Alilovic shares her six step “REMOTE” roadmap, providing organisations with a guide to build a thriving, distributed team, no matter where they are based.

Published by Publish Central. Available at bookstores.

THE END OF TECHNOPHOBIA

Author

Tracy Sheen

Feeling like you’re losing the battle to keep up with technology? Don’t despair. Tech and marketing guru Tracy Sheen’s book is designed for small business owners to put an end to technophobia. It’s a practical guide to digitising your business and embracing your inner geek!

The End of Technophobia. A practical guide to digitising your business.

Published by Publish Central. Available in bookstores.

The Bostock Group

The former CEO of Women’s Network Australia remains an active and strong supporter of WNA and its members, providing business, career and philanthropic advice to business owners and Boards.

Contact user Janelle Bostock Director mobile 0438 510 496 globe Janelle@bostockgroup.com

Inspirational Connections

Freelance trainer Chris Knight empowers women to value their self-worth and achieve their business and life dreams.

Contact user Chris Knight Director & Facilitator mobile 0403 177 012

envelope grachris@iprimus.com.au linkedin /chris-knight-906a7034

Leanne Elich

Consulting

Sales Psychologist and Business Strategist helping to improve performance by empowering people, teams, leaders and businesses through psychology driven learning programs, workshops and coaching strategies.

Allsure Insurance

A second-generation, family - owned and operated business with offices in Geelong and Hobart, delivering exceptional service to clients.

Contact user Leanne Elich M.D., GAICD CEO, Honorary Clinical Fellow mobile 0411 032 960

envelope info@leanneelichconsulting.com globe leanneelichconsulting.com

Aedanna Pty Ltd

Business, team and executive coach helping to navigate rapidly changing contexts and collaborating with stakeholders.

Contact user Susanne Le Boutillier Managing Director mobile 0412 181 635

envelope susanne@lebout.com.au globe susanneleboutillier.com

Stickybeak Marketing

Book writing and marketing expert with a 6-Step Book Writing and Publishing

Framework developed specifically for successful Professionals, Coaches and Consultants.

Contact user Melissa Donaldson Principal mobile 0437 887 312 envelope melissa@allsure.com.au globe allsure.com.au

Pointon Partners

Principal Trade Mark Attorney Binh Rey uses her skills to assist businesses with brand protection, guiding them to what they need to protect and what they don’t.

Contact user Binh Rey

Principal Trade Mark Attorney mobile 0402 731 288

envelope Binh.Rey@pointonpartners.com.au globe pointonpartners.com.au

LJ Hooker Pinnacle Properties

Partner and Property Consultant

Alison Rogers combines her desire to empower others and her passion for real estate.

Contact user Sigrid De Kaste Director mobile (07) 3390 7946

envelope sigriddekaste@gmail.com globe stickybeakmarketing.com

Social Ediquette

Marketing Strategic and Social Media Educator specialising in Online Reputation, Digital Communication, Branding and Visual Imagery.

Contact user Marianne Rom Director mobile 0409 117 822 envelope marianne@mariannerom.com globe socialediquette.com

Contact user Alison Rogers Partner & Property Consultant mobile 0409 220 211 envelope arogers@ljhookerpinnacle.com globe pinnacleproperty.ljhooker.com.au

Integrative Dentist, ‘Smiles’ Clinic, Sydney

Want to be more confident in your business with a healthy smile? Dimitra offers painless dentistry and a holistic approach to avoiding future issues with a personalised health plan.

WANT TO SEE YOUR BUSINESS HERE?

Contact WNA to advertise in our next edition and reach out to thousands of business women across Australia.

Contact user Dr Dimitra Mersinia mobile (02) 9438 4425

envelope crowsnest.smiles@gmail.com

Join WNA today!

Membership benefits

You’re in business for yourself, not by yourself. Networking with others dramatically increases opportunities for success.

Put simply, when you surround yourself with supportive contacts from diverse business backgrounds and interests, and start actively networking and promoting your business, you’ll just do better.

Women’s Network Australia is all about supporting, promoting and showcasing our Members’ products and services and helping them to achieve their business goals.

Become a Member today and tap into an inspiring network, promotional opportunities, and learn skills that will see your business take flight.

Our members also enjoy…

An organisational structure and culture built by WNA over three decades which ensures Members are truly encouraged to do business with each other.

The opportunity to grow and develop through exposure to our diverse range of motivational speakers and trainers who are all experts in their respective fields.

Being part of an organisation that provides real opportunities for Members to connect with each other for business support.

A framework designed to create synergies between fellow Members which in turn leads to collaborative partnerships and mutually beneficial business opportunities.

Meeting and sharing with like minded businesswomen who understand and support each other. We’re not afraid to be vulnerable! Connections with women from a vast range of professions and business backgrounds who can become mentors and friends, and offer all forms of support for your business and career endeavours.

The chance to hone your public speaking through opportunities offered at our live events and functions.

The opportunity to showcase your products and services to an entirely new potential group of clients and referral advocates.