MARKETING
The Central Hub
Has Landed Continuing to put customer experience as a top priority, The Boing Boing Group, the fast-growing Midlands based PVC-U and aluminium fabricator, has launched Central Hub – an online portal exclusive to customers of CentralRPL and CentralASL. “We’ve gone back to the drawing board when it comes to defining the marketing support we offer,” explains Amy Jansen, The Boing Boing Group’s Projects & Marketing Manager. “Through our own product and company development over the last three years, we’ve discovered the amount of high-quality marketing collateral out there is astounding. The challenge has always been how
we make this readily available to our customers and in a format that best suits their needs. A web-based hub struck us as the best option in this digital age, so Central Hub was born.
“Central Hub is an online portal exclusively available to customers of CentralRPL and CentralASL, providing access to a wealth of brochures, POS materials, technical information, IT solutions, samples, photography and videography services. We’ve invested heavily in this online solution and will be officially launching it at the FIT Show in May, where we will be demonstrating the scope of what Central Hub has to offer.”
Gary Morton, Chairman of The Boing Boing Group concludes: “Everything The Boing Boing Group does is focused on maintaining the customer intimacy we are renowned for and providing powerful marketing support through Central Hub is just another example of this commitment. The team will be at the FIT Show where we will be showcasing what the Central Hub can do. We’re proud of our latest offering as it’s really going to help our customers grow their business successfully. Don’t just take our word for it though – come and see for yourself at the FIT Show on stand D6.” www.centralrpl.co.uk www.centralasl.co.uk
Prefix Update Their Warmroof Product Guide Prefix Systems have just updated their 20-page WARMroof Product Guide with additional technical information, new CGI’s and cross sectional images, along with the new plasterboard finish default option for the triple glazed hybrid variant.
and the eaves height calculator has also been simplified into three tables. A page detailing a warm vs cold roof construction has been updated along with a product comparison table, clearly showing the many unique features of the WARMroof system.
WARMroof is widely regarded as one of the most configurable and robust solid, tiled roofs on the market and is fully insulated throughout including at the eaves. It’s been carefully designed, engineered and improved from an award-winning company that’s been involved in the roofing sector for over 20 years.
Hannah Gilrane, marketing co-ordinator at Prefix Systems commented: ‘WARMroof is a market leader in terms of product design and development and it’s important for us to continually update our marketing literature to reflect this. With WARMroof, we have a complete range of brochures and point of sale materials for the trade, basically everything anyone could need to help promote, sell and install WARMroof.
In addition to the standard WARMroof with the option of Velux rooflights, there is also a hybrid variant which offers full length eaves to ridge triple glazed panels to maximise light transmittance. Other re-
cent additions to the hybrid variant also include the now standardised plasterboard finish with the OPUS hardwood now an upgrade option and also Tapco slate effect tiles, as an alternative to the standard lightweight tile. Within this brochure revision are new system and exploded views
For further information please visit the downloads section at www.prefixsystems.co.uk WINDOW NEWS MAY 2019 79