What Does Strategic Forecasting Mean for Members and Why Should We Care?

By Debra Peters, DDS Grand Rapids

Our Association membership continues to decline, especially with new dentists. Recognizing that a different business model based on Agile project management would allow the ADA Board of Trustees and professional team to be nimbler and respond to trends, the bylaws for the ADA were amended to facilitate changes. Sustainability and relevance are significant factors for all members as we continue to promote oral health within our communities.

Now, your Association must also hear from you. The plan, to be rolled out over the next year, will incorporate more voices into the strategic direction of the ADA by calling on members and customers from diverse backgrounds to participate in action groups on various topics. Think of input gathered from dentists in rural and urban settings, DSO and private practice, dental school faculty and dental industry leaders. Most exciting are the opportunities for early career dentists to have their voices heard and to shape the ADA. The format for engagement is easier and shorter because participation in these groups with take place in a virtual format using Microsoft Office 365. The practice of dentistry is evolving. As members of the ADA, we must also step into our new roles and participate in the success of our profession. Stay tuned for more details on how to become involved.