ss oc iates, nc.
C O R P O R A T E
I D E N T I T Y
OVERVIEW
EVOMETRICS
C O R P O R A T E
I D E N T I T Y
OVERVIEW
INTRODUCTION
O V E R V I E W C O R P O R AT E I D E N T I T Y ST U DY
T h i s i s a n o v e r v i e w o f t h e e v o M e t r i c s c o r p o r a t e i d e n t i t y ( I D ) . T h e r e i s o n l y o n e (1) proposed desig n c andidate, which reflects the personality associated and point-of-view of the company, based upon spoken knowledge. The proposed desig n I D is: 1. E v o l u t i o n
THOUGHTS ON DESIGN This desig n exploration lays the foundation for evoMetrics to communic ate its p o i n t - o f - v i e w a n d t o b u i l d i t s b r a n d a n d a s s e r t i t s l e a d e r s h i p i n t h e c o m m u n i t y. T h i s o v e r v i e w i s p u r e l y f o r d e m o n s t r a t i o n p u r p o s e s o n l y. This overview is focused more towards the look and feel of the corporate identity and system, and how it fits with evoMetrics’ future. The objective was to create an identity that exhibits longevity, that is classic, simple, and memorable...all while b eing flexible, since the industry const antly evolves . These characteristics yields a s t r o n g , i d e n t i t y. C o l o r w a s u s e d i n t h e i l l u s t r a t i o n s t o d e m o n s t r a t e t h e f l e x i b i l i t y , applic ation and implement ation of the evoMetric brand imag e. Further exploration and color palatte’s will b e covered in the nex t phase of desig n . The proposed desig n has achieved various g o als and presents you with a distinct desig n direction which will help g et to the nex t level . These explorations have a personality that is suited to b e implemented across various marketing communic ations — from corporate st ationery, sig nag e, lab co ats, lab els, brochures, postc ards and advertising , to the web and even interior desig n, and providing a meaningful coherence and relevance.
A l l r i g h t s r e s e r v e d . © 2 015 K O D E A s s o c i a t e s , I n c .
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EVOM ETR ICS
Evolution This creative direction is called the evolution primarily because of the company’s core focus, while the ‘metrics’ is par for the course. I kept the evo in lowercase letters so that readability is less awkward in pronunciation and is read smoother with the bump with the capital M in Metrics, a request when asked to create a visual ID. The logomark below it is created from a lowercase ‘m’ and rotated 90 degrees and then flopped to form the shorter ‘e’ for evo...thus, creating the evolution process. The length of each of the logomark corresponds to the length of the wordmark above. This also allows for a platform for the company name to sit on top. While I only show a lockup of the wordmark (evoMetrics) and the logomark (EM), both can be used separately. This can be achieved over time when implemention takes place. Color here is irrelevant, but requires more research moving forward.
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