Real-world perspectives The A.C. Nielsen Center is known for close ties to industry.
Recent examples of Nielsen Center applied-learning projects include:
We are committed to providing extensive real-world opportunities for students because we believe they translate directly into real-world success.
»» Measuring brand equity: Hallmark »» Assessing a research proposal: The Ford Motor Company »» Conducting consumer ethnographies: Procter & Gamble
Visionary marketers from leading companies around the nation visit campus to share their expertise with Nielsen Center students.
Nielsen Center students gain valuable experience during their marketing-research internships at major firms during the summer between their first and second years of the program.
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