TABLE OF CONTENTS
5VISION OF THE SKY 6THE BENEFITS OF PARTNERSHIPS 8CREATING DEFINED RELATIONSHIPS 10GROWING FRANCHISE 11LEAGUE PROFILE 12SKY FAN BASE 14ENGAGING SPORTS TOWN 15PARTNERSHIP OPPORTUNITIES 17IN-ARENA SIGNAGE 19IN-ARENA PROMOTIONS 21BROADCAST & TV 23WEBSITE & SOCIAL MEDIA 25VIP EXPERIENCES 26IN-GAME ENTERTAINMENT 30CONTACT INFORMATION
Led the Eastern Conference in 2013 clinching first playoff appearance in franchise history
Led WNBA in attendance growth by 17%
NOW is the time to partner with the Chicago Sky
SHARE THE VISION The Chicago Sky is committed to understanding our partnerâ€™s unique mission and goals to leverage an innovative partnership that delivers value and exceeds expectations. Chicago Sky aids its partners in taking their core initiatives to the next level by redefining possible. 5
THE BENEFIT OF Authenticate your commitment and passion to the Chicagoland area and the women's sports community Turn-key impactful programs customized to meet your goals and objectives Inspire future generations and help show them that they can be professionals in any field they choose Create loyalty to and preference for your brand in the hearts and minds of Sky fans Drive athletic participation and guide the upcoming generation in a positive direction, physically, emotionally and mentally 6
CREATING DEFINED Chicago Sky partnerships increased 28% from 2012 to 2013 Overall, it was a great game and a great experience .The on-court decal looked fantastic. Thanks so much for your hospitality—much appreciated” —Diana Juhasz, Discover , Corporate Partnerships Senior Manager
CREATING DEFINED â€œOur sponsorship contract negotiation that took place last fall with Stephanie Lovingood could not have been better. She provided us (McDonald's) with several creative options that we considered before reaching the final elements that went into the 2014 contract. We were so pleased with the cooperative and flexible spirit that Stephanie brought to all our contacts. You should know that she represents the Chicago Sky superbly.â€? Alan Lerner, MOCNI Executive Director 9
INVEST In 2013 WNBA Merchandise Sales
Increased Media Visibility by
Total television broadcast viewers during the 2013 season
Every 2014 season game to be broadcasted on ESPN2, NBATV, Utoo or WCIU
Increase in website views
Increased New Season ticket holders by 10
PROFILE The WNBA is the most successful womenâ€™s professional team sports league in the world Increasing global fan base across Europe, South America and Asia with majority of fans represented in the United States, Turkey, Indonesia, Philippines and Venezuela. SOCIALBAKERS ANALYTICS 2012
WNBA Fan Distribution United States Turkey
Indonesia Philillines Venezuela
Other Countries Combined
Of WNBA fans bring in a household income of 50K or more (Sports Fan/Social Media Report 2012) Social media followers on Facebook, Twitter, YouTube and Instagram 11
Majority of Sky fans have a household income between fifty and seventy-five thousand
Twenty-eight percent of Sky fans are between the ages of twentyone and thirty-four
Forty-three percent of Sky fans are college educated
Sixty-eight percent of Sky fans are minorities 12
SKY FAN PROFILE THE SPORTS BUSINESS JOURNAL
SCARBOROUGH RESEARCH 2012
#1 in WNBA increased attendance
Sky home game attendance 57%
Household Income $75k+
ESPN SPORTS POLL 2011
WNBA fans are more likely to buy the products of the team sponsors that any other league
33.6% 32.9% 31.7%
WNBA MLS NBA NASCAR
WTA NFL PGA MLB LPGA NHL
30.0% 29.0% 27.3% 26.7%
26.5% 25.9% 25.8% 13
Tickets purchased per year by Chicagoans to Sporting Events
Most sports bars in the United States Most loyal sport fans in the United States
Home to a sports team from every major professional sports league
3rd Largest Media Market in the U.S. 14
PARTNERSHIP The Chicago Sky customizes mutually beneficial partnerships specific to the needs of each individual partner. By tailoring unique partnerships around your goals and initiatives we can deliver an increased ROI and deepen the emotional connection between you and your target audience
WEBSITE & SOCIAL MEDIA TV/LIVE ACCESS VIP EXPERIENCES
IN-ARENA Be part of all the game day action at Allstate Arena Jumbotron 360 LED Ring Digital Courtside Signage Digital Arm Stanchion
LED 360 RING
The state-of-the-art scoreboard offers you a great opportunity to prominently display your name and logo with an interactive in game feature. The focal point of the Sky promotions, the center-hung scoreboard displays high-definition graphic on four main screens, 2 upper screens and one 360 degree LED ring.
DIGITAL ARM STANCHION
Let your brand stand out on the arm of the main destination during a basketball game. Fans will look toward your brand during all activity in the paint.
TV VISIBLE DIGITAL COURTSIDE SIGNAGE Place your brand where itâ€™s sure to be seen: IN THE GAME! Your message will be broadcasted in a premium position to be seen by potential customers on TV & Live Access.
IN-ARENA Directly engage and excite Chicago Sky fans throughout the game; increasing brand presence and brand loyalty • PA Announcements • Exit and Entrance Giveaways • Jumbotron Video Board Feature • Concourse Tables • Ticket Backs • Cheerstix
• On-Court Promotions • Press Releases • Print Publications - Game Program - Pocket Schedule - Media Guide - Roster Card
Stand out and be sure your message is seen on the back of every ticket to enter Allstate Arena. Showcase new products, promotions and coupons.
A powerful punch in a small package. Allow Chicagoans to take your brand with them while on the go. Thousands of pocket schedules are distributed throughout the city to ensure people know about the 2014 Sky Season and your company. ROSTER CARD
Connect with fans that are looking to learn the facts. Let your message be seen while they get the details about the nightâ€™s matchup.
Sky programs are used by fans as a year-round reference guide. Educate them about your products and services in the arena and at their homes.
BROADCAST Engage and educate viewers outside of the arena on specific events, promotions and initiatives through Live Access and local Chicago broadcast stations. • TV Commercials • Broadcast Drop • Broadcast Feature • Billboard (Opening & Closing) • Live Access & TV Broadcast 21
TV COMMERCIALS Showcase your commercials during our local broadcasts with WCIU and continue the excitement for viewers during half-time and time-outs.
BROADCAST DROPS Be part of the game action for the digital audience with live action broadcast drops that instantly capture fans attention.
Hey Sky fans, learn about Smart Ideas where you can improve the value you receive from your electric energy dollars and in the process, saving money and protecting the environment.!
WNBA ACTION LIVE ON DEMAND WNBA Live Access allows fans from all over the world to engage with the Chicago Sky when they canâ€™t make it to the arena. Live Access extends the reach for your company to connect with more consumers outside of the Chicago area.
WEBSITE Expand your social and digital presence with intriguing content across a variety of platforms •Website Advertisements • Partner Page • Facebook • Twitter • Instagram • E-Newsletter • Featured Website pages 23
BOTTOM PANEL AD UNIT
SKY VIP COURT OF DREAMS You and your group of 25 can play a basketball game on the Chicago Sky court at Allstate Arena. Followed by a meal and an interactive Sky home game
MEET AND GREET the Coaches and Players COURTSIDE CLUB The Courtside Club is premium seating at Chicago Sky home games. Relax and enjoy the action with unlimited food and beverage
EMPLOYEE APPRECIATION EVENTS Showcase how much you value your employees with a fun and interactive exclusive Chicago Sky event that depicts your gratitude for their hard work
IN-GAME At Allstate Arena Chicago Sky games are about more than just basketball. We create experiences that our fans will remember and cherish Sky Guy Fly Kids Drumline Sky Squad
SKY GUY makes over onehundred and fifty community appearances each year 27
The Fly Kidsâ€™ high energy performances feature incredible tumbling, high flying trampoline, and awe-inspiring tricks and stunts inside of twirling jump ropes.
The award-winning Chicago Sky Drumline brings the beat to every Sky home game. The Drumline performs around the state and is accompanied by an energetic dance crew and color guard.
This five-man aerial ensemble amazes fans with extraordinary dunking displays, complete with mid-air passes, flips and twists. The Sky Squad dunks all over Illinois at sporting events, birthday parties and city festivals.
Be part of the action, Educate our fans, Embrace the experience & REDEFINE POSSIBLE
CONTACT Director of Marketing Partnerships Stephanie Lovingood I firstname.lastname@example.org I 312.994.5997
Partnership Activation Coordinator Jasmine Allen I email@example.com I 312.994.5985