< continued from previous page What sparked you to create Hunting for George? Lucy: Initially we didn’t set out specifically to create an online store. We had just reached a stage in life where we both wanted to carve out a slightly different path for ourselves. When we were discussing opening a shop together, it became quite apparent that this was not just a pipe dream of ours but something that we really wanted to do. So once we’d mentally committed to starting a business together, the rest just fell into place and we got started. What processes are involved in creating your pieces? Lucy: Everything sold on Hunting for George goes through our Design, Style and Quality filter. Obviously the overall aesthetic of a product is what will ultimately grab our attention but it’s the quality and attention to detail that we admire most. We also tend to stay well clear of all things generic and boring as bat shit. What inspires you in your designs? Jo: All our designs are uncomplicated and inclusive. At the core is a simplistic nature that will easily complement any environment and personality. We like to look outside our own industry for inspiration. Often this is from personalities, fashion and we are especially influenced by colour as it creates strong emotional connections. For our 2015
collection we are focusing on bolder, slightly more masculine tones. We found inspiration from childhood memories that has seen us develop an earthier, nostalgic look and feel. We’ve used colour to portray this as well as different textures. The introduction of these new materials for winter will add another level of sophistication to our brand and also provide a little bit of extra comfort for those winter months.
What do you love the most about having your own label? Jo: When it’s being shipped out to our customers! We love our customers and we think they are awesome and have excellent taste. If it wasn’t for them we wouldn’t be here. We always think about our customers first and foremost in everything we do. This travels back through the whole process of how Hunting for George ends up in someone’s home. continued on next page >