ABOUT THE A.C. NIELSEN CENTER
History of the A.C. Nielsen Center The A.C. Nielsen Center for Marketing Research, part of the Wisconsin MBA Program at the Wisconsin School of Business, was established in 1990 and is built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research. Housed in the A.C. Nielsen Center, the premier marketing research MBA program is developing the consumer insights leaders of tomorrow.
Mission of the A.C. Nielsen Center The mission of the A.C. Nielsen Center for Marketing Research is twofold: 1. Train MBA students in the specialized ideas, issues, and techniques of marketing research to develop valuable business contributions 2. Discover and disseminate new marketing research knowledge
NEERAJ ARORA Academic Director for the A.C. Nielsen Center
“The A.C. Nielsen Center for Marketing Research continues to attract intellectually curious students who aspire to become leaders in the consumer insights industry. Our faculty and staff, dedicated advisory board, and extended family of loyal alumni are proud to help shape and mentor these bright, young minds.”
We’re delighted to announce that Sarah Kervin has joined the A.C. Nielsen Center as the program’s assistant director! Sarah comes to the Wisconsin School of Business at the University of Wisconsin–Madison from the Booth School of Business at the University of Chicago. There she was academic and research specialist, and before that she worked as a logistics and planning coordinator for George Washington University. As you can see, she has a passion for higher education and is very happy to be returning to Madison, where she got her undergraduate degree in history.
“I am very excited to be back at UW and working with such amazing students, staff and faculty. I’m looking forward to a great first year and of course… On, Wisconsin!”
SARAH KERVIN
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