March 13-15, 2017
Milwaukee, Wisconsin www.everythingfoodservice.org
The Midwest Foodservice Expo is a high energy business-to-business event where thousands of industry professionals find everything foodservice under one roof. Produced by the Wisconsin Restaurant Association, this Expo is designed to connect suppliers like you with high-level F&B decision-makers. Exhibit at a trade show that’s proven to be an essential way to reach new buyers, close deals, strengthen your brand and keep you in front of your key customers in the Midwest foodservice marketplace.
A Show for All
Attendees of the Midwest Foodservice Expo consistently represent every aspect of foodservice.
46%
Restaurant & Take-Out Banquet/Catering/Mobile/Vending Bars/Lounges Clubs/Recreation/Lodging/Entertainment Bakery/Pastry Colleges/Schools/Universities Coffee House Healthcare/Hospital/Correctional Pizzeria Grocery/Deli/C-Store
15% 15% 13% 10% 8% 7% 6% 6%
21%
Attendees were able to select up to three operation types. Figures based on attendees that identified themselves as a food and beverage outlet for the 2016 Midwest Foodservice Expo. Exhibitors, students, media, etc. are NOT included in statistics.
Owner/Partner/ President/GM’s
32%
Other Management/ Corporate Execs
28%
Chef/Pastry Chef/ Executive Chef
16% 13%
Employees
Culinary Students Industry Guests & Educators
Power Among Us
Local businesses to large national suppliers (including manufacturers, distributors, food brokers, dealers and equipment reps) from over 19 states are represented throughout the show floor.
6% 5%
www.everythingfoodservice.org
608.270.9950 • expo@wirestaurant.org
A sample of 2016 Expo buyers from a diverse mix of businesses including restaurants, large-scale dining, bakery, catering, hotel, recreational attractions, grocery and more!
Restaurants
Catering
Bakery
A&W Restaurants Apple Holler Restaurant Bartolotta Restaurant Group Benvenuto's Italian Grill Black Shoe Hospitality Cousin's Subs Culver Franchising System, Inc. Dairy Queen DeRosa Corporation Draganetti's Elsa's on the Park Food Fight Restaurant Group George Webb Corporation Ian's Pizza Lowlands Group Merrill & Houston's Steak Joint Mr Brews Taphouse Outback Steakhouse Roaring Fork Restaurant Group Rocky Rococo Steren Management SURG Restaurant Group The Nitty Gritty Twisted Willow Ward's House of Prime Wisconsin Hospitality Group
Bunzel's Meat Market & Catering Elite Catering Food for Thought Great Expectations Saz's Hospitality Group Shully's Catering
Grebe's Bakery Neato's Bakeshoppe Slice Custom Cakes LLC Tamara's the Cake Guru
66%
Attractions/Recreation Brookfield Hills Golf Club Chula Vista Resort Dubuque River Rides Fireside Dinner Theatre Lake Express LLC Milwaukee Brewers Baseball Club Milwaukee Zoo Road America Westmoor Country Club Wisconsin Festivals Yogi Bear's Jellystone Park
Benchmark Hospitality Radisson Hotels Concourse Hotel Edgewater Hotel Geneva National Resorts Grand Geneva Resort Hampton Inn Hilton Hotels & Resorts Holiday Inn Hyatt Hotels & Resorts IDM Hospitality Management Marcus Hotels & Resorts Marriott International Stone Harbor Resort
Grocery/Deli Goodharvest Market Hy-Vee Outpost Natural Foods Whole Foods Market
Large-Scale Dining
Business sector broken down:
24% 10% Independent Single Location
Hotel/Resort
Independent Multiple Location
Aurora Health Care A'viands Food and Services Management Food Services Inc. Froedtert Hospital Heritage Senior Living Madison College Sodexo University of Wisconsin Restaurant Operations UW Athletics UW Hospital & Clinics Wisconsin Department of Corrections
Chain & Franchise
www.everythingfoodservice.org
608.270.9950 • expo@wirestaurant.org
Included with your Exhibit Space
Exhibit at a leading regional trade show offering the conveniences, personal attention and flexibility not all shows are able to offer. • Hand-picked location • Back and side drape • Option to bring furnishings and use your own labor • 24 hour freezer and refrigeration storage
Show Hours
Reserve Your Booth
Monday, March 13 • 11am-5pm Tuesday, March 14 • 10am-4pm Wednesday, March 15 • 10am-3pm
Same Low Rates
• Exhibitor badge allotment • Ice Service • Product promotion package • Opportunity to sell on showfloor • Social channels exposure
Midwest Foodservice Expo Wisconsin Restaurant Association www.everythingfoodservice.org (608) 270-9950
Standard Rate: $21.75 per sq. ft. WRA Supplier Member Rate: $20.75 per sq. ft.
March 13-15, 2017
Wisconsin Center • Milwaukee, Wisconsin
“We made contact with so many new businesses that we wouldn't have if we had not been at the Midwest Foodservice Expo... We made contact with a grocery store line and a school system as well as many restaurants that said we are just what they are looking for. I would recommend this show for those looking to grow and build…” Mary Beth Richardson, MiSa gluten-free
www.everythingfoodservice.org
608.270.9950 • expo@wirestaurant.org