Hydda-Way Experience | LAB MPLS by LAB MPLS

Hydda-Way WINTER

Vol. 02 2021

MPLS ― MINN

I N S I D E T H E H Y D D A - WAY

PA G E 2 - 3

W E L O V E M I N N E S O TA

PA G E 8 - 9

SHOP LOCAL LABMPLS.COM WINTER 2021

PA G E 5

PA G E 6 - 7

C O L O R S O F T H E H Y D D A - WA Y

M I N N E S O TA E T H I C

PA G E 1 4

B A C K PA G E

(NOT SO) HIDDEN GEMS H Y D D A - WAY

LY K K E

@LABMPLS

If you’re reading this, we have a hunch that you,

Danced in First Ave as a teenager and cheered on the Twins under the marshmallow Metrodome.

Sipped a beer among fellow flannel-and-beanie donned locals, playing cards at a table of friends and letting a slower season settle in.

Feel a little flutter when lacing up your Minnesotamade boots for the first time every winter, hearing the roar of snow plows come to life.

Give the “Midwest mandatory” nod and smile to passersby on the street. It’s a habit that you couldn’t stop if you tried.

Your pair of skates (or skis, or snowshoes!) are tattered and worn from crisp mornings and sunny afternoons nestled deep in our nationallyrenowned forests.

Have dozens of sunset skyline photos from your golden-hour strolls around Lake of The Isles.

Can’t help but chime in about the blizzard of ‘91, and have a story about trick-or-treating through mounds of snow.

When a top-10 weather day comes around, you feel the deep urge to drop everything and spend it by the lake.

Know the real best spot for a Juicy Lucy and tater-tot hotdish.

love Minnesota at least half as much as we do.

We are Minnesotan. We squeeze the great out of the good and lean into tough times. We hunker down to embrace the hibernation and create incredible art, music, and goods along the way. Lauren VanScoy of Essence One put it, “Minnesotans are hearty people with huge passion, big hearts for giving, and overflowing loyalty.” The LAB team reached out to over thirty local brands and artisans with an unconventional, passion-fueled, off-thewall idea. The excitement we received from our community was encouraging and unsurprising given the Minnesotan culture of support. An enthusiasm for new ideas and the “next big thing” is something we are so proud to brag about. Instead of a status-based race to reach the next big idea, we operate with the mindset that high tides raise all ships. We love to see fellow Minnesotans succeed, and know you do, too. It’s one of the reasons we have so many incredible brands and artisans to highlight in our cabin. There is a fishing boat-load of thriving entrepreneurs and creators that pour their heart into our city and feel it returned right back. Every venue, art show, book release and store opening is buzzing and packed with local support.

Sara Wait of Slow Burn Candles said it best when she pondered, “I believe Minnesotans hold a sense of pride in our culture and traditions. We aren’t offended when other people don’t get our local sayings and endearing accents; rather, we

“I believe Minnesotans hold a sense of pride in our culture and traditions.” enjoy explaining why we are the way we are. My beeswax candles are special as they are without any alterations, similar to being Minnesotan.” At LAB, making connections within our community is the driving force behind every project we create, graphic we design, and relationship we make. If we aren’t making things happen for the creators we love, we aren’t living up to our full potential as a creative agency. And so, we are thrilled to welcome you to the Hydda-Way, the first holiday experience of its kind in our state. Our team feel so deeply about this project

because we love our creative community. And so, while we are crafting a love letter to our state, it is most importantly a love letter to those that inhabit it. There is a deep support and pride within our community that can’t quite be put into words because it’s so special, but this newspaper is our chance to try. In addition to supplying us with their beautiful products, we were fortunate to dive deeper with our collaborators and ask about what being a Minnesota entrepreneur means to them, and how it has shaped their business. From heritage brands that have been perfecting their craft for centuries to artisans that opened their doors in 2021, we are so proud to share our collective love letter to Minnesota. So, grab a cup of cocoa, curl up with a blanket, and get ready to sing your Minnesota praises. It’s the most wonderful time of year, and we’re thankful you’re joining us in our mission to create, collaborate, and connect. —Happy Holidays from the LAB Team!

We are a Minneapolis-based creative agency connecting business to their community through branding, design, collaborations, brand experiences & community events. LABMPLS.COM

WINTER 2021

@LABMPLS

The Meaning of Minnesota Any winter day can start with slipping on a pair of made-in-MN boots to embrace a snowy morning. Head down the street to pick up a locally-roasted coffee from the bakery making triedand-true family recipes. As you stroll, pass an explosion of color in a mural created by one of our up-and-coming artists. Swing through your local boutique to pick up a handcrafted cozy robe or a 100% wool blanket. Our most beloved rockstar, Prince, echoed this sentiment when he famously said, “I will always live in Minneapolis. It’s so cold, it keeps the bad people out.”

always live “ IinwillMinneapolis. It’s so cold, it keeps the bad people out.

“

You don’t have to go far to feel the Minnesota love. No matter where your feet hit the floor in the morning--the old hardwood of your 100 year-old family cabin or the sleek tile of a high-rise with a downtown view, the things that make our state great are ingrained in our daily lives.

—PRINCE

NESO

T A

We had a chance to ask our artisans, “What does Minnesota mean to you?”

MADE

Lillie Nell Beadworks We shouldn’t talk about Minnesota without acknowledging that we live on the ancestral homelands of the Dakota people as well as the lands where Anishinaabe peoples have resided since the seventeenth century. Our state name comes from the Dakota phrase “Mni Sota Makoce”, which translates to the Land where the waters reflect the sky. Though I am Choctaw and my people are indigenous to the southeastern United States, I was born and raised in Minnesota. I am grateful to feel welcomed and supported by all my relations that belong to Minneapolis’ vibrant Native community.

Ashtyn Sibinski Art To me, Minnesota means community and jewel tones and tall trees. I’m often inspired by the ever-changing seasons, the new yet familiar colors outside my window and under my feet as I walk to my studio - the warmth of community even during the coldest winters. Minnesota is large gatherings and small businesses. Minnesota is a weekend away in solitude. Minnesota is where my cup is filled and where I can serve others. All of these things find their way into my practice as an abstract painter and muralist.

Handsome Cycles

Punchy Magnolia

TAGGART STUDIOS

The cycling culture in Minneapolis/St. Paul is like nowhere else in the country, which is why we consistently rank among the top 3 cycling cities in the United States. Essential to our business is that the Twin Cities invest a ton of resources into cycling infrastructure and it goes a long way into helping cycling commuters and enthusiasts feel safe and welcome.

I never expected last season to be my most successful thus far. From that, I’ve learned that even when times are bad, people become even stronger supporters of small businesses and truly appreciate hand-made items to bring them comfort and happiness.

To us, life in Minnesota is all about enjoying the simple things. It’s sledding and hot cocoa; it’s nature walks and skipping rocks. It’s going fishing at the crack of dawn, and sitting around a bonfire with friends at sunset. It’s boat rides on the hottest days and skiing on the coldest.

Minnetonka

J.W. Hulme Co.

Lucy & Co.

Minnetonka is a fourth-generation family owned and operated Minnesota company so it’s in our nature to treat one another like family too. We owe a lot to the Native American community who were on these lands first. Their language gave us such beautiful words — like Minnetonka, which means “great water”.

Minnesota means the great outdoors, engaged communities, and neighborhoods filled with kind, helpful people. To J.W. Hulme, Minnesota represents home, history, and endless inspiration.

When starting Lucy & Co., we not only received a lot of cheerleading from fellow Minnesotans, but people within the community were so eager to share advice and resources that could help inch our business forward, to introduce us to connections that could help us unwind a small business problem toward solution.

The Hirshfield’s Colors of the Hydda-Way “Minnesota inspired this mural in a variety of ways. From the warm jewel tones found throughout the changing seasons, to the shapes that fit just right and hold each-other up - like community, and the patterns that can be found on a morning walk or a long drive. I wanted this mural to feel warm and welcoming while allowing viewers a moment to pause and reflect.”

Ashtyn Sibinski Art

WINTER 2021

Working with Minnesota Ethic Part of the grit and stamina that comes with braving Minnesota winters is the work ethic it instills within us. These business-owners share how their entrepreneurial spirit is influenced and driven by the Great North.

The craftspeople we employ from Faribault are often second, third, and fourth generation family members of the mill. Their great grandparents may have met while working on our line. As the longest-running manufacturing company in the state, this is a time-honored craft we’ve been doing for 155 years. In the last few years, we’ve experienced a renaissance of the company, and we’ve been able to double our staff in the last year alone. We’re proud to have been a long-time primary employer in Faribault.

Fairbault Woolen Mill Co.

“

Minnesota is a great place for business, especially retail. The talent, the infrastructure and the community is unbeatable. Bokser Home

Alora Ambiance

Ashtyn Sibinski Art

Hirshfield’s

I grew up in the small farming community of Jackson, Minnesota, and I have no doubt that humble small-town experience helped make Alora what it is today. Life was simple, and I was raised with a strong work ethic and parents who exemplified a desire to always do the right thing. I truly believe that applying those same values to Alora’s products and customers is why my business is still thriving after 20+ years.

I’ve learned that it’s so important to encourage and support others. In the Twin Cities alone, there are a lot of painters and collage artists and muralists and everything in between - and there is room for us all. Community over competition. I love the creative community and want to ensure I’m lifting up others and doing what I can to support their dreams.

Minnesota’s been home to Hirshfield’s for more than 125 years. Frank and Elizabeth Hirshfield, German immigrants, opened the first Hirshfield’s Wallpaper store in 1894 at the corner of Washington and Broadway in Minneapolis. Elizabeth ran the store while Frank was out hanging paper. Back then, wallpaper graced the walls of nearly every home in Minnesota, magnificent or modest. Not surprisingly, Hirshfield’s also has multi-generational customers. Paperhangers and painters who followed in their parents’ and grandparents’ trades. The longevity of Hirshfield’s employees is remarkable.

Here’s the Deal Spice Co. Our company name came from a saying Tom’s dad would always say up at the cabin. “Here’s the Deal Tom….we need to put the dock” in aka insert to-do list item here. This typically meant if you want something done right the first time, or be able to enjoy free time we need to do this first.

Lucy & Co.

Duluth Pack The hard-working no-nonsense approach to everything we do. We are not out to be flashy or trendy and that is what has allowed us to sustain in northern Minnesota since 1882, which makes Duluth Pack the oldest canvas and leather pack and bag maker in the USA. I started buying Duluth Pack bags and they were simply the best (I am still using the same briefcase for 29 years). I fell in love with the product quality and the brand and simply had to own it.

WINTER 2021

Good Office Day We love the heartiness that is necessary to live here and admire the creative spirits that form from that fortitude!

Being from Minnesota and located in Minnesota has rooted us deeply to hardworking values and community priorities. There is a certain amount of pragmatism, gratitude, and reverence baked into Lucy & Co. that is inherently Minnesotan. Our brand is not fast and flashy, it is not slow and sleepy, but relationship-oriented, delighted, and content. We set out to create a brand that celebrates the human/dog bond and encourages people to enjoy spending even more time with their dogs.

MINNESO

OTA MADE

WINTER 2021

Home for the

Holidays

The cozy drive home, the snow falling outside your family’s living room window, a mug of hot cocoa. The holiday season in Minnesota is truly unlike any other. These weeks are steeped in tradition and peaceful moments away from our everyday bustle sprinkled throughout. We asked what the holiday season in Minnesota means to our partners, and they have plenty of reasons to come home for the holidays.

“Since I’m all about the slow burn, I have two favorite things that keep my soul cozy during the holidays; sauna bathing and whiskey old fashions.” SLOW BURN CANDLES

SHOP

LO CAL

TAGGART STUDIOS Each Friday following Thanksgiving, our family of four shares a charcuterie board dinner in the living room while we decorate the tree. We play festive music, break out the Christmas books, and fight over who gets to put the star on the tree. It’s always a simple and joyful evening.

Essence One

Here’s the Deal Spice Co.

We just started a fun new tradition - when we get a big order out the door, one of our team members makes a special celebratory craft cocktail for everyone to toast with for a job well done!

After a couple of cocktails & dinner someone will put on Paul Simon Graceland... my uncle Ron will grab his spoons and others the nearest pot and pan and dance around playing music. It’s just the best!

Duluth Pack

Alora Ambiance

Turman Artwork Co.

The Duluth Pack customer service team will gladly share with our customers a true Minnesota recipe if they ask – Tater Tot Hotdish.

I love living in a place where Christmas is celebrated with snow (*fingers crossed*) and cold. That cozy feeling with the holiday decorations, favorite childhood foods, a freshly-cut pine tree, and my kiddos at home is pretty hard to beat.

Holidays for Team Turman means it’s COLD! Kidding, not kidding. The holiday time of year is when I try to take a breath from my business, find that work/life balance, and enjoy family time with my wife and daughters. We get out snowshoeing, skiing/snowboarding, check out the holiday lights, drink some Glogg at the American Swedish Institute and embrace the winter in the bold North.

Punchy Magnolia All of my family is in Canada, so Christmas has been a time for relaxation and recovery, spending plenty of time being outdoors. Since the holidays tend to be quieter for me, a few years ago I started baking on Christmas Day and delivering to friends over the week. The most coveted item is rum cake.

WINTER 2021

The Styl’d Life by Nina B. Family, hot apple cider, holiday decor to the max (because sometimes more is more), any excuse for a well planned chic holiday party.

Shop Local

ALORA AMBIANCE

ASHYTN SIBINSKI ART

Inspired by the age-old Italian wicking method, two sisters designed their own “diffuser” and have since developed a trio of signature scents. With company roots in Minnesota, Alora Ambiance has launched 16 signature, high-end fragrances, a slow-burning candle collection, and a bestselling holiday collection.

Ashtyn is a fine artist working from her studio in Minneapolis, Minnesota. Within each collage, painting and mural she seeks visual harmony by way of shape, color and composition.

A LO RA A M B I A N C E .CO M @A LO RA A M B I A N C E

ART BY ALEISHA

A RT BYA L E I S H A .CO M @A RT BYA L E I S H A

Art By Aleisha is an art and design studio launched and run by Minnesota native Aleisha Nelson who specializes in cartography artwork. She uses a variety of mediums to tell unique and authentic stories.

AS H T Y N S I B I N S K I A RT.CO M @AS H T Y N S I B I N S K I A RT

BIG STICK STUDIO

B I G ST I C KST U D I O.CO M @ B I G ST I C KST U D I O

Started in 2018, Big Stick Studio creates highquality whimsical puzzles that are interacting and challenging. With themes like Minnesota, cats, and dogs, these puzzles have the ability to bring people together and make excellent gifts.

BOKSER HOME

B O KS E R H O M E .CO M @ B O KS E R H O M E

Bokser Home is on a mission to help people love their bedding. Their products are high quality, responsibly sourced, thoughtfully designed and, most importantly, affordable.

DE NOVA

M Y D E N OVA .CO M @ M Y D E N OVA

De Nova is a woman-owned local business that creates luxe robes that will become your favorite thing to wear in your most sacred space. Their products serve as a daily reminder for you to take time for yourself.

DULUTH PACK

HIRSHFIELD’S

ROOM & BOARD

Duluth Pack was born and raised in the northern forests of Minnesota. They are proudly the oldest canvas and leather bag and pack manufacturer in the USA, making canvas and leather outdoor gear, packs, bags since 1882.

Since 1984, Hirshfield’s is a Minnesota-based, fourth generation, family-owned company in the decorating business for over 100 years. Proudly serving homeowners and professionals alike with quality paints, wallcoverings, window fashions, trusted expertise and much more.

Room & Board is a Minnesota-based national retailer of modern furniture and home décor. Their commitment to quality, value and modern design has made them one of the most respected furniture retailers in the country.

D U LU T H PAC K .CO M @ D U LU T H PAC K

ESSENCE ONE

ES S E N C E O N E . L I F E @ ES S E N C E O N E L I F E

Essence One was born in Minnesota in 2016 as an aromatherapy brand with a cause. Each of their products have been formulated to help support an inspired and less-stressed life with a focus on mental health.

FARIBAULT WOOLEN MILL CO. FA R I B AU LT M I L L .CO M @ FA R I B A U LT M I L L

The Faribault Woolen Mill endures as one of the last vertical woolen mills in America. Here, fifth generation craftspeople take raw wool and create blankets, throws, scarves and accessories of remarkable comfort and quality.

GOLDEN AGE DESIGN G O L D E N AG E D ES I G N .CO M @ G O L D E N AG E D ES I G N

Giving new life to vintage Scandinavian furniture is what the crew at Golden Age Design is passionate about - along with thoughtful home essentials. Buy for keeps. Your kids will thank you someday.

GOOD OFFICE DAY

G O O D O F F I C E DAY.CO M @ G O O D O F F I C E DAY

Good Office Day was created by two highlyorganized architects with a passion for design and the simplest tools of the trade, like notebooks, binders and functional paperpads. They create modern recyclable, backyard compostable office products

HANDSOME CYCLES H A N D S O M E YC L ES.CO M @ H A N D S O M E CYC L ES

Handsome Cycles are built to last your lifetime. Built around versatility and a clean look, Handsome Cycles builds the highest quality customized bicycles.

HENNEPIN MADE

H E N N E P I N M A D E .CO M @ H E N N E P I N M A D E

Hennepin Made is driven by the desire to build something more sustainable and transformative than the makers before us. They are artists and glassblowers committed to ancient craft and modern design.

HENRI HOME

H E N R I I N T E R I O RS.CO M @ M Y H E N R I H O M E

Henri Home is an extension of the St. Paul-based interior design firm, Henri Interiors. They offer home goods, decor elements, and a dose of inspiration from their team of experts.

HERE’S THE DEAL SPICE CO.

H I RS H F I E L D S.CO M @ H I RS H F I E L D S PA I N T

RO O M A N D B OA R D.CO M @ R O O M A N D B OA R D

HOLY SMOKES! CERAMICS

SLOW BURN CANDLES

Holy Smokes! Ceramics creates hand-thrown pieces that are sure to stand out in your home. Based in Northeast Minneapolis, they have collaborated on limited edition pieces with many small businesses in the Twin Cities.

Slow Burn Candles encourages mindfulness and ask that you slow down and become intentional in whatever you do while your candle is burning. All candles are hand poured in small batches using locally sourced beeswax from family run apiaries and free of toxins.

H O LYS M O K ES C E RA M I CS.CO M @ H O LYS M O K ES C E RA M I CS

J.W. HULME CO.

J W H U L M E CO.CO M @J W H U L M E CO

J.W. Hulme Co. has crafted the finest leather goods for more than a century. They make products loved by modern adventurers, travelers, life explorers and those with a taste for the unique.

LILLIE NELL BEADWORKS

L I L L I E N E L L .CO M @ L I L L I E N E L L B EA DWO R KS

Lillie Nell is Native-made handwoven contemporary beadwork for everyone. Artist Holly Nolan honors her Mowa Choctaw ancestors with designs inspired by language, mythology, and traditional dress.

LUCY & CO.

LU CYA N D.CO @ LU CYA N D.CO

From the masterminds behind @ dogsofinstagram, Minnesota-based Lucy & Co. is committed to creating beautiful, high quality dog goods. They are the perfect reflection of how we think about our dogs.

MINNETONKA

M I N N E TO N KA M O CCAS I N .CO M @ M I N N E TO N KA

Since 1946, Minnetonka has been an independently- owned and operated Minnesota footwear company. Their long heritage of shoemaking allows them to make high quality footwear that is both cozy and timeless;

PUNCHY MAGNOLIA P U N C H Y M AG N O L I A .CO M @ P U N C H Y M AG N O L I A

Punchy Magnolia finds new sustainable purpose in the most loved cashmere sweaters. They create timelessly beautiful, functionally cozy, luxury outdoor gear with upcycled cashmere.

RED WING HERITAGE

S LOW B U R N CA N D L ES.CO M @ S LOW. B U R N . M N

THE STYL’D LIFE BY NINA B.

T H EST Y L D L I F E .CO M @T H E _ ST Y L D L I F E

The Styl’d Life by Nina B. is an interior design studio and home goods shop. Nina and The Styl’d Life team strive to design spaces and offer goods that are a reflection of who you are and bring you a sense of comfort and home.

TAGGART STUDIOS TAG G A RTST U D I O S.CO M @TAG G A RTST U D I O S

Steve and Suzy TAGGART STUDIOS share a passion for timeless design, simple living, and good times. As a talented craftsman and an experienced retailer, the TAGGART STUDIOS are excited to combine their strengths to design and develop products for the modern home.

TURMAN ARTWORK CO. A DA M T U R M A N .CO M @A DA M T U R M A N

Adam Turman has been a working artist, muralist, and print maker since 2003. His murals can be found all over Minnesota and his screen prints, in private collections worldwide.

WINTER, YOU WONDER

P E R R I S D E P PA .CO M @W I N T E RYO U WO N D E R

Inspired by the enchanting questions of little ones, Winter, You Wonder is a children’s book by local author Perris Deppa that explores the oftenoverlooked charms of a chilly winter landscape.

WOOL & TIMBER

WO O LT I M B E R .CO M @WO O LT I M B E R

A life-long creator, Nathalie loves all kinds of art. Each of her tapestries is made over several days (sometimes weeks) and with locally-sourced materials and created uniquely for each space.

R E DW I N G S H O ES.CO M @ R E DW I N G H E R I TAG E

For over a century, Red Wing Shoes have been built with purpose to outlast the harshest working conditions. They have proudly protected generations of workers across the globe with a focus on continuous innovation. Today their assortment includes footwear, garments, and accessories.

Shop Our Online Gift Guide

H E R EST H E D EA L .CO @ H E R EST H E D EA LS P I C E

Here’s the Deal Spice Co.’s premium organic spice blends are sure to elevate your meals by adding chef-quality flavor and impress your friends and family this holiday season!

WINTER 2021

(Not So) Hidden Gems LE

VAT I N

Adele’s Frozen Custard in Excelsior, MN J.W. HULME CO.

The drive home to Jackson, Minnesota down 169 through St. Peter to Mankato always makes me nostalgic, as I’ve been doing that drive since I was a kid. Even after driving the route for 30+ years, I still appreciate that beautiful stretch, especially during the fall when the leaves are changing!

HERS

In general, it is the obvious 10,000+ lakes. Both summer and winter. We should never take them for granted.

The Franconia Sculpture Park. It’s a great place to immerse yourself in big outdoor art – any time of year.

DULUTH PACK

MINNETONKA

There are so many, it’s hard to pick just one. North Shore Scenic Route and Grand Marais. The Walker. Matt’s Bar for a Juicy Lucy. The new Owamni restaurant. Minnehaha Falls and Sea Salt for some tasty seafood. Surly for a refreshing beer or two.

ALORA AMBIANCE

ROOM AND BOARD

Fergus Falls. I grew up there and I love the lakes, the people and Hoot Lake!

Maplelag Resort, an all-inclusive family resort in Calloway, MN. Wonderful in the winter for cross country skiing. Even better in the fall for leaves and cozy mugs of coffee with fresh

BIG STICK STUDIO

Minnehaha Off-Leash Dog Park. Definitely not a secret to dog lovers from the Twin Cities dog, but perhaps the most majestic dog park in all of the land! Where else can you take your dog for playtime along meandering forest paths that lead you down to uninhibited, Mighty Mississippi shoreline where dogs are encouraged to frolic? Only in Minnesota!” LUCY & CO.

ESSENCE ONE

A favorite weekend activity is heading to our downtown in Northfield, Minnesota, to enjoy shopping, eating, and walking along the river. TAGGART STUDIOS

Cuyuna Lakes (Crosby & Ironton, MN), although it’s not so hidden anymore. It’s the best mountain biking in the state in my opinion. TURMAN ARTWORK CO. Love exploring all the areas of the state from Lanesboro, to the hiking the bluffs along the Mississippi, and can’t leave out the magic of the north shore. PUNCHY MAGNOLIA My favorite spot in Minneapolis is Norseman Distillery. I love that it’s kind of in a more industrial building that’s off the beaten path. It’s my favorite place to grab happy hour drinks with friends or to bring visitors to. ART BY ALEISHA The ice fishing village that pops up each winter on Carsons Bay - Lake Minnetonka. It is pure frozen magic! WINTER, YOU WONDER

Tastes of the Season

Holidays are not “ complete without lefse

My mom always made Swedish Meatballs. I love to make Swedish Almond bars… I have to freeze them right away if we want to have them for Christmas Dessert. Lately I’ve been loving to make Cranberry London Mules… it’s so festive to sip a drink with floating ornaments.

Molasses Crinkles, Snickerdoodles, and S’mores cookies, but they gotta be soft! Does beer count as a cocktail? Ok, ok, I do love me some eggnog. Add a little splash of whiskey for good times. My family and I love our annual visit to the American Swedish Institute.

“

rolled up with butter and brown sugar. J.W. HULME CO.

Big Stick Studio

My mom always made Russian Tea Cake cookies, and they are still a must every year in our home. They’re the only gift my 89-year-old father wants under the tree!

Turman Artwork Co.

During the holidays I enjoy adding cranberry sauce to cocktails. Just put a spoonful in and shake it with the rest of your cocktail recipe to get a bit of extra holiday cheer. Minnetonka

Alora Ambiance

Dogs deserve a holiday treat too! Christmas cookies are fun and all, but have you ever made your pup homemade dog treats for the holidays? Lucy & Co.

WINTER 2021

experience lykke (Loo-Kah); happiness and good fortune; orig. Danish The LAB Hydda-Way is inspired by the lifestyle of the world’s happiest people. While the allfamiliar, ever-popular hygge thrives in cozy comfort, lykke weaves together aspects of life and values that we can all relate to. Lykke reminds us that true happiness has no single source but is rather the result of our collective of relationships.

As we celebrate the north and bring together iconic Minnesota brands alongside local makers, it only seemed fitting to embrace and share the pillars of happiness that make up lykke - and the LAB Hydda-Way! These pillars not only inspire happiness and mindfulness in our daily lives but they also can serve as a gift guide for the people you want to celebrate or inspire this holiday season.

Happiness has a ripple effect. Let’s make some waves.

GET OUTSIDE

Good health enables us to play and seek adventures—start by getting outside. Nature has a positive effect on our health and happiness and serves as a year-round mindfulness tool.

STAY TRUE

Faribault Woolen Mills

Duluth Pack | Minnetonka

Turman Artwork Co. | Handsome Cycles Art

Lillie Nell Beadworks | De Nova

By Aleisha | Punchy Magnolia

Alora Ambiance | Bokser Home

Lucy & Co. | Winter, You Wonder

BALANCE

Be the captain of your destiny. Ensure your work-life balance prioritizes free time to fuel your entrepreneurship and passion to result in higher life satisfaction. Red Wing Heritage | J.W. Hulme Co. Good Office Day | Essence One Henri Home | Ashtyn Sibinski Art Hirshfield’s

BE KIND

Though kindness may be a cliché pillar of happiness, it’s arguably the most powerful. It’s the glue that holds everything together and doesn’t cost a thing. Keep your circle positive, and remember to pay it forward.

The spirit of trust, cooperation, and equality are at the heart of happiness. It’s about believing in the best in people and trusting the value of collaboration over competition. Empathy and loyalty are building blocks to happiness.

Golden Age Design | TAGGART STUDIOS

GATHER

The more we get together, the happier we’ll be. Sharing food, community, and time together nurtures more than just our physical body… it fuels friendships and nourishes our sense of belonging. Room & Board | Hennepin Made The Styl’d Life by Nina B. Here’s The Deal Spice Co. Slow Burn Candles | Big Stick Studio Holy Smokes! Ceramics | Wool + Timber

Like What You Heard at the Hydda-Way? Scan this Spotify code to get LAB’s playlist of the season!

Flagship Bank is proud to sponsor the LAB Hydda-Way as an effort to support community and local businesses and help them thrive. FlagshipBanks.com LABMPLS.COM

@LABMPLS