G 3 for Every Step of Your Vintage

WHO’S TALKING IN THIS ISSUE

Ed Adams vice president, corporate banking group for American AgCredit, “Vineyard Banking: Navigating an Uncertain Economy in the Wine Sector,” page 68

Xavier Zamarripa

Co-founder and President, Vara Winery & Distillery, Albuquerque New Mexico, “VARA: A Collaborative Vision,” page 16

“Rising interest rates, inflation, pandemic distortions in wine sales in an ambiguous economy, and the recent closure of Silicon Valley Bank are creating a challenging operating environment for both wineries and growers.”

“To have the highest expression of what you are going to make, you need to provide your artisans with the best tools and materials.”

Michelle Kaufmann vice president of communications, Stoller Wine Group, “Google Analytics 4.0 Set to Disrupt Data Collection, E-Commerce and Marketing Initiatives,” page 72 “There’s a storm brewing on the horizon, and it will fundamentally shift how we talk about data collection, measurement and analysis.”

Brent Stone

COO and winemaker, King Estate, Eugene Oregon, “Oregon Sauvignon Blanc Enters the Flagship Fray,” page 22

Clay Shannon

“You have a blank canvas because there aren’t a lot of expectations for what an Oregon Sauvignon Blanc should or shouldn’t be.”

CEO, proprietor and owner of Shannon Family Wines and Shannon Ranch, “Viticulture Research: Grazers and Trailblazers,” page 46

“These animals can provide incredible winter weed control under the vine. They can thin out suckers and leaves in the lower canopy during which time they are dropping and stamping in about five pounds of manure per animal per day.”

Tegan Passalacqua winemaker, Turley Wine Cellars, Amador and Paso Robles California, “Old Vines Begin to Capture the Wine World’s Attention,” page 40

Sam Coturri

“The big wineries didn’t want [the Historic Vineyard Society] to happen. They like paying not so much for old-vine grapes.”

NEW TEXT TK proprietor, Winery Sixteen 600, “Industry Roundtable: Interventionist Winemaking,” page 20

Amanda Barnes author, The South American Wine Guide, “Old Vines Begin to Capture the Wine World’s Attention,” page 43

“At this table, we are all in the business of making terroir-driven wines that represent the place from which they come without letting philosophy or style get in the way of that. We need to apply the tools and technology that we have to make wine as good as we can for the year and the place. We owe the vineyards and the farmers that, as well as our customers.”

“Most of the producers in South America are paying at least double what they would for grapes from younger vines as a gesture and to try to retain these old vines.”

Stephanie Honig

director of export and communications, Honig Vineyard and Winery, “Switching to Lighter Bottles: The Beneficial Domino Effect for Wineries,” page 54

Herve Duteil

“The ‘lightweight’ bottle still has a punt and a good look and feel. We did benefit from decreased shipping costs for our retail customers due the fewer pounds per shipment.” chief sustainability officer for BNP Paribas Americas, parent company of Bank of the West, New York, NY, “Sustainability Meets Finance,” page 76

[leaders] to financing the greening of

Hayley McAfee

designer, 4Parts Design, “Small Format Sparklers By a Trio of Sisters,” page 60

Erica Landin-Löfving chief sustainability officer, Vintage Wine Estates, Santa Rosa, CA, “Sustainability Meets Finance,” page 76

“From a design standpoint, the wrap-around or full panel aspect was key. Being able to design across the whole canvas of the bottle versus the usual couple of inches on a standard label panel—especially on the smaller 375ml—gave us the opportunity to express the brand in a pretty unique way.”

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