“ Our windows reflect the soul of our collective abc odyssey. Peeking in through the abc eye, one captures a mobile moment of our essence...as transient as a sand mandala.”
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—Paulette Cole, CEO & Creative Director, abc carpet & home
bc carpet & home has been described as the magic carpet store. The flagship store windows are pure theater and act as the magnet that pulls shoppers in, for a full sensory experience. Once inside, the exploration begins, and be prepared for an inspirational visit. There are six cavernous floors with a rustic warehouse atmosphere, filled with home furnishings, decor, chandeliers, pillows, jewelry, rugs, and much more. As you meander through the store and admire the creative selection of products, you will be immersed into the textures, colors, drama, and love of it all. Manena Frazier is the abc Visual Director and has shared insight into their aesthetic and vision.
We aspire to manifest a holistic sensory experience where spirit, cultural design dna and eco-intelligence and the intelligence of color co-exist. We are deeply informed by nature, including biomimicry and color sources from the earth and combine this inspiration with a balance of clean articulate lines with timeless antiques, soulful patinas and carefully made textures and patterns. Through these we look at all the beautiful ways to realize home as our mirror. UA Do you consider yourself more of a merchandiser, set designer, visual artist, painter or sculptor? abc: We are storytellers, documentarians, poets, and creators of sacred space. We use color texture, space and objects to bring light to environmental and global issues, while telling stories of our artisans and the larger collective issues. UA: What kind of experience are you trying to create for the viewer of an ABC window display?
UA: Describe the abc design philosophy and the attention to sustainability. abc: Our commitment is to using beauty plus commerce as a tool for change.
abc: We work to create a portal to understanding the infinite possibilities. This is where the magic lies.
holiday 2015
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URBAN AGENDA Magazine
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11/12/15 4:29:30 PM