WELCOME PAGE MOREAU, NEW ACADEMIC DIRECTOR
We are delighted to welcome Page Moreau as the new academic director of the Center for Brand and Product Management. Before coming to the Wisconsin School of Business at the University of Wisconsin–Madison, Professor Moreau was professor of marketing at the Leeds School of Business at the University of Colorado– Boulder. She received a Ph.D. in marketing from Columbia University in 1998, and her research focuses on creativity, consumer learning, and innovation.
Professor Moreau was recognized as a Marketing Science Young Scholar in 2003 for her contributions to the field of marketing. This spring she will teach “Developing Breakthrough New Products” to our CBPM second-year students. She is excited to be joining the Center for Brand and Product Management team!
Professor Moreau’s work has been published in the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology. She is currently an associate editor at the Journal of Consumer Research and serves on the editorial review boards of the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Product Innovation Management, and the International Journal of Research in Marketing.
“We are absolutely thrilled that Moreau is joining the Wisconsin School of Business. She is an influential thought leader and will fill a critical leadership position in the Center for Brand and Product Management. Moreau will bring cutting-edge research in the area of new product development to the classroom, and I couldn’t be happier for our students.”
—Professor and 2013–2014 Chair of the Marketing Department Neeraj Arora
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