MAXIMISE Women’s Business Magazine | Main Feature | Fashion
MAXIMISE FASHION NoLoGo-Chic
“Because It’s Summer Somewhere”
“I have journeyed far and wide in my career as a designer, from Italy to India, Paris to the Philippines, Sri Lanka, Hong Kong and beyond. I have been honoured to design alongside inspiring crafts people, working tirelessly to continue traditions such as block printing, hand embroidery, batik, dip dye and tie dye techniques and weavers who create magic at their looms. Many garments have the crafts person’s heart and soul worked into it. These pieces have a story to tell.
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I was named by the high street guru, George Davies, as the most prolific designer on the High Street. A career spanning many years I have designed collections for many stores, Next, Monsoon, Laura Ashley, Anokhi, Daniel Hechter in Paris, Per Una and more. I have won numerous awards for design, including the Christian Lacroix Award for International Linen Design, and I worked as an adviser to the EU in Brussels to promote good design for Indian manufacturers.
