I hear and I forget. I see and I remember.
I involve myself and I start changing... (inspired by Confucius)
Wizerize your conference www.wizerize.com
what we do
A Wizerized conference is an energizing experience that motivates and changes individuals
Keeping a large and diverse management group aligned is challenging. But doing so while at the same time adapting to changing market conditions is the biggest challenge of them all.
By Wizerizing® large management conferences you can turn all attendees into active participants. Not just for their entertainment, but to accelerate change in a specific direction.
Overcoming this challenge demands deep insight into organizational dynamics, corporate game play and human nature.
In a Wizerized conference every participant has a voice and becomes involved in knowledge sharing, learning and cocreating processes that directly influence the way they SEE, the way they FEEL and the way they ACT when they get back to their normal work the following Monday morning.
A number of large global companies have discovered a new technology tool that helps accelerate these challenging organizational change processes. The tool is Wizer® – a persuasive technology that allows a large group of people to interact like never before.
A Wizerized conference is an energizing experience that motivates and changes individuals – and thus the organization as a whole.
Wizerizing a conference To turn attendees into active participants and accelerate knowledge sharing, learning and cocreation
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Birger Hauge is a Danish pioneer in interactive technologies, with a specialty in video conferencing. Birger has recently joined Wizer in Denmark as Sales Director.
Rana Foroohar is one of the professional conference hosts who has worked with Wizer at a top management conference. In her daily life she is a deputy editor for both Newsweek and Newsweek International in charge of all international business and economics coverage.
Mikkel Schou is Business Development Manager with responsibility for ensuring continuous development of the Wizer platform. He personally takes charge of large, complex events. Here in a briefing with Professor Albert Angehrn, INSEAD.
Nico Schou has held several positions as CEO,COO and CFO in significant international companies. He has worked closely with Flemming Fog in various roles since 1990. He is chairman of the board of Wizer as well as our US subsidiary.
Flemming Fog is the founder and CEO of Wizer. He has a 25-year background in communication but in the past ten years has specialized in designing and implementing change programs for large global corporations.
who we are
All our solutions have already proven their value in real-life projects
Wizer A/S is an independent and innovative company born out of a strong change management background with experiences from leading global corporations.
Albert Angehrn, Director of CALT (Centre of Advanced Learning Technologies) at INSEAD, with whom we have had a close collaboration for over three years.
Since 2005 we have invested in building our own Web 2.0 platform: Wizer®.
In respect to how we work, we prefer becoming an integrated part of our customer’s project team – working closely together with our customers and – when relevant – with other specialized consultants.
This is – to our knowledge – the most advanced and flexible persuasive technology platform that exists. We are practical people – not theorists. This means that we base all innovation – of concepts as well as of our technology platform – on solving specific customer challenges.
This open attitude – and our own network of like-minded companies – allows us to take on large and complex assignments.
This also means that all our solutions have already proven their value in real-life projects for large global corporations. Many of our concepts have been developed in close cooperation with Professor
We operate out of Copenhagen for our European customers and out of New York for the American market.
Professor Albert Angehrn Director of CALT, INSEAD
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Centre of Advanced Learning Technologies INSEAD Business School Fontainebleau, France Albert Angehrn is a close partner of Wizer. In recent years we have shared several global clients and developed many new concepts together.
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give every individual a voice In practice, normal communication breaks down when a group consists of more than 20 individuals. So just imagine how much potential value is lost when you gather hundreds of top executives at a conference without offering effective means of communication. Such a waste! Wizer establishes a 1:1 dialogue with each participant. At any stage we can initiate a process for receiving feedback in different ways – as votes, brainstorms, questions, comments, and even as recorded videos. But we do not only collect feedback. We also give feedback. All inputs are processed in real time and shared with the participants. This allows everybody to experience their views in context. It also allows participants to get inspiration from other people in the room. The contact point with the participants is some form of terminal – often a PC. Wizer supports all browser-based terminals – including iPhones and other mobile phones with a browser.
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Wizer establishes a 1:1 dialogue with each participant
We support selected voting terminals – like Reply Systems, Option Finder and SpotMe. We support all other phones via opening for SMS as well as MMS. You can also send your contribution via e-mail. In short: We are very flexible! While we allow all sorts of contact terminals, we also offer complete turnkey solutions where we supply both the terminals – typically the Wizer Reflector PCs – and the network to support them. This solution is often used for large conferences – like top management conferences – where we use all the advanced functionality, and where maximum control over response times and other quality factors is absolutely essential. On the following pages you get a quick run-through of some of the most important concepts that can be engaged in order to Wizerize your conference. We hope you will be inspired…
Wizer alson runs on iPhone.
A Wizer Reflector with a monitor for each table is a proven setup. And when this is combined with a personal Wizer keypad, it is even better. Groups are more engaged when they share their thoughts at the end of a session compared to when they just talk‌
When you know that you will be involved from time to time, you pay attention
The 12 key concepts to Wizerize your conference
Start engaging participants before the conference
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pre1 conference Why not start engaging your participants even before they get to your conference?
interest or even to invite them to perform tasks in order to prepare for the conference.
Wizer offers a customized registration website solution that can be used for all basic registration tasks.
This could be completing a small business game – or maybe a theme-related survey (like our Leadership Behaviour Survey, which always fuels great discussions at conferences).
In addition to registration, it also allows us to ask questions of direct relevance to the conference theme. In the same way we can ask the participants to rank areas of special
Participant registration is a fully integrated part of Wizer and can easily be adapted to specific customer needs.
Part of the customization is to provide different service information to the participants.
Having all participants complete a small business game before the conference can save valuable conference time and allow organizers to use the generated feedback at the conference.
An alternative is to integrate a relevant survey into the preconference activities. Feedback can be used to focus relevant discussions.
The 12 key concepts to Wizerize your conference
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audience 2 response Generally it is a good idea to break the flow of presentations from stage with an involving question to the audience. This could be a question like: “Now you’ve heard my views, what do you think?” – followed by a specific question to be answered.
“What do you think?”
of questions that gives you the feedback you want. Your questions should enrich the reflections rather than blocking them.
Wizer supports many kinds of questions as standard: all forms of multiple choice questions as well as different ways of rating or ranking statements or other factors. Still, the key to great audience response sessions is not the technical part. It is the design
You should be able to design questions that engage the participants in transforming general points into specific learnings, for example: “What does this specific change mean for my work in my country?” At Wizer we have extensive experience in formulating questions that trigger the reflections and learnings that we want – and that work well with multicultural audiences from all parts of the world.
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1: This is the standard multiple choice model, which can be varied endlessly (number of options, response texts, etc.). 2: Example of slightly more advanced variant where – in this example – participants answer nine questions in one round. 3: Example of voting via “rank order.” Participants “drag & drop” all statements until the order is right – then send in the response. 4: Example of ranking where participants focus on the strongest three and weakest three statements. Example of a question where participants choose their answers from drop-down lists.
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The 12 key concepts to Wizerize your conference
Analyzing and sharing the feedback in real time
advanced 3 result sharing All question types come with a standard way of presenting the result: in bar charts, rank-order overviews or grids presenting a correlation between two different questions. And we go one step further. We offer the option to segment any question with another question. If you have a question that divides the audience, we can analyze which parameters are driving the differences. The Wizer operator can test different breakdowns: for example, viewing the response by work function, by country, by business unit – and then discovering that the real differentiator is gender!
When this breakdown is shared with everyone, it provides a unique chance to interpret results in real time. It allows the participants to comment on different viewpoints, which again leads to deeper understanding. In many global corporations geography constitutes an important parameter for interpreting responses. This is why we often create a customized world map that shows results for many different questions. Being a very strong feedback tool, this enables each participant to see their own views in a broader perspective.
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A visualization of a correlation between two questions.
World maps are an effective way of visualizing differences of opinion across the world. World maps are customized for the countries present at the conference.
A ranking result that shows what idea scored highest.
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A segmented breakdown of a question by another question, revealing a difference in points of view.
A presentation where both positive and negative votes – here on 10 questions – are visualized in an overview.
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The 12 key concepts to Wizerize your conference
Let the participants inspire each other
4 brainstorming In a brainstorm everybody is invited to submit their input – and all input is shared to allow maximum inspiration from others. This has proven extremely effective. By providing all participants with a personal terminal, just two minutes of brainstorm can create a really good overview of the thoughts and ideas that drive a large group. Sometimes it is more useful to allow a little more time for the exercise and to have the group agree on just one or two important inputs. This process of dialogue qualifies the input – and the discussion in itself can turn out to be a very important part of the learning process. During the process the facilitator may pick a few representative inputs and use them to stimulate a discussion. Alternatively, all input could be shared in a word cloud, which counts the meaningful words and presents them in order of appearances. Sometimes we even pick out six to eight representative statements from a brain-
storm and ask the participants to rank them in order of importance using drag & drop. This is a quick way of turning qualitative input into quantitative data – based directly on the input generated in the room. An advanced variant is clustered brainstorms. This is used when it seems more meaningful to have the participants analyze a subject related to, for example, their country or their business unit than to share a general brainstorm. The magic part is that clustered brainstorms allow you to complete a clustered group session in just five minutes – without wasting time on sending people back and forth – and without needing loads of extra group rooms. Each participant can share input from their position even in a mixed group – and thereby share ideas with their own cluster to be used later in the program or after the conference.
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When the brainstorm is open, you type in your input and share it with everybody else (newest entries appear at the top of the list).
Specific entries can be picked out and made the subject of a vote – in this case via a ranking of 0 to 9 points.
While thinking about your own input, you can get inspired by the entries of other participants.
All rankings are combined into a list – with the highest rankings on top.
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The 12 key concepts to Wizerize your conference
video voting 5 and recording The terminals are set to host a number of different media for users, for example films, still pictures and audio. Sometimes we show different media to all participants – for instance a series of commercials. Afterwards we ask the groups or individuals to evaluate them using questions or qualitative feedback. In addition to this, the terminals also allow participants to record video, take still photos and use audio. This means we can ask groups to carry out a specific task of making a two-minute video and then have other groups vote on the films created.
Making videos at a conference is a very powerful experience as it generates a lot of involvement and energy. Moreover, the competitive element of producing the best video means that people generally put a lot of effort into doing a great job. When it comes to sharing results, nobody needs to see the inputs of all groups. Generally each group evaluates just three to five films, meaning that only a few particularly interesting contributions are shared in plenum.
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The possibility of watching videos is an important prerequisite for many business games.
We can allow participants to record their own video – for example, a two-minute analysis of a specific problem.
Making videos is always a strong team experience.
The entered videos can be viewed and ranked by other participants or groups – and the highest-ranked shared by all.
Making videos at a conference is a very powerful experience
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The 12 key concepts to Wizerize your conference
6 action plans
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Turning thoughts into actions In a Wizerized conference, action plans can be produced by teams and by individuals. These action plans help attendees capture those “magic moments” when they suddenly see their role and tasks in a new light. The action plans help them pinpoint and commit to a new behavior – starting next Monday. Team-based action plans are customized for group collaborations. They take the teams through a predefined process that starts with open brainstorms and ends with names assigned to specific intiatives.
Inserting two minutes from time to time to fill in the personal action plan helps translate general learnings into personal actions. The actions plan are made available via online reporting (and can be downloaded as an Excel spreadsheet if preferred).
Personal action plans, on the other hand, are defined by the individual and are personal. This solution involves giving attendees time for reflection and noting down thoughts, ideas and action steps. These plans are built up step by step, subject by subject through the event. The personal action plan is by definition personal – and is only accessible by the person who has created it.
Action Plans can also be created in a group process allowing for a structured analyses of complex challenges – including the use of i.e. mind maps.
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The 12 key concepts to Wizerize your conference
7 feedback channel
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1: We can allow participants to enter comments or questions at any time. 2
2: The input is received in the control room, where Wizer staff (or the customer) decides if action is required (or saved for later).
3: Particularly interesting comments can be routed to the facilitator (who has a hidden screen in the speaker’s table) in a matter of seconds – opening up the opportunity for interesting dialogue.
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Ready to react to good comments at all times At a conference people should focus on presentations and other input. Most of the time therefore our terminals remain in a passive state showing only the participant name or company logo. However, we have found it very useful to offer a generally open feedback channel where participants can send in questions or comments at any time. All inputs are directed to the control room – or to a customer representative – where it is decided if any action should be taken on the incoming comments or questions. This might lead to many different actions: • Acknowledging the feedback from the stage if multiple people are making similar comments. • Sending a particularly interesting question directly to the speaker or the host via the facilitator interface (discreetly hidden in the speaker’s table). • Adjusting the temperature in the room. This means that the speaker can answer a question just a few seconds after it has been submitted. At other times we collect questions throughout the conference and use the best ones for a special Q&A session.
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The 12 key concepts to Wizerize your conference
networking 8 tools
Increase the value of networking
A very important objective of many conferences is to strengthen the contacts and bonds between participants who do not work closely together on a day-to-day basis. This process can be enhanced using a number of simple tools. One way is to invite the participants to add a personal profile. They might also add a competency or special interest profile that
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can be used to match people with shared interests. Adding photographs to the profiles makes it easier to recognize people whose names you know better than their faces – for instance by using the built-in webcam in the Wizer Reflector PCs. These simple activities will increase the value of networking at your conference.
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Wizer allows participants to take their picture by using the built-in webcam in the Wizer Reflector.
When they save the picture, it is automatically shared by everyone.
The basic data (entered before the conference) can be supplemented by the participants. You can see everyone’s data but edit only your own.
The 12 key concepts to Wizerize your conference
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hybrid 9 events
Share the experience
A great top management conference can really move the 100 to 500 people who are usually present. But why not expand the audience for at least a part of the conference – inviting more people to share some of the magic? The Wizer platform allows a selected group of leaders to be invited to your conference – without physically being present. They just participate online. All online participants can be invited well in advance and join online streaming from the event. They can also be asked for feedback during or after the streaming.
No need to travel to be part of a top management conference – you can invite people from all over the world to participate via online streaming.
People who are not able to participate live can be invited to visit a webcast of the hybrid part of the conference within a certain time space – and still contribute with comments, ideas or answering the same questions as the rest. At a recent event we transmitted 17 simultaneous live streams from one conference – meaning that each of the 2,500 hybrid participants got to hear the CEO as well as presentations from their own Business Unit Management – and even got the chance to give specific feedback to their own management. This was a very popular session – where several thousand leaders from all over the world became part of the top management conference.
Video streaming can be done in many ways today – Wizer can work with them all.
Wizer adds the dimension of interactivity to hybrid events – allowing everyone to contribute thoughts and ideas.
With Wizer, the input from remote participants can be structured so you receive segmented feedback – broken down by, for example, region or business unit.
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The 12 key concepts to Wizerize your conference
online 10 reporting
Engaging participants after the conference
Most but not all collected information is fully processed during the meeting. So after the conference you still have valuable data ready to be harvested.
We even allow participants to segment the responses for each question using a parameter of their choice, such as Business unit, Job function and Country.
Online reporting allows us to publish all data from a conference – even before the conference is over.
If participants have used the Wizer Planning Tool at the conference, these results can be found in a separate menu.
This means than even before leaving the conference room, participants will see a personalized invitation from Wizer Online Reporting appear on their Blackberry, iPhone or whatever…
Often Online Reporting is used to distribute conference material to all participants. This might include filmed presentations from the conference, PowerPoint presentations, simulations and interview films – you name it.
At this point a few pictures from the event have usually been uploaded alongside with a few remarks relating directly to the conference. Online Reporting automatically generates a menu containing the results from all voting sessions – which means that participants are free to browse through all brainstorms and questions of interest.
In addition to reporting, the online site can be used for follow-up even after the conference. For instance, by adding information after the conference or by allowing participants to upload videos or other materials resulting from follow-up activities.
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Each participant gets personal access to their version of Wizer Online Reporting.
All voting results and all brainstorms can be found here – for follow-up and further processing.
Online Reporting is also used for file distribution, for example, key films and presentations from the conference that are made instantly available.
Adding a gallery of pictures from a large conference is a popular feature that helps drive extra visits to Online Reporting.
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The 12 key concepts to Wizerize your conference
business 11 games Business games are the ultimate tool for influencing a group of participants in a specific direction – actually changing the way people SEE, FEEL and ACT. Wizer has developed and deployed several business games in close cooperation with large global companies. These have all been used at top management conferences and subsequently become part of the executive training programs. Most concepts are developed in cooperation with our close partner Professor Albert Angehrn, who is Director of CALT (Centre of Advanced Learning Technologies) at INSEAD. Each business game constitutes a full product – relevant for top management conferences as well as internal training programs. Over the years we have created many different kinds of business games, but they all have one thing in common: We focus on strong storytelling that keeps the story developing from challenging situations through serious surprises to an occasional relieving laugh. All business games are recorded in HD video in collaboration with a professional film crew – including a strong cast of experienced actors. One of the crucial parts of a business game is having people identify with the situations. They need to recognize the situations and relate to the people involved as they would to their colleagues. We include tough choices – or dilemmas – that divide the audience. It is our experiWizerize your conference 28
The ultimate tool for influencing a group
ence that real learning always grows out of some element of uncertainty and doubt during the processes. We work in five main categories – depending on the specific case: 1. Change overall behavior Games where you practice changed behavior – for example, moving from product sales to strategic partnering or working according to a new value chain. 2. Improve specific leadership skills Games where you practice specific aspects of leadership – for example, becoming stronger at collaboration across silos or building a quality culture. 3. Stimulate individual development Games where we give very specific and individual leadership behavior feedback – including a process that stimulates strong, individual self-insight and helps create a personal action plan. 4. Improve team skills Games where you practice team skills – creating a framework for groups to collaborate and compete in ways that stimulate better team dynamics, allowing them to practice innovation and other skills. 5. Share a vision of an ideal future Games where you engage the participants in a near-perfect world and use this experience to trigger discussions and reflections about the present way of working. If you would like to know more, we recommend that you take a look at the films about business games. They really are something else!
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1: It can stimulate good reflection to have the choices of the participants challenged by an official expert. 2: Participants are easily engaged in complex tasks when they are presented in professionally produced films. 3: As in real life, most business games are focused on making the best of a limited amount of time. 4: Business games often combine many ways of expressing the key messages. 5: What a Day stimulates individual development. 6: Some games are played on a PC – individually or by two to three people. 7: Eagle Racing focuses on the challenges of collaboration. 8: An important part of the learning is to experience doubt from time to time. 9: Prerecorded video is often used to challenge the participants. 10: Having groups compete is an important part of creating a high energy level. 11: An involving business game also includes a little humor.
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The 12 key concepts to Wizerize your conference
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control 12 AND flexibility
Freedom to act on a good idea
A good top management process takes months to prepare – and everything needs to be prepared down to the smallest detail.
If a great idea comes up, we can dig a little deeper and create a small exploration process.
This implies that all Wizer sessions are created and tested in advance as part of the approved flow of events.
On the other hand, if we sense that a subject is better served by skipping the planned interactive session, this decision can be implemented immediately.
However, making room for flexibility is important in order to take full advantage of what actually happens at the event. Though the interactivity is planned as a linear timeline, we can improvise when this adds value.
The combination of excellent preparation and the ability to adapt to the situation paves the way for magical experiences that take your conference to the next level. This is what we call Wizerizing your conference.
For instance, if the CEO wants to add a certain topic to the timeline, we simply create an extra question and ask it. This can be completed within a minute. 1: A Wizer conference is planned in detail – organized as a flow of actions in the management interface. 2: At any time new questions or brainstorms can be added – even in the middle of a conference. 3: A new question can be inserted into the timeline and launched within minutes. 4: Results can be shared immediately – or further segmented…
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The voting system seems to bring more pace to the group work
Superb It’s a powerful tool to share knowledge and ideas fast. The effect on the group work is definitely positive Very good and very easy to use
It promoted collaborative thinking Excellent idea to activate and involve an audience of hundreds of senior people
Cutting edge, quick feedback responses Very good! Very stimulating!
Brilliant and very effective. It gets everybody out of the hiding
Extraordinary Benchmark for all companies
Quick & Accurate
Very powerful Sharp and effective
Perfect setup – creating great dynamics
Involves the audience and enhances active participation
Excellent tool to get feedback from large crowd and give a assessment right away
voice of the users
Excellent
Enhances the dynamic feeling and forces stronger formulations
Brilliant
I find this technology excellent
Perfect
Supports a dynamic environment Enables us to calculate trends and to follow up
It really made a difference. Instead of being a series of presentations, Excellent calibration tool
it became more of a dialogue and interaction.
for our leadership forum as a group: ‘’Better to crash in the simulator...’’
Great idea - so much more potential here
Great – it works!
The fact having data crunched instantly and results shown next second creates an excellent dynamic
Bringing down barriers for good and efficient dialogue The system is simply necessary to give a real conference, not just a number of speeches
I think it’s very professional
and results are inmediate. I like it!
Great – we should do this more... I thought it was outstanding use of technology!
able data
active analysis audience better bit brainstorming collect com comments communication creates dialogue
different
engaged everybody
direct
excellent
group idea
easy effective efficient feedback fine follow forces forum give
discussions
input
instant
fast
dynamic
interaction
interesting
involvement
keeps live london lot minor ok okay opportunity participants pc people
issues
perfect positive possible
process questions quick rather really relevant response results short system table team technology
think thought tool used vest
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voting work year
This is a word cloud based on all 250 comments after a Wizer conference. The larger the word, the more often it was mentioned.
key sources of inspiration A very important source of inspiration is our long-standing cooperation with the Centre of Advanced Learning Technologies (CALT) at INSEAD. All new concepts are shared with Professor Albert Angehrn, and most are tested at INSEAD at very early stages. But we also derive inspiration from many other sources. On the opposite page we would like to share some of our main sources of inspiration.
Wisdom of Crowds James Surowiecki In this excellent book Surowiecki unveils the secrets of many aspects of “crowd behavior.” And he proves how crowds can be smarter than any expert – if you know how to unlock their wisdom.
Theory U C. Otto Scharmer Scharmer has developed a practical model for describing all the different layers (and obstacles) that need to be addressed to move just one individual from one paradigm of acting and thinking onto the next. Otto Scharmer invites us to see the world in new ways—and to learn from the future as it emerges instead of trying to make it fit into our preconceptions.
Thinking Course Edward De Bono De Bono is an institution in learning. His views and methods strongly challenge traditional methods of learning as primitive and inefficient. We could not agree more! If you have not already read it, read this book now!
Strategic Management and Organisational Dynamics Ralph D. Stacey Stacey basically sees organizations as patterns of behavior and states that they are impossible to control. Mainly because organizational dynamics are much more complex than normally perceived. His thinking helps you understand the inadequacy of traditional methods – and provides inspiration for new and innovative learning methods.
Descartes’ Error: Emotion, Reason, and the Human Brain Antonio Damasio Damasio is one of the world’s leading behavioral neurologists and neuroscientists. He has specialized in examining how memory, language, emotion, and decision-making interact. In this fascinating book he challenges conventional perceptions of how the brain actually works – and what It takes to really change people in a deep sense.
Chaos: Making a New Science James Gleick. This is another classic – over 20 years old but still an inspirational kick. The most interesting insights were the many proofs of chaos in nature not just being chaotic in the sense of “random.” Chaos has its beautiful and very functional expressions, and it has its patterns. This book encourages you to not think of chaos as an enemy – but as something you can actually work with. Incidentally, Stacey also mentions this book as a key source of inspiration for his work in the last 20 years.
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Wizerize your conference
www.wizerize.com WIZER A/S COPENHAGEN: Amaliegade 41A, 3 · 1256 Copenhagen K · +45 27 22 04 05 Wizerize Inc. NEW YORK: 410 Park Avenue · Suite 1530 · NY 10022 · (212) 231-8125