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The Ultimate Guide for Tradeswomen and Female Owned Businesses

Premiere Edition - Winter 2013/2014



PLUS: Mental Health at work

REAL LIFE STORY: Innovative award winner overcomes breast cancer



Women’s Empowerment Guru

Lynne Franks Paths to success

Illustration Teresa Lywood

This month we Celebrate women in The skin industry, innovation, art dealership, aviation, empowerment, business, wellbeing, training & mental health. This is how we do things at Women in Trade Magazine!

MEET OUR CO JENNI HULBURT (USA) is a Health & Fitness

For smart inventive women

Coach, and author of The Dirt Detox: a 21-day holistic guide to getting dirty for your health. Through her blog posts and videos, she is leading the Nature Fed Wellness Movement, with the goal of inspiring people to live healthy and adventurous lives. She believes in the healing power of nature, moving your body, and living your dreams. Her motto: Move your body – change your life! To find out more, please visit If you don’t feel like moving, you will after reading her column!

- Health & Fitness Coach -

Editor in Chief/Founder Janet Kirlew Wellbeing and Beauty Editor Elizabeth Rae Advertising Manager Primrose Archer © Copyright 2013. All rights reserved. This magazine may not be reproduced in whole or in part without the written permission of the publishers. Materials submitted for publication are sent at the owner’s risk and do not reflect the opinion of this publication. Any views expressed within the publication by individual authors are not necessarily the views of the publisher. Whilst care has been taken to ensure that articles published and the content of advertising are accurate, neither Women in Trade Magazine nor its agents accept any liability for loss or damage. Although Women in Trade Magazine has endeavoured to ensure that all information inside the magazine is correct, details and prices may be subject to change.

TERESA LYWOOD (UK) Hailing from sunny Devon, Tez graduated from Plymouth University with a foundation degree in Illustration. She combines her craft background with drawing and mixed media, working with line, colour and collage, layering these with digital media to bring together the traditional and the contemporary. Also a lover of shoes! To see the diverse range of Tez’s work, visit her at Enjoy her illustrations throughout the magazine!

- Illustrator ROBIN HALLETT (USA) Her mission is to help people rock their lives like they really mean it. For the past 13 years, she’s been helping people all over the world to liberate obstacles and heal the wounds that bind. Her approach is straight to the heart with kindness and compassion. Her friends call her a bad-ass truth teller but say she’ll ride in on her unicorn and slay those demons with hugs. To book a session with Robin or find out more about her work, please visit

- Intuitive Healer & Artist

At Women in Trade Magazine we are very proud of our contributors a the best women who are at the top of their game. We are always lookin readers in a future issue, please do get in touch: yourstory@womenin 4

Women in Trade Magazine - for smart inventive women


is a businesswoman with over two decades of business ownership and management experience. Author of business start-up book Business in Red Shoes, she is known as The Red Shoe Biz Woman and mentors women business owners to develop their businesses and help them strike a balance between business and personal life. Each month Rebecca will answer your burning business questions. To find out more visit

- Business Coach YASMIN DAMREE-RALPH (UK) developed the idea of JTL’s Apprentice Ambassador Initiative, introducing existing and former electrical and plumbing apprentices as ambassadors/role models to girls and young women wanting to work in the building services engineering sector. She has vast experience in equality and diversity management and has worked in the private, public and voluntary sectors, where she developed and consulted on policies and strategies for implementing equality and diversity in business. Find out more at

- Equality & Development Officer EMMA MAMO (UK) is Policy and Campaigns Manager at Mind. She oversees Mind’s Taking Care of Business campaign, which aims to highlight to employers the benefits of promoting mental wellbeing in the workplace, as well as the costs of ignoring it. Through this campaign, Mind is engaging with many organisations of different sizes and sectors to ensure mental wellbeing is prioritised among all staff, regardless of whether they have a mental health problem (

Proud to present the first tradeswomen-focused magazine in Great Britain

- Policy and Campaigns Manager -

and regard them as experts in their field. We take pride in selecting ng for contributors, so if you would like to share something with our Women in Trade Magazine - for smart inventive women


A note

WELCOME to Women in Trade Magazine, for smart inventive women


t’s one of those things, you wake up one day and out of the blue a thought comes to your mind. You query it, think about it, and forget about it. Weeks later, the same thought keeps on coming back, and you frown as if to say how can this be possible, how am I going to achieve this? Well, after several months of asking myself questions, here I am writing my first editor’s letter for Women in Trade Magazine! How does it feel? Hard to put it into words, but I guess it’s like taking off a tight pair of shoes and slipping your feet into a bubble bath with a strong, sweet cup of tea in hand. At the outset, if some Guide told me how hard it would be trying to achieve a dream, I would not have got out of bed in 2012 when I first had this vision; but there is something that happens on the inside when part of your true purpose for being alive comes to the fore. It keeps you charging ahead even when the lights are out. It’s been an incredible journey and I feel incredibly blessed for this communicative opportunity.

From the


In our premiere edition What can I say, Lynne Franks on the cover of our first issue – TA DAH! We at WIT UK hereby crown Ms Franks as OUR first lady, woot! woot! (thank you so much for believing). I am so excited to introduce to you all Health & Fitness Coach Jenni Hulburt from the USA, author of The Dirt Detox. She has a lot to share about feeling the reward through moving your body – it’s the way she says “MOVE”! Some fantastic exercises whilst you’re busy at your office desk are on Page 75. As a firm believer in keeping mentally fit, I wanted to dedicate this issue to how others achieve this, so thanks to Emma Mamo, Policy & Campaigns Manager at Mind UK for her contribution on mental health in the workplace on Page 67.

Also in this issue we have the Inspirational Women Gallery on Page 83, which I set up as I really wanted to give something back by handpicking a selection of women that, in my opinion, are ahead of their game. A special thank you to our first women to appear – Joëlle Dinnage, Co-founder of the Global Art Agency, Vanessa Maile, Owner of Vanessa Maile Jewellery, and Dr Terry Loong, known as the Skin Energy Doctor – congratulations!

Keep going! This month, promise yourself that you will keep going, even when you are diagnosed with stuff, when you’re tired, when you ache, when no one wants to know, when you have no new messages in your inbox, when you are told that you will never make it, when friends disappear, when you feel low, when you feel high… keep going! I hope you enjoy our first issue.


58 38

Positively yours,

Janet x

Winter 2013/20

Premiere Edi


45 7

Letter : from the Editor


Your Questions Answered : Business Coach Rebecca Jones answers your questions on how to gain new business leads


At My Desk : Balance, Power, Energy & Grace by Janet Kirlew

A blend of powerful antioxidants to protect your skin.




WOMEN IN TRAINING : Ambassadors pave the way and meet Labour Party Leader Ed Miliband


On The Pink Carpet this month WOMEN IN TRANSPORT Van Girls from London


COVER STORY An Interview with the UK’s leading women’s empowerment guru, author and successful business woman, Lynne Franks by Janet Kirlew

32 15


It’s a first : Celebrating and remembering WOMEN IN HISTORY

Women in Trade Magazine - for smart inventive women





BRITISH FEMALE DESIGNERS ROCK : FEATURING: Saffy Allen & Samantha-Jane Agbontaen. A few essential items guaranteed to make you shine


WOMEN IN WELLBEING : Move your body with Jenni Hulburt from the USA with 5 powerful mind body exercises whilst at your desk




WOMEN IN MENTAL HEALTH : Emma Mamo from Mind UK on mental health at work


Inspirational Women Gallery : FEATURING: Vanessa Maile, Dr Terry Loong & Joelle Dinnage. 3 women share how they stay mentally strong


WOMEN IN INNOVATIONS : Emilienne Rebel shares how she beat cancer & started her business

103 WOMEN IN HEALING : Intuitive healer Robin Hallett on walking the true path to success 110


Women in Trade Magazine - for smart inventive women



Your questions answered Rebecca Jones is a businesswoman with over two decades of business ownership and management experience. Author of business start-up book Business in Red Shoes, she is known as The Red Shoe Biz Woman and mentors women business owners to develop their businesses and help them strike a balance between business and personal life. Each month Rebecca will answer your burning business questions. Favourite quote: “Don't be afraid to take a big step. You can't cross a chasm in two small jumps.” – David Lloyd George

Your question Work is drying up and I am worried I started my business last year and quickly became known for my decorating skills. My first clients came via friends and family and referrals. The work is now starting to dry up and I’m worried. I’ve been offered an advert in a local publication but at £300 it’s a big outlay. Am I doing the right thing?


Answered First of all, well done on getting your business started and getting those first few clients – this is often the hardest part for new start-ups and you seem to have cracked it. I can now sense your worry about the future, but be careful not to jump in with expensive marketing and adverts unless you’re sure it’s right for you. On the whole, people will often ask others for recommendations when it comes to your type of service, so an advert alone may not work. If it’s a local magazine you could ask if they are willing to write a small article or an advertorial (you may have to pay for this) about you as a new business. Include some quotes from happy clients. You may also want to consider some free or low-cost options. You can take advantage of your decorating services being so visual by setting up a Facebook business page. Check with your clients first and take photos of your work, with some before and after shots, and pop them up on the page for instant impact. It may be that

Women in Trade Magazine - for smart inventive women

WOMEN IN TRADE MAGAZINE | Answered some of your clients would be happy to link to the pictures on their own Facebook page to show their friends and family their new lounge or hallway. This can work really well as a small business owner to help you connect with other local businesses or business groups and to spread the word about your work, without it costing a penny. Don’t forget that doing a good job for someone and leaving them feeling really happy with your work is likely to lead to more work. Ask happy customers if they mind letting friends and family know about you, and leave some business cards with them. If you get work via a recommendation, don’t forget to go back and say thank you as they will be more likely to recommend you to others if you get on with them well.

Would you like your letter to be published? Send your questions to Rebecca at Unfortunately, Rebecca cannot send personal answers to correspondence, but keep reading letters in future issues for more business suggestions and advice.

Five things to remember on your journey….

1 2 3 4 5

Keep marketing simple for your new business. Have it clear in your mind who your ideal customer is.

Avoid expensive marketing until you are clear it will work for your business. Ask customers, friends and family to help promote your new business.

Keep being great at what you do to gain recommendations and repeat business.

When self doubt appears it’s because ypu are stickiom your neck out to achieve ypur dreans that’s the poly time self doubt comes, so pick up that camera, microphone, paint brush and prove it wrong right now.

Illustration Teresa Lywood / Words by intuitive fairy

hammer, pen, stethoscope,

At My Illustration Teresa Lywood

Desk I

was looking at the many ways we can display strength in our lives and stumbled across some interesting interpretations. For some it is spending hours at the gym building up muscle, and for others it is enduring a ridiculous

force or pressure, whether that be lifting something heavy or continuing with your dreams when you are told that it will never work. The word strength conjures up images of huge muscles, but strength is a lot deeper than that. Just as strength helps us to run faster, without it we could not open a door, carry

wrong answer. Until you have been in situations that required a certain level of strength, you will never know what it is. For example, is a mountain climber stronger than someone who has completed a novel? If someone is able to exercise

Balance, Power, Beauty & Grace relationship. Interestingly, one of the most common interpretations was having huge muscles. Whatever its meaning, without it we could not operate normally. We need strength for every action in our lives.

heavy bags, stay positive in negative situations or move our body naturally. It takes great strength to be able to convey an important message, say no to someone or kick-start a new life.

What is strength?

Strength is whatever you need it to be. Whatever your interpretation, there is no right or

It is being able to withstand

Women in Trade Magazine - for smart inventive women

for 30 minutes, does that make them stronger than someone who picks apples from trees all day? It is whatever it means to you. For some it is literally being able to smile, start a new diet, meet new people or love again.


WOMEN IN TRADE MAGAZINE | At My Desk So, what is your strength?


emember, it could be something as small as being able to make people laugh. Whatever you discover, write it down and think about how you can use this strength in a positive and effective way in your life. If your strength is turning an uninviting room into an eye-dazzling dream, look for ways of making a living out of it. True strength comes from a place deep within where, no matter what is thrown at you, you maintain your stance of balance, power, beauty and grace.

So let’s break it down… e to If your strength is being abl ut ho wit ir brush your ha assistance…

OWN IT! If your strength is being able to fall in love again…

RECEIVE IT! If your strength is being able to speak to thousand s of people without feeling sil ly…


If your strength is to say NO for the first time…



1 2 3 4

Make a list of your strengths, no matter how small or silly they sound.

Take some time to love and appreciate the strengths that you have.

Write down different ways of using these strengths in your life.

Set a daily goal to achieve something from your No.3 list.

This month, whether its physical, mental, spiritual or emotional strength that you are after, you can begin to cultivate it firstly by acknowledging what needs to change and then working out how to change it. Only you can do this! Baby steps are better than no steps at all. See you next time!

great If your strength is to feel to be ars pe ap re even when the t… ou ab at gre l nothing to fee


Four ways to cultivate your strengths…

It would be good to hear what you discovered to be your strength this month. Write in to:

Women in Trade Magazine - for smart inventive women


In female firsts we feature…


Business Women broadcasters

Photographs & Words

Amelia earhart Actors Writers PLUMBERS

Women in aviation Chefs Engineers

“…decide…whether or not the goal is worth the risks involved. If it is, stop worrying…” Amelia Earhart Amelia Earhart, aka „Queen of the Air‟, was the first woman to fly solo across the Atlantic. On December 28 1920, she had her first ride, which changed her life forever; she just knew that she had to fly. Faced with prejudicial challenges, she was no stranger to doubt and disapproval. Defying conventional feminine behaviour, the young Earhart climbed trees, „bellyslammed‟ her sled to start it downhill and hunted rats with a .22 rifle. She also kept a scrapbook of newspaper clippings about successful women in predominantly male-oriented fields, including film direction and production, law, advertising, management and mechanical engineering. In April 1928, she received a phone call inviting her to become the first woman to fly the Atlantic. Just over four years later, she took off from Harbor Grace, Newfoundland, headed for Paris but was forced to land in a pasture near Londonderry, Ireland, due to icy conditions and mechanical problems. She went on to receive a gold medal presented to her by the United States President Herbert Hoover. Earhart felt the flight proved that men and women were equal in “jobs requiring intelligence, coordination, speed, coolness and willpower”. It is an honour to feature Amelia in our premiere edition. I hope that her story lifts the spirits of those who dare to be different and do something extraordinary. Thank you to the family of Amelia Earhart. Do you have a favourite female first to share with Women in Trade Magazine?

Women in Trade Magazine - for smart inventive women


Enchanted Garden SS14 collection Photographer - Caron Westbrook Make up & Hair - Mercedes Hayward Model - Stephanie Baker Stylist - Malaika Mwaniki Jewellery - Jerboa Jewellery for Fabryan

Address Studio 12, 53 Eden Street, Kingston upon Thames, Surrey KT1 1BW + 44 (0)20 8123 3144 -

Silk print peplum long dress

Hand sequined full dress

Hand sequined & silk dress

Fuchsia silk chiffon dress

Mustard silk chiffon dress

Illustration Teresa Lywood / Words by intuitive fairy

If it feels good, then

good shall it


TRAINING DEVELOPMENT Business Woman CONSULTANT management Equality Ed Miliband Diversity Apprenticeship

The UK’s main training provider to the building services & engineering sector - JTL Training

Ambassadors P ave T h e Way


ot many young women see building services engineering as a career option from school age. Many who have entered into the industry have done so as a second-time career, having been either dissuaded by school or peers and having followed traditional ‘stereotypical’ careers instead, leaving these women unsatisfied with their careers. JTL is looking to change this, in a small but very powerful way. Yasmin Damree-Ralph, Equality & Development Officer from JTL Training in London, developed the idea of JTL’s Apprentice Ambassador Initiative, introducing existing and former electrical and plumbing apprentices as ambassadors/ role models to girls and young women wanting to work in the building services engineering sector. “It’s time to break down the barriers girls face at an early age when considering their careers. Information, advice and guidance are essential for


any young person making decisions about their future. These ambassadors are here to help pave the way for all future electricians, plumbers and engineers.” As well as her extensive experience in developing and delivering training on all levels, she has vast experience in equality and diversity management and has worked in the private, public and voluntary sectors developing and consulting on policies and strategies for implementing equality and diversity in business.

We caught up with Yasmin to find out about the ambassadors’ journey to the House of Commons this year.

Women in Trade Magazine - for smart inventive women

Our journey to the House of Commons Tell us about JTL JTL is the main training provider to the building services engineering sector and offers Advanced Apprenticeships (AA) in electrical installation and maintenance, plumbing, engineering maintenance

by the industry and the Government and leads to a National Vocational Qualification at either Level 2 or 3, setting the highest national standards, and working in 10 regions across England and Wales. In 2000 JTL became a

employers. We work strategically with a number of leading bodies in the industry, including the Sector Skills Council for the building services engineering sector, SummitSkills, and the awarding bodies City & Guilds and EAL.

bour Party, Ed La e th f o er d a le t ee m The ambassadors Miliband

and heating and ventilating. It was established in 1990 by the Electrical Contractors Association (ECA) and the union Unite. The training that we provide is approved

registered charity, due to its dedication to apprenticeships by reinvesting resources back into the industry for the benefit of apprentices and

Women in Trade Magazine - for smart inventive women

JTL is recognised by the industry as the sector’s preferred training provider and engages with a network of around 150 of the UK’s colleges and is


WOMEN IN TRADE MAGAZINE | Ambassadors Pave The Way funded by the Skills Funding Agency (SFA). At JTL we obtain full funding for the main cohort of apprentices, those between the ages of 16 and 18. However, we do not close the door on anyone wanting to become an apprentice, as long as they pass the initial assessment and have an employer willing to take them on as an apprentice. They may also need to

advice and guidance about the industry and apprenticeships. How can young girls get into the electrical and plumbing industry early? One of the most underrepresented groups in the industry is women. Not many young women see building services engineering as a career option from school age.

What is the purpose of the programme? The programme aims to encourage more women into the electrical and plumbing industry via the apprenticeship route by using existing and completed apprentices (female) at specific regional events to promote JTL, the industry and apprenticeships. There are many initiatives going on to assist women into

_______________________________________________ “they are more than capable, physically and mentally” _______________________________________________ provide an employer contribution to the apprenticeship. Historically, the industry we operate in is very male dominated. JTL has a commitment to equality and diversity, and this has been one of the key factors of our core business, by encouraging underrepresented groups into apprenticeships. Throughout the years JTL has developed various projects specifically aimed at young women and black and ethnic minority groups, breaking down barriers and providing information,


Many who have entered into the industry have done so as a second-time career, having been either dissuaded by school or peers and having followed traditional ‘stereotypical’ careers instead, leaving these women unsatisfied with their careers. We are looking to change this, in a small but very powerful way, through the development of a project that will hopefully encourage girls and young women into apprenticeships in electrical or plumbing services.

Women in Trade Magazine - for smart inventive women

construction, but a lot of these are aimed at women who haven’t been in the workplace for a while, maybe having raised a family, or who are starting afresh. As a work-based learning provider, with the predominant cohort of young people between 16 and 18 years old, JTL wants to enable girls and young women to make informed decisions about their firsttime careers by giving them all the best information we possibly can. By having apprentices

WOMEN IN TRADE MAGAZINE | Women in Training as ambassadors, girls and young women will relate better, hear real experiences from the ambassadors and will hopefully be inspired. What is the role of the ambassadors? We currently have 10 female apprentice ambassadors from across the country, who will be going into schools to talk about themselves, their experiences, what they did to get an apprenticeship and their hopes and dreams for the future. The ambassadors will assist their respective regions to showcase apprenticeships and inspire other young people, particularly young women, to consider joining the industry through an apprenticeship. They will become a small virtual team that provides a resource to other apprentices via e-communication (secured Facebook page and apprentice forum), sharing experiences and advice.

Tell us about your visit to the House of Commons We launched the Apprentice Ambassador Initiative formally at the House of Commons in July of this year, gaining much support from MPs and ministers, and giving the ambassadors the opportunity to briefly meet the leader of the Labour Party, Ed Miliband. It was a very proud day for JTL and the ambassadors, having worked so hard to juggle their day-to-day jobs and the Initiative. Despite the support for the launch, the real measure of success will be when JTL sees an increase in female applications for apprenticeships. The

employers who are supporting their members of staff in their roles as JTL apprentice ambassadors have stated that there is no difference when employing a woman compared to a man. Yes, there are often reservations in the beginning, such as can a woman physically do the work? However, if you ask any of the ambassadors, each will tell you that they are more than capable, physically and mentally. Strength isn’t a given; it’s built over time by any individual working in the industry. Employers who have broken the mould and taken on female apprentices are also paving the way in how they view their businesses and how they can best meet client needs. However, due to the low numbers of female applicants, businesses are still employing more young men as apprentices, because at times there are zero or very few female applicants to interview.

For more information:

The ambassadors and JTL look forward to the challenge of changing this and welcoming more young women to follow in their footsteps in becoming electricians or plumbers, and forging careers within the industry.

Share your trade news with us at:


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are proud to present


Women in Trade Magazine - for smart inventive women

TRANSPORT Van Service STRONG women the posh one EST 2011 The Grafter The tall one the FUNNY one the small one


Women in Trade Magazine - for smart inventive women


Keep believing


Strong Capable


mans job In this issue, we shine the spotlight on Van Girls from North London. We were captured by their concept and quickly came to the realisation that there was no other van service like this one. Our Editor caught up with the founder on our Pink Carpet.


mma Lanman was born 1983 in Essex and moved to London aged 8 months. She attended a girls’ grammar secondary school in North London called The Henrietta Barnett School. She studied History of Art at Birmingham University and worked at a number of galleries and theatres for a couple of years, including Tate Britain and Arts Depot. Emma joined the London Fire Brigade as a firefighter for five years and later became a crew manager at Hornsey Fire Station. From there she went on to run Van Girls full-time.

What inspired you to start your own business? I never really thought about starting my own business but programmes like The Apprentice brought it into my mind and made me think I could be good at it. I studied History of Art at Birmingham University and worked in art galleries, museums and theatres, before moving into the fire brigade for a total change. It was during my time there that I developed my practical skills and the idea of Van Girls began to formulate. I am a keen rugby player and have always enjoyed staying fit and strong. This, combined with my artier, more creative side, and my eternal optimism, seem to have got me this


le Women


far. Having a business was not my dream growing up at all. I wanted to be an artist, an interior designer, an actress, a curator, but not a businesswoman. It is only in the last few years that an idea was born that I thought had legs, and then I got more and more into it. Having not paid much attention to the world of business before, it has been a steep learning curve. Were there moments that you thought you could not be successful in this line of business, and what sort of support did you have? Coming from a background of the fire brigade, I learnt that, not only could I work in a job which is traditionally thought of as a job for men, but that if something doesn’t work one way, you try a different way. It’s a great mentality to have. As for the business side of things, my knowledge and experience were virtually non-existent. I went on some great courses on business finance, trademarks and market research at the British Library’s Business and IP Centre, as well as attending the Business Startup show a couple of times and visiting all sorts of free workshops on marketing. When I decided to include art handling and moving as one of the services we provide, I attended a great course in Art Handling and Installation at the University of the Arts London. My main source of support, however, has been from my incredible circle of friends, family and previous colleagues. They have offered their help, practical skills,


knowledge and time in areas as diverse as branding, marketing, communications, risk management, tax, accounting, sourcing and assessing the viability of vehicles… the list goes on. I have also relied on a great pool of female friends from rugby, firefighting and other physical backgrounds to work for me, or just to help out when I could not find anyone to do a job. I have been overwhelmed by how supported I have felt, and the business wouldn’t be where it is today without them all. What are your most important accomplishments so far? The first month when we brought in more money than we spent felt like a huge achievement, although we still made a loss in the first year (which I had predicted we would). Our first European job, taking hats for a hat maker to two menswear trade shows in Florence and Berlin, felt like a massive step forwards. Making it into the Time Out blog felt like a big marketing achievement. Did you experience a lot of opposition starting up a female-only business? The vast majority of people think it’s a great idea and love the concept. I have had a few comments from men who don’t like that they couldn’t work as a Van Girl, but I usually just remind them of the thousands of man and van operations there are out there for them to choose from and they see that it makes sense for there to be this option available to

Women in Trade Magazine - for smart inventive women


WOMEN IN TRADE MAGAZINE | On The Pink Carpet people. We have quite a lot of male customers, which I wasn’t really expecting. Generally, they get in touch because they’ve stumbled across us on Google. They like the website, the branding and the price and give us a go, sometimes for the novelty factor. But we get great feedback from our male customers and they usually come back to us whenever they need a van service. Do your female customers feel safer when they see a Van Girl? We have done some work with women’s refuges where moving for their clients can be extremely stressful and logistically difficult. The comfort of being moved by women is really important to them. But even with women who have no reason to fear their own safety, there does seem to be an element of feeling safer letting women

“If you’ve got a really good be afraid that you don’t kno make it happen”.


idea, don’t ow how to

into their homes, particularly if they live alone or have small children. I would say that more important than safety, to our customers, is service. They want a good, friendly service with no fuss and no damage caused, and with us that’s what they get, so they pass the knowledge on! Having a fun, engaging brand helps too. What tools did you use to stay positive whilst growing your business? I have on occasion been accused of blind optimism, which can mean that I need people to ground me with hard facts and question my assertions, rather than give me positive affirmations all the time. Having said that, my partner, my parents and my friends have all been very positive about the business. The Van Girls love the work and the company and we have a great time together. This, and the great feedback from

WOMEN IN TRADE MAGAZINE | Spotlight our customers, means that I never question whether this is the right track. There will just always be things to figure out along the way.

________________ “I feel a responsibility to represent women well when I carry out any job”

________________ Do you think we need more tradeswomen, and what differences do you think we make in a maledominated world? Any service or industry that is dominated by one kind of person can become complacent. I feel a responsibility to represent women well when I carry out any job in a maledominated industry. I strive to be extra strong, extra careful and extra helpful when moving people’s possessions, and I want the lead-up to the job to be stress-free for my customers. If I do the best job possible then my customers will see women as worthy of this kind of work and I have done my bit. This raising of standards and striving for excellence can only be a good thing for the industry as a whole. If you could turn back time would you do anything different? Yes, almost everything! But then, as I said, it’s been a huge learning curve. 40

There are two ways of doing things – long drawn out, meticulous research before doing anything, or just leaping in. I am instinctively a leaper-in and as a result have paid too much for insurance, got my telephone number through a bad company and had to change it after six months, along with all my flyers, cards and signwriting on the van, lost money on jobs because I was so excited about getting the quote out I didn’t research it properly. But, as a result, I have learnt a huge amount, and we have got opportunities that have been great for us, which we might otherwise have missed. What is the story behind the Van Girls Army poster? The land girl-esque illustrations that we have on our website and flyers are supposed to remind people that during the war women were running our factories and putting out the fires, and there is no reason we can’t be doing that now! What does it take to become a Van Girl? To be a Van Girl you need to be fit and strong, be a good team player and get satisfaction out of doing a good job. If you don’t enjoy the work, the customer won’t be as pleased with the result. Do you have any advice or tips for women thinking of going into business? If you’ve got a really good idea, don’t be afraid that you don’t know how to make it happen, just do it bit by bit. The most important thing is using your network. You will be surprised how many people you know with different knowledge and skills who will be happy to help you at the start of your journey in exchange for tea, cake and beer. Women in Trade Magazine would like to thank Van Girls for being the first to appear on our pink carpet. We wish you continued success.

Women in Trade Magazine - for smart inventive women

On the pink carpet, we shine the spotlight on

ENTREPRENEURS Business Women CONSULTANTS painters speakers Electricians Art Dealers

Chefs DESIGNERS makeup artists Architects Plumbers and many more! We are now on the hunt could it be you? Nominate someone? pinkcarpet@womenintradeuk




Compiled by Elizabeth Rae


1. The Journey Weekender Bag, ÂŁ219

3. Woodlands Pocket (B



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WOMEN IN TRADE MAGAZINE | A few of our favourite things

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allow it

Illustration Teresa Lywood / Words by intuitive fairy

Follow your dreams and


come true

BUSINESS SEED sower Entrepreneur MOTHER empowerment GURU Fashion Week LOVER of LIFE Speaker bloom Covent Garden



“getting in touch with your spirituality should be the absolute foundation of everything” _______________

An interview with the UK’s leading women’s empowerment guru

Lynne Franks Mother, seed sower, entrepreneur and lover of life. Lynne Franks talks about work, spirituality and life. and turn London Fashion Week into the prestigious event which it still is today.


ynne Franks, is a founder of many things, including the SEED Network & Handbook (Sustainable Enterprise and Empowerment Dynamics) and the BLOOM retreat centre, and co-founder of the B.Hive in Covent Garden. She is today a respected international speaker and women’s empowerment guru, inspiring women to be more confident within themselves and to aim high in whatever they choose to do with their lives – a valuable presence on this earth. Lynne Franks, the daughter of a Jewish butcher, was born in North London in the late 40s where she attended school. Leaving at the age of 16, she had a desire to become a journalist and, after a number of secretarial jobs, a journalistic opportunity arose, a role working alongside Janet Street-Porter. At the age of 21 she started her PR agency, which grew and became so successful that she had to move to larger premises in Covent Garden, London.

Franks’ PR company became one of the leading fashion PR firms in the UK, working with high street brands which included Swatch, Brylcreem and Tommy Hilfiger, and representing some of the biggest names in the fashion industry. It is obvious that this powerful mum of two is not ready to stop; then again, why should she? She has found her passion, loves her work and loves life. After all, this is what life should be about. From sunny Mallorca, happy, chatty and warm, Lynne Franks beams with happiness. I get the impression that this happiness is not based on material things; it is an inner journey. It was an honour to catch up with Lynne and I was thrilled to be able to interview her on her paths to success.

In 1979 her agency was commissioned to launch some of the first designer jeans in the UK by Gloria Vanderbilt. This was used as a platform to then go on Women in Trade Magazine - for smart inventive women

By Janet Kirlew



You are a woman of many talents, which is very inspiring. What set you on your paths? was always interested in popular culture when I was younger, so going into PR was a natural progression for me. I wanted to be a journalist but I could not get the job that I wanted, so I went into PR by default when I was about 20 and found that it was absolutely perfect for me. I found the right career at that point in my life.


I started my business at 21. I enjoyed popular culture, fashion, music and art, so those were the areas that I tended to work in. I started London Fashion Week and the British Fashion Awards and at that point, I got really attracted to working with women. It never occurred to me what was happening to women in the wider world, so I guess it was kind of a discovery. I went to Beijing in 1995 for the UN Global Women’s Conference, which was a phenomenal experience for me to meet women from all over the world. I realised that, in London, no one really knew about this huge conference, so I saw this as a fantastic opportunity to put on a high-profile event for women about all aspects of their lives. Although we now have all these different women’s events, at that point there were no events for women. No one was really

recognising International Women’s Day – and it was not really that long ago, although it feels like a lifetime ago! I put a concert together with Chrissie Hynde, Sinead O’Connor, Germaine Greer and got some other wonderful women artists involved, and the whole of the Southbank became this celebration of women, which now happens regularly with WOW (Women of the World festival). I got great support from Anita Roddick and we put on a three-day event in relation to all aspects of women’s rights, from relationships to sexuality, refugees and technology. We had a workshop on how to get on the internet – which is crazy, if you think about it now, that no one knew how to use the internet, in particular women – so there were queues miles long to find out how you actually use the internet. We had things on natural health, art, creativity, women as consumers. It was a huge success and I was asked to do this every year, but at that time I was in a state of a huge change in my own life and was not sure whether I wanted to take that responsibility on, so I decided it was not for me and went to live in the United States a little while after that, where I started to write The SEED Handbook.

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“it doesn't have to be a lonely path” 50

Tell us about The SEED Handbook The SEED Handbook really was the first book written for women in business anywhere in the world. It came out simultaneously in English, then also in Germany and Japan. It was using language and visuals, engaging women in a way that had never been done before in business. Women were taught how to start in business using the idea of nurturing, networking and relationship-building, which was not accepted anywhere in the business world. The media did not understand what was so different about what I was doing, they did not understand that women have different qualities to men and that they are all equally important for business. Now, of course, even the large corporates accept that the reason why women make better managers is because of the nurturing, empathy and relationship-building aspect. From The SEED Handbook and a series of learning programmes, enterprise training and leadership programmes, a new language came into the business world for women and men. Some of the very experiential right-brain work that I have developed over the years, teaching women how to grow into their potential, is now accepted as a training process for men and women in all kinds of business. It’s interesting how the world has changed! How is the SEED Café going? Right now, SEED is growing again, which is so exciting. Our first SEED café is in a community centre in Northumberland. The idea is that we will create these cafés in other relevant places as a social enterprise and have local women trained up to run SEED circles and SEED cafés where women and girls will have the opportunity to learn from experts. It’s not

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business focused, it’s community focused. Do women now have a stronger voice? Well, we think we have a stronger voice, but if you look at the facts and figures of how many women are running big companies and how many women are at the top of organisations, we are not running the world. In some African countries, women are way down the social ladder, so we are not there yet, but it is changing. I have worked on campaigns to bring attention to sexual violence all over the world for a long time and it is fantastic to see that taken up by people like Angelina Jolie and by politicians; and so it should be, it’s terrible that it has taken as long as this. There are far too many issues that are unjust for women and we have to change the world to bring it into balance. What inspired you to create the BLOOM retreat? I had this lovely house for a long time and it seemed to be the perfect place for women to come and heal, grow and transform whenever they needed to. I started off about seven years ago and it has just got better and better. People come back and tell me how it has changed their lives and how the change stays with them.

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“it is very important to find some inner space� How do you clear emotional and spiritual clutter from your life?


ll my programmes are based on this because, if we don’t start with ourselves, we cant really go out into the world and do other things. At the same time as I was developing my work in a practical way, I was going on a spiritual journey, which was crucial to everything that I was doing, and still is. Whether we believe in a divine energy or that we are just a good person, as far as I am concerned, these beliefs are the absolute foundation of everything that we do.


How do you find inner space? It is very important that we find some kind of inner space, whether that is through meditation, dancing, walking in the garden or going fishing, turning off your Blackberry and your mind, which is very hard. I try to do it in nature by walking my dog through the woods and taking the time to hear the birds. If I was in London 24/7 constantly running from meeting to meeting, I would just burn up, so I

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have to create a balance, and that is what I teach others. We can all do it, and we have to do it to keep sane.

time in between meetings, thinking about life or going into a bit of meditation, which I have been really enjoying. Getting up earlier has

How do you maintain a positive

been an interesting experience. I guess that’s what keeps me sane. When I am really busy I can make up my own rules about when I am in the office or not, so I am in a fortunate position – but I do work really hard when I am not in the office! I think we have so much

mental attitude? I make sure that I get out all the time. I am lucky that I have created a life where I can do that. I have started to use the bus more in London, sitting upstairs, and I allow more

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WOMEN IN TRADE MAGAZINE | Cover Story more freedom now to work in a different way because of technology, but I think sometimes you have to turn it all off.


think it is important to find a group of friends and meet regularly for support. You don’t have to do it all on your own. Make a commitment to meet once a month and be available on the phone for each other. It does not have to be a lonely path. Women need each other’s support. My women friends have kept me going through different times in my life. I have lost a few, sadly, who got sick and passed away.

think it’s a fantastic idea and I wish you all the best with it.

I wish Lynne all the best in life and may all her paths flourish each day. Thank you for being the first woman to appear on our front cover!

I can see that you are a freespirited woman who loves life and loves to dance. Do you consider music to be very healing? I think music is terribly important and I think dancing for women is crucial as it is about moving the body. I have been dancing for 20-odd years now and I love it, it is really important to me and I will go out of my way to do it at least once a week if I can. I do Pilates more than yoga, but I am not really good at sitting still. I walk, breathe and eat lovely food. If you had a special power what would it be? I would stop violence against children. What do you think about women in trade? I think this magazine is a brilliant idea as I once had a female painter for an Oxfordshire property and she was great. I


Women in Trade Magazine - for smart inventive women A feminine space to network The home of women’s enterprise

You got to do the things that really frighten you that’s the poly way tp

Illustration Teresa Lywood

overcome your fears

British Female designers Rock! Company: Be.Loved Founder: Saffy Allen Location: South Wales, UK and Company: Fabryan Founder: Samantha-Jane Agbontaen Location: London, UK

Saffy Allen







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WOMEN IN TRADE MAGAZINE | BRITISH FEMALE DESIGNERS ROCK Be.Loved Handbags, based in North Wales, was born out of Saffy Allen‟s desire to offer like-minded ladies a range of beautiful handbags and satchels that not only looked great but that would stand up to the trials and tribulations of modern day life. After teaming up with some skilled local craftsmen, she developed the equestrian inspired showy Equis range, and the more subtle Urbane range of real leather handbags, satchels and clutch bags. To view the full range of styles and colours of Be.Loved‟s handmade bags, visit or if you‟d like to keep up with limited edition colours for the new season and new styles follow Saffy @BeLovedHandbags on Twitter.

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Proudly made in the UK


Agbontaen CREDITS Photographer - Caron Westbrook Make up & Hair - Mercedes Hayward Model - Stephanie Baker Stylist - Malaika Mwaniki Jewellery - Jerboa Jewellery for Fabryan

Enchanted garden

„Enchanted Garden

Fabryan London is delighted to present their „Enchanted Garden‟ collection for Spring/S the colourful collection features peplum styles that are designed to celebrate the curves th designer, Samantha-Jane was inspired by her love of nature for this collection. This is ref

„Enchanted Garden‟ embraces the exotic beauty of flowers such as Bird of Paradise, Ros collection as they are symbolic to femininity and natural beauty. These are two values t end tailoring day to evening dresses.

Key pieces to look out for in the SS14 collection are the hand sequined dresses. The d Fabryan showcased the collection at The British Embassy in Vienna for the launch of the Fabryan is also delighted to be collaborating with London based jewellery brand: Jerboa. 62

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Yellow peplum dress

Silk print long dress


n‟ SS14 collection

Summer 2014. Based on Fabryan‟s zealous philosophy that rejoices the modern woman, hat belong to a feminine figure. Enthused by the natural elegance of a woman‟s body; the flected in the vibrant prints that play a pivotal role in the collection.

sa chinensis, Cherry blossom, Daffodils and Daisies. Flowers were integral to Fabryan‟s that Samantha-Jane wishes to portray in her designs whilst boasting luxurious and high

dresses are handmade with love and care. The process took twelve weeks to complete. e new Range Rover Sport this year. Women in Trade Magazine - for smart inventive women


Want to

Rock in Iss



sue 2 ?

Illustration Teresa Lywood / Words by intuitive fairy

a strong mind breeds power


MENTAL HEALTH PROMOTE encourage Health CAMPAIGNS manager SUPPORT wellbeing Work Life Balance

WOMEN IN TRADE MAGAZINE | Mind UK ______________________________________________


recent Mind poll found work is the most stressful factor in people’s lives, with 34 per cent saying their work life was either very or quite stressful, more so than debt or financial problems (30 per cent) or health (17 per cent). We also know 1 in 6 workers experiences depression, anxiety or stress. Despite this high prevalence, mental health in the workplace is still a taboo. Staff are often reluctant to talk about stress and mental health in the workplace, fearing discrimination; and managers often shy away, fearing that __________________________________________ they’ll make matters worse. But Mind is campaigning to change this. Our Taking Care of Business campaign aims to highlight to employers the benefits of helping staff stay mentally healthy at work, as well as the costs of neglecting workplace mental wellbeing.

Words: Emma Mamo Policy and Campaigns Manager at Mind UK

Most people experience pressure in their professional lives. Small amounts can increase productivity, but prolonged periods can lead to stress and impact on physical and mental health. Stress can cause sickness absence, and long periods of absence can mean it’s difficult to return to work. Mind’s survey found 90 per cent of people who had time off sick for stress cited a different reason for their absence to their boss, such as a headache or upset stomach; only 10 per cent were honest. We want employers to create an environment


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WOMEN IN TRADE MAGAZINE | Women in Mental Health where wellbeing and stress can be discussed as openly as physical health problems. Mind’s research found gender differences in responses to workplace pressure. Men were more

respondents (20 per cent). Women were more likely than men to report stress had affected their ability to sleep (48 per cent compared to 43 per cent). 30 per cent of female respondents said workplace stress had led to

of the problem. Your organisation has a responsibility to help ensure the wellbeing of staff, but too few companies prioritise employee wellbeing.


“social relationships promote wellbeing and can buffer against mental health “ _____________________________________________________________________________ likely to lose their temper with colleagues as a result of workplace stress (29 per cent) compared to female

crying at work (compared to 8 per cent of males polled). These results show the scale

Business in the Community (BITC) recently conducted the first Workwell FTSE 100

WOMEN IN TRADE MAGAZINE | Women in Mental Health benchmark, scoring the level of publicly available information provided by organisations across 25 employee engagement and wellbeing indicators. Worryingly, organisations scored on average just 9 per cent in the provision of Better Specialist Support, including mental health support.

Five top tips

1 2

. Treat people as individuals - flex your management style to suit the needs of the staff member and the task. . Try to use a management style that allows your staff to be autonomous while ensuring they still feel supported, and be sure to appreciate their effort and contribution. The best way to do this is to ask what support they need.


. Get mental health on the agenda regularly ask staff how they’re doing, create space for them to ask questions and raise issues and give them permission to talk about home as well as work issues.


. Communicate clearly and develop an atmosphere of trust - this is essential to maintaining motivation levels. Ask for feedback about the support you provide.


. Ensure work is organised efficiently and effectively and that people understand their role in the bigger picture.


Other things your workplace can do: Staff surveys – regularly conducting staff surveys allows insight into the mindset of employees, highlighting areas where your workplace is doing well and areas for improvement. Promote work–life balance and staff relations by offering exercise and social events and flexible working schemes. Difficult financial times mean employers may be reluctant to invest in such measures. However, Mind’s poll found nearly 60 per cent of respondents said if their employer took action to support staff mental wellbeing, they would feel more loyal, motivated, committed and likely to recommend their organisation to friends as a good place to work. Encourage a culture of openness – research by Mind found only two in five employees would feel able to talk openly with their manager if they were stressed, and the figure was even lower for talking about a diagnosed mental health problem. This culture of silence means undetected issues can spiral into a crisis, resulting in sickness absence. Improve the work environment – lighting, temperature and noise levels affect our wellbeing. Optimum working conditions include lots of natural light and good ventilation. Although it is an employer’s responsibility to create the right kind of environment, there are things you can do to help manage your own mental health at work.

Women in Trade Magazine - for smart inventive women


Five top tips


. Connect with people - social

relationships promote wellbeing and can buffer against mental health problems. Speak to colleagues face to face rather than sending emails, speak to someone you’ve never spoken to before, or ask people how they are and listen to their responses.


. Exercise - regular physical activity

promotes wellbeing and can lower depression and anxiety. At work, ensure you get out for a walk at lunchtime to get some fresh air, walk to work if this is possible or take the stairs instead of the lift.


. Take notice of your surroundings - get

a plant for your workspace, clear desk clutter, take notice of how your colleagues are feeling or acting, take a different route to or from work or visit a new place for lunch.


. Learn something - learning enhances

self-esteem and encourages social interaction and a more active life. Find out something about your colleagues, sign up for a class, read the news or a book, do a crossword or research a topic of interest.


. Commit an

act of kindness individuals who report greater participation in social and community life and helping others are more likely to rate themselves as happy. Offer to pick something up for someone at the shops, go out for lunch with them.

Reluctance to discuss stress and mental health is not just confined to the workplace, but is prevalent in wider society too. Public attitudes towards mental health can be negative, yet with one in four of us experiencing a mental health problem in any given year, this needs to change. We all have mental health and move along a spectrum, feeling better or worse depending on a number of factors. Prolonged stress can _____________________________________________

“We want employers to create an environment where wellbeing and stress can be discussed openly“ _________________________________________

increase likelihood of developing mental health problems. Mental health problems can be debilitating and even life-threatening. The most commonly diagnosed mental health problem is depression and anxiety in combination. Symptoms of depression include feeling lowspirited, restless, agitated, helpless, irritable; unable to relate to other people; gaining no pleasure from things usually enjoyed; and

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WOMEN IN TRADE MAGAZINE | Women in Mental Health

losing interest in sex. Mind’s website has lots of information about a range of mental health problems, such as depression, bipolar disorder, anxiety disorders, schizophrenia and personality disorder. If you are concerned about your mental health, consult your GP. Seeking help early allows quick signposting to sources of information and support and access to treatments to help manage your symptoms. We know there is still stigma surrounding mental health. Mind is tackling this through Time to Change, an anti-stigma campaign run jointly with Rethink Mental Illness. A recent evaluation of the first phase of this campaign found an 11.5 per cent reduction in average levels of discrimination experienced by people with mental health problems. Whilst it’s a step in the right direction, we have a long way to go.

Mind relies on the generosity of our supporters to continue our vital work. If you would like to make a donation, please visit Research reference: Populus interviewed 2060 adults aged 18+ in England and Wales, in work between 6–10 March 2013, and results are available at: -Survey/. About Mind Mind is the leading mental health charity in England and Wales. We work to create a better life for everyone experiencing a mental health problem. Please visit Mind provides a confidential mental health information service, Mind Info line (lines open Monday to Friday, 9am to 6pm). About Mind’s Taking Care of Business Campaign The campaign aims to highlight the importance of promoting workplace mental wellbeing. For more information, please visit Download our free ‘How to be mentally healthy at work’ booklet: tips-for-everyday-living/work/ About Time to Change, England’s antistigma campaign Run by Mind and Rethink Mental Illness with funding from the Department of Health, the Big Lottery Fund and Comic Relief:


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You have it within you to be great, all you have to do is

Illustration Teresa Lywood / Words by intuitive fairy


WELLBEING BODY Nature Fed COACH farm girl exercise MIND Move Dirt detox Healing Author

Eat Snack

Move 76

Women in Trade Magazine - for smart inventive women

Illustrations Teresa Lywood


WOMEN IN TRADE MAGAZINE | Women in Wellbeing

Illustrations Teresa Lywood





Jenni Hulburt is a Health & Fitness Coach, and author of The Dirt Detox: a 21-day holistic guide to getting dirty for your health. Through her blog posts and videos at, she is leading the Nature Fed Wellness Movement, with the goal of inspiring people to live healthy and adventurous lives. She believes in the healing power of nature, moving your body and living your dreams. Her motto: Move your body – change your life!

Change your work day in 5 minutes with 5 mind–body exercises. Have you ever been sitting at your desk with a stiff neck and tight hips? You’re probably suffering from the ‘sit-toolong-desk-bound’ syndrome. The good news is that you can feel better right now with five exercises for your body and mind. Stress and tension don’t have to stay manifested in your body. You can release, change and move. What does it really mean to move? Exercise is more than pushups and running. Being fit

extends beyond toned arms and a flat tummy. If you expand your view of exercise, you realise it’s all about moving and taking action – the stretch you take at your desk that helps you feel more open-minded, or the walk at lunchtime that inspires an important decision.

change and flexible.

If you want to feel different at work, you need to move different at work (and I’m not just talking about sitting up straighter in your chair). The most successful people in business and life are adaptable to their circumstances, willing to

Are you willing to change your work day to feel better?

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Beyond reaching down to touch your toes or twisting into a backbend, flexibility is about change. It’s about your willingness to look at situations from different angles, be creative and stretch beyond your limits for new challenges.


Change your Work Day

“If you want to feel different at work, move different at work”


be more open

Transition from deskmode to move-mode by focusing on how you want to feel. Less stiff? Content? Energised? Hold onto that feeling and close your eyes for a moment.


How do you want to feel?

Pull your low back away from the chair to take the roundness out of it and expand across your chest.

2 3

Place your hand on your belly and feel it expand as you inhale. As you exhale, release the air as your belly collapses. Bring your attention to your breathing, because the next five minutes of the day are all about you!

In backbe boundari and patie move wit rather th against t

Without thinking about deadlines or problems, find your breath.

Send the shoulders back and down. Lift the top of your head towards the sky.



1 2

Inhale arms o exhale and re back and you arch

Kee floo bre

Photographs & Words Jenni Hulburt

Backbend of self-ac



1 2

feel more open

Reach your arms up overhead and bring your hands together as you clasp your fingers and push the palms towards the sky. Bring your shoulders back and down away from your ears. Hold for a few breaths.


As you lower and lift your arms, imagine clearing a space around you. Clear of feeling stuck and rigid.

Say the word OPEN. “I want to feel more OPEN.”

Release and repeat.

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ends we realise the ies of our flexibility ence. Learn to th your limitations han struggle them.


be more flexible

Twisting helps to maintain length in the muscles of your spine and torso. Without flexibility, muscles become shorter over time. Ask yourself – where have you become less flexible in your life? What feels short and rigid?


Sit up tall with your feet on the floor under your knees. Inhale deeply and, as you exhale, turn your torso to the side, without moving the lower half of your body.


Reach and hold the back of the chair with your hands for a twist. Relax the tops of the shoulders back and down and use your hands on the back of the chair as leverage to deepen the twist.


Now release and rotate to the other side for the same twist.

Take a mental note of an area where you want to be more flexible.

e and raise your overhead. On the e, pull your belly in each your fingertips d up behind you as in your upper back.

ep your feet on the or, gaze up and eathe steady.

ding is an exercise cceptance.


be present with judgement

Flexible hips can help ease back pain, but we also hold stress and negative emotions – like fear, guilt and sadness – in our pelvis. Similar to a storage closet, whenever we don’t know what to do with a feeling or experience, we put it in the hips. Let this exercise remind you not to look away from tight places. For a hip-opening exercise to release negative emotions, try this lunging stretch.


Stand behind your chair and place your hands on the back of it. Take a big step back with your right foot, staying up on your back toes and keeping the leg straight.

2 3 4

Bend into the front leg as you feel the stretch in the front of your hip.

Hold for a few breaths and then switch sides. Make sure your front knee doesn’t lean over your toes.

Also try opening your arms out to the sides for a stretch through the chest and arms.

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a new focus

1 2

Throughout the day, set an alarm so that you are reminded to look up from your screen every 15 minutes. Look far away at something, or get up from your desk to gaze softly out the window.

Give your eyes and your mind a new focus as you enjoy this subtle shift in your schedule.

drink Drink water: make sure you’re sipping water throughout the day. Getting up for a drink of water is a good reason to move your body. Have a reusable non-plastic water bottle at your desk. Add lemon juice to your water for a natural detoxifying and fat metabolising drink.

3 4

Move with this sequence once a day for five business days.

Get motivated by inviting a friend sitting next to you to move too.

If you find that you’re less stiff, rigid and stuck – that you have more energy, productivity and motivation – and ‘exercising’ is more than just one more thing to do in the day – then you’re becoming more flexible. Keep moving!


Eat breakfast: skip that 3pm energy crash by eating carbohydrates and protein within a few hours of waking up, your blood sugar gets a steady start, which will give you more sustained energy throughout the day.


Snack: pack your own healthy fuel like raw nuts or seeds, fresh fruit, hummus and veggies. Eat a balance of carbohydrates, proteins and fats between regular meals before you get too hungry.

Send your questions and comments to Jenni at : Unfortunately, Jenni cannot send personal answers to correspondence, but keep reading letters in future issues for more wellbeing suggestions and advice. To get more tips on moving your body, follow Jenni at

Illustrations Teresa Lywood / Words Jenni Hulburt

Your eyes need a break from the screen and gathering information.

Change your Work Day


INSPIRATION JoĂŤlle Dinnage Award Winning Arts Dealer JEWELLERY DESIGNER Vanessa Maile entrepreneurs inspiration

skin energy doctor Dr Terry Loong

When you inspire others you become shining!

Illustration Teresa Lywood / Words by intuitive fairy




Terry Loong

Joëlle Dinnage


Vanessa Maile

presents… The Inspirational Women Gallery


Featuring a doctor, a jewellery designer & an award winning business woman

3 AMAZING WOMEN Women in Trade Magazine - for smart inventive women


“how we stay strong in business & life”


Joëlle Dinnage Joëlle is an awarding-winning international art dealer, businesswoman and entrepreneur who started selling art at the age of 13 and has never looked back. She has appeared in various publications, including the Oxford Times newspaper, and has received press coverage from the BBC (British Broadcasting Corporation) and Gulf Radio. There is no stopping this Dutch entrepreneur. In 2010 she founded The Funky Art Gallery, selling contemporary art by top international artists. Joëlle stood out because of her passion, not only for art, but for people; she is a real humanitarian. Her involvement with various charities gave her the opportunity to travel to Tanzania to support and help organise the Africa Charity Showcase for Bwejuu’s orphanage by supplying art materials and books from money made at art events. We are proud to feature this beautiful, strong woman in our gallery and caught up with her to find out how she stays mentally strong. “As a businesswoman you have to be mentally strong and thick-skinned. I am a positive person and I don’t believe in ‘problems’, but in solutions only. Any negatives that might occur I swiftly try to turn into positives. In my area of work there is a lot of competitiveness, so the best way to stay on top is to embrace the ‘flattery’. Success is the best revenge.” Joëlle Dinnage, Co-founder of the Global Art Agency, Owner of The Funky Art Gallery, Founder of Oxford Art Fair. 86

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Vanessa Maile Vanessa is a contemporary British jewellery designer, inspired by life. Using modern and ancient wire weave techniques, each piece is inspired by her love of travel, different cultures and nature. In 2010 she took a traditional jewellery techniques course and gained a certificate of merit, but it took a few years after that before she had the courage to design with the intention of selling. In 2012 this brave mother of three decided to give up her 30-year nursing career to concentrate on her passion and she has never looked back. We are proud to feature Vanessa in our gallery as we were moved by her courage in giving up a lot to pursue her heartfelt passion. We caught up with Vanessa to find out what keeps her going. “I’m very positive about myself and my designs. Continual learning from any source is important to help grow and develop myself and my business. I focus on the nice things and try not to dwell on the problems but instead use them as opportunities to learn and grow. I try to remain optimistic while accepting that setbacks will occur.” Vanessa Maile, Founder & Owner of Vanessa Maile Jewellery, West Sussex.

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Terry Loong Terry is a successful businesswoman who thrives on giving women skin confidence, as she believes that a woman’s skin is her business card. Inspired by her late mother, Terry excelled in the anti-aging and skin industry, helping professional women look and feel good. At her flagship centre, The Skin Energy Clinic, she identifies her clients’ source of premature aging, creating specialised programmes to help improve their skin now and for the future. It is clear that her mother and father were a positive force in her life, which is what has given her the confidence to move forward and achieve great things. What inspired us about Terry was the fact that she did not envisage becoming a doctor – at school she was bullied and she did not consider herself to be beautiful – but here she is, shining bright and beautiful, appearing in our first Women of Inspiration Gallery. We caught up with Dr Terry to find out how she stays mentally strong through it all. “Building a business is exciting but it does not come without its pain, hardship and tears. It’s a continual learning process, which can be so much fun at times. I stay mentally fit by remembering my BIG WHY; having a supportive partner to share my dreams, celebrate my successes and overcome my challenges; and having business coaches and mentors to help me see the Bigger Me! Reading, watching inspirational videos and having my quiet time to run, dance and laugh help me to stay fit in every way.”

Dr Terry Loong, The Skin Energy Doctor and Medical Director at The Skin Energy Clinic Ltd


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Anyone can look good with a

lit tle effort, but not everyone can look good after a fall. It’s the way yvu shvw up without anyone knowing, that’s pvwer —Janet Kirlew

Innovation Entrepreneur MOTHER

Business Woman survivor Beanies innovator creativity


An interview with an innovator, cancer survivor & mother of two

Emilienne Rebel “I remember saying to myself, all I want is a baby hat�


milienne Rebel, founder of Bold Beanies, was diagnosed with grade 3 advanced cancer six years ago, which turned her life upside down. Faced with the harsh reality of the possibility of not seeing her two girls grow up, this did not stop this mum of two. Throughout her ups and downs, she quickly realised that the only thing that is important to her is her children and that people’s opinions no longer matter to her. This brave woman from North Wales struggled to find suitable headwear that felt comfortable and looked good for hair loss. This is where the

idea of Bold Beanies was born. Her passion is to make the cancer process more comfortable through her innovative designs. Designed with beautiful fabrics, with a warm breathable layer, they are thin, soft and simple. Although designed to help those with hair loss, whether through alopecia or chemotherapy, they can also be worn under helmets. In 2009, at the British Female Inventors and Innovators Awards International, she won a special recognition award. She is a true survivor and a beacon of hope to not only those who have been touched by cancer, but those who want to make something of their lives. Her story proves that if you really want to do something in life, you can, no matter what life throws at you. I caught up with Emilienne to find out what has kept her going.

By Janet Kirlew

Women in Trade Magazine - for smart inventive women


WOMEN IN TRADE MAGAZINE | An Interview with Emilienne Rebel Tell us about your journey to creating Bold Beanies?


“if I waited until I had the perfect beanie, I would not be where I am today”


It was always a product that I wanted when I went through my treatment. It was during the cold winter when I felt it the most as you lose so much heat from the top of your head as well as your whole body, because you don’t just lose hair on your head, it’s all over. I would wear a woollen beanie in bed as it was difficult to wear a scarf because the knot would cause it to slip off, and I could not wear a wig in bed. I was constantly putting on this woollen hat when I had visitors, and I kept on taking it off when it got too hot, which did not look or feel good as already you have lost your eyebrows, so I just wanted to keep covered up. I remember saying to myself, all I want is a baby hat. When you are a baby you get these baby beanies that are cotton, thin and simple; but, of course, there was not anything in my size, so I ended up wearing uncomfortable woollen beanies that were itchy. It was always a goal of mine to have my own business, so due to my frustration of not being able to find something suitable and comfortable to keep me covered and looking good whilst ill, this is where it all began. I decided to go for it. I went to a local seamstress and told her about my idea. I found a fabric that I liked and from there we worked on the design. We did a run of 100 as the first batch of Bold Beanies, which I listed on eBay. There were no Google AdWords or SEO, but what it showed me was that people were searching for my kind of product, and this was without pushing it out into the world. I knew I was onto something so we carried on for a while, but she could not keep up

Women in Trade Magazine - for smart inventive women

WOMEN IN TRADE MAGAZINE | Women in Innovation with the demand and her own business. It was too expensive to do it with a single person and, by luck or fate, I found a local sports manufacturer with specialist machinery to work on this type of material.

plus all the feedback and huge smiles of relief when my beanies were used further cemented the fact that this was a great product, a much needed one. For me, it was about getting my beanies to people when

Did you ever have times when you thought to yourself “no one will like my products”?

they needed it, as it is one of those products that you don’t know you need until you need it. I also had concerns about whether I would reach enough people to

I never thought for one second that no one would want them, as I knew I wanted one,

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WOMEN IN TRADE MAGAZINE | An Interview with Emilienne Rebel

make a viable business out of it. Statistics show that about 700 people a day, just in the UK, are diagnosed with cancer, and half of those will have chemotherapy where they lose their hair, so I wanted to reach those people. Are your customers able to customise the beanies? Absolutely. I had a customer who loved animals and was desperate for an animal printed beanie, so I sourced the material and made the hats for her. I can also customise beanies with a word, slogan or image. Do you have any future plans to branch out and do something different? I am looking into different branding, keeping the name Bold Beanies but changing some of my promotional materials, which are based on Bold Beanies as a hair loss product, which is not appropriate for the sports market. I am looking into doing two types of branding, one of which will be branching out into the sports market for really nice, simple cotton beanie hats for use under a ski helmet. I am currently in talks with different people in universities to demonstrate how great my beanies are under ski helmets, hard hats, cycling helmets and motor cycling helmets because they are so thin and breathable, and although they cover the ears, you can still put a helmet on very comfortably, which makes them useful for people with hair as well as without.


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You had two very young girls at the time of your diagnosis, how did you cope? They were very little when I was diagnosed, Olivia just turned 3 and Lotte was 7 months old. I think it has affected Lotte. They say that these things affect childhood but you don’t realise it until

later on. I suddenly went from breastfeeding her to being told over one weekend that I had to stop breastfeeding. That was a lot to deal with. My mother came to live with us as I could not cope with two very young children. It was great as we spent days pureeing organic vegetables, and I did all the best mummy

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WOMEN IN TRADE MAGAZINE | Women in Innovation


“its about knowing your own body and looking for anything that does not feel right” _______________


bits, but I feel like I missed out on a year of her life. Does being a mother make a difference to how you view life? Yes, it does, as they are a part of me; it is not just about me any more. When I faced a very real realisation six years ago that I might die, suddenly this house was so much more important than just to live in; it was something that I could leave for the children. It is a great achievement when my girls talk about Bold Beanies and the work they would like to do when they get older, especially when they Google mummy’s name and things come up about me. Do you feel enough is being done to find a cure? Not yet, but I do believe they are doing their best. Thankfully, I said goodbye to my breast cancer doctor at the beginning of this year. I had breast cancer six years ago and at the time had a mastectomy, chemotherapy and radiotherapy for five years and my reconstruction last year. In January, I had an operation where muscle was taken from my back and a risk-reducing mastectomy on the other side, for which I am grateful. They are doing an amazing job, but we need to raise more money and awareness. There are not enough people on the bone marrow registry, nor enough organ donors or people giving blood. These are areas that could do with a push. To get on to the bone marrow registry is as simple as a saliva swab, which can be done from your home. You can apply for a kit to be sent to you, and once you send the

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WOMEN IN TRADE MAGAZINE | An Interview with Emilienne Rebel swab off, that’s it, you are on the database. It is no longer this big invasive operation. It is not going to cure cancer but it would make a big difference to everybody because there would not be so many people dying if they found a match. Do you have any other tips on helping with hair loss? I drank aloe vera juice and my hair has grown back very well. Anybody who is going to lose their hair should get somebody sympathetic to cut it for them. To help other women identify breast

come across our cancers in different ways. One lady had flaky skin on her nipple and ignored it for a very long time. She was very irritated by it and thought she had eczema or something. It turned out that she had some rare form of breast cancer that affects older women. So it is about any abnormalities, which can be applied to anywhere across the body, especially in the breast. Tell us about your special recognition award at the British Female Inventors and Innovators Awards International 2009? That came about through working with the Welsh Business Network. My name got


“don't wait for everything to be perfect, just do it”! ____________________________________________________________________________

cancer, how did you first discover this? The one thing I would say is that checking for anything unusual is key. There is a lot of information out there on how to do a breast self-check for lumps, but it is not just lumps. I found a lump and I knew that it was not normal and usual for my body, even though I was breastfeeding. It’s just knowing what is normal for you. Had I asked some of my friends they would have just put it down to breastfeeding, but I knew for me that it was not normal. If you find discharge from the nipple, flaking of the skin, swelling or anything that isn’t normal, don’t hesitate to get it checked out. A few of us have formed a little group on Facebook and we have all


mentioned and they found out about me in London at the female innovators group. I did not invent a new hat, it was an innovation on a hat for a new purpose and in new fabric. My beanies essentially make people’s lives better when they are in a bad place. They are lovely and soft and people get a good night’s sleep, which is really important when someone is suffering enough already. I am really proud to be part of the innovators network. What advice would you give to budding entrepreneurs that look up to you? Keep going, don’t wait for everything to be perfect. It will never be perfect, it is constantly evolving. I have got a beanie in

Women in Trade Magazine - for smart inventive women

WOMEN IN TRADE MAGAZINE | Women in Innovation front of me now which is my perfect beanie. It is a Liberty print, the perfect fabric. It’s breathable and stretchy, the size and logo are perfect. It took three years to get to this stage. Had I waited for this moment, it would never have come as I didn’t have the contacts at Liberty when I started. So just go for it, as it will constantly evolve and change anyway. Tell us about the work you are doing with Great Ormond Street? I am putting together a new hospital pack which will have a beanie with a scull and crossbones on it, a pirate bandanna, eye patch and treasure map to colour in. I have lots of new beanies for kids, little lip balms, nice little girl beanies to help make their time more bearable. Who do you admire for their boldness and beauty? My friend Louise is one of my bold and beautiful people. She has this attitude of “If you want to do it, Emilienne, just do it”, and she absolutely lives her life like that. If she wants to go somewhere she will make it happen, which is quite refreshing. What do you like to do in your spare time? I like to swim. I use this time to chill out and think of nothing. I look for bathrooms and kitchens as I am in the process of renovating a house. I love it as it is such a positive thing for me to do.

and watched the film The Pursuit of Happyness, which inspired me as he kept on going with this constant belief that everything was going to be OK. When he was sleeping in a toilet with his son he did not give up on his dream of a good job, he had aspirations for himself and his son and had so many things to overcome. You have a choice in the things that you do, and I think that’s why cancer is so scary because that choice is taken away from you, but you still have a choice as to whether you fight or give up. Finally, if you had a special power, what would it be? To make children happy, as childhood should be where you have no worries. You should be able to just be a child. Childhood is such a special time, you have got so many weird and wacky thoughts in your head, and that’s where your life’s passions and thoughts develop, so if I had the ability, it would be to make children happy.

To find out more about Emilienne’s journey and her Bold Beanies, visit

I wish you and your family good health and success for the future. It was great to get to know the woman behind the hats, and thank you for being a part of our first issue.

What books have inspired you along the way? I read the autobiography of Chris Gardner

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Healing Walking the true path to SUCCESS

rock star reader Business Woman SACRED BLING intuitive healer Artist


Intuitive healer, rock star reader and cre ator of sacred bling

Robin Hallett Rock it like you mean it:

Walking the true path to success Her mission is to help people rock their lives like they really mean it. For the past 13 years, she’s been helping people all over the world to liberate obstacles and heal the wounds that bind. Her approach is straight to the heart with kindness and compassion. Her friends call her a bad-ass truth teller, but say she’ll ride in on her unicorn and slay those demons with hugs. “How come I’m not where I thought I’d be by now? Am I not working hard enough? Am I not doing it right? Am I not meant to be successful? Am I being punished? What am I doing wrong?” These are the questions I’m most often asked when new clients come to see me. I’m an Intuitive Healer. I help people get to where they want to be in life. Our work together is about uncovering what isn’t being addressed. We look at what’s missing and where life has become out of balance. This has everything to do with the answers to those questions. One thing I know for sure is that there is definitely a plan for your life. You have not been forgotten. A lovely slice of the Universe is earmarked just for you, and we are counting on your contribution, your sparkle and delight in the world.

The thing is, just about every aspect involved in shining your light and rocking your dream is going to trigger parts in you which must awaken and heal in order to be in alignment with what you feel called to do in the world. While it’s true that no one on the planet can rock it quite the way you can, if you want to shine brightly, there are some things which need to be addressed instead of being packed back down. You probably already know what I am talking about. Each of us has areas we keep getting tangled up in. Familiar territories. Places we avoid. Life is exactly that kind of journey where we are asked to be all in and face the dragons in order to learn the secrets they carry. Only when we stay present and face them can we heal. Only then

Women in Trade Magazine - for smart inventive women


WOMEN IN TRADE MAGAZINE | Walking the true path to success will we strengthen and fortify ourselves in a way that allows us to handle the big dreams and opportunities we are seeking.

freedom will be the best return on investment you could ever hope for.

Inner work

Some people don’t believe me. They insist that it’s the letters after a person’s name which guarantee success. Yes, perhaps fancy titles may open doors and garner favour. They might get you access. But if your heart isn’t open, and those wounds aren’t healed, you’ll have an awkwardness about you that people eventually figure out. You won’t be able to keep yourself from sabotaging the good and all the degrees, certifications, subscribers and traffic can’t save you then.

If we don’t do the inner work, we will continue to dial down our light and sabotage our hard work because we simply cannot handle the power that is trying to flow through us. It will feel too difficult. Yes, you can force your way through life. You can also sleep your way through. Some people I meet are even slouching their way. But why would you want to live like this? You’re like a beautiful diamond. Parts of you are still in the rough, while others sparkle brilliantly. You cannot continue to allow little bits of your sparkle to stay covered up by fear, self-doubt and old stories. That’s just not good enough. All of you is required on this journey. Transformation Your discomfort is pointing the way to transformation and, if you do this inner work, it will directly relate to your greater success in the world. But wait, that’s not the best part! This transformation will set you free in all kinds of places where you are not today. Your sense of peace, ease and


Getting real with yourself

Earthly credentials cannot carry you where you now must travel. It’s about your heart and your passion. It’s about you saying yes to shining your light authentically. It’s about you moving forward courageously and doing what you’re here to do. It’s about your integrity. Your love and sincerity. Your dedication. It’s about you showing up and getting real. Courage There’s something courageous and brave about the people who value doing the inner work we are all called to do in life. They are

Women in Trade Magazine - for smart inventive women

WOMEN IN TRADE MAGAZINE | Women in Healing the ones who will walk into the dark cave consciously looking for those dragons with an intention of becoming whole. They’re plenty scared – some of this is gonna be intense and difficult – yet they enter anyway, confident that liberation will be the prize on the other side. Your journey is about being awake. It’s about saying yes and being all in and going forward even when it’s scary. It’s about you


“You’re like a diamond. Parts of you are still in the rough” _______________ showing up in a way that nobody else on the planet can, because it’s your call. This is your sliver of the Universe we’re talking about and we need you to shine and shine brightly.

torch of knowing inside your heart. What I wish for you is a life that feels easy and exciting, joyful yet peaceful, fun and rewarding, with just the right amount of challenge to keep you on the growing edge. One where you learn to love and accept yourself and all your parts, even the ones you currently hate, while you keep expanding that capacity to live the life you always dreamed of.

Five things to remember whilst walking the true path to success:


here is a plan for you! A lovely slice of the Universe is earmarked just for you, and we are counting on your contribution, your sparkle and delight in the world.


arthly credentials will only get you so far. The true journey is about your heart and your passion. t’s about you saying yes to shining your light authentically. ocking your dream is going to trigger parts in you which must awaken and heal.

ear points the way to transformation.

Purpose There is a purpose and plan for your life. And, while the world can inspire you and advise you on particular parts of your journey, it is you who needs to carry the

See you next time!

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Why give up now when you have worked so Keep looking ahead!

Illustration Teresa Lywood / Words by intuitive fairy


IN THE NEXT ISSUE STYLE | FEELING GOOD Starring TV presenter and celebrity stylist shares tips on feeling good and following your dream. Spot the Trade A British female designer talks about how hard work pays off SUBSCRIBE VIA OUR WEBSITE TODAY Women in Trade Magazine is a quarterly digital publication created for smart inventive women.

A Special TH

The universe for the strength I received on a da

Archer and Gemma Smith (thanks for keeping

appear on our front cover (you are amazing!). M

(we got there in the end!). Jenni Hulburt (your

(thank you). Saffy Allen (thank you). Yasmin D

you). Robin Hallett (thanks for shining so bri Stephanie McTique of Cofi Designs (thank you).

Pascal of Survival International (thank you). E

(thank you) and to all m

See you n

This is how we do things at

5 things to do when on our site‌ subscribe to it,



aily basis. The Team - Elizabeth Rae, Primrose

g me sane). Lynne Franks for being the first to

Michaela from Playtex (thank you). Beautiful Tez

r videos got me through it all). Fabryan London

Damree-Ralph (thank you). Rebecca Jones (thank

ightly). Emma Mamo from Mind (thank you).

Macmillan Cancer Charity (thank you). Ghislain

Emilienne Rebel (thank you). The Intuitive Fairy

my followers (thank you).

next time! Women in Trade Magazine

, share it, love it, speak about it, be inspired by it.


(c)Women in Trade Magazine | N0.1 PREMIERE EDITION - WINTER 2013/2014 | The Entreprenuer  

(c) The Entrepreneur Issue | On the cover, Lynne Franks founder of London Fashion Week | BUY A COPY £1.99 via

(c)Women in Trade Magazine | N0.1 PREMIERE EDITION - WINTER 2013/2014 | The Entreprenuer  

(c) The Entrepreneur Issue | On the cover, Lynne Franks founder of London Fashion Week | BUY A COPY £1.99 via