alu mna e u pdat e
Alumnae Events
CHLOE K ING ’ 0 5
Courtesy of Elle.com
Newsmaker:
a l u mn a e u p d ate
Scan the 2016 edition of Forbes’ “30 Under 30” in Marketing and Advertising, and you will find a list of the young professionals behind the most innovative and creative brand engagement strategy across the industry. Among them is Winsor alumna Chloe King ’05, public relations and social media manager for Bergdorf Goodman. She describes the recognition as, “incredibly humbling. I was honored to be included in that company.”
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Since Chloe’s arrival at Bergdorf Goodman in 2014, she led the explosive increase in the store’s Instagram followers (from 300,000 to 900,000 in just 18 months). She also redesigned the store’s blog and launched the their shoppable Instagram platform, began experimenting with video content and in the process, partnered with talented designers and influencers from all over the world. “I love the newness of my industry,” Chloe says. “Digital was always something that came naturally to me—I like how it equalizes the fashion industry. Blogs and social media give a voice to people all over the world —you are no longer limited to the carefully curated monthly magazines.” Not only has Chloe made a name for herself as a digital media maven, she has a passion and keen eye for fashion and personal style that is widely noted in the fashion industry. In 2015, Elle.com named her one of the “Most Stylish Women of New York” and Man Repeller, a popular style blog, took readers on a virtual tour of Chloe’s closet. “While this has nothing to do with professional accomplishments, in fashion how you dress is a direct reflection of who you are—how you want to present yourself, what trends you embrace, which designers you support. Having your personal style be recognized is humbling—in a different way,” she says. Before her role at Bergdorf Goodman, Chloe got her first break in the New York fashion scene while working as a PR intern at Tibi, where she assisted with traditional public relations work, such as tracking press
credits. “At the time, the Twitter and blog were managed by the entire team. I loved coming up with content and was eventually given the responsibility of managing both outlets,” says Chloe. As other platforms, like Pinterest, Instagram and Tumblr, became wildly popular, she managed those, too. “Eventually, creating content and managing comments became my full time job. I learned so much at Tibi, and was there for three years before accepting an opportunity at Bergdorf Goodman. Every fashion girl’s dream!” While being photographed on the street, meeting famous fashion designers and creating content read by thousands of people around the world sounds glamorous, “so much of this job is just plain hard work,” Chloe says. “I also understand that media has a very short attention span, especially in digital! I find it empowering to keep working hard, meeting new people, trying new things, thinking for myself.” That work ethic was cultivated as a recruited member of the Davidson College NCAA Division 1 soccer team and as a Winsor student. “I credit Winsor for so much of whom I am,” says Chloe. “I think most of my adult interests were sparked there: Ms. Minkoff’s French class grew to studying abroad in Paris, Ms. Gao’s art class grew to a love of photo shoots, design, and creating. Winsor taught me to thoughtful, curious and brave. If you have something new to say it shouldn’t matter if you are the only girl at a tech conference or the youngest person in an executive meeting.”
On September 16th, over 30 alumnae gathered for a wine tasting held at the Urban Grape, an awardwinning wine, craft beer, and spirits store located in Boston’s South End neighborhood. Attendees learned about women wine makers and enjoyed the fruits of their labor! Urban Grape is co-owned by Hadley Douglas ’92 and her husband, TJ. The Franklin Park Zoo welcomed 24 alumnae and their children to a special “Habitats” educational program on October 3, 2015. The program encouraged children ages 2-7 years old to investigate animal habitats while teaching them about
the role habitats play in a changing world where humans and wildlife must co-exist. The children even had a chance to meet several live animal guests! On November 12th, Winsor welcomed 20 alumnae and several faculty guests to the school’s LGBTQA reception. The evening began with Suzanne Baumann, Winsor’s director of counseling and wellness, delivering an opening reflection of her personal experience at Winsor, and shared several testimonials from current students, alumnae and parents who feel included, valued and supported within our community.
In late November, the Young Alumnae Committee delivered a basket of “de-stressors” for Class VIII to enjoy. Contents included coloring books, colored pencils, eye pillows, lavender lotion, tea, mints, stress balls, electric candles and stickers. The seniors were thrilled and enjoyed the treats as the end of the year approached.
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