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Type Tasting with the London Design Festival at the V&A A collection of words about creative London that have been designed to reflect their meaning. This is through choice of typeface, mark making tools, incorporating unusual materials and inventing new letterforms. The collection will grow as words created at drop in workshops are added to the collection. These will take place during the London Design Festival’s newly launched Graphics Weekend. Type Tastings are typography workshops and type safaris, typography training with a creative twist. London Design Festival Hub Design Studio, Sackler Centre V&A Cromwell Road London SW7 2RL typetasting.com @TypeTasting Find out more about any of the words in this newspaper, complete with features on the making process behind them, on the blog at typetasting.com Please tweet about the event with #TypeTasting


Chow is Teaching Fellow in the Faculty of Design at Technological and Higher Education Institute of Hong Kong. Her focus is on education and research related on advertising, marketing and communication related in contemporary media.

distinctive style. Kitching has influenced generations of printers and designers and continues to teach and give regular talks. He runs hands-on courses teaching typesetting and the art of letterpress printing from his studio in Kennington.

thei.edu.hk

thetypographyworkshop.com

Celebration by Bárbara Ana Gómez Bárbara Ana Gómez is a Spanish illustrator who moved to London in 2007. Her Type Tasting submission ‘Celebration’ is an intricate combination of flowing shapes and mischievous fairies which were sketched out by hand before being outlined in pen and ink then scanned in and coloured up in Photoshop. barbarana.com

Battle by Seoung Kyeong Lee 24-7 by Eugenie Smit

Bonkers by Oli Frape

“Each letter represents something that is happening 24/7 in London including shopping, the nature to be found in the city’s wide open spaces, the social side of living here and the ongoing construction as the capital expands.”

“Sarah asked me if I’d like to respond to the brief with the word ‘bonkers’ as an ode to the wonderful Danny Boyle and the incredible London 2012 opening ceremony that he created.

Beanfeast by Sam Roberts

Abstract by Anthony Peters “London to me is abstract. The ghosts of speeding cars, glass and steel towers alongside 500 year old epic stonework. Abstract shapes viewed from a late night bus, blue skies carved up by the harsh right angles of tower blocks. My favourite abstract places are the South Bank and the Barbican, all that glorious concrete, now abstract amongst the glass and steel, and abstract of meaning since the Utopian ideals of that beautiful Brutalist era have faded.” Anthony Peters is a maker of things who has an obsession with creating a narrative using minimal graphic techniques and a limited colour palette. He works under the name of Imeus Design from his coastal office. imeusdesign.co.uk Twitter: @imeus Advertised by Samantha Chow “Arts, commerce, education, entertainment, media, and tourism for London—the capital city of England— are ‘tagged’ along the River Thames in the map, effectively ‘advertising’ London to the world.”

Animals by Angharad

Roberts’ work photographing and researching the fading remains of advertising painted on walls (ghostsigns) often leads to interesting questions, such as ‘what is a beanfeast?’. The full text of this Highgate sign is ‘Catering for beanfeasts, parties & clubs’. Roberts goes on to explain that “However, beans in this case aren’t the baked variety, but the accounting type. A beanfeast is a party thrown by an employer if the end-of-year ‘bean counting’ has revealed a positive set of accounts. The modern equivalent would be the Christmas party and the deployment of ‘beans’ to pay for it.”

“The ceremony itself was such a spectacle that visually it was a rich subject to explore. Each letter is inspired by a specific memorable element of the ceremony form the hospital beds for the ‘r’ to the fireworks for the ‘k’. There is even a nod to the much discussed London 2012 logo in there too. I hope it goes someway to evoking even a tiny amount of the energy of that night.” Frape produces copy-led images that are bold, colourful and feature a narrative that is his own. olifrape.co.uk Twitter: @olifrape

CCTV by Miho Aishima “When I first came to London it was really strange to see the cameras everywhere since I don’t think I’ve really seen anything like that in the States. Its funny how you get used to them quite quickly. I just think its fascinating how many beginnings and endings of people’s stories they must capture.”

ghostsigns.co.uk Twitter: @ghostsigns

Aishima is a London based designer/researcher who grew up in the USA.

Cheers by Qian Yuan Yuan studied animation in China and is now studying graphic design at Central Saint Martins, she’s one of the enthusiastic Type Tasting volunteers. qyuanevelyn.tumblr.com

Botanical by Monica Brough

Artistic by Anne-Louise Quinton

Dubai based Monica Brough’s ‘Botanical’ is inspired by her love of the natural world and all the gardens and parks in and around London such as Hampton Court and Kew Gardens.

A combination of logos from London art galleries including the Royal Academy, Photographers’ Gallery, Tate, Whitechapel, Barbican and the National Portrait Gallery. These have been painted in gouache on cartridge. Quinton was a technical illustrator and graphic designer and is now a secondary school teacher in the art and design department.

Change by ICT

Buses + Tubes by Alan Kitching

Bitesize by Rachael Tremlett “Inspired by our breakfast at a greasy cafe this morning we made this.”

Alan Kitching is a world renowned typographer, designer and letterpress practitioner. His bold and sometimes witty letterpress compositions are simply and elegantly executed in his

Chickenwing by Omari


Watts created his letters from sections of bike chain which he mounted onto backings to create printing blocks. The letters are printed in acrylic paints on yellow nylon fabric.

in concrete so I made a template of pennies, twenty pence pieces and five pence pieces. I have a small press and I had such fun and made such a mess in my kitchen.”

Watts is a keen cyclist who, as well as his cycling typography, recently created a Tour de France Infographics project to celebrate the 100th Tour de France.

Gardner, a former social worker, lives in Yorkshire where she paints, sculpts and does printmaking.

nickwattsdesign.co.uk Twitter: @nickwattsdesign

Chromosome by Lucy Pughe

Comical by Michael Huppatz

The textures represent the fluidity of both biological material and creative possibility. The patterns are made mostly with fingerprints considering fingerprints like DNA, are unique. Additionally their evolution into square blocks attempts to pay reference to pixel typefaces created with grids, and the fact that chromosomes contain our own building blocks.

For the finished word, Michael took ‘Comical’ literally and drew on his childhood love of cartoons and hid outlines of classic cartoon characters in the textural pattern within the letters. He chose a curvaceous typeface and included an image of Bugs Bunny within the mess of lines— to tie in to his year long obsession with rabbits. He finished off the ‘Comical’ theme with a good old comic book speech bubble complete with a stylised swear. And let’s face it, who doesn’t love a good swear?

Lucy is in her final year studying English Literature and Creative Writing at the University of Northampton and is preparing to “fling myself at the world, utilising what I’ve learnt from Art and Literature.”

Constructed by Lissy Boness

Couture by Stephen Boss “I decided to use process as my playground. My wife is a milliner, so I had fine woollens, clasps and closures at my fingertips.”

Contradiction

Michael Huppatz is an artist based in Wollongong, an hour south of Sydney, Australia who specialises in ‘grown man in a bunny-suit’ artworks.

“I opted to begin with my geometric typeface Embauhaus as the undergarment, then I cut out a few letterforms to create a ‘pattern’. Sticking to my process plan, I allowed the pins to remain, like a haute couture garment in the works. After cutting out the select letters, I then added the ‘construction” elements such as measuring tape, the clasp, additional pins and spool of thread. myfonts.com/foundry/Emboss

michaelhuppatz.com

Collective by Jenn Kemp

Clockwork by Deidre Curren

Cinematic by Iria Prado “My piece it is inspired on the front display of the movie theatres, it is halfway Art-Deco and Pop. The idea is to reflect that this city is everyone’s big scenario, where all of the stories happen.” It is built from black PVC card and Christmas baubles. Clean by Nick Watts “Watching British riders winning at the highest levels of pro cycling is now as familiar to Londoners as the sight of the mucky ‘chain print’ marks on the calves of its commuters and couriers. Hordes of greasy, oily ride-to-work schemers and Boris Bikers have taken to the roads, inspired by the cleanest riders in the sport for generations.”

“Made with items I’ve collected around London.”

“I guess, living in Africa, we tend to get used to ‘African Time’, which loosely defined means that being an hour or so late for an appointment isn’t seen as rude or disrespectful. The more important you are, the later you are allowed to be. If you happen to be using public transport, you simply have no way of knowing what time the bus or train will leave the station.” “I’m reminded of my first train journey to Edinburgh from Kings Cross Station and how the numbers on the electronic clock ticked over to the last second and the 8:00 train pulled out of the station at precisely 8:00. Not one second later.” facebook.com/quirkyclox Coins by Barbara Gardner “London is the centre of commerce, there is the mint, the Bank of England and its streets are ‘paved with gold’. Sometimes walking down the street you see coins lost or coins embedded

Cooking by Faith

Creative by Ralph Steadman Ralph Steadman is one of the most influential and provocative British artists, whose ink splattered style, anarchic wit and characteristic figures are immediately recognisable.

Connected by Becky & Sarah Chilcott

Colourful by Edie OP Edie Op is “an illustrator, creator of comics and truly awful things.” She likes to draw in inks and crayon, occasionally paints and works with collage and mixed media to create macabre and sometimes slightly absurd illustrative narratives and comics. edieop.com Twitter: @edieop

“To create my word, I decided that the best way would be to collaborate with Mum and knit the word on her machine, letting the medium simply convey the message.” Becky Chilcott is a graphic designer and the St Bride Library’s event curator. beckychilcott.co.uk Twitter: @alphabeckles Her mum, Sarah Chilcott, is a member of the Sherborne and District Machine Knitting Club the All Knit Sherberts. allknitsherberts.co.uk

Cool by Stephanie Halpern “To me, London is all about its quirky cool fashions so I used various items of clothing to represent this.” Halpern is a London based designer and information artist. blink-designs.co.uk

“We don’t yet realise the full impact that computers are having on creativity” he explains, referring to messy, inky creativity and the increasing shift he sees towards computer generated art, when it comes to illustration “it’s the wetter the better in my opinion.” ralphsteadman.com Twitter: @SteadmanArt


clubs, gigs, restaurants and any other weird things that go on round here.” dalstonist.co.uk Twitter: @dalstonist

stops were the inspiration for using coloured pin heads. I decided not to restrict myself to the colours of the tube map as I wanted a palette that reflected the multiculturalism and diversity of the London design scene. “The process of producing my concept involved placing the glass fashion pin heads in a modular pattern reminiscent of Alan Fletcher’s famous Reuters logo from 1965 and Damian Hirst’s spot paintings, in the form of the letters. I then removed pins from the edges of the letters to create a more informal shape, which in my mind represent the constantly evolving, always challenging London design scene.”

Cultural by Jessica Jacobs “Food is culture, and London is one of the capitals of the world, with a huge mix of people coming from every corner of the earth.”

Twitter: @martinbcahill

jessicajacob.com

Diverse by Mike Attenborough

Energetic by James Clarke

Mike Attenborough is an English theatre director.

“I wanted the word to have a smooth flowing movement so I based it on a my own handwriting. Then to contrast this I injected a sense of erratic buzzing and energy, through using random twitches, strokes and colours to fill the in letterforms, I certainly burnt some calories making it!”

He was the Artistic Director of the award winning Almeida Theatre in London from 2002 until earlier this year when he stepped down to concentrate on his directing career. He was appointed Commander of the Order of the British Empire (CBE) in the 2013 Birthday Honours for services to the theatre.

Edible by Sarah Hyndman

Clarke is a London born designer with a passion for bold colours and clean lines, a love for photography and architecture, and a belief that keeping it simple is key. roundel.com

Deconstructed by Gaynor Maher Cycle by Angus Montgomery “I cycle in London almost every day, it’s how I’ve learned to navigate the city and discover how it all connects together. “For my Type Tasting piece, I made the word ‘Cycle’ using bits of old bike paraphernalia. The ‘Cs’ are made from a bit of inner tube and cycling scarf, I cut into a bike map to make the ‘Y’, a modified reflector snap-band forms the ‘L’ and a partially opened multi-tool for the ‘E’. “I’ve never been particularly skilled at drawing or typography (my handwriting is almost completely illegible) but I really enjoyed the collage-style nature of this Type Tasting piece, coming up with different bike-related bits for each letter and making them all fit together.” designweek.co.uk Twitter: @AngusMontgomery Dalston by Mark Wilding Wilding writes the Dalstonist blog which is about everything Dalston, although he explains that “to be honest, mostly the fun stuff. Bars,

“My first inspiration for this word was to use some typographical blocks I made last year. I was searching through the boxes in the garage & came across my son’s old Lego which gave me the light bulb moment! I love the fact that a lot of the blocks had been chewed by him when a toddler.”

Design by Martin Cahill “I decided that the best approach was to evoke through the form of my letters what I consider the core principles of London design – creativity, innovation, intelligence, colour and energy. “Harry Beck’s iconic tube map was the starting point for my concept and tube

Digital by Hannah Pingriff Pingriff is a graphic designer working for a digital design agency based in Twyning. Diverse by Tom Jarrett I have also attached an image that shows the working process. I choose the word Diverse because to me it’s the best thing about London, the diversity in people, areas and cultures makes London what is. I started by looking at maps and areas of London and then developed the concept of using street routes to create letter forms and utilised Google maps to make routes around London to spell out my chosen word. Disenchanted by Siro Carraro

Eclectic by Sarah Hyndman

Artist Siro Carraro grew up in Italy, studied art in London and works from his sunny North London studio which is an Aladdin’s Cave of large canvasses and colour. He describes himself as “A creator of dreams and a collector of images, that run freely from my mind in and out of my canvases.”

The word ‘Eclectic’ is made from photographs taken on a Dalston Type Safari. This is a guided walk through Dalston in which Hyndman explains how the history of the area is revealed through the signage, explaining the origins of the different typefaces and discussing why they are (or aren’t) appropriate for each sign. Sarah Hyndman is the founder of Type Tasting.

sirocarraro.com

typetasting.com Twitter: @TypeTasting

Elusive by Rosina Digne-Malcolm Entwining by Barbara Gardner “When I visited London in March this year I looked around and saw the young doing what we all did back then. “... standing kissing each other, arms wrapped around each other, weaving in and out avoiding oncoming people on the busy London streets. Everyone was connected via their phones but independently surviving like ivy up a wall. Then I wondered how one could express this simply through materials to be used ... I saw a ball of string on the sideboard.” Emerging by Karen Byers

Gardner, mother of two grown daughters, remembers London in the 1960s as “Free love and flower power.”


been designed to reflect the script from these cultural languages and then filled in with patterns—Islamic, Middle Eastern and South Asian. The piece has been drawn freehand. ‘E’, ‘O’ and ‘I’ reflect Persian, Urdu and Arabic. ‘X’, ‘T’ and ‘C’ reflect Bengali, Tamil and Hindi.”

the feel of the word that she was after. That made sense to me and it’s been at the heart of my thinking-on-paper way of doing things ever since – even when the result looks more engineered than drawn.” thornley.co.uk

Inspired by India and the Middle East, on her travels Hobbs collects ideas from architecture, landscapes, and textiles, to create unique pieces reflecting these exotic cultures. lizziehobbs.co.uk Epicentre by Alice Stevens Since graduating from the RCA in 1992 Alice Stevens industry background has mainly been in television, particularly the design and direction of title sequences for Channel 4 and Five where she has over thirty motion graphics credits to her name.

Everywhere by Dot Thompson

Everybody by Lucy Parris “My intention was to create a drawing that captured unity amongst the characters illustrated which are based on real people of different cultures, nationalities and religions. I wanted to send a fun yet positive message through the drawing.

Expressive

“I wanted to reflect the widespread, connecting, art and design network within London. I went about the piece by listing and marking many of the creative galleries, museums and studios across London on a map, before sewing lines of thread to connect them and using this as the framework for the letterforms, which were cut from card.” Thompson is a junior graphic designer for Webb & Webb Design, having lived in London for 10 months after graduating from Plymouth University’s Graphic Communication with Typography course. Twitter: @dkthompson

“I drew out the final word in ink and although I did sketch out a plan of how I wanted it to look I decided to draw the final one freehand as I wanted to keep the energy and freshness through out.”

Everything by Natalie & Maya Homer

Exotic by Lizzie Hobbs Hobbs has designed the word ‘Exotic’ “to reflect some of the cultures which are thriving in London. Each letter has

“My main inspiration for ‘Festival’ is my love of vintage signage and type, especially that which typifies ‘Britishness’ and has been used in various street and building signs around London over the 19th-mid 20th Century. My passion is type in the environment / spatial type, and aside from the typefaces used being taken from signage I chose to display it as bunting; this both embodies the idea of festival and celebration and it can be hung in any environment, both inside and outside. My colours and materials used signify the excitement, eclecticism and cacophony of sights, sounds and emotions found around London.” Zoë Chan is a London-based designer specialising in vintage and retro graphic communication. She is a vintage sign obsessive and selfconfessed typophile with a penchant for ampersands and ligatures.

Black = Gems, Pink = Hidden There is a poem written within ‘Gems’ by Abraham Cowley, 1668,

Freaky by Anna Anatsui

Freedom by Ruth S

uberbabygraphic.co.uk Twitter: @uberbabygraphic

“One of the first things that popped into my head were the colourful, spiky potatoes that debuted a few years on London’s bus shelters – and how much I loved them. And I thought of all the things that made the city so wonderful: the people, the things to do, the diversity, the energy.. but it’s the unexpected surprises that truly delight me. From a potato on a bus shelter to a whole new area in London previously unvisited, my word had to be: hidden gems.” Syd Hausmann designs, crafts and illustrates things for paper and pixels. Until recently, she was one of the directors of Gingerline, an immersive dining project. She currently freelances in Brighton and London and is setting up a new creative collective called Rocket 52. i-squidney.co.uk Twitter: @iSquidney

Expressive by Ruth Rowland “I was drawn to the word ‘Expressive’ as it reflects what I love most about London—its dynamic, ever-changing cultural scene. In addition, it’s a term often used to describe the loose, gestural nature of much of my work. “I like to experiment with mark making, tools can vary from the beautifully hand crafted ruling pen used here, to a piece of old stick from my mother’s garden. Pens and brushes are the tools of my trade, I’ve been collecting them for years, I like the fact that each one has its own distinctive characteristics.”

The lettering is based on the Bauhaus typeface.

‘Everything’ is created by mother and daughter Natalie and Maya. They describe themselves as “a warm, kindhearted misfit, heartbreaker, dreamer, communicator & yogi” and “a delicious candyfloss whirlwind. A junior school graduate & cat whisperer.”

Gems by Syd Hausmann

Festival by Zoë Chan

Ruth Rowland is a lettering artist who specialises in calligraphy, expressive typography and hand drawn ink on paper. ruthrowland.co.uk Twitter: @Ruth_Rowland

Fun by Catherine & Bella Jacobs

Fish by Lydia Thornley “I was a bit suspicious of type when I was young: there always seemed to be a right typeface for things, some designers knew what that was and I, with my drawing roots, didn’t. Until I worked for Mary Lewis, who I discovered would draw a word and then decide which typeface matched

‘Stickers are fun’ is by Bella (aged 5) and Catherine (aged a bit more). They live in London with Tim and Cheesy the tabby cat. Catherine is a artist and research psychologist. catherinejacobs.co.uk

Global by Madhu Amodia Graphic designer Amodia who lives and works in Mumbai, India, explains that “London is the most diverse city in the world. There are approximately 250 languages spoken in London, and you can meet people of those many nationalities here. The British capital is


a cultural pot potpourri, and hence the transaction of diverse currencies happen on a daily basis. The idea here depicts the currencies ( G: Georgian Lari, L: Libyan Dinar, O: Omani Rial, B: Brazilian Real, A: Argentine Peso and L: Lithuanian Lita ).”

“With that in mind I collected various bits of foliage from around my flat and on the way to work one day, focussing on choosing different colours and textures. To encase them I made a very basic mould out of acetate and sticky back plastic (the sticky back plastic was basically there to hold everything together) and then simply made up the resin according to the box instructions and poured it all in.”

to completely over do my piece. A make as much of each letter and the surrounding background space as possible.

& Spencers. The only thing I love more than creating gorgeous typography is Northern soul dancing!”

which made the shoot a bit unusual, no damage here just plenty of diving under the table.” Ievers is the Design Director at Strategy and a part time creative at Smoothfluid.

“I plan a rough idea first which is the first stage, then I redraw the piece to my better liking in pencil for the final piece. It then gets inked in with fine liners then coloured in with paint pens in this instance and re outlined where necessary.

strategy.co.nz smoothfluid.com

“I had a lot of fun with this piece. I hope it reflects the fast pace and movement of hectic London.” Claire Rye runs mural company Paint My Panda, which specialises in graffiti style murals and workshops for community groups. paintmypanda.com Facebook: /PaintMyPanda Graphic by Hector Pottie “The type face is my own drawn up stencil face. I’ve used it with the word graphic as I enjoy its boldness. I love the power of graphic design to add emphasis to words. I’ve place slashes between the characters changing the word further into a graphic statement.”

Historic by Alisa Lilly Moss “I moved to London 22 years ago, and now I wouldn’t live anywhere else. I’ve been working for English Heritage, so I knew Historic was my word.

Hope

“Freelance illustrator/designer. Passionate about mods, rockers, and all things psychedelic. Definitely living in the wrong decade.” boots-o-silver.tumblr.com

Here by Eleni Lefa

Hector is currently an Associate Partner / Creative Director at Figtree Prophet.

“Creative thinker, Graphic Designer, love challenges, basketball and chocolate.”

figtreenetwork.com

Heart by Emily Gosling

Hector also runs the blog moderndesignaesthetic.com

Gosling is a reporter and the What’s On Editor at Design Week.

Hungry by Nic Hinton “I chose the word ‘Hungry’ because of the struggle, the ambition, the consumption of London. “My hand drawn illustration work tends to look quite random but there is a reason, no matter how thin, behind each mark. Sometimes things don’t turn out as I planned but that’s part of the fun right?…

designweek.co.uk Twitter: @nalascarlett

Home by Caspian Ievers

Hipster by Abbey Pennyfather

Growing by Nicola Darwen “... one of the things I really love about London, from window boxes to overgrown cracks in the pavement to the beautiful green parks, even in the centre of the city, is that there’s always something growing.

“The inspiration for ‘Iconic’ came from the idea of music being such a huge part of London’s history, and thinking of how many influential musicians and bands have originated from the city.

“Some letters came straight away. There are so many I’s to choose from— Cleopatra’s Needle, Skylon, the Monument—and the H could easily have been the Tower of London or Tower Bridge, but I chose the listed Battersea Power Station, complete with Pink Floyd pig. The time on the clock face is set in honour of the News. And I was pleased to find that the Cutty Sark does indeed sit directly on the south edge of the best S shape on the Thames.”

Happiness by Dayi Agiboye

Pottie’s work has been recognised with numerous awards including D&AD, ISTD, Art Directors Club Europe and New York. He is regularly featured and quoted in the design press and his work is featured in over 20 design annuals and publications.

Iconic by Laura Jackson

Hectic by Claire Rye “I chose the word Hectic as that just sums up London life for me, my life is always hectic here. With that I decided

“London is bursting at the seams with creative types and ‘trendy’ now seems to outnumber ‘normal’. I wanted to create a graphic representation of the infiltration of the hipster-bright clothes and cool composure. I graduated from Nottingham Trent last year and after interning at various agencies I took up a role as Graphic Designer at Tigerprint, specialising in hand lettering for Marks

Caspian Ievers lives in Wellington, New Zealand. He is originally from the UK and ‘Home’ is about his Mum’s cooking and going to visit her. He photographed all the stages he went through to create the letters—from his home baking to enjoying the jam laden scone with a cup of tea. The distance Ievers lives from London was emphasised as he created the letters on Sunday. He explained that it was an eventful day “with more earthquakes than you’d ever want in a day including a 6.5 not that far away

“…I draw the main composition in light pencil first, throw in a few details, then ink the lot, add some fat outlines and then just freestyle the rest, building up and up to the point of fear that one more line could collapse everything. My shadow work is somewhat inaccurate, with no fixed point of light—reality is not my concern.”

Illuminating by Helen Rawlinson Rawlinson is a textile designer with a leaning towards lampshades. Her prints also appear on tea towels, cushions and totes. All hand printed in her London studio. helenrawlinson.com Twitter: @HelenRawlinson

Hinton is a London based illustrator and designer who works on branding, infographics and UI design for technology companies and the healthcare sector. karoshikula.com Twitter: @Karoshikula

Imagined by Becky Chilcott


Rude was started about 13 years ago as t-shirt label that quickly grew into an exciting street brand. Rude has evolved into a image making collective working on projects for National Theatre, The Tate, The Guardian, Nokia and many more. Over the years they have produced countless clothing collections with numerous catalogues, screen prints, commissioned projects and Pop Up shops.

heart of Northumberland. I make artist’s books and work in cut paper, ranging from unique constructed books to limited and unlimited editions and multiples and wall-hung pieces. My work combines a range of processes, including stitching, bookbinding, hand painting, printing and hand and machine cutting.”

Luminous by Sarah Hyndman The bulbs of the discarded fairground signs glow in the dark. sarahhyndman.com Twitter: @sarahhyndman

magnet block shape to create a sturdy font, then cut it out of magnetic rubber and used magnetic viewing film to photograph each word on high contrast.”

sarahmorpeth.com

thisisrude.com

Individual by Hasmita Hirani

Multicoloured by JMG Studio

Hirani is a freelance illustrator based in East London. As well as painting pictures with inks, she makes Rolled Paper Pencils with her friend and has a growing interest in type.

Manufactured by Qian Yuan Magic by Julia Woollams

hanaandhasmita.tumblr.com/tagged/ Rolled-paper-pencils

Love by Tatty Devine Harriet Vine from Tatty Devine explains that her ‘Love’ necklace is inspired by “Hyde park, RCA and the Bonzo Dog Doo Dah Band”.

Intoxicating by Peter Strauli

Leafy by Sarah Morpeth

Karate by Dulce Kyverdale by Rude ‘Kyverdale’ is the dream home that illustrator and designers Abi and Rupert of Rude have spent the last year building on a plot in Stoke Newington. The house has just been finished and they move in shortly with their two sons BIlly and Herbie. The Type Tasting word is a celebration of their new family home created out of lettering in Rupert’s inimitable style.

“I lived in London for a decade in my previous life as a lawyer, and I loved it’s green spaces. I missed the countryside so much, and London’s wonderful parks gave me an important contact with nature, and a way of mapping the changing seasons. Not just its parks – so many London streets are lined with trees. I was thinking about all the different kinds of trees in London, and chose ‘Leafy’ as my word. For each letter I found a tree that’s common in urban areas and began with the initials of the word ‘Leafy’. So we have Lime, Elder, Ash, Field Maple and Yew. My work always starts with drawing and sketchbook work; I then do a final drawing and use a scalpel to cut out the details; the last step is handpainting each piece with gouache paint, which has a lovely natural matte quality.” “I’m an artist living and working in the

Tatty Devine creates jewellery that blurs the boundaries between art, fashion and culture. They create original designs from scratch, almost all of their jewellery is made by hand in Tatty Devine’s own workshops and they stick to their principles of keeping production in the UK. Their standout designs are all about expressing yourself in a fun and distinctive way. Harriet Vine met Rosie Wolfenden at the Chelsea School Of Art, they founded Tatty Devine in 1999. They were soon selling out every week at Portobello and Spitalfields, and Vogue shot their first collection for their Millennium issue. This year they were awarded MBEs for services to the fashion industry.

Julia Woollams is a graphic designer and born-and-bred Londoner (“well, if you class Croydon as London” which she does). She studied graphic design at Central Saint Martins and after freelancing at the BBC she started working at johnson banks design in Clapham, and is still there over a decade later. Although specialising in branding nowadays, she still loves the chance to do some image-making, especially if it involves the “best city on earth”.

“I draw some components and tools of manufacturing as letters, then cut them out of lino as printing them would emphasise the repetitive nature of the manufacturing process. Yuan is a graphic design student from Central Saint Martins who enjoys illustration, photography, animation, interactive design and crafting objects by hand. qyuanevelyn.tumblr.com

“London is magic to me, as it is full of so many magical things to do and see, that aren’t necessarily part of the conventional tourist trail. My ‘Magic’ Collage is made up of just some of the things that make me love London” Twitter: @juliaw79

Metamorphosis by Caroline Isella

tattydevine.com Twitter: @tattydevine

“We had great fun! After much deliberation, we decided that with 13 characters in the word ‘Multicoloured’ and the fact there is 13 different colour tube lines covering the whole of London, it was to much of a good an opportunity to miss. We then overprinted each of the letters to make 12 extra colours to make it truly multicoloured.” Ross and Jon both got into letterpress at University in Newcastle. “We had a great lecturer called George C. Gray who had been a compositor in a former life and he really inspired us both. His knowledge and passion for typography motivated us and led us to spend most of our time hidden away in the letterpress department. After University we found a small ad advertising a press and type for sale, when we went to take a look it was exactly the same as the press we had used at University and knew that was a sign.” JMG Studio is Ross and Jon, they are a letterpress design studio dedicated to creating playful and experimental typographic illustration and print. They’ve been assisting Alan Kitching for the past few years, teaching his Concise Workshops with him and that’s kept them pretty busy. They now have a new studio of their own. jmgstudio.co.uk Twitter: @JMGstudio Multitudinal by Hedy Parry-Davies

Magnetic by Toni Giddings “The green lines that you see show the gravity field. The viewing film shows the magnetic field of the paper and it is that makes the font unique. The power of nature! “I made this font by first designing on my computer. I used the simple

Mine by Sarah Hyndman Creative London = creative body art.

Parry-Davies’ piece for Type Tasting explores the ways we experience the River Thames through a combination of the maps we use to navigate our way around the city—via the Underground, cycling, walking and driving. The different maps show the overview of the city both present and past, and also link us to the personal experience of existing within it. “Maps express a wide range and detail of information efficiently and in a form


which I find beautiful. My tessellated origami enabled me to inter-weave all these elements to create an artwork.” Hedy Parry-Davies is a practising architect who was born and educated in Haifa, Israel and moved to England in 1974 to study at Greenwich University. She has been practising as an architect since 1980, mainly working on conservation and restoration of historic buildings. rowleygallery.com/Artist-Hedy-ParryDavies.aspx

language,one of them being neverending. Living in London, they felt this was the perfect word to capture the way things evolve around them in this city ever-changing and never-ending city.

emotionally spend and invest in it. Visually the start point was actually the river Thames snaking its way across London but I wanted that reference to remain subtle. The lettering within the letters similarly was an offshoot from the idea of road markings and directions within the city.”

Double Dagger is influenced by the urban environment. Making their work part of it is essential, that’s why as most DD projects, ‘Never-ending’ was translated into a mural. Double Dagger is a newly forged lettering collective composed by Karis Benjamin & Alice Mazzilli. Rooted in the disciplines of calligraphy, street art & tattoo art they enjoy working on various surfaces from refined paper to walls. behance.net/double-dagger Twitter: @doubledagger13

Oli Frape is a hand-letterer and illustrator based in London. Handdrawn type is the primary focus of his practice and is integral to his overall style and approach. Ornithological by Claire Scully Scully’s meticulously hand drawn feathers display the level of intricate detail to be found in much her work including her typeface designs. ‘Ornithological’ was drawn late into the night after returning from a trip to the US to avoid dealing with jetlag.

He produces copy-led images that are bold, colourful and feature a narrative that is his own.

photography with crisp, clean images making use of modern techniques. However I also love the more traditional process of film, which has a much more involved process to reach the end result and produces varied yet unique results with each shot. Sometimes the small imperfections can really add to the atmosphere of a photograph. Whilst digital photography leads the way I wanted to portray that traditional ways still hold a place today and that they can work together to create interesting pieces.” deborahclerkin.co.uk Twitter: @Debee_Design

olifrape.co.uk Twitter: @olifrape

The inspiration for Scully’s self initiated work often comes from my everyday surroundings of the metropolis and its relationship with the natural world. “I love 50s, 60s and 70s architecture particularly tower blocks with their form and location, this is where I also find the connection to nature and natural patterns in the environment of interest.”

#OMG by NB Studio

Musical by Dulcie

“When Type Tasting invited us to choose a word to answer ‘London=’ everyone in the studio had an opinion. After debating Type Tasting’s list of words, and what London meant to us, we eventually agreed on the very unlikely ‘#OMG’.

Scully Graduated from Central Saint Martins in 2006 with an MA in Communication Design and in 2004 from London College of Communication with a BA hons in Graphic and Media design: Illustration. She has been working freelance ever since. thequietrevolution.co.uk Twitter: @ClaireScully

“To us ‘#OMG’ was one of the least descriptive words and not particularly inspiring … until we started to think about what it actually stood for. We realised it could be a celebration of London’s rich multiculturalism and a nod to the importance of social media.

Never-ending by Alice Mazzilli of Double Dagger Double Dagger’s work for Type Tasting is inspired by another project they are working on at the moment which is about the multitude of words Shakespeare introduced in the English

“We collaborated with jewellery designer Jana Reinhardt (janareinhardt.com) to bring our design to life and produce a gold plated charm bracelet, made up of various religious icons and our chosen word #OMG. For any enquiries about the bracelet please email shop@nbstudio.co.uk

Printed by Unite & Type ‘Printed’ is a collaboration between Unite & Type founder Gloria Daniel and printmaker Mary Kuper. Their piece is letterpress printed, it features large, slab serif display letters which is overprinted in a selection of body copy fonts. The repetition references the printing process and the key to the fonts on the right provides us with an interesting comparison between the different type styles.

Panoramic by Alexandra Blum “I love the panoramas of London. I’ve spent a lot of time climbing and drawing from scaffolding, as artist in residence on the Dalston Square construction site in Hackney, east London, where the encompassing sense of space was incredible. ‘Panoramic’ was made referring to drawings made at the top of the scaffolding, 200 metres up.” Alexandra Blum was recently awarded an Oppenheim-John Downes Memorial Award and the David Gluck Memorial Bursary for drawing. Solo shows include ‘Archaeology of Urban Time: Drawing Dalston’ at the Geffrye Museum, London, 2011-12.

“The idea of a charm bracelet came about from it’s diverse appeal, from old fashioned East Enders to trendy art school kids – everyone loves a bit of bling!

Popular by Sumin An

alexblum.co.uk Photographed by Deborah Clerkin

Ours by Oli Frape Oli Frape explains that the inspiration behind ‘Ours’ is “something to do with the collective nature of this project, the diversity of London and about ownership of a thing that can never be owned —in spite of how much we

Pressure by Corey P

“To create my word I travelled across London to some of the most popular and photographed sights. Despite living so close to London there are some places I have never taken the time to explore up close. Using this opportunity I had a fantastic time taking in my surroundings and looking at things from different perspectives. “In my piece I wanted to portray modern

Gloria Daniel is the founder and owner of The Big Tomato Company and her ceramics are sold in over 300 stores worldwide. She spends most of her time between her factory in Stoke on Trent and London. Mary Kuper is a freelance illustrator, printmaker and lecturer at Camberwell College of Arts. Her work plays with type and image and how the two combine. Her first job was in a letterpress printers and letterpress continues to inspire inventive and exciting ways of combining meaning, colour and form. Unite & Type combines ceramics with their love of typography with their online ceramic typographic service.

Prehistoric by Stefan Nawathe

uniteandtype.com Twitter: @UniteandType


the ink runs over the paper creating fluid marks reminiscent of his pen and ink work. “I ink the letters by hand roller—drop the paper directly onto the block letter area and get my pet elephant Caxton to roll onto its back— then lovingly push to coax him to roll through 180 degrees across the outdoor grass printing bed—and...” “VOILAA!!! Done quicker than it takes to place a Trunk Call!!” ralphsteadman.com Twitter: @SteadmanArt

London Design Festival offices for an evening of creative unwinding. Things are getting pretty busy as the Festival is getting closer, the Guide is going to print and the events are being finalised. An evening of making ‘creative London’ words accompanied by cold beer was just what we all needed.

It took a few days and we got our letters back nicely finished with a glossy black surface. If you look closely you can still see how the 3D printer builds them up layer by layer. We then ordered a piece of white acrylic and stuck the letters on with super glue. This was a bit tricky as they had to be spaced correctly and the glue dries very quickly. The final word looks very sexy (Holger’s fat belly doesn’t).”

Participants: Helen Gush, Amy Bicknell, Diana Damian Martin, Max Fraser, Sophie Reynolds, Siobhan and Rebecca.

minddesign.co.uk

Productive by Pat Randle

Saviour by Sickboy

Randle explains that he chose Caslon to represent London, using 96-point Caslon Italic showing swash alternatives drawn by an Americam designer called T. M. Cleland in the 1930s for (ATF) American Type Foundries. The CT ligature is printed from a laser cut letter.

Sickboy moved to London in 2007 and his street art became prevalent particularly in the East End boroughs of Shoreditch and Tower Hamlets. He originally trained in Fine Art and, as well as painting graffiti on the street, he also paints on canvas and exhibits conventionally in art galleries. He has been painting street art since 1995. “I like the freehand, grab-a-tin-of-spraypaint approach”

Pat Randle runs Nomad Letterpress from the Whittington Press who have, since 1971, been printing and publishing books from metal type (‘as God intended’, the Revd Bernard Roberts once remarked) in the Gloucestershire village of Whittington. “We are one of the very few letterpress printers anywhere to cast our own type, a technology that has all but disappeared with the advent of computer setting. Like many others, we believe that Gutenberg’s technology will never be equalled for the purity of its typefaces, its crispness of impression, and for that elusive third dimension entirely lacking from computer-derived printing. nomadletterpress.com Twitter: @NomadLetterpres

Remedy by Jihye Lee

thesickboy.com

Shapeshift Stories by Emli Bendixen Emli Bendixen is a Danish/Korean photographer based in London. She shoots editorial and commercial work with a particular interest in people and their environment. emli.co.uk

Relaxing by Sarah Hyndman

Retro by Kate Clift

Sexy by Mind Design

An alphabet made from deckchiars.

Clift explains that the concept behind her word is as much about the process as the aesthetic. First she letterpress printed the word on an Adana 8×5 press using type made in the 1960s. This was scanned, enlarged and cut out to create a template. Clift then spray painted the fluorescent pink onto 1960s/80s inspired tie dye fabric.

Holger Jacobs of Mind Design explains that “We Londoners are usually considered a bit stiff and there is a famous saying: ‘No sex please—we are British’.

sarahhyndman.com Twitter: @sarahhyndman

Her piece is influenced by retro from different periods, from the timelessness of letterpress printing through to the more contemporary decades of the 1960s/80s.

Rain by Berfin Kayu

Kate Clift is a letterpress printer and her studio is Retro Press.

Rebellious by Ralph Steadman As well as his classic pen and ink interpretations, Steadman also created woodblock prints of his words for Type Tasting. In one of the prints

Spooky by Zoë Chan

Remarkable by the LDF Team We recently took our box of creative materials and words down to the

retropress.co.uk Twitter: @retropresskate

Slushy by Rofi

“However, we were interested in the swinging 60s when London became sexy. Our typographic treatment of the word is inspired by the soft, psychedelic, lava lamp-like lettering seen during the hippie era. Like a big hugging blow up cushion.” “We were interested to see how the word might look three dimensionally. At the same time we were really curious to work with one of those new 3D printers that become quite affordable now.” “Another lucky coincidence was that our 18-year old intern Fred knew how to use the 3D software...”

Sunny by Veniqua

Society by Sam Head

Superhuman by the LDF Team


Zapf in 1978 and licensed by International Typeface Corporation. The Type Tasting piece is a nod to David Carson who typeset an entire interview with Bryan Ferry in Zapf Dingbats. sarahhyndman.com Twitter: @sarahhyndman

Surprising by Ka McCarthy

Transmitted by Julieta Hernandez

Team by Leon Held I wanted to do the UK to show the UK as one big team. On each letter you can see the logos and flowers of England, Wales, Scotland, Ireland. Leon aged 7. Sweet by Julie Mauro

“I picked transmission as it immediately made me think about the piece of the Atlantic Telegraph Line that is at the Faraday Museum, which represents in a way one of the things I love most about London and Britain in general, homeland to great scientist and inventions that have changed our world. “The first approach was via Morse code, so in came the dichotomic search tree, unsatisfied I kept on researching and came across Chappe’s Telegraph which gave me the idea on the frequency of the transmission of a word but not necessarily attached to syllable cutting. It also made me think about the fact I wanted it to look like something that ‘dangles’ from a telegraph line. “The piece was also influenced on Faraday’s work on electromagnetism and waves transmission, visually I draw upon James Clerk Maxwell’s triangle and the Chromaticity chart.”

Temporary by Anthony Peters Swimming by Kitty

Symbolic by Sarah Hyndman ITC Zapf Dingbats is one of the more common dingbat typefaces. It was designed by the typographer Hermann

“Many of the words picked by contributing artists for this project are celebratory, my first word is quite the opposite, A reflection on the homeless ‘culture’ and the existence of the homeless beneath the noses of the daily grind. Everything is temporary when you get moved on, when you nomadically source food, shelter and friendship. The material (cardboard) reflects a material used as shelter and as a ‘padding’ to buffer the hard cold concrete beds which many people sleep on in the city that never sleeps. Cardboard itself is temporary, ideally this piece of typography would be exhibited in a city doorway, to be poached and weathered until it is no more.”

julietahadame.wordpress.com

Typeset by James Webb Born in London likes books & rivers, designer at Webb & Webb.

Unexpected by Eyal & Myrthe “We used one of our own typefaces called Kristal, the ornaments are composed of its characters.” eyalmyrthe.nl/en-home.php

Underground by Maria Cox Maria Cox chose the word ‘Underground’ because she has an ongoing fascination with this London icon. For her Type Tasting piece she initially looked at fonts with a curve to them and thought about drawing a train running on railway tracks to create the typeface. She came up with the final idea after sketching thumbnails with different ideas of trains and tracks, and playing with the meaning of the word so that part of the word appeared below ground level.

Unique by Evelin Kasikov Kasikov’s eclectic mix of letters is designed in true London style—trash, glam, techno, kitsch, vintage and super-modern all happily mixed together. Each letter is different and unique; one is reminiscent of blackletter, there’s a neon-sign letter and kitsch diamond shapes. The letters are embroidered onto paper.

Maria Cox is a freelance graphic designer and artist. She previously created ‘The Face behind the Station’, for which she visited each of the London Underground’s 264 currently operating stations and photographed a member of staff at each one, she says “there is more to the London Underground than getting from A to B”

Evelin Kasikov is a book designer, typographer and graphic stitching enthusiast. Kasikov is an Estonian graphic designer currently based in London. She gained her MA from Central Saint Martins in 2008. It was there she developed her CMYK embroidery technique and distinctive analytical approach to craft. Evelin’s work is mainly typographic and ranges from editorial illustrations to largescale installations. Recent clients have included BBH London, McGarry Bowen, Laurence King Publishers, Bloomsbury Publishers, Kate Spade New York.

Facebook: /Ladiebirdy Twitter @ladiebirdy77

evelinkasikov.com Twitter: @Evelin_Kasikov

An accident involving a colleague and some spilt ink led to an unscheduled delay (well it is the underground), but we really like the resulting Hitchcockian blood red ink splattered over the ‘Mind the Gap’ warning.

webbandwebb.co.uk imeusdesign.co.uk Twitter: @imeus

Undefinable by Elsa Marianelli

Used by Roger Dean “I think it is important to use London. What is the point in putting up with the commuting, the noise, the crowds and the expense if you don’t use the place? Being a photographer I had to find my word rather than create it and so USED, which I spotted only recently whilst out working on Esoteric London, seemed perfect for the London Design Festival project. It appeals to me visually, but I also like the way that the word has already been used in one particular location, for a particular purpose, and now I have appropriated it and reUSED it in another.” Roger Dean is a professional photographer living in London. He currently runs two blogs, Esoteric London and London1to365. esotericlondon.com london1to365.com

Utopia by Siobhan & Rebecca

Validation by Alice Wilson


lettering from sign of the oldest cinema in the Minsk which name is «Victory» — Победа.” Art-direction Zakhar Shlimakou, lettering by Pavel Karpovich.

Vernacular by Anoopa John “I chose the word ‘Vernacular’ to describe London as I felt that this city has many nuances that are its own. Although it is a city inhabited by people from different countries from around the world, you will always encounter something that is peculiarly London. It could be the architecture, the food, the Cockney slang or the alternativeculture of Camden. “But for me, probably because I am a graphic designer and because this particular thing struck me quite strongly when I was living in London, it was the distinctive typographic signs around the city. They were from different time-periods and of different styles. There is no way that you can be in London without being bombarded by these signs. Especially, some of the way-finding signs that are so integral to London and its identity.” Anoopa John is a designer at The Brand Union in Bangalore, India. Twitter: @anoopajohn

Vital by Kieran O’Keeffe

Watching by Sarah Hyndman

Winning by Hazel Gale

A typeface made from discarded spectacles inspired by a Type Tasting project called ‘Objectified’.

Multiple National and International kickboxing and boxing champion Hazel Gale started kickboxing at age 25. “I thought I was too old to really achieve anything great but within a couple of years I had won a national title and got picked to represent GB at the World Championships. Sport turned my life around. Having been working in hospitality ever since graduating from CSM, my life was in a bit of a downward spiral, truth be told. The focus demanded by kickboxing helped me to swap a number of very unhealthy habits for a love of sport and I’ve never looked back.

typetasting.com Twitter: @TypeTasting

“I decided to do a lino print of my selected word as I knew the textures I could generate through the depth and direction of the cuts would add the elements of industry and creativity which I feel are a huge part of my London experience. “I moved to London 4 years ago and I am constantly amazed at the energy and positive attitude of people I meet everyday. It’s why I love being here. The typeface I selected is Umbra. By using a typeface which is defined only by its shadow the composition almost gives the view of an arial shot of a busy city with the word ‘vital’ standing tall influencing all around it.” Kieran O’Keeffe is a happy creative guy living in London. He is a graphic designer with a keen interest in typography and printmaking. kieranok.com kieranok.bigcartel.com

Welcoming by Luisa Sieiro Siero chose the word ‘Welcoming’ because when she came to London almost six years ago, she quickly felt at home. “London opens its doors to all kind of people and cultures, and that is what makes it a great city. For the creation of the word I used a real welcome mat. I love exploring with different materials and in this case I chose a pretty straightforward one, giving a clean and simple look. “The letters are based on one of my favourite typefaces, Museo Sans.” Siero is a Spanish graphic designer specialised in logo design and branding, working for small and big brands all around the world.

Victory by Zakhar Shlimakov

luisasieiro.com

Shlimakov lives in Minsk, Russia and explains that “in my country time is frozen—government and so many people, are still living in the past in times when USSR won in the WW2. It’s a reason why we have so many names, signs and toponyms with the «Victory» in it. We still living in 1945. This is

Wild by Emily Bornoff Vying by Glenn Rickwood

Emily Bornoff is an illustrator and surface designer. Born and raised in London, she takes inspiration from all over the world. emilybornoffdesigns.com

“I found hypnotherapy during my battle with ME (which was an unfortunate consequence of my commitment to sport) and have now been practicing for almost 3 years.” Gale is now a successful cognitive hypnotherapist who specialises in sports hypnosis. hazelgale.co.uk Twitter: #HGHypnotherapy


Type Tasting with the London Design Festival at the V&A 14-19 September 2013 London Design Festival Hub Design Studio, Sackler Centre V&A Cromwell Road London SW7 2RL

typetasting.com @TypeTasting

Organised and curated by Sarah Hyndman Live lettering Oli Frape is a hand-letter and illustrator who draws words for a living. olifrape.co.uk Volunteers Thank you to the creative and enthusiastic volunteers helping out with the event: Eunjung Ahn, Lissy Bonness, Emily Bornoff, Zoë Chan, Eva Gabor, Lucy Pendlebury, Lucy McArthur, Ruth Rowland, Peter Strauli, Qian Yuan and Nicola Yuen. Photography Photographs in this brochure are by Sarah Hyndman and Qian Yuan, process photos have been supplied by the contributors. Typography The Type Tasting logo is in Clarendon, the body copy is in Franklin Gothic. Design All materials designed by With Relish withrelish.co.uk

Type Tasting

Sarah Hyndman

Typography workshops and type safaris, typography training with a creative twist.

Type Tasting was set up by Sarah Hyndman in February 2013, launching with a Valentine's evening of 'Typographic Swearing & Cussing'. In just over six months Hyndman has run workshops at high profile events such as Pick Me Up and now with the London Design Festival at the V&A.

Type Tastings are sessions which combine hands-on creativity with learning about typography as we experience it in our everyday lives— through pop culture not reference books. We take participants away from their computers to get messy and experiment, to make letters out of marks, turn sounds into words, or on a Type Safari to explore signage. Type Tastings are not just for designers. Whilst they provide typography training and creativity sessions for experienced designers, they also offer creative thinking for professional development, and are an introduction to typography for non designers and those interested in learning more. Type Safaris have proved popular and reinforce our 'typography is all around us' message. We take you on a tour of an area of London, for example Dalston, and show you how the history of the area is revealed through the signage, explaining the origins of the different typefaces and discussing why they are (or aren't) appropriate for each sign. If you would like to talk to us about arranging a Type Tasting session or series of workshops please get in touch with type@typetasting.com

Hyndman has worked in the design industry for over 15 years, at agencies including Hill & Knowlton, Ammunition and Spin. She is the founder and creative director of design company With Relish (withrelish.co.uk) which she started in 2003. The company is dedicated to creative thinking and provides unique communication tools for a variety of organisations who have ranged from start-ups to the Almeida Theatre and Coutts bank. After studying an MA in Typo/Graphics at the London College of Communication (University of the Arts London), Hyndman was subsequently invited back as a guest tutor to set up and run the successful year long Experimental Typography evening course, which she did for six years alongside her commercial practice. Sarah has been interviewed by The New York Times for her quirky, self initiated Olympic Logo a Day project. She also gives talks, such as for the ‘My Way’ event for students organised during the London Design Festival and ‘Mission Impossible’ with Ladies who Impress at the Groucho Club. sarah@typetasting.com

Supporters

Cass Art, London’s leading independent art stores and provider of the world’s top creative art materials, is delighted to support Type Tasting creative activities at the London Design Festival. Cass Art is committed to encouraging everyone to realise their creative talents, supporting numerous art initiatives and prizes across the capital. Let’s fill this town with artists. cassart.co.uk Reade Signs The typography of signage is a subject close to our hearts; Reade Signs are delighted to be supporting Type Tasting with the London Design Festival at the V&A. readesigns.com

Main images Cover ‘Creative’ by Ralph Steadman Page 1 ‘Design’ by Martin Cahill Page 2 ‘Beanfeast’ by Sam Roberts, ‘Cultural’ by Jessica Jacobs, ‘Clean’ by Nick Watts Back cover ‘Home’ by Caspian Ievers

Type Tasting with the London Design Festival at the V&A  

A collection of words about creative London which will be displayed, along with drop in Type Tasting workshops, at the V&A as part of the Lo...

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