www.WomensElevationMagazine.com
WElevate. WEpromote. WEinspire.
Tackle Social Media | March Issue 2014
Emmy-winning journalist, author & social media guru Cindy Morrison shares how social media can help transform and elevate your business.
3 Simple Social Media Strategies
Author Spotlight
Dr. Laureen Wishom
Kick Fear to the Curb Protect Your Name
in this issue
IN EVERY ISSUE 4 from the founder Be your brand
12 recipes Sweet, Succulent & Sippable
16 fear doesn’t live here anymore Kick fear to the curb
23 fashion Spring Style
24 3 simple social media strategies Don’t let it intimidate you
44 protecting your name Guard your character & reputation
FEATURES 6 author spotlight Dr. Laureen Wishom
28 feature story Cindy Morrison shares how social media can work to the benefit or your small business
in this issue
contributors
THIS MONTH’S CONTRIBUTORS Sonja Smith Jones Owner of Beautiful Brown Girl www.beautifulbrowngirl.com
Tanya Angelique Owner of RelationScripts www.relationscriptsinc.com
Kara Frison WE Magazine contributing writer www.softwordsbrighteyes.blogspot.com
Shannon Clark Graphic Designer www.srichardscreative.com
WElevate. WEpromote. WEinspire. www.WomensElevationMagazine.com
From the Founder
DELISHA SYLVESTER Are you your brand? If your answer is no then you need to rethink your business strategy! This issue is all about social media, marketing, and branding. These three concepts are important to the success of any business. While reading this issue, try to visualize what your current strategy is for branding yourself and your business. If you don’t have the answers it’s okay. If you are wondering how to make the leap into using social media this issue may be able to help. As always we have all the things you love including great recipes, great fashion, and a surprise on the last page! As always happy reading!
DeLisha
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Author Spotlight
Dr. Laureen Wishom Dr. Laureen Wishom, dubbed as the ‘Million Dollar Solutionist’ is an award-winning Employedpreneur & Balanced-Living Strategist/Expert. She is the founder of Dr. Laureen International a full-circle coaching, training and consulting company and the Global Association of HighAchieving Women. She is the leading expert in teaching how to: create the ‘WOW’ Factor and master the art of “doing different things and then doing things differently”™so that one can leverage their self-worth for high net-worth. She is best known for her signature programs: Bouncing, Balancing or Blending – Creating a Life by Design™, How to Get Connected, Get Noticed, Get Known and Get Paid ™, and Creating Wealth the Fit, Fine and Fabulous Way™. We had a chance to talk to Dr. Wishom about her newest book Fit, Fine, and Fabulous read below to learn more about the concept of the book.
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WE Magazine: What was your concept for writing Fit, Fine, and Fabulous? Dr. Wishom: I wanted to have the opportunity to encourage women to live by their own definition of success and not by someone else’s definition. I also wanted women to know that they no longer need to determine who they are on the inside based on someone else’s outside. They do not need to depend on external validation to define their significance or their selfworth. I believe that it does not matter where we are in life – successful or still struggling, starting a new career or retiring – we all need that extra boost of encourage every now and then… hence the book Fit, Fine & Fabulous in Career, Business & Life. WE Magazine: What was the hardest part of writing your book? Dr. Wishom: Preparing the outline – which is key for writing a successful book. Secondly, it was having so much material and information that it was hard to make to determine what to include and not to include. Finally, knowing that you must take yourself out of the process and the writing of the book is for the benefit of your readers.
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“I wanted to have the opportunity to encourage women to live by their own definition of success and not by someone else’s definition.” WE Magazine: Outside of being a writer you are a successful branding and marketing coach share with us how you help entrepreneurs reach their potential?
Dr. Wishom: As an Employedpreneur & Lifestyle Strategist/Expert, I love introducing my high-achieving employedpreneur women clients to those strategies that lead to growth, success and acceleration. The foundation of my company is to ensure that highachieving employedpreneurs and entrepreneurs discover their Worth Wealth and Wow. I show my clients how to gain the knowledge to form tactical alliances, develop multiple income streams and then strategically differentiate, position, and leverage all their resources for long-term success while they successfully maintain a work-life blend. My live-by slogan that has allowed me to grow is: ‘doing different things and then doing things differently’™.
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WE Magazine applauds the efforts of Dr. Laureen Wishom. Dr. Wishom has been recognized twice as one of Houston’s most influential women. She has one son and she currently resides in Houston, Texas. Her favorite word is: HOPE – Help Other People Every day! To learn more about her book Fit, Fine, and Fabulous in Career, Business, and Life and other news check out the links below!
Website: http://www.drlaureen.com Blog: http://www.highachievingwomen.biz Blog Talk Radio: http://www.blogtalkradio.com/drlaureenw Facebook Biz: https://www.facebook.com/drlaureen Twitter: http://www.twitter.com/drlaureenwishom YouTube: http://www.youtube.com/user/DrLaureen
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Recipes
for every occasion!
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Instructions Preheat an electric griddle to 350 - 375 degrees. Slice bread using a serrated knife into 1 1/4-inch slices. Cut through the center of each slice (as if butterflying a chicken breast) keeping the end attached. Spread a slightly heaping tablespoon of Nutella inside center of each slice, set aside. To a blender, add milk, cream, eggs, vanilla, granulated sugar, flour, baking powder and cinnamon. Pulse on low speed, about 10 seconds until well combined. Pour into a shallow dish. Dip each side of french toast into egg mixture allowing a few seconds for it to soak up some the mixture, being careful not to submerge the Nutella spread center (I also like to gently squeeze the sides of the bread while dipping so it will soak up the mixture a little and make it into the center of the bread, then when lifting out I will gently squeeze a little excess out. Maybe not professional but it’s what I do). Butter griddle just before transferring soaked bread (so butter doesn’t burn) and cook stuffed french toast until golden brown on bottom, then lift, butter griddle once more and flip to opposite side and cook until golden brown. Serve immediately dusted with powdered sugar and topped with macerated strawberries. For the macerated strawberries: In a bowl, toss together diced strawberries and sugar and let rest at room temperature 30 minutes. Store in refrigerator. Adapted from: Cooking Classy
Nutella Stuffed French Toast with Macerated Strawberries Prep time: 20 mins Cook time: 15 mins Yields: 12 slices
Ingredients 1 (16 oz) loaf french bread (use a loaf that’s one or two days old) 1 cup milk 1/4 cup heavy cream 5 large eggs 1/2 tsp vanilla extract 1 1/2 Tbsp granulated sugar 2 Tbsp flour 1/4 tsp baking powder 1/4 tsp ground cinnamon 1 cup Nutella or Nocciolata Butter, for griddle Powdered sugar, for dusting Macerated Strawberries 1 1/2 lbs strawberries 3 Tbsp granulated sugar
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Spicy Drunken Shrimp Total Time: 20 minutes Serves: 2
Instructions 1. Add shallot, garlic, red pepper flakes, bay leaves and beer in a large saucepan and turn heat on high. Bring to a boil and reduce beer sauce by half, stirring occasionally. 2. Add shrimp and cook until pink, about 3-4 minutes. Season with salt and pepper, if needed. Serve with crusty bread or on top of rice.
Ingredients 1/2 pound shrimp 1 can of beer 1 shallot, sliced 2 cloves garlic, chopped 1 teaspoon red pepper flakes, or to taste 1-2 bay leaves fresh chopped parsley salt and pepper, to taste
Adapted from: Wishful Chef 14 | Women’s Elevation Magazine
Instructions 1. Place all ingredients except sparkling water in a pitcher and stir to mix. Refrigerate at least 8 hours or up to 48 hours. 2. Fill glasses with ice and then fill 3/4 full with peach mixture. 3. Top off with cold sparkling soda. 4. Garnish with a cherry.
White Peach and Cherry Sangria Prep Time: 20 minutes Serves: 6-8
Ingredients 1 bottle white wine 2 ounces triple sec 1/2 cup frozen margarita mix (I used a Bacardi mix) Juice from 1 large lemon Peach and orange puree (peel 3 peaches, remove pit and puree in a blender with peeled segments from 1/2 an orange) 2-4 ounces simple syrup (equal parts sugar and water brought to a boil for 2 minutes in a small saucepan) and cooled (leftover syrup can be stored in a tightly sealed container in the refrigerator for one month) 3 Fresh peaches, peeled, pitted and sliced 1/2 large orange; cut in segments 2 apples, cored and sliced 25 cherries, pitted Cherries and/or mint for garnish
Adapted from: Creative Culinary Women’s Elevation Magazine | 15
FEAR By Tanya Angelique, MBA
We all get knocked down from time to time—it’s part of what makes life interesting… always keeping us alert and on our toes. I’ve done a lot of stripping lately. It’s been liberating. I’ve been peeling away layers of the ego—all the accumulated stuff—to find who I am at the core. 16 | Women’s Elevation Magazine
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It wasn’t too long ago when I noticed how quickly my life would go from an extreme high to an extreme low—how one moment could seem so perfect and wonderful, and then suddenly something would happen and it would turn into a less appealing scene. No matter what obstacle I encounter now, no matter what setback I experience, I have a whole new perspective on just how catastrophic the situation really is. If I take a risk and am embarrassed, if I call someone and they reject me, if I lose money in an investment, if I wreck or lose my car (which I have!), lose my house (which I have!); no matter what obstacles come my way I say, “At least I am alive; so let me get back up and begin again.” Have you ever looked at a hologram? A hologram is a picture that contains two (usually contrasting) images. If you stare at the one, you won’t be able to see the other. The key is for you not to focus on what you are looking at until the second image emerges from the first. Some
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are easy to see as you turn the picture. Others require that you let your eyes go out of focus until you see the images. Some of you may not be able to see two distinct pictures. Inversely, some of you may see two images in a picture that has only one. There are two ways to focus the mind: the big picture and the little picture. (The good or the bad) As with a hologram, if you focus on only one, you may fail to see the other. When you focus on fear or the failure, you may fail to see the love and the strength of the Universe by providing a lesson to grow from. Point is, as long as you are on the right side of the dirt, no obstacle really matters. We all experience failure, setbacks, disappointments and obstacles. And yes it hurts, and that is okay. We are human. Rejection, Women’s Elevation Magazine | 19
failure and letdowns hurt humans. It’s part of the deal. Now the difference is how long you let it keep you down. Here is the evolution I have gone through and recommend for you. What used to bum me out for two weeks, I eventually whittled down to two days. Then I got it down to two hours and then 20 minutes. Now when I am knocked down, I give myself about 2 minutes to sulk and then I brush myself off and get back up. So it’s okay to get knocked down; it’s even good for you—it’s the beginning of growth. It’s okay to give yourself some recovery time but the key is to reduce the time it knocks you out. To learn more about LifeCoach Tanya Angelique visit www.relationscriptsinc.com
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I WANT TO
PEOPLE.
Elevation I W AWomen’s NT S O MMagazine E O N| E21 T O LOOK AT ME AND SAY
BECAUSE OF
I D I D N ’ T G I V E U P.
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Spring Style
Lanvin black shoulder bag
$1,255 NET-A-PORTER.COM
Theory ivory silk dress $340 MATCHESFASHION.COM
Amrita Singh bangle bracelet set $40 AMRITASINGH.COM
Alexander McQueen crystal teardrop earrings $560 BROWNSFASHION.COM
Marc jacobs coat $910 MYTHERESA.COM
Brian Atwood leather slip on shoes $840 NET-A-PORTER.COM
House of Harlow 1960 round frame glasses $125 SHOPTHETRENDBOUTIQUE.COM Women’s Elevation Magazine | 23
3
Simple Social Media Strategies by: Sonja Smith Jones
Technology has completely changed the face of business, the way in which we conduct it and market it. Long gone are the days in which one had to have a brick and mortar location to justify their title as a business owner. Social media has single-handedly leveraged the playing field between the corporate giants and “the little guy�. As an entrepreneur, I have spoken to more than a few business owners who felt that social media was overwhelming and cumbersome, but I believe that if executed well, it can be one of the best ways of validating a brand and establishing an international presence. Here are three simple social media strategies that you can use to market your business.
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Do you hear what I hear? It’s the sound of the Twitter-verse! Yes, having a Twitter account for your business is a fun way to grow your business. The best follower is the one who believes in your product or service and re-tweets your messages…often! Since you are only allowed 140 characters per tweet, your message should be brief, powerful and contain pertinent hashtags (#), because you never know who is searching for your type of product or service. Twitter can also be an excellent way to not only connect with potential customers, but also mentors, subject matter experts, and even investors.
Celebrating its 10th anniversary last month, Facebook remains one of the top ways to brand a business. Your Facebook business page should be equally interactive with 50% business/product posts, and 50% fan interaction. Unlike Twitter, there is no 140 character limit so you have the freedom to get your audience’s feedback on new ideas, offer exclusive discounts, and
host
exciting
contests and giveaways. As a business page, Facebook also allows your business to “Like” other business pages, which is an awesome way to network and support your peers.
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If you have a talent for writing, incorporating Blogger or Wordpress into your social media strategy can be extremely beneficial. Depending on your type of business, you can write about various topics related to your target audience without necessarily overwhelming them with advertisements or product information. For example, if you are a masseuse, you could blog about how to de-stress, how to alleviate common aches and pains, or even include cute little client antidotes. Writing articles such as these, establish you as a knowledgeable expert in your field, thus garnering more business.
The idea of constantly having to update several social media outlets, in addition to running your business can be mind-boggling, which is why I love using hootsuite.com and bufferapp.com. Both are popular desktop/mobile apps for sharing content across multiple social networks. They give you the ability to schedule your messages ahead of time, and are free to use. Now that you have your social media strategies, there is nothing stopping you, so go forth and be social!
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Emmy-winning journalist Cindy Morrison teaches everyone from network TV journalists to corporate CEOs how to strategically use social media to build brand loyalty, raving fans and their bottom line. Her social media savvy has been highlighted on national TV shows like FOX News, CBS’s “The Talk”, The Washington Post, The New York Post & The Huffington Post. Good Morning America’s Tory Johnson calls Cindy her favorite Social Media Strategist and they’ve spent two years together on the 2011 and 2012 National Spark and Hustle Tour to help women entrepreneurs across the country make more money. Cindy has helped create social media buzz at events from star-studded Hollywood fundraisers & red carpet events to national conferences. Read on as she shares her story and her advice on how to navigate the social media waters. 28| Women’s Elevation Magazine
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WE Magazine: Good Afternoon! Hopefully you are having a wonderful day so far. C. Morrison: I am, I am it’s a little stormy here in Oklahoma, but all is good. WE Magazine: Oh wow I’m in the DC area and it’s sunny outside, but it’s cold. The weather is crazy. Every other day it’s warm and then it’s cold. But anyway I wanted to start out with your background. C. Morrison: I grew up in Texas, and went to the University of Oklahoma. Straight out of school I got a job in Oklahoma City at a TV station which was an ABC affiliate. I started out as a reporter, and worked my way up to reporter anchor. I was at that station for eight years, and then I took a job as one of the main anchors/investigative reporters in Tulsa, 30 | Women’s Elevation Magazine
Oklahoma. Which is where I live now, and I did that for 12 years. So I have close to 20 years in journalism. I loved it. My investigations have won an Emmy and a Gracie Allen Award. I covered the Oklahoma City bombing and our team won a Peabody award. So that’s what I thought I would do for the rest of my life, and God always has a great sense of humor. The station where I was working in Tulsa had a really rough time, and laid off close to 30 people. So they opted not renew it, and basically said “We can’t afford you.” So I suddenly found myself out of a job and for me out of career because the industry had changed so much and nobody was hiring in 2009/2010. They’re really just now starting to recover. So I realized that I needed to change with the times and look at something that would give me longevity. I had started using social media in television to talk to people that watch the station, find out what was going on in the neighborhood, and find out what stories they wanted to see. I basically wanted to build that fan base because people want to do business with people that they know, like, and trust. I ended up writing a book, a self-published book, and used social media to help promote the book as well. I had no money to spend on promoting the book because it was all spent on publishing, and I found that when it came out it sold more in the first month than 97% of first time authors ever sell. WE Magazine: Oh wow that’s great. C. Morrison: The only promotional work I did was on social media. My following grew from several thousand to about 20,000 and now I’m up to about 50,000. My mentor Tory Johnson from Good Morning America, who I met through twitter, basically told me to stop writing books and start teaching people to strategically use social media to build their business. So four years later that’s what I’m doing I have clients that range from national franchises all the way down to soloWomen’s Elevation Magazine | 31
preneurs. I believe that it really is something that every business can benefit from. WE Magazine: I really agree with that statement because I started this magazine a year or so ago and social media has definitely been useful to getting our message out there. We use everything from Twitter to Instagram to Pinterest to Facebook and we’ve been reaching our followers that way. So social media is really the way to promote whatever you have going on. Because someone will then share what you have going on and you’ll reach their friends so it’s definitely something that can grow your business. C. Morrison: It is so important but so many people tend to say it is such a time sucker or that they aren’t getting any business from it. [I’ve realized] it’s really about aligning your business goals with what you’re doing on social media to optimize. Now if you just want to catch on your friends from high school that’s awesome but the fact is that if you want to use it for business you have be strategic about it. WE Magazine: It’s funny you actually mentioned three things that I wanted to ask you about for this interview. You mentioned corporate downsizing and being laid off. Which a lot of people are experiencing 32 | Women’s Elevation Magazine
right now, and it usually comes as a surprise when it happens to you. So I wanted to ask since you’ve experienced it and you’ve been able to transform your life so to speak, what tips can you give entrepreneurs that are working, that are then faced with being laid off, but don’t have the knowledge of how to properly use social media to elevate their business? C. Morrison: The thing is that when layoffs and job changes happen it’s really easy to get caught up in the “Woe is me” mindset, and it can be a huge hit to your ego. I was very identified by what I did, because I was one of the main anchors and I had been in the same city for 12 years doing that. But the fact is that it can really be an opportunity to figure out what your passion is and how you can profit off of it. So literally in my forties instead of going through a mid-life crisis I fell in love with something I was doing all over again. You know sometimes we think like our grandparents for example “If you work for railroads you’re going to get a pension,” well those days are over so you really have to be looking for a plan b. You have to think ‘If I want to make money, what can I Women’s Elevation Magazine | 33
do that I love,” and that opportunity is out there. And it’s not just to work for someone else, but maybe it might be that you start your own business. People are doing that all across the country because of all these layoffs, and that’s exciting. So I think first of all finding something that you’re passionate about that you can profit from is huge. Second of all, you need to look at the world in a different way so that you can market your business and make money. It used to be that you had to be a big company and you had to spend thousands in TV ads. Well now with an hour a day strategically used for social media you can get your word to more people. It used to be that you were a legit business if you had a TV commercial now things have changed. 38% of people trust traditional advertising and marketing, and close to 90% believe in word-of-mouth marketing; even if it comes from someone they don’t know. So just thinking outside of the box of how to get the word out is now something that even big corporations are trying to appear very small now on social media by answering tweets, and Facebook posts etc. Whereas, before they would just keep you on hold and you would never actually get to speak to a live person. So really thinking local but feeling global is very powerful for entrepreneurs right now. WE Magazine: There’s so many different ways to get your business out there and most of them are free unless you’re using a service that helps you formulate a strategy as you mentioned before. Strategy is definitely a powerful if you don’t know how to use social media properly. You mentioned time management in social media, and that is a huge complaint that I hear across the board. One of the things I say to people is that I devoted my time to one social media platform when I first started and that was Facebook. As we grew on Facebook we then expanded to other platforms. So what are your tips for your clients when they say “I don’t have time for social media; I have to make money and meet potential clients?” 34 | Women’s Elevation Magazine
C. Morrison: Well there’s no better way to meet clients than on social media. Again, you have to lay out a strategy so first you need to know what certain social media outlets offer. You have to figure out what your best avenue for reaching your clients is. For instance, if you are trying to reach women 80% of women are on Pinterest. Twitter is a great way to find collaborators, clients, referrals etc. so like you said don’t just jump into all of them. Strategically figure out where you can make benefits for your business. So picking your platform is first and foremost, and picking it by figuring out how it will help your business is important. Another tip is setting time limits because it can be really easy to go down a rabbit hole on social media, and you look up and three hours have passed and you haven’t gotten anything accomplished. So set up a system by saying “Three times today I am going to spend 20 minutes on social media.” When you set up a system then you need to set up a way to enforce e.g. setting an alarm on your phone. Once it goes off unless you’re specifically answering questions you need to stop and go back to your business. A good way to do this is to use a content grid this is what I do for all of my clients. It’s basically deciding which social platforms you are going to use and then deciding when you are going to post. Also having theme specific days is important; that way you know what you are discussing on which day because it can get really overwhelming. Women’s Elevation Magazine | 35
WE Magazine: Those are all good things that you mentioned especially the content grid. I know personally we’ve implemented certain days that we post certain content. Also scheduling your posting is important. Hootsuite is the best app for being able to schedule what you are going to post in advance. So when you do see people engaging in your post all you have to think about is how to respond. C. Morrison: In our implementation process we require that our clients have Hootsuite because it is so valuable. WE Magazine: You mentioned Tory Johnson and the Spark and Hustle tour. So tell us a little but about your role and what you do when speaking to the attendees. C. Morrison: Absolutely, I’ll tell you Tory Johnson has been a wonderful mentor and girlfriend to me. That woman definitely [believes in] the idea that there is success for everyone out there. When we met through Twitter I was just starting my business, and I am Journalism major not 36 | Women’s Elevation Magazine
a business major so she really took me under her wing. So when she started up the Spark & Hustle tour she said that she really wanted me to come along and be the social media strategist. Spark & Hustle is all about being strategic and thinking outside of the box because certain things that work for big companies don’t work for women business. So it’s looking at who the success stories in your community are, and how they got there. It’s also about coming up with your business goals in black and white, and how they are going to make you money. And if it doesn’t make you money then you can’t call it your business, that’s called volunteer services. While that is powerful just don’t call it a business. A lot of women do trade outs and that’s great, but your mortgage company or VISA won’t trade out at the end. They need you to write them a check. I’ve been to 30 cities in the past two years and the women that I’ve met have been really inspirational. I’ve even come up with out of the box ideas while there. It’s been such an inspiration to work with Tory, and people think we met through television but we met on Twitter. I strategically “stalked her with excellence…” (laughs) WE Magazine: (laughs) Awesome. C. Morrison: I made a list of women that I wanted to make a connection with, and I made a connection with about 10 of the 20 women and have done business with three of them. That’s what the Spark & Hustle tour is all about. It’s about aligning yourself with those people that your enjoy working with but also can gain from. WE Magazine: I love how you mentioned that you “strategically stalked her” [Tory Johnson], it’s nice to know I am not the only one that does so. Women’s Elevation Magazine | 37
C. Morrison: Oh yea that is smart business! Just think about [social media] as a cocktail party; you’re not going to see the most powerful person in the room, and just decide never to go over and talk to them. At some point you’re going to go over there and make an introduction, and that’s what you do on social media. It’s really your global cocktail party. WE Magazine: So what are some of the things that you see on social media that entrepreneurs may not be doing correctly or “wrong” so to speak? C. Morrison: One of the biggest mistakes that I see involves the business owner that does “All about me” post. They aren’t paying attention to sharing what others are doing or engaging with others. So with our clients one of the things that we implement is the 80/20 rule. 80% of social media is all about giving people great information, being an expert in your field to help others, and promoting others. The other 20% is sales. When I first started out I did 70/30 because I needed people know about my business, but I also wanted the sales. Now I help with branding so now I am more 80/20. People don’t want to see that you’re desperate; people don’t want to hear all about you. So being an expert in your field and giving tips will more than likely help you gain more following. For me I don’t give out all my secrets, but what I do is give you a taste of what it’s like to work with me. The fact is that once you become an expert in your field then people will begin to refer people to you. WE Magazine: Exactly, people hate to be sold to that’s why we hang up on telemarketers. As soon as we hear “Hi, we would like to sell you…” we immediately hit that end button on our phones. So that’s one of the things you have to learn early on, and that you can sell 38 | Women’s Elevation Magazine
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to people without actually mentioning what it is that you do. I’ve found that with the magazine we don’t always talk about what the magazine is doing sometimes we just talk general topics. We might give you a recipe or the fashion tip of the day, and through that we might get a new follower or subscriber because of it. Because they were interested in something that we posted and then they shared that with a friend. People don’t want to be sold to they want it to happen organically. C. Morrison: Exactly, and it’s almost impossible to get people to know, like, and trust you if you are constantly selling. WE Magazine: So break down your services because you have been mentioning what it is that you offer. When someone comes to you what can they expect? Does it vary depending on their business? C. Morrison: Well what I do, and I actually suggest this to business owners, is that I offer different levels and different price points. So for instance I can make it as easy as offering a self-study course where they buy my videos that would be the least expensive way to do it. The fact is that for some business owners that’s all they can afford, and that’s okay. You have to spend your money where you are making money. I do encourage people to make an investment in marketing or people won’t know who you are. Whether it is in the form of time or money you have to make that investment. I also offer group classes which give you more exposure to working with me and that’s a little more expensive it’s $495.00. Then I have clients that want me to do a full on strategy with them, and then stay on as a consultant with my team. That pricing depends on whether or not they have help in house or they require a “hands on” team. I have several levels depending on whether or not you want to do it on your own to save money or you want me on your team so that’s how we do it. 40 | Women’s Elevation Magazine
“You Love the Campaign... The Movement is coming soon...� Website: www.beboldbeyoubenatural.com Instagram: @NaturallyMeWeMagazine Twitter: @NaturallyMe_WEM Facebook: www.facebook.com/beboldbeyoubenatural
WE Magazine: That’s good that you have different levels because it allows people to afford to work with you. It would be great to just jump in and work with you, but sometimes you cannot afford that. Especially within the first five years of business sometimes for others it can come a little quicker, but it all depends on your specific business model. In the first year of business I would say that you waste a lot more money that you will ever waste in business. I think after the first year you realize what you need and what you don’t. So the first year of business is about learning lessons, and then the second year is about you understanding how to go forward. Well I just want to thank you for allowing us to interview you, and for the great tips you provided. I look forward to seeing your brand 2-3 years from now, and look forward to continuing the relationship! C. Morrison: Awesome, well thank you I am so honored to do this interview with you and I can’t wait to share it with all of my followers. WE Magazine: Thank you, it’s much appreciated.
For more information on Cindy Morrison visit the following websites below: Website: http://www.Socialvention.com Twitter: https://twitter.com/CindyWMorrison Youtube: http://www.youtube.com/user/CindyWMorrison Instagram: http://instagram.com/cindywmorrison Pinterest: http://www.pinterest.com/cindywmorrison/ Women’s Elevation Magazine | 43
March Spiritual Corner
Protecting Your Name Mother Teresa. Nelson Mandela. Adolf Hitler. If I’m not mistaken, hearing those names probably causes specific adjectives to pop up in your mind. Most people might describe Mother Teresa as a loving and charitable woman. Courageous and inspiring could be a couple of the words that people would use for Nelson Mandela. And what about Hitler? I know that might seem random but I really want you to think about this. Just like certain words come to your mind when you think of these individuals, your name can have the same effect on others. To an extent, you have the power to determine whether this fact will be to your benefit or detriment. In the business world, word of mouth is one of the most powerful ways to expand your brand. People talk to their friends and relatives on a daily basis. Bloggers write about their favorite and least favorite experiences for all the world to see. And don’t even get me started on other vehicles of social media. . . So what are you doing to help frame the way that people think of you? Proverbs 22:1 (The Message Bible) says, “A sterling reputation is better than striking it rich; a gracious spirit is better than money in the bank.”
Are you so driven by the thought of making it big that you don’t respect people’s time? Do you have an “I’ll get there when I get there” attitude when you’re preparing to meet potential clients or customers? Or do you make every possible attempt to let those with whom you come into contact know that you appreciate their consideration of your product or service? Can those people tell that you are a person of integrity who values quality over quality? Growing up, my parents would always tell me to be mindful of the way that I conducted myself. They wanted me to realize that I was representing them, my other family members, school, church family and any other organizations that I was involved with. I hope you consider that as well. On one hand, your character can cause other people to make judgments (fair or not) about the people that you are connected to. . . and vice versathe people that you are connected to can frame total strangers’ opinions of you. I just want to encourage you to be careful. Remember the value of your name; your reputation. If you want people to take you seriously, you need to let your actions and the quality of your work to speak for you. Rather than trying to get rich quick, let your gift make room for you. Success can be a slow process but if you keep moving, you’ll realize that it is all worth it.
Kara Frison is a 2010 graduate of Hood College who strives to inspire others through her writing. You can read more of her thoughts at www.softwordsbrighteyes.blogspot.com and learn about her organization- Ladies of Virtue. . . Empowered! (for women - 14 & older) by visiting www.facebook.com/ LadiesOfVirtueEmpowered.
44 | Women’s Elevation Magazine
With so much positivity in the world how can we limit it to just women? WE Magazine is starting a new segment called “Men on the Move” where we will be interviewing/spotlighting men that if you don’t know you should! Whatever their field we are reaching out to them and sharing their thoughts, views, and journey!