PRANAY KAPADIA
(BS ’05, MBA ’07)
Meet eight Wisconsin School of Business graduates making an impact on their industries BY JANE BURNS AND SIRI PAIRIN PHOTOS BY PAUL L. NEWBY II
Why he’s among the 8 to Watch: Kapadia founded Notable, a software company that is transforming health care by freeing up physicians’ administrative burdens and allowing them to focus more on patient care. Using artificial intelligence, Notable’s wearable, voice-powered system uses Apple Watches to help physicians collect patient data. Accepting the challenge: Kapadia began his career at Intuit after earning his MBA and asked for the company’s most challenging assignment. He landed it—creating multicurrency
16 | UW–Madison Wisconsin School of Business
QuickBooks accounting software. When he launched Notable in 2017, the challenge was right in its name. “If you look closely, it says ‘not able.’ Everyone said, ‘You’re not able to do that.’” Key career moment: Globalizing QuickBooks opened Kapadia’s eyes even more to the business of software and how it could transform lives. He left Intuit to enter the startup world first with Blend, a digital lending platform. Helping health care: Growing up in India, Kapadia wanted to be a doctor but couldn’t afford medical school. Instead, he came to UW–Madison
Pranay Kapadia photo by Jim Newberry
City: San Mateo, California Title: Co-founder and CEO, Notable Previous jobs: Product roles at Intuit; vice president of project management at Blend
